Purple Exhibits
Session 2 · Own the show floor

It’s showtime.
Bring
your best.

Handle the hard questions.
Keep the welcome easy.

Trade show booth staff training for the moments that matter: the unexpected question, the first hello, and the final visitor of the day.

3 focused chapters4 practice scenariosYour own action plan
A smiling woman exhibitor in a black blazer welcomes visitors at a busy trade show stand.
ON THE FLOOR.IN THE MOMENT.
THE VISITOR ASKS“Why so expensive?”Practice your next response.
3 LESSONS · ABOUT 35 MINUTES WITH YOUR TEAM

Your session at a glance

Times assume you are working through the exercise together as a team.

?How ready is your team for the floor?Three questions to find your starting point.+
A QUICK TEAM CHECK

Find your
next focus.

Use your answers to choose where to spend workshop time.

This checks preparation, not likely sales results.
A FEW USEFUL ANSWERS

Before you
move on.

How should booth staff handle a question they can't answer?

Say you do not know yet, then clarify what the visitor needs to find out. Bring in the right colleague if they are available. Otherwise, record the question, agree how and when you will respond, and assign an owner. Check the answer before sharing it; guessing can create a promise the team cannot keep.

Is it okay to use my phone in the booth?

Use it when it serves the visitor, such as checking a specification or recording an agreed next step. Explain what you are doing so the visitor knows they still have your attention. Take personal calls and messages during a covered break away from the entrance. Agree on the same standard for everyone before the doors open.

How many people should be in the booth at once?

There is no single right number. It depends on the usable space, expected traffic, demo needs, and scheduled meetings. Plan enough coverage to welcome arrivals while others are busy, with room for visitors to move comfortably. Walk the layout together, schedule breaks, and adjust after observing where the first day's queues or gaps appear.

What should we do during slow hours?

Keep someone ready to welcome visitors. Use the rest of the time to finish lead notes, confirm promised next steps, reset the demo, and restock supplies. Take covered breaks and practise a difficult question together. Avoid gathering at the entrance or disappearing into devices; the next visitor should still find it easy to approach.

How do we keep answers consistent across the team?

Agree on a short set of shared facts, a clear pitch, and who can approve pricing or other commitments. Keep the current reference sheet where every shift can find it. Use the opening huddle to review changes and the closing huddle to collect new questions. Confirm uncertain answers with the right owner before adding them to the shared notes.

A READY TEAM DESERVES A GREAT SPACE.

Build a booth
that welcomes.

Bring us your show, your goals, and the conversations you want to have. Let’s plan an exhibit that helps your team connect.

Talk through my exhibit
A smiling woman visitor talks with an exhibitor holding a tablet on the Elfack show floor.
A visitor and exhibitor in conversation at Elfack ↗.
About this workshop & photo sources

Adapted from the 23-slide Purple Exhibits presentation “Session 2 - Purple model.” The practice scenarios, readiness check, exercises, and show-day framework are editorial learning tools. Real event photographs illustrate the interactions discussed in this workshop. They do not depict this webinar or Purple Exhibits staff. Credits link to each source.

View the Session 2 slides ↗