The Detroit People Mover track running past the glass riverfront atrium of Huntington Place, with the Detroit River and the Ambassador Bridge beyond

Exhibitor guide · Detroit, MI · Updated

Huntington Place Exhibitor Guide

The old Cobo Center is where the Detroit Auto Show builds its two-story displays, and the building's rules are written for that scale: 623,000 contiguous sq ft on one level, decks up to 18 ft, rigged loads up to 2,000 lbs. For a smaller booth, the number that matters is 400: at or under 400 sq ft, your own full-time staff may build it with cordless tools. Anything larger goes to the union crews.

  • 3,000+ exhibitors served
  • 10,000+ booths built
  • 2 days to a design brief

Photo: “20150503 043 Detroit People Mover near Cobo Center” by davidwilson1949, CC BY 2.0. Source

Quick answers

What exhibitors ask about Huntington Place

Is Huntington Place union?Yes.

Carpenters, Teamsters and ironworkers, electricians and stagehands each have their own jurisdiction. Michigan is no longer a right-to-work state: the repeal took effect in February 2024.

Can my own staff set up our booth?Up to 400 sq ft.

Full-time employees may assemble a booth of 400 sq ft or less with cordless hand tools and step stools of three steps or fewer. Ladders and power tools are union work.

Can I hand-carry my booth in?Through the front.

Anything one person can carry, or roll on a small luggage cart, can come in through the front of the exhibit hall. Nothing is loaded or unloaded at the front curb, and the Teamsters unload everything that comes to the docks.

What is the ceiling height?30 ft in Halls A–D.

Hall E, one level down, has 18 ft 8 in. Multi-level booths may rise no more than 22 ft above the hall floor.

Labor & union rules

Huntington Place union rules: what your team can do itself

Michigan's right-to-work law was repealed effective February 13, 2024, and we found no reinstatement as of October 2026. Huntington Place is a union facility either way. These rules come from the venue's Exhibitor Rights, taken from the Efficiency Memorandum of Responsibility between the venue and the event unions. Some shows set their own rules (the Detroit Auto Show is one), so check your show kit.

✓Your full-time staff (booths up to 400 sq ft)

  • Assemble and decorate the booth
  • Use cordless hand tools and step stools of three steps or fewer, plus non-motorized dollies
  • Hand-carry, or bring in luggage carts and rolling pop-up crates, through the public entrances
  • Plug into 120-volt, 20-amp circuits once installed, with up to 20 UL-approved clip-on lights and your own cords and power strips
  • Set up, connect and operate computers and AV equipment
  • Unpack, assemble, calibrate and repack machinery
  • Hang banners, signs and graphics in the booth, and clean or vacuum it

●Union labor and the venue

  • Carpenters: unpacking, erection and dismantling of booths beyond the exhibitor rights, plus pipe and drape, carpet and sign hanging
  • Teamsters, ironworkers and riggers: freight handling, machinery installation, steel for multi-level booths, rental furniture
  • Electricians: power to the booth, hard wiring, static lighting. Freeman Electrical is the exclusive electrical contractor
  • Stagehands: AV, show lighting and video. Huntington Place supplies stagehands, with a four-hour minimum call
  • Rigging attached to the building is done by qualified union riggers (IATSE, electricians or carpenters)
  • Exclusives: internet and booth cleaning in-house, food and beverage by Sodexo Live

!Watch for

  • Ladders, power tools, lifts and motorized equipment are union work, whatever the booth size
  • Booths over 400 sq ft are built by union carpenters, or by an EAC using local union labor
  • No freight in or out at the front curb
  • Shipments before the first move-in day are refused
  • A 3.5% fee on venue orders paid by credit card
  • Helium balloons need venue approval, and retrieving one from the ceiling costs a fee

Background photo: "Detroit Cobo Center Halls A B C D IMG_6193" by dianaconnolly101, CC BY 2.0 Source

Floor plan & exhibit halls

Huntington Place floor plan: Halls A–D and Hall E

Halls A, B, C, the C Annex and D sit side by side on the second level and combine into about 623,000 contiguous sq ft. Hall E is a separate 99,465 sq ft hall on the first level. Tap a hall for its size, dimensions and floor load.

Schematic. Hall widths are proportional to floor area, not an architectural plan. Official capacity charts and hall plans are on huntingtonplacedetroit.com.

Exhibit Hall A

  • 208,845 sq ft · 339′ × 615′
  • 30 ft ceiling
  • 300 lbs per sq ft floor load

The largest single hall, and the anchor of the contiguous Halls A–D floor that the Detroit Auto Show fills each January.

