ProMat booth staff who keep every demo cycle moving

ProMat booth staff and trade show models for 2027, hired in Chicago: robot cell presenters, AMR loop hosts, lead desk reps and lounge hosts. One rate of $85 an hour, no travel fees.

Three hostesses in matching royal blue skirts, white blouses, blue caps and neck scarves walking past an oversized wheel display, the polished uniform look Purple Exhibits brings to ProMat booth staff
Real Purple event
1,200+exhibits listed for ProMat 2027 by MHI
52,223registrations at ProMat 2025, the biggest edition so far
143countries in the 2025 audience, plus the US
$85/hrflat rate for any role we staff, four-hour minimum

Sources: the official ProMat website (promatshow.com) for the 2027 exhibit count; MHI’s ProMat 2025 post-show results for registrations and countries; April 19–21, 2027 dates at McCormick Place from MHI as reported in the Purple Exhibits ProMat guide and trade press. The $85 rate is Purple Exhibits’ own.

The short answer

ProMat 2027 staffing, in brief

ProMat buyers come to watch automation work, so the people beside your robots matter as much as the robots. Purple Exhibits supplies ProMat booth staff from Chicago: product presenters for robotic picking cells, AMR loop hosts, conveyor narrators, lead desk reps, lounge hosts and trade show models. Every role is $85 per person per hour, with a four-hour minimum per shift. Our crews live in the Chicago area, so you pay no flights, hotel nights or travel fees. ProMat 2027 runs Monday to Wednesday, April 19–21, at McCormick Place. Book about six weeks ahead for the best match. We can still fill rush requests with 72 hours’ notice.

Pick ticketPROMAT-27
ShowProMat 2027, run by MHI
DatesMon–Wed, April 19–21, 2027
Floor hoursTypically 9 a.m. to 5 p.m.; staff badge in from 8 a.m.
VenueMcCormick Place, Chicago
BuildingsSouth Hall, North Hall and Lakeside Center
BuyersWarehouse, DC and plant managers, supply chain leaders, system buyers, dealers, integrators
Rate$85 per person per hour, 4-hour minimum
Lead time6 weeks ideal · 72 hours for rush
Lookbook

Real Purple crews, ready for the floor

A buyer walking a hall of robots decides in seconds which booth feels organized. A crew that looks put together is part of that first read. These are real Purple Exhibits teams, and the standard we set for every ProMat crew.

Booth reps in smart-casual colors with lanyard badges waiting at a counter inside an arched booth entrance, the welcome ProMat trade show models can give buyers
Bay 02Booth reps at the counterThree reps in relaxed, colorful smart-casual wear wait at a counter inside an arched entrance, ready to greet the next visitor.
Three hosts in black blazers, white blouses and light blue scarves with lanyard badges standing in front of a display booth
Bay 03Hosts in navy and black suitingThree hosts in black blazers and pencil skirts with matching light blue scarves stand ready at the front of a screen booth.
Bay 01 · Cover photo

Hostesses in matching uniforms

Our cover photo shows three hostesses in matching blue and white uniforms, caps and scarves walking past a giant wheel display. One coordinated look makes a crew easy to find in a crowded hall.

See the cover photo ↑

Real Purple Exhibits events.

Book ProMat staff$85/hr per person · 4-hour minimum · no travel fees
Choose the look

Four looks for an automation booth

Pick one look for the whole crew, or mix them by zone. You send branded pieces; we collect sizes and make sure everyone arrives pressed. Anyone working near moving equipment wears closed-toe shoes.

Coordinated color uniforms

Matching skirt or trouser sets in your brand color with a scarf or cap, like the crew in our cover photo.

Best for: Big islands, launches

Dark suiting + scarf

Black or navy blazers, white shirts and a scarf in your accent color for a sharp, sales-ready look.

Best for: Lead desks, meeting pods

Branded polo + safe shoes

Your logo polo, dark trousers and closed-toe sneakers for crews working beside robots and belts.

Best for: Robot cells, AMR loops

Hi-vis accent layer

A branded vest or jacket with a reflective stripe over dark clothes, on theme for a warehouse booth.

