software and cloud · Las Vegas
Oracle AI World 2027Exhibitor guide to booth costs, dates and deadlines
From CloudWorld to AI World: Oracle partner booths in Las Vegas, 2027
- Event dates
- October 18–21, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Las Vegas (venue not confirmed yet), Las Vegas
4.9 client rating10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
Oracle AI World 2027 in 30 seconds
Oracle AI World is Oracle's annual customer and partner conference, the event formerly called Oracle OpenWorld and then Oracle CloudWorld. Oracle runs it, and the 2027 edition is set for October 18–21 in Las Vegas; the building is not confirmed yet, and The Venetian Convention and Expo Center hosted the October 25–28, 2026 edition. Only Oracle PartnerNetwork members may exhibit, from global integrators to add-on software vendors, through sponsor packages that bundle exhibit space, receptions and sessions. Each 2026 pass carried three certification exam attempts. Purple builds partner booths for it in Las Vegas.
- When is Oracle AI World 2027?
- October 18–21, 2027, at Las Vegas (venue not confirmed yet), Las Vegas.
- When is the exhibit hall open?
- Not confirmed yet for 2027. Oracle AI World 2026 ran October 25–28 at The Venetian Convention and Expo Center; 2027 expo days not posted.
- What does a 10×20 Oracle AI World booth cost all-in?
- $7,500 – $15,000 for a Purple rental at Oracle AI World with design, graphics, lighting, install and dismantle. Space and show services are billed by Oracle AI World.
Enterprise software · Las Vegas · 2027
OPN only
Oracle AI World sponsorship is reserved for Oracle PartnerNetwork members source
The lookLas Vegas 2027
After the keynote, the partner floor.
Oracle AI World, the event once called OpenWorld and CloudWorld, returns to Las Vegas on October 18–21, 2027. Oracle PartnerNetwork members sponsor the floor, and database, Fusion and OCI customers come looking for the partner who can deliver the week's news.
Everything about Oracle AI World 2027 in one place
Oracle AI World 2027 fact sheet
| Official name | Oracle AI World 2027 |
|---|---|
| Event dates | October 18–21, 2027 |
| Exhibit hall dates | Not confirmed yet Oracle AI World 2026 ran October 25–28 at The Venetian Convention and Expo Center; 2027 expo days not posted |
| Venue | Las Vegas (venue not confirmed yet) Las Vegas, NV |
| Organizer | Oracle |
| Who attends | Oracle database, cloud, ERP, HCM and NetSuite customers, developers, IT and finance leaders, and Oracle partners |
| Who can exhibit | Oracle PartnerNetwork members, per Oracle's sponsorship page |
| Nearest airport | Harry Reid International Airport (LAS) |
| Hotels | Oracle's 2027 hotel block: not confirmed yet |
| Official website | oracle.com |
Official Oracle AI World resources
01 Purple at Oracle AI World 2027
From CloudWorld to AI World: Oracle partner booths in Las Vegas, 2027
Oracle customers come to AI World to learn what the database, Fusion and OCI news means for them, then hunt for the partner who can deliver it. We build sponsor booths that state that delivery in plain words, printed and assembled in our Las Vegas shop.
- Oct 18–21, 2027 · Las Vegas
- Formerly Oracle CloudWorld
- OPN members sponsor
What makes Oracle AI World different, and how we build for it
Oracle AI World is Oracle's own customer conference, the event once called Oracle OpenWorld and then Oracle CloudWorld, and Oracle's page points to Las Vegas on October 18–21, 2027.Sponsorship is reserved for Oracle PartnerNetwork members, who choose among exhibit space, receptions and conference sessions. In 2026 the global sponsors were Accenture, Deloitte, KPMG and PwC, and the sponsor catalog ran from top tiers down to Gold, Silver, Bronze and Explorer levels, with an Innovation area on the floor and an Oracle AI World Hub that included a data center exhibit. Visitors know Oracle well and arrive asking who can make the week's announcements work on their own systems.
A working demo against a real Oracle workload with the design drawn beside it, and honest answers on performance, licensing and the effort to migrate.
One business process before and after, measured in close days, hours or errors removed, and a reference from a company like theirs.
A partner with the people and track record to deliver, shown with project names and a seat away from the aisle to discuss scope.
