Demo lane
Power trowel on a slabYour own operator runs the machine. Our presenter talks over the headset, and a line host keeps every visitor behind the tape until the demo stops.
World of Concrete booth staff for 2027: product presenters, demo line hosts, trade show models, brand ambassadors and booth reps. A Las Vegas crew that learns your machines, follows your demo rules and dresses for cold mornings. $85 an hour per person, no travel fees.
Sources: 2026 registrant and exhibitor counts as reported by Rock Products and Concrete Products, citing Informa Markets; 2026 net exhibit space from Informa’s pre-show figure; 2027 dates from the organizer, Informa Markets.
At World of Concrete the machines pull people in, and your staff decide who stays to talk. Purple Exhibits sends local trade show models, product presenters, demo line hosts, brand ambassadors and booth reps to World of Concrete exhibitors. Every role costs $85 per hour per person, with a four-hour minimum. The whole crew lives in Las Vegas, so there are no flights, hotels or travel fees on your bill. Exhibits run January 19–21, 2027 at the Las Vegas Convention Center, inside the halls and on the outdoor lot, and education sessions run January 18–21. We plan warm layers and rotations for cold January mornings outside, and our hosts keep visitors behind your demo lines. Booking about six weeks ahead gives you the widest choice. Rush requests need 72 hours’ notice.
| Exhibits | January 19–21, 2027 |
|---|---|
| Education | January 18–21, 2027 |
| Venue | Las Vegas Convention Center, halls and outdoor lot |
| Organizer | Informa Markets |
| Audience | Trade only: contractors, producers, dealers and engineers |
| Rate | $85 an hour per person, any role · 4-hour minimum |
| Lead time | About 6 weeks · rush 72 hours |
Three looks from real Purple Exhibits events: race-suit models at an outdoor truck display, a presenter with a mic at a vehicle reveal, and a hostess team in matching suits at a building-products expo. For World of Concrete we put the same kind of polished crew next to your machines and teach them your specs.
At this show the crew follows the machines and the demos. Enter what you are bringing, inside and out, and get a head count and a price.
An example outdoor lot exhibit with a demo lane and a machine pad. Tap an area to read the job, or match the numbers to the crew list.
Example outdoor lot layout, not to scale. Before the show we mark up your real floor plan the same way.
Your own operator runs the machine. Our presenter talks over the headset, and a line host keeps every visitor behind the tape until the demo stops.
Parked machines draw people who want to climb up. A machine host follows your touch and seat rules, answers first questions and hands real buyers to your sales team.
Your newest machine, set up for photos. The host here knows the three specs every contractor asks about and logs each scan.
Swag goes out only after a badge scan. One ambassador runs the counter and tags each lead as contractor, producer, dealer or engineer.
Dealers and fleet buyers sit with your team here. A booth rep qualifies them first so your sales people spend time on real orders.
A small heated tent or your trailer. Outdoor staff rotate through it on a schedule so cold mornings never empty the lot.
Brands that have booked Purple
The 2026 show used more than 600,000 net square feet across indoor halls and an outdoor exhibit area. Each one needs its own staffing plan.
Many indoor booths show tools, materials, decorative finishes and smaller machines. Visitors walk the aisles with a list in hand. A presenter who can explain a spec in one sentence keeps them at your counter.
Bigger equipment, engine noise and moving parts. In January the lot starts cold, so outdoor staff need warm layers, a rotation plan and hosts who hold a demo line without arguing.
Staff arrive in warm layers under the jacket or vest you pick. We ask you to approve a cold-weather look in your brand colors.
Mornings are the coldest part of the day on the lot. Early on we keep outdoor stints short and rotate people through your warm-up point.
Rotations can stretch once the morning chill is gone, but no machine or demo line is left without a host.
Touch-screen gloves let outdoor hosts keep scanning badges on a phone or tablet.
Presenters, line hosts, machine hosts and the relief staff who keep outdoor posts covered. What each does and how many to book.
| Role | What they do at World of Concrete | How many | Book by |
|---|---|---|---|
| Product presenter | Talks through a live demo on a headset and explains specs to contractors | One per demo area | 6 weeks out |
| Demo line host | Keeps visitors behind the demo line and resets the crowd between runs | One per demo area | 6 weeks out |
| Machine host | Stays with parked equipment, follows your seat and touch rules | One per two or three machines | 6 weeks out |
| Booth rep / lead qualifier | Sorts contractors, producers, dealers and engineers for your sales team | One or two per booth | 5 weeks out |
| Brand ambassador | Trades swag for a badge scan and pulls aisle traffic in | One per counter | 4 weeks out |
| Trade show model | Gives a hero machine presence for photos and launch moments | One per machine you promote | 5 weeks out |
| Warm-up relief | Covers outdoor posts so staff can rotate inside on cold mornings | One per three outdoor staff | 4 weeks out |
Eight jobs we fill for concrete, masonry and equipment exhibitors. Every one is billed at the same $85 an hour, with a four-hour minimum.