99,465sq ft Hall E on level 1 · 235′ × 419′, 18 ft 8 in ceiling, 650 lbs per sq ft floor load · divides into E1, E2 and E3
40,000sq ft Grand Riverview Ballroom, 38 ft ceiling · 3,500 theater or 2,250 banquet · open-air terrace over the river
30,000sq ft Riverview Atrium, a three-story glass hall facing the Detroit River · receptions and sponsor displays
34,000sq ft Huntington Square and Terrace, mostly outdoors · rated for 150 lbs per sq ft
100+meeting rooms in about 200,000 sq ft of meeting space · ceilings from 10 ft to about 17 ft
The Ford exhibit at the 2018 Detroit auto show seen from above, with vehicles on round turntables under large suspended ceiling rings and banner screens
The Ford exhibit at the 2018 North American International Auto Show, built to auto-show scale. “View of the Ford Exhibit -- 2018 North American International Auto Show” by Corvair Owner, CC BY-SA 2.0. Source
Only at Huntington Place

Huntington Place booth height, rigging and floor load limits

This is the hall where automakers build two-story stands every January, so the venue publishes exact limits for decks, hanging loads and floor weight. Check your design against each row before the drawings go to the engineer.

ItemHuntington Place limit
Top deck of a multi-level boothNo more than 18 ft above the hall floor
Highest point of a multi-level boothNo more than 22 ft above the hall floor
Multi-level approvalCertified by a registered, Michigan-licensed engineer, then reviewed by the Event Services Manager and Fire Marshal (fees may apply)
Multi-level fire safetyHardwired smoke detectors on a 24-hour circuit with battery backup, plus a fire extinguisher
Hanging load up to 50 lbsFrom the light-grid steel, at least two attachment points
51 to 1,000 lbsFrom sway truss members, at least four points, with Maintenance Office approval
1,001 to 2,000 lbsFrom main truss members only, at least four points, with Maintenance Office approval
Over 2,000 lbsNot permitted
Floor load300 lbs per sq ft in Halls A–D (220 lbs in parts of B and C), 650 lbs in Hall E, 150 lbs on Huntington Square
Ceiling30 ft in Halls A–D, 18 ft 8 in in Hall E

Sources: Huntington Place Exhibit & Exhibit Hall Guidelines; Huntington Place capacity chart; floor loads as published in the 2026 Detroit Auto Show exhibitor manual. Rigging attached to the building is done by union riggers, and your show may set a lower height limit than the building.

Loading dock & move-in

Huntington Place loading dock and freight

Get directions to Huntington Place →

  • Teamsters unloadAll materials brought to the loading docks are unloaded by the Teamsters. No loading or unloading is allowed in front of the building.
  • Dock countExhibitor magazine's venue listing shows 35 load-in bays; other listings differ, so confirm the count and your assigned door with the venue or your general contractor.
  • No warehouse, no early freightThe venue has no warehouse, and shipments that arrive before the first move-in day are refused. Send advance freight to your general contractor's warehouse.
  • Mobile docksTwo Magliner mobile docks, each 36 ft long with a 16,000 lb capacity, rent at $100 per day ($500 event maximum) through the Event Services Manager.
  • Construction nearbySecond Avenue is being extended past the loading area to the riverfront through late 2026, and the venue has kept the dock open during the work. Check the current truck route in your show kit.
  1. Day −60Design approved. Multi-level plans to a Michigan-licensed engineer, then to the Event Services Manager and Fire Marshal. Rigging over 50 lbs needs Maintenance Office approval.
  2. Day −35EAC form and insurance filed. Power ordered from Freeman Electrical, internet from the venue at the advance rate.
  3. Day −21Purple ships to Detroit through our carrier network.
  4. Day −14Stagehand labor ordered at least ten business days ahead, if your booth has AV that needs it.
  5. Day 0Trucks to the docks for Teamster unloading. Hand-carry kits come in the front on a luggage cart.
  6. Show +1Move-out. Empties return, outbound paperwork turned in.

Free tool

Huntington Place drayage cost estimator

Planning numbers for 2026 at about $155 per hundredweight, a union Midwest rate. Huntington Place publishes no drayage tariff: your general contractor's show kit carries the actual rate. See all venues on the drayage rates page.

Packaging
Routing
Estimated drayage $2,325

Cut this with a lighter booth

Photos: "NAIAS - Detroit Auto Show 2008 8.jpg" by whiteafrican, CC BY 2.0 Source · "NAIAS Detroit Auto Show" by Wendy Piersall, CC BY 2.0 Source · "Greektown Sat Night" by GollyGforce - Living My Worst Nightmare, CC BY 2.0 Source

A packed show floor seen from above, with crowds around a red concept roadster, Jeep SUVs and a stone-pillared display at the 2008 North American International Auto Show in Detroit

On the floor at the Detroit Auto Show

For decades the Detroit Auto Show has filled this riverfront floor with world debuts and shoulder-to-shoulder crowds.

