enterprise and industry software · Las Vegas
DevLearn 2027Booth costs, dates and deadlines: the Las Vegas exhibitor guide
Courses get built here: DevLearn 2027 booths at Caesars Forum, Las Vegas
- Event dates
- October 4–8, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Caesars Forum, Las Vegas
4.9 client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
DevLearn 2027 in 30 seconds
DevLearn is The Learning Guild's conference and expo for instructional designers, eLearning developers and L&D leaders. DevLearn 2027 runs October 4–8, 2027 at Caesars Forum in Las Vegas, with pre-conference days October 4–5 and the main conference October 6–8. The 2026 Expo held 175+ suppliers, per The Learning Guild, and 50+ demos and sessions on its Expo Stages. Exhibitors sell authoring tools, LMS and LXP platforms, video, VR and AI learning products. Booth space and stage slots are sold through The Learning Guild's sales team, and the Expo routinely sells out. Purple builds hands-on booths for it.
- When is DevLearn 2027?
- October 4–8, 2027, at Caesars Forum, Las Vegas.
- When is the hall open at DevLearn?
- Not confirmed yet for 2027. In 2026, at the MGM Grand, the Expo opened Wednesday November 4, 9 a.m.–6 p.m., and Thursday November 5, 9 a.m.–3 p.m.
- How big is DevLearn?
- 175+ exhibitors (2026 edition).
- What does a 10×20 DevLearn booth cost all-in?
- A Purple rental runs $7,500 – $15,000 with design, graphics, lighting, install and dismantle included. Space and show services are billed by DevLearn.
Industry software · Las Vegas · 2027
175+
learning technology suppliers in the DevLearn 2026 Expo source
The lookLas Vegas 2027
Build the course. Then try it on.
DevLearn 2027 moves to Caesars Forum October 4–8, with the main conference October 6–8. Instructional designers and L&D leaders come to try authoring tools, headsets and platforms from 175+ suppliers counted in 2026.
Everything about DevLearn 2027 in one place
DevLearn 2027 fact sheet
| Official name | DevLearn 2027 Conference & Expo |
|---|---|
| Event dates | October 4–8, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026, at the MGM Grand, the Expo opened Wednesday November 4, 9 a.m.–6 p.m., and Thursday November 5, 9 a.m.–3 p.m. |
| Venue | Caesars Forum 3911 Koval Ln, Las Vegas, NV 89109 |
| Organizer | The Learning Guild |
| Size (2026) | 175+ exhibitors source |
| Who attends | Instructional designers, eLearning developers, learning technologists and L&D leaders |
| Nearest airport | Harry Reid International Airport (LAS) About 4 miles from Caesars Forum, 15 to 25 minutes by rideshare |
| Hotels | DevLearn's 2027 hotel block: not confirmed yet; Harrah's and the LINQ connect to the Forum |
| Official website | devlearn.com |
Official DevLearn resources
01 Purple at DevLearn 2027
Courses get built here: DevLearn 2027 booths at Caesars Forum, Las Vegas
DevLearn visitors build courses for a living, so they want to touch your authoring tool, headset or LMS, not watch a reel. Caesars Forum is carpeted ballroom space where the venue owns power, internet and the rigging grid, and our Las Vegas shop sits a short drive away.
- Oct 4–8 · Caesars Forum
- Main conference Oct 6–8
- 175+ Expo suppliers (2026)
What makes DevLearn different, and how we build for it
DevLearn is The Learning Guild's conference for the people who build learning: instructional designers, eLearning developers and L&D leaders, more than 20 years running.The Expo is part of the program, with 50+ demos and sessions on the Expo Stages, coffee breaks, an ice cream social and a passport drawing pulling attendees onto the floor, and DemoFest showing real projects. The Learning Guild names Absorb, Articulate, Cornerstone OnDemand, Docebo, Instructure, Skillwell and Synthesia among exhibitors and says the Expo routinely sells out. In 2027 DevLearn moves to Caesars Forum and early October. A booth wins when designers can build or try something in two minutes.