Best for: Conveyor lines, photo spots
Pick-list estimator

Count the demos, get the crew

At ProMat, the people you need follow the equipment you run, not the size of the carpet. Enter your live demos and hall to see a crew pick list and the cost.

What we staff

ProMat staffing services

Eight roles we fill for ProMat 2027 staffing, from the aisle corner to the meeting pods. Every one of them costs the same $85 per person per hour.

Trade show models

Polished models work the aisle edge of your booth and bring operations managers in to see the cell running.

Brand ambassadors

Ambassadors scan every badge, hand out the giveaway after the scan and send each visitor to the right demo.

Promotional models

For a launch or a timed reveal, promotional models present the new machine and keep the crowd facing it.

Hostesses

Hostesses run your lounge and meeting pods, greet booked guests and help at customer dinners after the show day.

Product demonstrators

Demonstrators learn one short cycle for a robot, conveyor or software screen and repeat it the same way every hour.

Registration and check-in staff

Check-in staff handle guest lists for dealer meetings, suites and receptions during ProMat week.

Lead capture booth reps

Reps ask your approved questions, tag each lead by buyer type and book the follow-up before the visitor leaves.

Multilingual staff

ProMat draws buyers from many countries. Ask early for Spanish or another language and we look for Chicago staff who speak it.

Booth layout

A ProMat island, staffed by zone

An example island with a picking cell, an AMR loop and a conveyor run. Tap a zone to read the job, or follow the numbers to the crew list.

Picking cellRobot arm behind guardsAMR loopMarked path in the boothConveyorSortation runRack towerTallest elementLead deskScan, sort, bookGreeterAisle cornerMeeting podsBooked buyer talksLoungeCoffee and seating1234567

Example 40×40 island, not to scale. Before the show we mark up your real floor plan the same way.

Picking cell

Robot arm behind guards

The robot picks from totes behind its guarding. Our presenter stands at the window, names what the arm is doing in each step of the cycle and points serious buyers to the lead desk.

  1. 1Product presenter at the picking cell
  2. 2Loop host beside the AMR path
  3. 3Conveyor narrator on a headset mic
  4. 4Lead desk rep with a badge scanner
  5. 5Greeter at the aisle corner
  6. 6Meeting host for the pods
  7. 7Lounge hostess

Brands that have booked Purple

AmazonWayfairLGVenmoVallenSunliteergoPouchBiolab HoldingsStellar
Live demo cells

Staff each machine for its own story

ProMat booths run real equipment on the floor. MHI requires guarding on equipment and keeps mobile robots inside the booth, so each kind of demo needs its own crew plan.

Arms, grippers, vision

Robotic picking cells

A robot arm picking mixed items from totes holds a crowd for minutes. Our presenter stands at the guarding, explains each step of the cycle and hands the deep questions to your engineer.

Staff
One presenter per cell
Floor rule
Visitors stay outside the guard line
Mobile robots, fleet software

AMR and AGV loops

Robots must stay inside your booth, so the loop is taped on the floor. A host keeps people off the path and explains what the fleet screen is showing.

Staff
One host per loop
Floor rule
Nobody steps onto the tape
Belts, sorters, scanners

Conveyor and sortation

A running line is loud. A narrator with a headset mic tells buyers where each carton goes and why, then points them to the lead desk.

Staff
One narrator per line
Floor rule
Hands stay off moving parts
WMS, WES, digital twins

Software and control screens

Screens do not draw people by themselves. A presenter runs a short story on the big monitor that ties the software to the hardware next to it.

Staff
One presenter per screen
Floor rule
Keep the story under two minutes
Crew of four booth staff walking past running conveyor demos in an automation hall before the show opens
Before the doors open: a crew of four walks the conveyor demos with your team, so every person knows each station.
Crew roles

ProMat booth staff roles

What each person does at an automation booth, how many to book and when to confirm them.

RoleWhat they do at ProMatHow manyBook by
Product presenterLearns one demo cycle for your robot cell or software screen and runs it the same way all dayOne per live cell or screen6 weeks out
AMR loop hostKeeps visitors off the marked robot path, answers first questions and flags any stopped unit to your engineerOne per loop6 weeks out
Conveyor narratorTalks buyers through the sortation run on a headset mic and keeps hands away from moving partsOne per line5 weeks out
Lead desk repScans badges, asks your qualifying questions and tags each buyer by roleOne or two per booth5 weeks out
Meeting and lounge hostChecks in booked meetings, serves coffee and tells your account team who has arrivedOne per pod area or lounge4 weeks out
Trade show model and greeterWelcomes people at the aisle and sends them to the right demoOne per open side4 weeks out

Meet your ProMat crew

People who can explain a robot cell, keep an AMR path clear and turn a badge scan into a booked meeting. These are the five roles we send to ProMat.

ProMat product presenters

ProMat product presenters

Presenters who stand at your robotic picking cell and talk buyers through each step of the cycle.

Robot cellsScriptedGuarding
ProMat brand ambassadors

ProMat brand ambassadors

Ambassadors who scan every badge at the front of your warehouse automation booth.

Badge scansAisleGiveaways
ProMat demo hosts

ProMat demo hosts

Hosts who stand beside the autonomous mobile robot and keep visitors off the marked loop.

AMR loopSafetyQ&A
ProMat hostesses

ProMat hostesses

Hostesses who look after key accounts in your client lounge with coffee and seating.

LoungeKey accountsHospitality
ProMat booth reps

ProMat booth reps

Reps with a tablet who qualify logistics buyers and book the follow-up on the spot.

TabletBuyer tagsMeetings
1

Send your demo listCells, loops, lines and owners.

2

We train on your equipmentOne run per station before doors open.

3

Leads labeled by buyerOps, exec, buyer, dealer.

Get my Chicago quote
McCormick Place

Three buildings, one crew plan

ProMat fills the South Hall, the North Hall and the Lakeside Center. Each building changes how early your crew should arrive and which door they use. Staff can badge in from 8 a.m. on show days.

Automation expo hall with robotic arms and autonomous mobile robots, and a brand ambassador in a navy blazer greeting visitors
Show week in Chicago: a hall of robot arms and mobile robots, with a brand ambassador in a navy blazer at the front of the booth.
Keynotes and Industry Night

South Hall

About 840,000 sq ft over two levels. The Grand Ballroom S100, home of the 8:30 a.m. keynotes and MHI Industry Night, sits in this building.

Plan a short break for staff who want to see a keynote, or keep one person back so the booth is never empty at 8:30.

Long aisles, mixed booth sizes

North Hall

About 700,000 sq ft. Booths near the back of the hall can have lower ceilings and tighter move-in rules, per the Purple guide.

We give your crew the booth number and the nearest entrance so they do not lose 20 minutes walking on day one.

The east building by the lake

Lakeside Center

About 583,000 sq ft. It sits on the east side of the campus by the lake, so the walk from transit takes longer.

We set call times a little earlier here and tell staff which door to use from the Metra or Green Line.

Our crews take the CTA Green Line to Cermak–McCormick Place or the Metra Electric line to the McCormick Place stop, so parking in Lot A is not on your bill. Hall sizes come from our ProMat 2027 exhibitor guide.

Lead routing

Label every lead before it ships

ProMat draws operations managers, executives, system buyers and channel partners. Each one needs a different next step, so our reps put a label on every scan.

OPS

Warehouse, DC and plant managers

We askWhat do you move today, and where does it slow down?

Ship toApplications engineer for a site talk

EXEC

Supply chain executives

We askIs there a budget or a project date this year?

Ship toSenior sales lead, same day if possible

BUY

System buyers

We askWhich systems are you comparing, and when do you decide?

Ship toQuote request and spec pack

CHN

Dealers and integrators

We askWhich brands do you install, and in what territory?

Ship toChannel or partner manager

Pre-show checklist

ProMat staffing checklist

Tick each task as you finish it. Your progress is saved in this browser.

0 of 8 done
Around the show

Before, during and after ProMat

The show floor is three days. The work around it starts earlier and ends later, and our Chicago crews cover all of it.

Move-in and rehearsal

Before

  • Demo rehearsals with your engineers on the last move-in day at McCormick Place
  • Floor plan walk-through: AMR path, guarding and the lead desk
  • Meeting calendar and guest lists loaded for the pod host
April 19–21 on the floor

During

  • Presenters, loop hosts and lead reps during floor hours
  • Keynote mornings in the Grand Ballroom S100, South Hall
  • MHI Industry Night on Tuesday, April 20, 4:30 to 7 p.m.
Evenings and later shows

After

  • Customer dinners and hotel suites on the show shuttle routes
  • Receptions across the Loop and South Loop
  • The same local crew for later McCormick Place shows such as FABTECH in September 2027
Rate card

How much do ProMat booth staff cost?

Example crews by booth size at $85 per person per hour. Use the estimator above to match your own demos.

Example ProMat crews at 8-hour shifts across the three show days, April 19–21, 2027.
BoothTypical crew per shiftPeoplePer dayWhole show
10×10 inlineOne booth rep with a scanner and one greeter2$1,360$4,080
10×20 inlineA demo presenter, a lead desk rep and a greeter3$2,040$6,120
20×20 with one robot cellCell presenter, lead desk rep, greeter and a meeting host4$2,720$8,160
20×30 with an AMR loopCell presenter, loop host, conveyor narrator, 2 lead reps and a greeter6$4,080$12,240
40×40 island2 presenters, 2 loop hosts, a narrator, 2 lead reps, a meeting host, a hostess and a relief rotator10$6,800$20,400
Meeting suite or lounge onlyA hostess and a check-in host for booked guests2$1,360$4,080

8-hour days × 3 show days × $85 per person per hour. No travel, hotel or agency markup.

Worked example

A 20×30 automation booth, priced

A 20×30 booth with a picking cell, an AMR loop and a conveyor needs six people per shift: a presenter, a loop host, a narrator, two lead reps and a greeter. Here is that crew hired in Chicago next to the same six flown in.

ProMat 20×30, three show daysCost
Purple local staff
Travel, hotel, per-diem$0
Your Chicago total
Typical fly-in agency, same teamCost
Staff hours at $85
Round-trip flights ~$420 each
Hotel Chicago, ProMat week · ~$340/night
Per-diem ~$92/day
Fly-in total

Three ways to staff a Chicago booth, side by side

Compared on what actually changes your results and your invoice in ProMat.

Purple local crewFly-in staffing agencyGeneral temp agency
What you pay per hourOne flat $85, models to repsDay rate plus travel costsCheap, but not booth-trained
Travel and hotel$0. The team lives in ChicagoAbout $420 flight plus $340/night per person$0
Local knowledgeHalls, transit and shortcutsArrives with a mapDepends on the person
The Chicago edgeOne run per station before doors open.Not localNot specialised
Trained on your productBriefing call and cheat sheetSometimes, for a feeNo
Lead captureQualifies and tags every scanVariesNot part of the job
Booth build tooOne company, one planStaff onlyStaff only

Fly-in costs use the same typical Chicago rates as the budget above. Other agencies’ pricing varies.

Request a quote

Send your demo list, booth number and hall. We reply with a ProMat quote within one business day.

  • 1
    $85 per hour, any rolePresenters, loop hosts, lead reps and models all bill the same.
  • 2
    Trained on your equipmentStaff run each demo cycle with your engineers before the doors open.
  • 3
    Standby in ChicagoIf someone drops out, a briefed stand-in arrives within two hours or that shift is free.

ProMat staffing request

About three minutes. No deposit to ask.

PROMAT
2027
Who do you need?

Prefer to talk? (800) 994-8030

Exception report

Five ProMat staffing mistakes to avoid

EXC-01

One script for every demo

A robot cell and a conveyor need different stories. Write a short cycle for each station, not one booth speech.

EXC-02

Nobody guarding the AMR path

Visitors step onto the tape to take photos. A loop host prevents near misses and keeps the demo running.

EXC-03

Leads with no buyer type

A plant manager and an integrator need different follow-ups. Tag each scan before the person walks away.

EXC-04

Staff in the wrong building

McCormick Place is huge. Send the hall and booth number early, or your crew spends the first hour finding you.

EXC-05

Booking all crew for all hours

Traffic is heaviest mid-morning and after lunch. Use four-hour shifts to add people at the peaks only.