Photo: "NAIAS - Detroit Auto Show 2008 45.jpg" by whiteafrican, CC BY 2.0 Source

The calendar

Huntington Place trade shows 2026–2027

Detroit's calendar runs on mobility: batteries and EVs in the fall, the auto show in January, custom cars in March and automotive engineering in April. Attendance figures are organizer numbers; confirm each event with its organizer.

The 2026 Detroit Auto Show ran January 14–25, including media and charity preview days. SAE's WCX met here April 14–16, 2026, but its 2027 dates and venue were not on the organizer's site when we checked. Held here in 2026: The Battery Show North America (October 12–15, about 1,000 suppliers); its 2027 dates were not posted when we checked. Materials Week USA deferred its 2026 edition and moved to October 2027. The Detroit Boat Show moved to Novi in 2026 and is no longer held here.

Insider tips

Huntington Place exhibitor tips: what experienced teams do

Design to 400 sq ft and cordless tools

At or under 400 sq ft, your full-time staff may build the booth themselves. Plan an exhibit that goes up with cordless hand tools and a three-step stool, because ladders and power tools belong to the union at any booth size.

Bring a luggage cart, not a dolly

Hand-carry means what one person can carry or roll on a small luggage cart through the front of the hall. Rolling pop-up crates are allowed too, but nothing is unloaded at the front curb.

Park the van on the roof deck

The Roof Deck garage clears 9 ft; the Washington Garage only 7 ft. Neither takes trailers, oversized vehicles or overnight parking, so a high-roof van belongs on the roof.

Check Hall E before you go tall

Hall E has 18 ft 8 in of ceiling against 30 ft upstairs in Halls A–D, but its 650 lbs per sq ft floor carries heavy machinery. Ask which hall you are in before you design a tower or a deck.

Order internet at the advance rate

The venue runs internet in-house: a shared 3 Mbps wired line costs $800 in advance and $1,008 on site. Card payments add a 3.5% fee, so order early and budget for it.

Book stagehands ten business days out

Huntington Place supplies stagehand labor for AV beyond what your own staff may do in a small booth. Orders need ten business days to be guaranteed, and each call has a four-hour minimum.

Where to stay & getting there

Hotels near Huntington Place

Adjacent

Fort Pontchartrain, a Wyndham hotel

361 rooms right beside the convention center. The closest bed to the halls.

Opening 2027

JW Marriott Detroit Water Square

557 rooms on the former Joe Louis Arena site, planned to open in early 2027. A skybridge to Huntington Place is due in fall 2027.

8–10 min walk

Westin Book Cadillac and Detroit Marriott at the Renaissance Center

453 and 1,298 rooms, each about half a mile away. The RenCen is also on the People Mover.

In the building

Detroit People Mover

The Huntington Place station is inside the center near Congress Street, on the loop that links downtown hotels.

About 20 mi

Detroit Metro Airport (DTW)

About 20 miles from Huntington Place, with direct bus service downtown, per the venue.

The building

From Cobo Hall to Huntington Place

Three names in four years, but one building on the riverfront since 1960. The round arena beside it became the glass atrium and ballroom.

Downtown Detroit seen across the Detroit River, with the round ribbed Cobo Arena on the waterfront at left
The riverfront in 2009, with round Cobo Arena at left, before it was rebuilt as the atrium and ballroom. “Detroit - Cobo Hall” by zenmasterdod, CC BY-SA 2.0. Source
A tall white marble atrium with escalators at the far end and meeting room signs along an upper balcony
The atrium near the river, 2017. “Cobo Center atrium near Detroit River - February 2017” by varnent, CC BY-SA 2.0. Source
A white semitrailer backed into the covered truck dock for Halls A–D, beside a row of numbered dock doors
The covered truck dock for Halls A–D. “Detroit Cobo Center Halls A B C D loading dock IMG_6194” by dianaconnolly101, CC BY 2.0. Source
Cars parked on the convention center's roof deck above an LED screen reading Hello Detroit on the bridge over Jefferson Avenue
The roof-deck parking and the LED-wrapped bridge over Jefferson Avenue, seen from the Detroit Marriott. “Detroit Cobo Center Cobo from Marriott IMG_6273” by dianaconnolly101, CC BY 2.0. Source
  1. 1701Antoine de la Mothe Cadillac lands in July near the site that the convention center now occupies.
  2. 1960Cobo Hall opens, named for Mayor Albert Cobo, at an initial cost of $56 million. The first event is the 43rd Auto Industry Dinner on October 17.
  3. 1965The Detroit Auto Show moves in, and it has been held here since. Detroit Autorama arrived in 1961.
  4. 1988The People Mover station in the building opens November 14, the last of the system's 13 stations.
  5. 2010The name becomes Cobo Center, and SMG takes over management in October.
  6. 2013A labor agreement with five unions lets exhibitors hand-carry without motorized equipment, gives more room to set up their own booths and extends straight time to 6 a.m.–10 p.m.
  7. 2015A five-year, $279 million renovation wraps up, building the Riverview Atrium and the 40,000 sq ft Grand Riverview Ballroom largely inside the former Cobo Arena.
  8. 2019Renamed TCF Center on August 27.
  9. 2021Renamed Huntington Place on December 9. The center is now run by Legends Global.
  10. 2025A $125 million expansion and a skybridge to the JW Marriott are approved. The skybridge breaks ground in December.

FAQ

Huntington Place FAQ for exhibitors

Is Huntington Place union?

Yes. Carpenters handle booth erection, Teamsters, ironworkers and riggers handle freight and steel, electricians handle power and stagehands handle AV. Michigan repealed its right-to-work law effective February 13, 2024, and we found no reinstatement as of October 2026.

Can I set up my own booth at Huntington Place?

Yes, if it is 400 sq ft or less and the work is done by full-time employees of your company. They may assemble and decorate the booth using cordless hand tools, step stools of three steps or fewer and non-motorized dollies. Ladders and power tools are union work. Some shows set their own rules, so check your show kit.

Can I hand-carry materials into Huntington Place?

Yes. Anything one person can carry, or roll on a small luggage cart, can come in through the front of the exhibit hall. Loading and unloading in front of the building is not allowed, and the Teamsters unload everything that comes to the docks.

Where is the Huntington Place loading dock?

Halls A–D share a covered truck dock next to the Second Avenue extension work, which runs through late 2026; the venue has kept the dock running during that work. Exhibitor magazine's venue listing shows 35 load-in bays. Your show kit gives the truck route and marshaling instructions.

How much is drayage at Huntington Place?

Plan about $155 per hundredweight for crated freight. The venue does not publish drayage rates; your general contractor's show kit carries the actual tariff.

What is the ceiling height in the exhibit halls?

30 ft in Halls A, B, C, the C Annex and D, and 18 ft 8 in in Hall E, per the venue's capacity chart. Multi-level booths may reach 22 ft at their highest point, with the top deck no higher than 18 ft.

Can I build a two-story booth?

Yes, with plans certified by a registered, Michigan-licensed engineer and reviewed by the Event Services Manager and Fire Marshal. The deck must have hardwired smoke detectors on a 24-hour circuit with battery backup, and a fire extinguisher. Your show may set lower limits.

Who supplies electrical and internet at Huntington Place?

Freeman Electrical is the exclusive electrical contractor. Internet is supplied in-house by the venue, and a shared 3 Mbps wired line is $800 at the advance rate.

Where do I park at Huntington Place?

The Roof Deck garage at Congress and Third has about 1,200 spaces and 9 ft clearance; the Washington Garage has 640 covered spaces and 7 ft clearance. Rates start at $25, and trailers, oversized vehicles and overnight parking are not allowed.

How far is Huntington Place from the airport?

Detroit Metro Airport (DTW) is about 20 miles away. Inside the center, the People Mover station connects to downtown hotels.

Exhibiting in Detroit?

Send us your show and booth number.

Tell us your hall, your booth size and whether your own staff will build it under the 400 sq ft rule. Within two business days you get a design that fits Huntington Place's tool, height and rigging limits, a drayage estimate and a move-in plan for the docks.

Background photo: "Vibrant Inukshuk Skyline" by tukanuk, CC BY 2.0 Source

Compare venues

Huntington Place vs other major U.S. convention centers

How the Huntington Place stacks up against other big-city halls we have guides for. Drayage figures are Purple planning rates, not published tariffs.