Hands on the tool: a station where they can drag a block, record a clip or publish a module, with someone who knows SCORM and xAPI.
Adoption and completion results, licensing in plain terms and a seat to talk about rollout across a company.
Integration with their LMS or LXP, AI features explained honestly and a sandbox login to test after the show.
Your team in Las Vegas
How Purple runs DevLearn 2027 at Caesars Forum
DevLearn is a home show for our Las Vegas shop, which builds the booth light, in aluminum and fabric, for the Forum's carpet. Crates move through the advance warehouse to the Koval Lane docks, and a Purple project manager leads install and dismantle with Teamsters Local 631 and IATSE Local 720 crews, testing every station before the Expo opens.
New at DevLearn 2027
- New venue: Caesars Forum
DevLearn leaves the MGM Grand for Caesars Forum in 2027. The Forum's carpeted ballrooms, fixed rigging points and Koval Lane docks call for a lighter booth than a concrete hall. source
- Earlier dates in October
The 2027 edition runs October 4–8, about a month earlier than 2026's November 4–6, which moves design sign-off into late July. source
Inside DevLearn 2027
DevLearn rules that shape your booth
Caesars Forum's ballrooms are carpeted: structures need floor protection, forklifts stay at the dock and heavy items need a load check. We design DevLearn booths in aluminum and fabric that roll in on dollies.
Caesars runs the Forum's electricity, internet, AV and rigging itself, and the ballroom ceiling has set points rather than open beams. We order each service on the venue's own form and hang any sign from a point on the grid.
Exhibitor-appointed contractor forms go to the show and to Caesars, with an insurance certificate naming the property. We file both so your Purple project manager is cleared at the door on move-in day.
Programs worth planning for
50+ demos and educational sessions run on stages inside the Expo; exhibitors and sponsors can secure product demo and thought-leadership slots through The Learning Guild's sponsorship team.
DevLearn's showcase of real learning projects, held with the Learning Tech Meetup; a draw for designers who want to see work built with real tools.
DevLearn is the learning-technology show for course builders; choose it over ATD when your buyers are instructional designers and eLearning developers who pick tools, rather than the wider talent-development and training audience ATD draws. See how DevLearn compares with every software and cloud show we build for →
software and cloud at DevLearn
The industry behind DevLearn, in pictures
02 Booths & pricing for DevLearn 2027
How much does a DevLearn 2027 Expo booth cost?
The Learning Guild sells Expo space through its sales team and a prospectus on request, and publishes no public rate card. For a first DevLearn, a 10×20 holding a pair of try-it stations is our usual starting point; LMS and LXP companies with several products are better served by a 20×20 island with room for a short walkthrough.
Two try-it stations with a stylus or headset each, a lit back wall that names what learners get and a counter where designers request a sandbox login.
Shown: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
An authoring bay, a VR or video bay and a seated end for L&D leaders, each lit separately so the carpeted ballroom reads three ways.
Shown: data-pixel, a Purple inline booth
See 10×30 rental booths →
An island with four build stations and a mini stage for 10-minute walkthroughs, sign hung from Caesars Forum's fixed rigging points.
Above: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
Zones by product, a 15-seat theater, a meeting room and a showcase wall of customer-built courses.
Shown: a Purple island exhibit for taril
See 20×30 rental booths →In Purple's DevLearn price
- Design work and a 3D rendering, with revisions until the DevLearn layout is right
- Structure, printed graphics, counters and storage, as specified for DevLearn
- Lighting and in-booth power distribution for DevLearn
- Installation and dismantle at the Caesars Forum, with our project manager on the floor
- Every DevLearn show-service order and deadline tracked for you
What DevLearn and its contractor bill
- Exhibit space (paid to The Learning Guild)
- Drayage, or material handling, when it is not in the DevLearn space rate
- Electrical, internet and rigging orders for DevLearn
- Booth cleaning and whatever union labor the DevLearn venue requires
Your proposal estimates all of these, so the total for DevLearn is on paper before you sign anything.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for DevLearn are quoted per project. For an exact DevLearn figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send us your booth size for DevLearn and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for DevLearn. No charge.