Camera-ready models give your hero machine a face for launches and photo moments, then hand anyone asking about specs to your sales team.
Presenters learn your demo script, wear a headset and explain a trowel finish or a saw’s cut depth in plain words to contractors watching from behind the tape.
Line hosts gather a crowd before each timed run, hold the barrier while machines move and reset the area between demos.
Ambassadors work the aisle and the swag counter, trading tape measures, gloves and caps for badge scans.
For the booth entrance, dealer dinners and customer suites: they check names, seat guests and keep your meeting calendar running on time.
Sign-in desks for your own customer training sessions or a private launch, with a printed list or a tablet.
Reps scan every badge, ask your qualifying questions and tag each visitor as a contractor, producer, dealer or engineer.
Some of your visitors will be more at ease in Spanish. Ask for bilingual presenters or reps, and we brief them on your product terms in both languages.
Five roles we send to concrete booths, from the countertop display to the outdoor demo lot. All local, all at $85 an hour.
A model who stands with your finished work, like a polished concrete countertop, and draws people in for a closer look.
A presenter on a headset who talks through a live power trowel demo while your operator runs the machine.
An ambassador who hands out swag, like a branded tape measure, only after a badge scan.
A host with a radio beside the skid steer, keeping visitors behind the line and in touch with your operator.
A rep with a tablet who sorts contractors, producers and dealers and logs what each one needs.
Send your machine listIndoor, outdoor, or both.
Rehearse on January 18Demo lines and rules set.
Warm rotations plannedCold mornings covered.
Pick one look for the whole crew or mix them by post. You approve every piece; we make sure it arrives pressed and on time.
A polo or work shirt in your color, dark work pants and closed-toe boots. In demo areas staff add the hi-vis vest, hard hat or glasses you supply.
Insulated jacket or quilted vest in brand colors, a knit beanie and touch-screen gloves. Warm enough to stay on post, sharp enough for photos.
Matching branded jumpsuits with contrast panels, like the crew in the photo at the top. Hard to miss from across the lot, and great on camera.
Charcoal suits with a scarf or tie in your accent color. The quieter look for dealer meetings, customer suites and evening events.
Live runs bring contractors to your space. Our job is the people around the machine, kept where your rules say they belong.
Send us your demo safety rules. Staff learn them at the January 18 brief and follow them on every run.
In demo areas our staff wear the PPE you supply, such as hard hats, safety glasses, hi-vis vests or ear protection.
Our staff never drive or run your equipment. Your trained operator handles the machine; we handle the people around it.
A line host watches the tape or barrier and stops anyone from stepping in while a machine is moving.
We post demo times, gather a crowd before each run, and scan badges as people walk away.
Tick these off before your equipment ships. Your progress is kept in this browser.
From the education day brief to the last scan on January 21.
The booth is only part of the week. Our Las Vegas Convention Center venue guide covers the halls, docks and outdoor areas; here is where our crews work around them.
Education sessions open and the exhibit floor is still quiet. We walk your booth or lot space, rehearse the demo and set up scanners.
Indoor booths and the outdoor lot run all three days. Relief staff move between posts on a fixed rotation so no machine is left alone.
Dealer dinners, customer suites and launch parties in resort ballrooms and restaurants. Hosts start once the floor closes.
Exhibiting again two weeks later? See our IBS and KBIS booth staff page or the TISE flooring show staffing page. One request can cover both weeks.
Typical crews by booth type, indoor and outdoor, at $85 an hour per person.
| Booth | Typical crew per shift | People | Per day | Whole show |
|---|---|---|---|---|
| 10×10 indoor tool booth | A booth rep and a brand ambassador | 2 | $1,360 | $4,080 |
| 10×20 indoor | A product presenter, a rep and an ambassador | 3 | $2,040 | $6,120 |
| 20×20 with one live demo | A presenter, a demo line host, a rep and an ambassador | 4 | $2,720 | $8,160 |
| 20×40 with machines | 2 machine hosts, a presenter, a line host, a lead qualifier and an ambassador | 6 | $4,080 | $12,240 |
| Outdoor lot, two demo areas | 2 presenters, 2 line hosts, 2 machine hosts, a qualifier, a warm-up relief and an ambassador | 9 | $6,120 | $18,360 |
| Small outdoor space | A machine host, a presenter and a warm-up relief | 3 | $2,040 | $6,120 |
8-hour days × 3 show days × $85 per person per hour. No travel, hotel or agency markup.
