A suggested team-preparation schedule. Adjust it to your show and your deadlines.
04WEEKS OUT
Agree on the goal
Name the outcome, assign roles, and define a qualified lead.
03WEEKS OUT
Prepare the message
Practice the pitch, choose examples, and invite prospects.
02WEEKS OUT
Rehearse the experience
Test demos, handoffs, and the lead-capture process.
01WEEK OUT
Bring the team together
Confirm the schedule, materials, and follow-up ownership.
This is a team-preparation schedule. A new booth build, shipping, and venue deadlines may need to start earlier. Confirm timing with your exhibit partner.
BEFORE THE DOORS OPEN
One last team huddle.
Check the essentials together.
REHEARSE THE VISITOR’S JOURNEYTest the experience, from hello to next step.