Ready-made booths for DevLearn 2027
Rental booths priced for Las Vegas
Four of our ready-made designs with one all-in price for a show at Caesars Forum: design, production, shipping, install, dismantle and the show paperwork. Pick one and we send a rendering with your graphics within 24 hours.
Wood-Slat Towers and Lounge Seating$27,600 all-in in Las Vegas11 items · design, build, shipping, install and dismantle
Lounge Sofas and Branded Tower Counter$27,150 all-in in Las Vegas10 items · design, build, shipping, install and dismantle
Giant Hanging Frame and Glass Meeting Rooms$60,850 all-in in Las Vegas10 items · design, build, shipping, install and dismantle
Long Image Wall and Podium$19,550 all-in in Las Vegas7 items · design, build, shipping, install and dismantle
All booth rentals priced for Las Vegas10×20 rentals20×20 rentalsHow all-in pricing works
The booth we would build for DevLearn 2027
The try-it studio for course builders
DevLearn visitors build learning for a living, and the Expo is part of the program, with Expo Stages, DemoFest and a passport drawing pulling them onto the floor. A booth wins when a designer can author something in two minutes, so this one is a row of hands-on stations built light for Caesars Forum's carpeted ballrooms.
Build stations
Three seated laptops where a designer turns a slide or a script into a short module in your tool, with a one-click reset between visitors.
Learner view
A tablet or headset station that plays the same module as a learner sees it, so the designer judges the result rather than the editor.
Admin desk
A standing counter for L&D leaders who ask about LMS integration, reporting and seat pricing.
Passport stop
A small counter at the aisle for the passport drawing stamp, placed so the stamp line passes the build stations.
The demo
Hand the designer a real slide, let them build a two-minute interactive module in your tool, then play it on the learner station, so they walk away having made something instead of watching a rep make it.
The meetings
The Learning Guild lists no meeting scheduler on its Expo pages, and Expo Stage slots are sold through its sponsorship team. Book a stage demo, then keep a two-seat table at the back of the booth for the L&D leader who wants a rollout conversation afterward.
Build it this afternoon. Roll it out to every learner.
Your people arrive at the Caesars Forum to a lit, stocked booth. You just show up.
03 Built by Purple
DevLearn booths that designers actually build in
Case study · Pixee Medical
Pixee Medical at a medical technology congress
Operating rooms, not classrooms, but the same brief: Pixee Medical's booth put augmented-reality guidance in visitors' hands, which is what a DevLearn VR or authoring vendor needs.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more Purple client reviews
Trusted by exhibitors including
04 Designing for learning technology, authoring, LMS and LXP brands at DevLearn
Designing a DevLearn 2027 booth for Caesars Forum's ballrooms
1Let designers build something
DevLearn attendees judge an authoring tool by how fast they can make a slide or branch a scenario. We build stations at standing height with a stylus or mouse, a ready template and a reset key, so a two-minute build works for every visitor.
2Headsets need a safe circle
VR and XR learning draws a crowd at DevLearn. We give each headset station a marked circle out of the aisle, a mirror screen so the queue sees what the wearer sees, and wipes and charging hidden in the counter.
3Build lighter for the ballroom
Caesars Forum is carpeted, forklifts stay at the dock and every structure needs floor protection. We use aluminum frames and fabric graphics that two people carry, with a 12-foot lit back wall doing the job a tower does on concrete.
4Time the floor to the Expo Stages
The Expo Stages run 50+ sessions, and traffic follows their breaks. We put your stage session times on a screen at the booth front and keep your best demonstrator free for the ten minutes after each session lets out.
Concept rendering
Every DevLearn proposal includes a rendering like this
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for DevLearn. Shown: a Purple concept for CalligoTech.
Start my DevLearn conceptFloor at a glance
Where you could be at DevLearn 2027
The Learning Guild has not published the 2027 floor plan. Caesars Forum, from Purple's venue guide, works like this for a learning-tech booth.
Forum ballrooms
Carpeted ballrooms with sightlines open across about 110,000 square feet; floor protection under every structure and forklifts kept at the dock.
Our advice Open sightlines make a lit 12-foot back wall visible from far off, with no double-deck needed.
Fixed rigging grid
Ballroom rigging is in-house and priced per point, and the points are fixed in the ceiling.
Our advice We pull the point map before designing a hanging sign, so it lands where the grid allows.
Koval Lane docks
Loading docks on the Koval Lane side, with trucks called in by the contractor and little room to wait.
Our advice We ship through the advance warehouse so freight arrives on target instead of being turned away.
05 Caesars Forum · Las Vegas
DevLearn 2027 Caesars Forum docks, rigging and union labor
Caesars Forum is a carpeted hotel ballroom building rather than a concrete hall: floor protection goes under every structure, forklifts stay at the dock and freight moves the last stretch on pallet jacks and dollies. Teamsters Local 631 handle material and IATSE Local 720 rigging and AV, and EAC forms go to both the show and Caesars with a certificate naming the property. Rigging, electrical, internet and AV are venue-exclusive, and ballroom rigging uses fixed points, so the sign goes where the grid allows. The docks are on Koval Lane with little room to wait, so we ship through the advance warehouse. Our Las Vegas shop builds fifteen minutes away, and your Purple project manager runs install and dismantle.
Hall rules, drayage estimates and freight deadlines for the building that hosts DevLearn are in our Caesars Forum exhibitor guide.
What Purple handles
- Ballroom-ready booth: floor protection, light frames, hand-carry crates
- Caesars Forum power, internet and fixed-point rigging orders
- EAC paperwork with a certificate naming Caesars
- Hands-on stations and headsets set up and tested
- Build at our Las Vegas shop, fifteen minutes from the Forum
Your DevLearn timeline, from move-in back
Design sign-off for DevLearn is due by late July 2027.
- June 2027Book space with The Learning Guild; Purple starts concepts and the station list.
- Late July 2027Design sign-off; headset, stylus and screen hardware confirmed.
- August 2027Build and print at our Las Vegas shop; each station tested with your software.
- Mid-September 2027Freight to the advance warehouse; Caesars Forum power, internet and rigging ordered.
- October 4–8, 2027DevLearn 2027, with the main conference October 6–8; your Purple project manager on site.
- After the Expo closesDismantle through the Koval Lane docks; booth to storage in Las Vegas.
Purple's planning timeline for DevLearn. Move-in, freight target and order deadlines are set by the DevLearn exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Print the DevLearn budget & deadline sheetBefore you book DevLearn 2027
DevLearn 2027 Expo tips from The Learning Guild and Caesars Forum
In 2026 the Expo opened only on the first two main conference days, 9 a.m. to 6 p.m. and 9 a.m. to 3 p.m. The 2027 hours are not confirmed yet, so staff for a short, busy two-day floor. source
Expo Stage demo and thought-leadership slots are sold through The Learning Guild's sponsorship team, and 50+ ran in 2026. Ask for one when you book space, not after. source
The Learning Guild splits its Expo sales representatives by company name and sends the prospectus on request, so find your own rep on the exhibit page instead of a general form. source
Caesars Forum ballrooms are carpeted, and rigging hangs only from fixed ceiling points that Caesars charges for one by one. Get the point map before anyone draws a hanging sign. source
Harrah's and the LINQ connect to Caesars Forum by a walkway, and the Harrah's/LINQ Monorail stop feeds the building. Book staff there to skip the Koval Lane traffic. source
Who you meet on the floor
They come to DevLearn to try authoring tools with their own hands and to see what peers built at DemoFest.
They produce the modules, video and VR the Expo sells tools for, and test new features at the stations before asking for budget.
They sign off platform purchases; The Learning Guild says registrants have included learning teams from AT&T, Delta Air Lines, PepsiCo and Procter & Gamble.
They run the LMS and LXP stack and walk the Expo to check integrations before a renewal comes up.
Side by side
DevLearn vs Workday Rising vs Dreamforce: 2027 at a glance
| DevLearn | Workday Rising | Dreamforce | |
|---|---|---|---|
| Dates | October 4–8, 2027 | September 27–30, 2027 | September 21–23, 2027 |
| Where | Las Vegas, NV · Caesars Forum | San Diego, CA | San Francisco, CA · Moscone Center |
| Size | Not published | 30,000+ in-person and digital attendees (2026) | Not published |
| Main buyers | Instructional designers | CHROs and HRIS managers | Salesforce admins |
Figures carry the year and source shown on each show's own page.
Travel to DevLearn 2027
Getting to DevLearn 2027: airport, hotels and parking
Fly in
Harry Reid International Airport (LAS)
About 4 miles from Caesars Forum, 15 to 25 minutes by rideshare
Stay
DevLearn's 2027 hotel block: not confirmed yet; Harrah's and the LINQ connect to the Forum
Park
The LINQ and Harrah's garages serve the Forum; validation varies by event.
Travel facts from purpleexhibits.com.
DevLearn by the numbers
DevLearn year by year
How DevLearn 2027 compares with other software and cloud shows
The software and cloud shows closest to DevLearn on the calendar, with the latest size each organizer has published. Each name other than DevLearn opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| FinovateFallFinovate | September 13–15, 2027 | New York, NY | 61 sponsors exhibitors (2026) |
| DreamforceSalesforce | September 21–23, 2027 | San Francisco, CA | – |
| Workday RisingWorkday | September 27–30, 2027 | San Diego, CA | 30,000+ in-person and digital attendees (2026) |
| DevLearnThe Learning Guild | October 4–8, 2027 | Las Vegas, NV | 175+ exhibitors (2026) |
| Shoptalk FallShoptalk | October 5–7, 2027 | Nashville, TN | 3,500+ attendees · 350+ exhibitors (2026) |
| PyTorch ConferenceThe Linux Foundation and PyTorch Foundation | October 6–7, 2027 | San Jose, CA | 3,500+ attendees (2026) |
| Oracle AI WorldOracle | October 18–21, 2027 | Las Vegas, NV | – |
| Gartner IT Symposium/XpoGartner | October 18–21, 2027 | Orlando, FL | 180 providers exhibitors (2026) |
| Money20/20 USAMoney20/20 (Ascential | October 19–21, 2027 | Las Vegas, NV | 11,000 attendees · 450 sponsors exhibitors (2026) |
| HR TechArc Network LLC | October 26–28, 2027 | Las Vegas, NV | – |
DevLearn exhibitor questions
DevLearn 2027 questions exhibitors ask
When is DevLearn 2027?
DevLearn 2027 runs October 4–8, 2027: pre-conference learning on October 4–5 and the main conference October 6–8, per the DevLearn site. That is about a month earlier than DevLearn 2026, which ran November 4–6.
Where is DevLearn 2027 held?
At Caesars Forum, 3911 Koval Lane, Las Vegas, behind the LINQ and Harrah's. DevLearn 2026 was at the MGM Grand, so returning exhibitors face a new building with ballroom rules.
When is the DevLearn Expo open?
DevLearn's 2027 Expo schedule is not confirmed yet. At the MGM Grand in 2026 the floor opened on the first two days of the main conference, from 9 in the morning until 6 on Wednesday and until 3 on Thursday.
How do we exhibit at DevLearn?
Through The Learning Guild's sales representatives, split by company name, who sell Expo space and sponsorships and send the prospectus on request. Once you have a booth number and size, we design to it.
How much does a booth at DevLearn cost?
$7,500 to $15,000 to rent a 10×20 with your graphics, or $50,000 to $120,000 for a custom-built 20×20 island, with Forum utilities and labor listed on the same fixed proposal. The Learning Guild keeps Expo space pricing in its prospectus rather than online.
Who exhibits at DevLearn?
Authoring tools, LMS and LXP platforms, video, VR and AI learning companies. The Learning Guild names Absorb, Articulate, Cornerstone OnDemand, Docebo, Instructure, Skillwell and Synthesia, and counted 175+ suppliers in the Expo.
Who attends DevLearn?
Instructional designers, eLearning developers, learning technologists and L&D leaders. The Learning Guild says registrants have historically included learning teams from AT&T, Delta Air Lines, PepsiCo and Procter & Gamble.
Can we hang a sign at Caesars Forum?
Yes, but only where the ballroom ceiling already has a rigging point, and Caesars charges for each point used. That grid decides where the sign hangs, so we work from the point map first; a lit 12-foot back wall often reads just as well across the open room.
Can our own staff set up at Caesars Forum?
Only inside the union rules: material handling belongs to Teamsters Local 631, signs and AV to IATSE Local 720, and Caesars itself sells the power and internet. Your Purple project manager leads those crews and ships a booth light enough to keep their hours short.
What is DemoFest at DevLearn?
DemoFest is DevLearn's showcase of real learning projects, held alongside the Learning Tech Meetup. Designers come to see work built with real tools, which makes it a good place to invite customers who built something with yours.
Where should DevLearn exhibitors stay?
At Harrah's or the LINQ, joined to the Forum by a walkway a few minutes long; the Monorail stop at Harrah's/LINQ feeds straight into the building. Harry Reid International Airport is roughly 4 miles off, 15 to 25 minutes by rideshare.
When should we commit to a DevLearn 2027 booth?
By the end of July 2027 for design sign-off, which gives us our 30 to 45 days to build, time to test every station and room to place venue orders at the early price before October 4. DevLearn arrives a month earlier than in 2026, so June is the right month to start.
What is the difference between DevLearn and ATD?
DevLearn is for the people who build courses; ATD is for the wider talent development field. Pick DevLearn when your buyers are instructional designers and eLearning developers choosing tools, and ATD when you sell programs and platforms to training managers and CLOs.
Does the DevLearn Expo sell out?
Routinely, per The Learning Guild, which sells the space through sales representatives split by company name. With the 2027 show in early October rather than November, book space through your rep early in 2027.
Ask these before you sign
Five questions to ask any exhibit builder for DevLearn:
- Have you built in Caesars Forum's carpeted ballrooms, and how will you handle floor protection and pallet-jack freight from the Koval Lane docks?
- Will you send the EAC forms to both The Learning Guild and Caesars, with an insurance certificate naming the property?
- Where do the ballroom's fixed rigging points sit near our space, and what does Caesars charge per point?
- How many hands-on build stations fit in our space, and how will you power and network them through Caesars' exclusive services?
- With DevLearn a month earlier in 2027, what is the last sign-off date for your Las Vegas shop to build and test before October 4?
What DevLearn exhibitors ask us
DevLearn moved to Caesars Forum. Will our MGM Grand booth still fit? Not always as built. The Forum's carpeted ballrooms need floor protection, freight rolls from the dock on pallet jacks and signs hang from fixed points, so we check your old booth's weight and hanging plan against the Forum before reusing it.
The Expo routinely sells out. When should we book? Now, through your Learning Guild sales rep. The Learning Guild says the Expo routinely sells out, and the 2027 show is a month earlier than 2026, so both space and design sign-off move up.
We are a small authoring tool. Is a 10×20 enough next to the LMS islands? It is when it is hands-on. Two build stations and a learner view in a 10×20 give designers what they came for, and an Expo Stage demo reaches a bigger crowd than any booth holds.
Get a proposal
Tell us about your DevLearn booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at DevLearn.
- You get a concept rendering and a fixed proposal for DevLearn, usually within a week. Every fee on paper upfront, in full, for your DevLearn booth.
- In 30–45 days we build it, ship it to the advance warehouse and install it before the hall opens.