Make your next
trade show
count.
The booth brings people in.
Your team makes the connection.
Build a show-floor playbook for better conversations—from the first hello to the next meeting.
Your session at a glance
Times assume you are working through the exercise together as a team.
Define success
One measurable event goal
Build your team
Named roles and a coverage plan
Start better conversations
A pitch and an opening question
Qualify the opportunity
Questions and lead-capture notes
Rehearse the experience
A practiced scenario and one improvement
Follow through
An owner, an action, and a date
Session 1 playbook
Bring all your team’s decisions together.
A few questions
before you go.
What should I do one month before a trade show?
Confirm your goals and booth staff responsibilities, practice your pitch and demos, test lead capture, and prepare follow-up. Check remaining production and show-service deadlines with your exhibit partner and event organizer.
Is 30 days enough to plan a trade show booth?
This checklist covers the final month of team preparation. It is not a recommended starting point for a new custom booth build. Design, fabrication, shipping, and venue requirements may need more time. Ask your exhibit partner to confirm a schedule for your specific project.
How many people should staff a trade show booth?
There is no single number for every booth. Plan around expected visitor traffic, booth size, demonstration needs, meeting schedules, and break coverage. Assign the essential roles and check that someone remains available to welcome visitors while colleagues are occupied.
What is a good trade show goal?
A good goal is specific, measurable, achievable, relevant, and time-bound. For example, a team might aim to capture a defined number of qualified leads during the show and schedule follow-up demonstrations by a set date. Choose targets based on your capacity and previous results.
What information should I capture from trade show leads?
Along with contact details, record the visitor’s challenge, product interest, buying process, timing, and agreed next step. Assign an owner and follow-up date so the conversation can continue after the show.
Let’s build
the space for it.
Bring us your show, your goals, and your timeline. We’ll help you connect your exhibit design with the experience you want visitors to have.
Talk through my exhibit ↗
About this workshop & photo sources
Adapted from Purple Exhibits’ Session 1 presentation, “Planning ahead for your booth.” Examples, the readiness check, and the exercise format are written learning tools. Real event photographs illustrate the interactions discussed in this workshop. They do not depict this webinar or Purple Exhibits staff. Credits link to each source.
View the workshop slides ↗