Your team in Las Vegas
How Purple runs Oracle AI World 2027
Everything is made in our Las Vegas shop, a short ride from the Strip halls, then shipped to the advance warehouse or direct to the hall on the target the 2027 sponsor kit sets once Oracle names the venue. A Purple project manager runs move-in with the labor that building requires, and after strike the stand goes back into our Las Vegas storage until your next show.
New at Oracle AI World 2027
- One week earlier in October
Oracle points to October 18–21, 2027, against October 25–28 in 2026, so production and freight move up a week. source
Inside Oracle AI World 2027
Rules that shape your Oracle AI World booth
Oracle reserves AI World sponsorship for Oracle PartnerNetwork members. Confirm your OPN status first; we design to the package and footprint Oracle assigns once you sign.
Oracle sells exhibit space together with receptions, conference sessions and other attendee touchpoints in one sponsor program. We plan the booth and any reception build as one brief so graphics and messages match.
In 2026 each in-person general or sponsor pass included Oracle University access and three certification exam attempts. Staff who plan to sit exams need cover at the booth, so we build a schedule with you.
Programs worth planning for
Oracle's own exhibit area at the 2026 event, with displays that included a data center exhibit and public safety demonstrations; 2027 plans not confirmed yet.
In 2026 general attendee and sponsor passes included Oracle University access and three certification exam attempts during the event.
Oracle AI World is Oracle's own customer conference and partner floor; choose it over SAP Sapphire when your software or services run on Oracle Database, OCI, Fusion or NetSuite rather than on SAP. Compare every software and cloud show we build for →
software and cloud at Oracle AI World
The industry behind Oracle AI World, in pictures
02 Booths & pricing for Oracle AI World 2027
What does an Oracle AI World 2027 sponsor booth cost?
Oracle sells AI World space through its sponsor program, open only to Oracle PartnerNetwork members; 2027 tiers and footprints are still unannounced. First-time sponsors get good mileage from a 10×20 led by one Oracle workload demo; global integrators bring a 20×20 or larger island with a room for executive briefings.
One demo counter running your solution on an Oracle workload, the result printed large behind it and a seat for the DBA who wants the detail.
Pictured: Barantech, a Purple inline booth
See 10×20 rental booths →
Separate bays for database or OCI, Fusion applications and services, so each Oracle customer team finds its own conversation.
Above: Easy Shopper, a Purple inline booth
See 10×30 rental booths →
An island with an executive briefing room, demo faces toward two aisles and a hanging sign where the 2027 venue allows.
Shown: Apartment List, a Purple island exhibit
See 20×20 rental booths →
A theater for customer stories, industry pods for finance and healthcare, two meeting rooms and a reception counter for evening events.
Above: Lakeside Foods, a Purple island exhibit
See 20×30 rental booths →In Purple's Oracle AI World price
- Design and a 3D rendering for Oracle AI World, revised until it is right
- Structure, printed graphics, counters and storage, as specified for Oracle AI World
- Lighting plus power distribution within the booth at Oracle AI World
- Installation and dismantle at the Las Vegas (venue not confirmed yet), with our project manager on the floor
- Every Oracle AI World show-service order and deadline tracked for you
Billed by Oracle AI World and its contractor
- Your Oracle AI World booth space, paid to the organizer
- Drayage, or material handling, when it is not in the Oracle AI World space rate
- Electrical service, internet and rigging at the Las Vegas (venue not confirmed yet)
- Booth cleaning, and union labor where the Las Vegas (venue not confirmed yet) requires it
We estimate every one of these on your proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Oracle AI World are quoted per project. Want an exact number for Las Vegas? Use the booth cost calculator or the 2026 booth cost guide.
Send your Oracle AI World booth size and what the space needs to do for your team. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
The booth we would build for Oracle AI World 2027
The keynote-answer partner booth
Every visitor at AI World already runs Oracle, and the keynote decides what they ask about that afternoon, so this booth leads with one Oracle workload running live and a front panel that changes after the opening keynote. Oracle sells the space inside a sponsor package, so the same story scales from an Explorer-level footprint to an integrator island.
Swap header
A front header printed in our Las Vegas shop and replaced after the keynote, naming the new Oracle service you already support.
Workload counters
One counter per Oracle line you serve, Database and OCI, Fusion or NetSuite, each with a screen and a presenter who knows that product.
Sandbox seat
A hands-on station for DBAs and developers in town for the certification attempts in their passes, staffed in the gaps between exams.
Briefing room
On integrator-sized packages, a closed room for six where a CIO walks through the delivery plan, references and team.
The demo
Run a real Oracle workload before and after: a Fusion month-end close, a database move to OCI or a NetSuite order flow, with the hours saved on screen in the units a finance or IT lead reports, and the AI feature shown as the step that saved them.
The meetings
Oracle's published sponsor options are exhibit space, receptions and sessions, with no named meeting-booking tool, so partners set customer meetings before the week. A closed room or screened table holds them, with one slot an hour kept free for customers who walk over from a keynote.
Your Oracle workload, delivered. Not just announced.
In Las Vegas, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Oracle AI World 2027 partner booths that show the workload
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different audience, same challenge: Amazon's ESSENCE activation let people try Prime Video and Alexa, and an Oracle partner booth has to let a customer see the solution work on Oracle.
Read the Amazon case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more client reviews
Trusted by exhibitors including
04 Designing for Oracle partners, systems integrators and Oracle cloud, database and applications add-on vendors at Oracle AI World
Designing an Oracle AI World booth around the keynote
1Answer the keynote by afternoon
Oracle's news breaks on the keynote stage and attendees go straight to the floor to find partners who already support it. We fit a replaceable header panel to the booth front, so by afternoon your team can name the new service you work with.
2Workloads, not slogans
Every sponsor at an event named AI World says AI. We lead with the Oracle workload you improve, a month-end close, a database migration, a payroll run, and show it running, with the AI feature as the second sentence.
3Briefing rooms for system integrators
With Accenture, Deloitte, KPMG and PwC at the global tiers in 2026, integrators compete on credibility. A closed room with a screen, sized for six, lets your partners walk a CIO through a delivery plan without the noise of the aisle.
4Certification draws the technical crowd
Oracle's 2026 passes included three Oracle certification exam attempts, so DBAs and developers were on site to learn. A hands-on station with a sandbox and a technical presenter wins their time between exams and sessions.
Concept rendering
Your Oracle AI World proposal comes with a rendering like this
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the Oracle AI World booth is right. Shown: a Purple concept for CalligoTech.
Start my Oracle AI World concept05 Las Vegas (venue not confirmed yet) · Las Vegas
Oracle AI World 2027 Las Vegas freight, venue and move-in
Oracle has named Las Vegas and October 18–21, 2027 but not the venue; in 2026 registration and the event ran at The Venetian Convention and Expo Center. Whichever hall Oracle confirms, we read the sponsor kit on the day it opens, book electrical, wired data and rigging from the providers that building uses, and truck the booth in on its target. Late graphic changes after the keynote come from our Las Vegas shop, close to every Strip convention center. October in Las Vegas is crowded with shows, so we lock freight targets and labor early, and your Purple project manager directs every setup and teardown hour.
What Purple handles
- A booth plan sized to your Oracle sponsor tier once Oracle confirms the hall
- Oracle workload demo stations on wired data, each with a recorded backup
- Executive briefing rooms for integrators and consultancies
- Build, print and keynote-day graphic swaps at our Las Vegas shop
- Install and teardown hours directed on site by your Purple project manager
Your Oracle AI World timeline, from move-in back
Design sign-off for Oracle AI World is due by early August 2027.
- May to June 2027Sponsor package confirmed with Oracle; concept and demo plan signed off with Purple.
- July to August 2027Production in our Las Vegas shop; demo stations tested with your Oracle environment.
- August 2027Sponsor kit orders filed once Oracle names the venue: power, wired internet, rigging and labor.
- Late September 2027Booth to the advance warehouse or straight from our Las Vegas shop on the assigned target.
- Days before October 18, 2027Move-in and demo rehearsal; 2027 move-in days not confirmed yet.
- October 18–21, 2027AI World week with your Purple project manager on call, then dismantle and storage in Las Vegas.
Purple's planning timeline for Oracle AI World. We confirm the official move-in, freight target and order deadlines for the Las Vegas (venue not confirmed yet) against your booth when you book; they come from your exhibitor kit and assigned schedule.
Printable Oracle AI World budget & deadline sheetBefore you book Oracle AI World 2027
Oracle AI World 2027 tips from Oracle's sponsor pages
Make sure your Oracle PartnerNetwork membership is active before you discuss tiers: Oracle reserves every AI World sponsorship for OPN members, so a lapsed membership stops the booth. source
Each 2026 in-person sponsor pass carried Oracle University access and three certification exam attempts. Decide who sits exams on which day and staff the booth around those hours. source
The 2027 edition opens October 18, one week before the October 25 start of 2026, so pull freight and graphic deadlines a week ahead of last year's plan. source
Study the 2026 exhibitor catalog on Oracle's registration site before you pick a level: it lists exhibitors from the global tier down to Explorer, which shows the footprint your competitors bought. source
Oracle's own AI World Hub held a data center exhibit and public safety demonstrations in 2026; a booth on the walking route to the Hub meets the customers Oracle sends there. source
Who you meet on the floor
They come for hands-on time with Oracle Database and OCI news and for the certification attempts in their passes, and they stop where there is a sandbox.
They want a close, payroll or order process to run faster on the Oracle applications they already own, with a reference from a company like theirs.
They leave the keynote with Oracle's news and look for a partner with the people and record to deliver it on their systems.
Travel to Oracle AI World 2027
Getting to Oracle AI World 2027: airport and hotels
Fly in
Harry Reid International Airport (LAS)
Stay
Oracle's 2027 hotel block: not confirmed yet
Travel facts from oracle.com.
Oracle AI World by the numbers
Oracle AI World year by year
How Oracle AI World 2027 compares with other software and cloud shows
The software and cloud shows closest to Oracle AI World on the calendar, with the latest size each organizer has published. Each name other than Oracle AI World opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Workday RisingWorkday | September 27–30, 2027 | San Diego, CA | 30,000+ in-person and digital attendees (2026) |
| DevLearnThe Learning Guild | October 4–8, 2027 | Las Vegas, NV | 175+ exhibitors (2026) |
| Shoptalk FallShoptalk | October 5–7, 2027 | Nashville, TN | 3,500+ attendees · 350+ exhibitors (2026) |
| PyTorch ConferenceThe Linux Foundation and PyTorch Foundation | October 6–7, 2027 | San Jose, CA | 3,500+ attendees (2026) |
| Gartner IT Symposium/XpoGartner | October 18–21, 2027 | Orlando, FL | 180 providers exhibitors (2026) |
| Oracle AI WorldOracle | October 18–21, 2027 | Las Vegas, NV | – |
| Money20/20 USAMoney20/20 (Ascential | October 19–21, 2027 | Las Vegas, NV | 11,000 attendees · 450 sponsors exhibitors (2026) |
| HR TechArc Network LLC | October 26–28, 2027 | Las Vegas, NV | – |
| AFPAssociation for Financial Professionals (AFP) | November 7–10, 2027 | Washington, DC | 7,000+ expected attendees · 200+ exhibitors (2026) |
| KubeCon + CloudNativeCon North AmericaCloud Native Computing Foundation (CNCF) | November 8–11, 2027 | New Orleans, LA | 9,300+ attendees (2025) |
Oracle AI World exhibitor questions
Oracle AI World 2027 questions Oracle partners ask
When is Oracle AI World 2027?
Oracle's AI World page points to October 18–21, 2027 in Las Vegas for the next edition. Oracle AI World 2026 ran October 25–28, 2026, so the 2027 event comes a week earlier in October.
Where is Oracle AI World 2027 held?
Oracle names Las Vegas but has not yet confirmed a 2027 building. AI World 2026 used The Venetian Convention and Expo Center, and we book freight, labor and rooms the day Oracle names the 2027 hall.
Is Oracle AI World the same as Oracle CloudWorld?
Yes. Oracle AI World is the new name of Oracle's annual customer conference, held earlier as Oracle OpenWorld and then Oracle CloudWorld. Searches for CloudWorld 2027 or OpenWorld 2027 refer to this event.
Who can sponsor or exhibit at Oracle AI World?
Only Oracle PartnerNetwork members, per Oracle's sponsorship page. Sponsors choose among exhibit space, receptions, conference sessions and other ways to meet attendees.
What sponsor levels does Oracle AI World offer?