FAQ

ProMat staffing questions

Call (800) 994-8030 and ask for ProMat booth staffing.

PE

Purple Exhibits Chicago team
Checked by our ProMat coordinators · Updated

How much do ProMat booth staff and trade show models cost?

Every role is $85 per person per hour, with a four-hour minimum per shift. Product presenters, AMR loop hosts, lead desk reps, hostesses and trade show models all bill the same rate. Our staff live in the Chicago area, so there are no travel fees.

When is ProMat 2027?

ProMat 2027 runs Monday to Wednesday, April 19–21, 2027, at McCormick Place in Chicago. MHI Industry Night is on Tuesday, April 20. Floor hours are typically 9 a.m. to 5 p.m.; check your exhibitor manual for the final times.

Can your staff run our robot or conveyor demo?

Yes, as presenters. Send a short script and give us time with your engineer on the last move-in day. Your team runs and controls the equipment; our people explain it and handle the crowd.

Do you staff AMR and mobile robot demos?

Yes. Mobile robots must stay inside your booth, so we place a host beside the marked loop. The host keeps visitors off the path and calls your engineer if a unit stops.

How do your reps qualify ProMat leads?

They scan each badge and ask two or three questions you approve. Then they tag the lead as operations, executive, system buyer, dealer or integrator, so your sales team knows who to call first.

How many staff does a ProMat booth need?

Count your live demos first. Most booths need one person per robot cell, loop or conveyor, plus a lead desk rep and a greeter. The pick-list estimator on this page does the math.

How far ahead should I book for ProMat?

Aim for six weeks before April 19, 2027, so we can match people to your demos and train them. Rush requests still work with 72 hours’ notice, but early booking gives you more choice.

Which McCormick Place hall will my crew work in?

That depends on your booth. ProMat uses the South Hall, the North Hall and the Lakeside Center. Send us your booth number and we plan call times and the best entrance for that building.

Where can I hire booth staff near McCormick Place?

Through us. Our ProMat crews live in Chicago and reach McCormick Place by the Green Line, Metra or car, with no flights or hotels on your bill. They bill $85 an hour each, four-hour minimum.

Can I book promotional models for one day of ProMat?

Yes. Book one shift on your busiest day, or only for a launch or Industry Night. Each person has a four-hour minimum, and you can add days later if there is time to brief them.

Do you offer bilingual booth staff for ProMat?

We can often find them. ProMat draws buyers from many countries, so tell us which languages you need when you book. Bilingual staff bill the same $85 an hour.

What happens if a staff member cancels?

We keep standby staff in Chicago during the show. A briefed replacement reaches McCormick Place within two hours. If we miss that, you do not pay for that shift.

Do you staff customer dinners and suites during ProMat week?

Yes. We send hostesses, check-in hosts and suite hosts for dinners, hotel suites and receptions around Chicago during the week.

Are you the official ProMat staffing company?

No. We are an independent company that exhibitors hire directly. We are not affiliated with MHI, which produces ProMat.

Can Purple build our ProMat booth too?

Yes. We design, build and install exhibits at McCormick Place, including demo areas with guarding and floor tape for robot loops, and we staff them under one plan.

Off the show floor

ProMat week beyond your booth

Automation brands also host customers off the show floor during the week. We staff those rooms and events with the same Chicago crew.

Customer dinners

Restaurants near the Loop and South Loop

Arrival, seating and gift bags for key accounts.

We send: Hostesses, greeters

Hotel hospitality suites

Show hotels on the shuttle routes

Private demos and partner meetings with a guest list.

We send: Suite hosts, check-in staff

Dealer meetings

Meeting rooms at McCormick Place

Check-in, materials and timekeeping for partner sessions.

We send: Registration hosts

Product launches

Press and analyst briefings

Name checks and guest handling before the reveal.

We send: Door hosts, product presenters

Evening receptions

Event spaces around Chicago

Guest lists, coat check and photo walls.

We send: Brand ambassadors, hosts

Robots running. Crew on the floor.

Send your demos and booth number. A ProMat price within one business day.

Book ProMat staff(800) 994-8030ProMat desk · Mon–Fri
Get my Chicago quote
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