VenueTypeLargest spaceCeilingLaborDrayage (plan)Airport
Huntington PlaceThis guideConvention center623,000 sq ft contiguous, Halls A–D30 ft (A–D) · 18 ft 8 in (E)Union · 400 sq ft rule≈ $155/cwtDTW · 20 mi
America's Center Convention ComplexSt. LouisConvention center574,000 sq ft contiguous, with Dome floor40 ftUnion · 300 sq ft rule≈ $150/cwtSTL · 14 mi
Anaheim Convention CenterAnaheimConvention center221,284 sq ft Hall D25 ft Hall D · 13 ft 8 in Hall EUnion · check kit≈ $172/cwtSNA · 13 mi
Boston Convention & Exhibition CenterBostonConvention center516,000 sq ft contiguous (Halls A–C)35 ft low · up to 100 ftUnion · staff setup OK≈ $324/cwtBOS · 3 mi
Calvin L. Rampton Salt Palace Convention CenterSalt Lake CityConvention center515,000 sq ft contiguous, 10 halls30 ftRight-to-work≈ $120/cwtSLC · ~6 mi
Charlotte Convention CenterCharlotteConvention center280,000 sq ft contiguous, Halls A–C30 ft listed maxRight-to-work≈ $115/cwtCLT · 7 mi
Fontainebleau Las VegasLas VegasResort ballrooms105,264 sq ft Royal Ballroom28 ft 10 inUnion · check kit≈ $185/cwtLAS · 4.3 mi
Georgia World Congress CenterAtlantaConvention center1M+ sq ft contiguous (Halls B, BC, C)30 ft to gridRight-to-work≈ $150/cwtATL · 15–20 min
Iowa Events CenterDes MoinesConvention center150,000 sq ft contiguous, EMC Expo Center Halls A–C35 ft (Halls B–C)Right-to-work≈ $100/cwtDSM · ~10 min
Javits CenterNew YorkConvention center~500,000 sq ft contiguous (Level 3)Varies by hall · check planUnion · 250 sq ft rule≈ $195/cwtEWR / LGA / JFK · 45–70 min
Kansas City Convention CenterKansas CityConvention center388,800 sq ft column-free, Bartle Hall A–E33 ft A–C · 42 ft D–EIATSE 31 · check kit≈ $145/cwtMCI · ~19 mi
McCormick PlaceChicagoConvention center840,000 sq ft Hall A (South) · 1.2M+ on one levelVaries by hall · check planUnion · staff setup any size≈ $210/cwtMDW · ~20 min
Minneapolis Convention CenterMinneapolisConvention center376,200 sq ft contiguous, Halls B–E30 ft 6 in to truss · 85 ft domesUnion · open dock≈ $150/cwtMSP · ~20 min
Moscone CenterSan FranciscoConvention center502,440 sq ft contiguous, Halls A–F37 ft Halls A–C · 28 ft Hall FUnion · check kit≈ $180/cwtSFO · 25–40 min
Oklahoma City Convention CenterOklahoma CityConvention center200,730 sq ft continuous, up to 4 halls30 ftRight-to-work≈ $105/cwtOKC · ~9–10 mi
Orange County Convention CenterOrlandoConvention center1,103,538 sq ft West Building30–40 ftRight-to-work≈ $155/cwtMCO · 12 mi
Oregon Convention CenterPortlandConvention center255,000 sq ft Halls A–E30 ftUnion · check kit≈ $150/cwtPDX · MAX ~30 min
San Diego Convention CenterSan DiegoConvention center525,701 sq ft contiguous, Halls A–H27 ft 4 in A–E · up to 64 ft F–HUnion · check kit≈ $176/cwtSAN · 3 mi
San Jose McEnery Convention CenterSan JoseConvention center143,000 sq ft Halls 1–332 ftUnion · 30 min / 10 ft rule≈ $160/cwtSJC · 4 mi
Santa Clara Convention CenterSanta ClaraConvention center90,014 sq ft Halls A–D28 ft 6 inUnion · check kit≈ $160/cwtSJC · 5–6 mi
Seattle Convention CenterSeattleConvention center205,700 sq ft Arch Halls 4A–4F25 ft Arch · 30 ft SummitUnion · check kit≈ $165/cwtSEA · Link ~40 min

More big-city guides

Other major U.S. convention centers

All venue guides →

Written by the Purple Exhibits team. Reviewed for the 2026–2027 season. Figures marked for verification are being confirmed with the venue. Sources: Huntington Place capacity chart, Exhibit & Exhibit Hall Guidelines, Exhibitor Rights and trade union pages, exhibitor services, parking, stagehand terms and amenities pages; 2026 Detroit Auto Show exhibitor manual; TSNN on the 2013 labor agreement; Exhibitor magazine venue listing; Crain's Detroit Business and Plante Moran on the expansion and skybridge; Visit Detroit; Wikipedia (Huntington Place, Huntington Place station); Michigan employment-law coverage of the right-to-work repeal (SHRM, Clark Hill); organizer sites for The Battery Show, the Detroit Auto Show, Detroit Autorama, Materials Week USA, A3 and WCX.

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