Five levels in 2026: global sponsors (Accenture, Deloitte, KPMG and PwC), then Gold, Silver, Bronze and Explorer, plus exhibitor listings in the catalog. The 2027 tiers and prices are not confirmed yet.
How much does a booth at Oracle AI World cost to build?
A 10×20 build runs $15,000 to $45,000 custom or $7,500 to $15,000 rented, and a 20×20 island $50,000 to $120,000 custom. Oracle prices the sponsor package itself; demo screens and a briefing room move the build cost most.
How many people attend Oracle AI World?
Not confirmed yet: Oracle has not posted an attendance figure for AI World 2026. We size staffing and demo stations for a large Las Vegas customer conference and adjust once Oracle releases numbers.
What is the Oracle AI World Hub?
It was Oracle's own area of the 2026 event, with exhibits that included a data center display and public safety demonstrations. Partner booths sat around it, with an Innovation area on the sponsor floor.
Do Oracle AI World passes include certification?
Three certification exam attempts came with each in-person general attendee or sponsor pass in 2026, plus Oracle University access. That brought many DBAs and developers to the event, so we plan a hands-on station for them.
When should we start an Oracle AI World 2027 booth?
By early August 2027 for design approval: that covers a 30 to 45 day build in our Las Vegas shop, kit orders at early rates and freight in late September. October in Las Vegas is busy, so labor and targets are best booked early.
Can you install at The Venetian Convention and Expo Center?
Yes. The Venetian is one of the Las Vegas halls we work in regularly, with our project manager directing the labor the building requires. Our Las Vegas shop builds and prints close by, so replacement parts arrive the same day.
Can we reuse an Oracle AI World booth at other shows?
A modular AI World booth also fits SAP Sapphire in Orlando, Gartner IT Symposium in Orlando and AWS re:Invent in Las Vegas. It waits in our Las Vegas storage between those weeks, and new prints swap in for each crowd.
Is Oracle AI World worth it for a small Oracle partner?
It can be, when your buyers already run Oracle Database, OCI, Fusion or NetSuite, because every visitor is an Oracle customer or partner. Explorer was the entry level in the 2026 catalog, and a rented 10×20 with one workload demo keeps the build near $7,500 to $15,000.
What is the difference between Oracle AI World and SAP Sapphire?
Oracle AI World is Oracle's customer conference in Las Vegas in October; SAP Sapphire is SAP's, in Orlando. Pick AI World when your product or service runs on Oracle Database, OCI, Fusion or NetSuite, and Sapphire when your customers run SAP.
Before you sign for Oracle AI World
Ask any Oracle AI World exhibit builder these five questions:
- Once Oracle names the 2027 Las Vegas venue, how fast can you reissue our floor plan, power and rigging orders for that building?
- Can your Las Vegas shop print and install a new header panel the same day as Oracle's opening keynote?
- How will you fit the booth to the footprint in our Oracle sponsor package, and what changes if we move up a tier?
- Can each Oracle demo station run on wired data with a recorded backup in case the hall network drops?
- Where will the booth be stored between AI World and our other fall shows, and what does a month of Las Vegas storage cost?
What Oracle AI World exhibitors ask us
Oracle has not named the 2027 venue. Can we start design now? Yes. Oracle has fixed Las Vegas and October 18–21, 2027, so we design a modular booth now and finish power, rigging and freight targets when the building is named; the build and storage stay in our Las Vegas shop whichever Strip hall Oracle picks.
We sell an add-on for Oracle, not services. Will the Big Four drown us out? Not if the booth leads with the workload. Accenture, Deloitte, KPMG and PwC held the global tiers in 2026 and sell delivery; an add-on vendor wins with a working demo against a named Oracle product, which a smaller footprint shows well.
Every booth at AI World will talk about AI. What sets ours apart? Lead with the Oracle process you improve. A visitor scanning the aisle is looking for close days, migration time or payroll errors; the AI feature belongs on the second line, with the live demo as proof.
Get a proposal
Tell us about your Oracle AI World booth
What happens next
- Our reply comes within one business day, with questions on your products, goals and footprint.
- Your Oracle AI World concept rendering and fixed proposal usually arrive within a week. Each Oracle AI World fee listed upfront and in full, on paper.
- We build in 30–45 days, ship to the Oracle AI World advance warehouse and install before the hall opens.