A 20×40 booth with machines and one live demo needs about six people: two machine hosts, a presenter, a line host, a lead qualifier and an ambassador. Here is that crew hired in Las Vegas next to the same six flown in.
| WOC booth, machines and one demo, three days | Cost |
|---|---|
| Purple local staff | |
| Travel, hotel, per-diem | $0 |
| Your Las Vegas total |
| Typical fly-in agency, same team | Cost |
|---|---|
| Staff hours at $85 | |
| Round-trip flights ~$380 each | |
| Hotel January show-week rates · ~$260/night | |
| Per-diem ~$89/day | |
| Fly-in total |
Compared on what actually changes your results and your invoice in World of Concrete.
| Purple local crew | Fly-in staffing agency | General temp agency | |
|---|---|---|---|
| What you pay per hour | One flat $85, models to reps | Day rate plus travel costs | Cheap, but not booth-trained |
| Travel and hotel | $0. The team lives in Las Vegas | About $380 flight plus $260/night per person | $0 |
| Local knowledge | Halls, transit and shortcuts | Arrives with a map | Depends on the person |
| The Las Vegas edge | Demo lines and rules set. | Not local | Not specialised |
| Trained on your product | Briefing call and cheat sheet | Sometimes, for a fee | No |
| Lead capture | Qualifies and tags every scan | Varies | Not part of the job |
| Exhibit and staff together | Design, build and staff | People only | People only |
Fly-in costs use the same typical Las Vegas rates as the budget above. Other agencies’ pricing varies.
About three minutes. No deposit.
We’ll email your quote within 24 hours, usually much sooner. Need it now? Call (800) 994-8030.
Visitors drift toward moving machines. Every live run needs a host watching the line.
Outdoor shifts in January start cold. Approve warm layers before you approve the polo.
One person cannot cover a machine pad, a demo and a scanner. Count your posts first, then your people.
Branded tape measures go fast. Give them out only after a badge scan.
Six weeks out gets you the best crew. Late? We still take rush bookings with 72 hours’ notice.
Call (800) 994-8030 and ask for the World of Concrete desk.
$85 per hour per person, with a four-hour minimum per shift. Product presenters, demo line hosts, trade show models, brand ambassadors and booth reps all bill at that same rate. Our crew is local to Las Vegas, so you pay no travel fees.
Exhibits are open January 19–21, 2027, and education sessions run January 18–21, 2027. The show is at the Las Vegas Convention Center and is organized by Informa Markets.
It is a trade-only show. Visitors are contractors, producers, dealers and engineers, so staff need to qualify leads by type and pass serious buyers to your team.
Yes. We send machine hosts, demo line hosts and presenters for the outdoor lot, plus warm-up relief staff so posts stay covered while people rotate inside.
Staff come in warm layers under the outer wear you approve, take short outdoor stints early in the day and rotate through your warm-up point. In January the problem outside is cold, not heat.
Yes, as hosts. Your own trained operators run the machines. Our hosts follow your demo safety rules, wear the PPE you provide and keep visitors behind the demo line.
They learn what you send. Share spec sheets, demo times and the questions contractors ask most, and we brief the crew before exhibits open. Deep technical questions go to your team.
Count your posts: one host per demo area, one presenter per demo, a machine host for every two or three machines, a lead qualifier and an ambassador. The pour ticket estimator on this page does the math.
Yes. We accept rush bookings with 72 hours’ notice. Earlier booking gives you more choice of staff.
We keep standby staff in Las Vegas for the show. A briefed replacement arrives within two hours, or that shift is free.
No. Purple Exhibits is an independent company hired by exhibitors. We are not affiliated with World of Concrete or Informa Markets.
Often, yes. Design & Construction Week, with IBS and KBIS, follows on February 2–4, 2027. Ask about booking both shows in one request.
Right here. Purple Exhibits books Las Vegas–based booth staff for exhibitors at the Las Vegas Convention Center, including the World of Concrete halls and outdoor lot. Send your booth number and dates, and the quote comes back within a day.
Yes. You can book a single person for a single day, such as a launch on opening morning. The four-hour minimum applies to each shift, and the rate stays $85 per hour.
About six weeks before January 19 gives you the widest choice of presenters and hosts. Try to lock it in by early December, before holiday schedules slow down approvals. If you are late, rush bookings with 72 hours’ notice are still possible.
Contractors and dealers meet at dinners, suites and launches all week. We staff those too.
Live machine runs on cold January mornings.
We send: Demo line hosts, presentersArrival, seating and gift hand-outs for your dealers.
We send: HostessesCheck-in and guest flow for contractor customers.
We send: Hosts, greetersTimed reveals for trade press and dealers.
We send: Product presenters, ambassadorsSign-in desks and handouts for your own classes.
We send: Registration staffStaffing by show
Las Vegas and this show
Purple Exhibits is an independent exhibit and staffing company. We staff exhibitors at World of Concrete; we are not affiliated with World of Concrete or its organizer, Informa Markets. Show names belong to their owners.
Send your equipment list and booth number. A World of Concrete price within 24 hours.
Let’s get right on that answer for you: