software and cloud · Las Vegas
TRANSACT 2027Exhibitor guide: booth costs, dates and deadlines in Las Vegas
Tap, swipe, sign the ISO: TRANSACT 2027 booths in Las Vegas
- Event dates
- April 19–21, 2027
- Exhibit hall
- April 19–21, 2027 (Mon 4–6:30 p.m. with reception, Tue 9 a.m.–5 p.m., Wed 9 a.m.–noon)
- Venue
- Mandalay Bay Convention Center, Las Vegas
4.9 star rating from clients10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
TRANSACT 2027 in 30 seconds
TRANSACT 2027 is the payments technology show powered by the Electronic Transactions Association (ETA) and owned by Trifecta Collective. It runs April 19–21, 2027 in Las Vegas, at Mandalay Bay Convention Center, with the floor open Monday 4–6:30 p.m., Tuesday 9 a.m.–5 p.m. and Wednesday until noon. Merchants, PayFacs, ISVs, ISOs, issuers, acquirers and banks attend, two in three of them executives, per TRANSACT. Processors, POS and terminal makers and fraud vendors exhibit through booth packages and a startup turnkey. Education runs on four stages inside the hall. Purple builds its checkout-counter booths.
- When is TRANSACT 2027?
- April 19–21, 2027, at Mandalay Bay Convention Center, Las Vegas.
- When is the hall open at TRANSACT?
- April 19–21, 2027, Mon 4–6:30 p.m. with reception, Tue 9 a.m.–5 p.m., Wed 9 a.m.–noon.
- What is the all-in cost of a 10×20 booth at TRANSACT?
- $7,500 – $15,000, all-in, for a Purple rental with design, graphics, lighting, install and dismantle. TRANSACT bills space and show services separately.
- For TRANSACT, what is the next exhibitor deadline?
- Registration opens at MBCC, 1–5 p.m.: April 18, 2027.
Official TRANSACT 2027 links: TRANSACT 2027 floor planTRANSACT 2027 scheduleTRANSACT 2027 booth space
Fintech & payments · Las Vegas · 2027
4 stages
of education inside the TRANSACT 2027 exhibit hall: Main Stage, The Breakthrough, The Edge and The Stack source
The lookLas Vegas 2027
Approved. The channel meets in April.
TRANSACT 2027 fills Mandalay Bay April 19–21 with ISOs, PayFacs, ISVs and acquirers, two in three of them executives, and runs its education on four stages right on the show floor.
Everything about TRANSACT 2027 in one place
TRANSACT 2027 fact sheet
| Official name | TRANSACT 2027, the payments technology show powered by the Electronic Transactions Association (ETA) |
|---|---|
| Event dates | April 19–21, 2027 |
| Exhibit hall dates | April 19–21, 2027 (Mon 4–6:30 p.m. with reception, Tue 9 a.m.–5 p.m., Wed 9 a.m.–noon) source |
| Venue | Mandalay Bay Convention Center 3950 S Las Vegas Blvd, Las Vegas, NV 89119 |
| Organizer | TRANSACT, owned by Trifecta Collective and powered by the Electronic Transactions Association (ETA) |
| Who attends | Merchants, platforms, PayFacs, ISVs, issuers, acquirers, ISOs, banks, risk leaders and fintechs; 2 in 3 are executives, per TRANSACT |
| Next deadline | Registration opens at MBCC, 1–5 p.m.: April 18, 2027 source |
| Nearest airport | Harry Reid International Airport (LAS) About 10 minutes by rideshare, per Purple's venue guide |
| Hotels | TRANSACT 2027 hotel block: not confirmed yet |
| Official website | transactshow.com |
Official TRANSACT resources
TRANSACT 2027 calendar
TRANSACT 2027 dates and deadlines
The TRANSACT dates the organizer has published, in order, each linked to the page that states it. We highlight the next one.
01 Purple at TRANSACT 2027
Tap, swipe, sign the ISO: TRANSACT 2027 booths in Las Vegas
TRANSACT gathers the people who move merchant payments, from PayFacs and ISOs to ISVs and acquirers, so your booth runs a live checkout or onboarding flow and leaves room to talk residuals. Mandalay Bay's halls sit on one level with docks on the east side, and we order MGM's in-house services early.
- Apr 19–21 · Mandalay Bay
- Floor opens Mon 4 p.m.
- 2 in 3 attendees executives
What makes TRANSACT different, and how we build for it
TRANSACT calls itself the one show focused solely on the business of payments technology, and it puts the education on the floor: the Main Stage, The Breakthrough, The Edge and The Stack run sessions inside the hall, the Tech Zone hosts the Top Payments ISVs recognition, and an ISV Village gathers embedded-payments software. Powered by the Electronic Transactions Association and now owned by Trifecta Collective, the 2027 show returns to Mandalay Bay with merchants, PayFacs, ISVs, issuers, acquirers and ISO operators, two in three of them executives by the show's count. The ETA Star Awards open the floor on Monday evening, and pre-scheduled one-to-ones fill the gaps. A booth here has to show a payment working and keep a table for portfolio talk.
Pricing, underwriting and residual terms explained at a table, proof of approval rates and chargeback handling, and a booked follow-up with your partner team.
An integration story they can see: an onboarding flow, an API in action, a payout landing, and an engineer who can answer without a sales script.
Fraud, KYC and compliance controls shown plainly, a quiet seat for partnership talk, and printed or emailed detail for the committee.
Your team in Las Vegas
How Purple runs TRANSACT at Mandalay Bay
The TRANSACT booth comes from our Las Vegas shop, about twenty minutes from the south Strip, and freight rolls straight to the hall doors from the Mandalay Bay docks. A Purple project manager oversees setup alongside Teamsters and IATSE labor, orders MGM's in-house power and internet for live terminals, and stays through Wednesday's noon close.
Inside TRANSACT 2027
Rules that shape your TRANSACT booth
At Mandalay Bay, rigging, electrical, internet, plumbing, cleaning and catering are MGM's in-house services, with no outside riggers or electricians. We order the network drop for your live terminals and any hanging sign through MGM early.
EAC forms go to the show and to MGM, with a certificate of insurance naming the resort. We file both so your Purple project manager can start install on time.
The 2027 floor closes at noon on Wednesday, April 21 after a Monday evening opening and a full Tuesday. We book pack-out labor for Wednesday afternoon and keep crates staged so the team can leave on time.
Programs worth planning for
An all-new turnkey exhibit at a special rate for startups, with qualifications that apply; startups apply through the show's online form.
Presented on the Main Stage on Monday evening of TRANSACT 2027, as the show floor opens with its reception.
On-floor areas for embedded-payments software and technology talks, including the Top Payments ISVs recognition, per the 2027 schedule.
TRANSACT is the merchant-payments channel show each spring in Las Vegas; choose it over Money20/20 USA when you sell through ISOs, PayFacs and software partners and want the acquiring channel rather than the whole fintech market. Compare TRANSACT with the other software and cloud shows we build for →
software and cloud at TRANSACT
The industry behind TRANSACT, in pictures
02 Booths & pricing for TRANSACT 2027
TRANSACT 2027 booth packages and build costs
TRANSACT sells booth packages through its exhibitor prospectus and a Map Your Show booth-sales page, plus a turnkey startup exhibit at a special rate; rates are not public. We recommend a 10×20 with a working POS or checkout counter for a first TRANSACT, and a 20×20 island with a closed partner room for processors signing ISOs.
A checkout counter with a live terminal or tablet POS, a back wall naming the merchant or partner outcome, and two stools for ISO conversations.
Pictured: Easy Shopper, a Purple inline booth
See 10×20 rental booths →
A terminal and tap-to-pay counter at one end, an onboarding or API screen in the middle and a partner table at the far end.
Shown: Seain Industry Co., Ltd, a Purple inline booth
See 10×30 rental booths →
Four open sides: two live checkout counters back to back under a sign hung by MGM's riggers and a screened table for residual and pricing talks.
Shown: a Purple island exhibit for Apartment List
See 20×20 rental booths →
A small stage for product briefings, several demo pods by product line, a closed room for partner agreements and storage for terminals and swag.
Shown: a Purple island exhibit for Optipak
See 20×30 rental booths →In Purple's TRANSACT price
- Design and a 3D rendering, revised until it is right
- The structure, printed graphics, counters and storage your TRANSACT plan specifies
- Lighting and power distribution inside your TRANSACT booth
- Installation and dismantle in Las Vegas, run by our project manager on the floor
- Every TRANSACT show-service order and deadline tracked for you
What TRANSACT and its contractor bill
- Exhibit space (paid to TRANSACT)
- Material handling / drayage, if the TRANSACT space rate leaves it out
- Electrical service, internet and rigging at the Mandalay Bay Convention Center
- Booth cleaning, and union labor where the Mandalay Bay Convention Center requires it
Before you sign, your proposal already estimates each of these show charges, so the TRANSACT total is on paper.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at TRANSACT; custom builds get their own quote. Get an exact number for TRANSACT with the booth cost calculator or the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. You hear back within one business day, and a rendering with a fixed TRANSACT proposal usually follows within a week. No charge.
The booth we would build for TRANSACT 2027
The live-checkout counter with a residuals table
TRANSACT runs its education on the floor, so traffic surges at session breaks, and the people arriving sell or buy merchant processing for a living. The booth needs a working checkout at the aisle and a seated table where an ISO or PayFac can talk pricing and residuals.
Live checkout counter
A counter at register height with terminals on a dedicated network drop ordered from MGM's in-house internet service.
Onboarding screen
A second screen showing a merchant application through to first payout, for ISVs and PayFacs.
Residuals table
A seated table set back from the aisle for partner pricing and portfolio talk.
Stage-exit side
The side of the booth facing the nearest stage exit carries the headline, since session breaks drive the crowd.
The demo
Run a card-present tap, an online checkout and a payout to the merchant on one screen, then show the same transaction in the partner portal an ISO would use to track residuals.
The meetings
Pre-scheduled one-to-ones fill the gaps around floor hours, and pop-up happy hours on Tuesday afternoon bring partners back to the floor. A seated table inside the booth keeps partner pricing talks private.
Board merchants faster. Keep more of the residual.
At TRANSACT, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
TRANSACT booths that sign ISOs and PayFacs
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different setting, same rule: Amazon's ESSENCE environment turned Prime Video, Amazon Live and Alexa into things festival guests used themselves, and a TRANSACT buyer trusts a payment flow only after tapping the terminal.
Read the Amazon case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for payment processors, POS, embedded-payments, fraud and payments-software companies at TRANSACT
Designing a TRANSACT booth around a live checkout
1Make the payment happen
Payments people trust what they see clear. We build a real checkout counter into the booth, with a terminal, a phone tap or a tablet POS on a dedicated network drop, so the authorization, the receipt and the dashboard update happen in front of the visitor.
2Plan for the Monday reception
The 2027 floor opens Monday at 4 p.m. with a reception and the ETA Star Awards on the Main Stage, then runs a full Tuesday and a Wednesday morning. We light for evening, leave standing room at the counters and make sure demos are live at 4 p.m. sharp.
3Give the ISO a table
Portfolio deals are talked through, not demoed. Every footprint we draw above 10×20 includes a table out of the aisle where an ISO or PayFac operator can sit with your partner manager, plus a lockable cabinet for contracts and laptops.
4Compete with the on-floor stages
Sessions on four stages and the Tech Zone run inside the hall, so traffic moves in waves between talks. We face the headline toward the nearest stage exit and keep one screen looping a ten-second version of your demo for people walking past.
Concept rendering
Every proposal comes with a rendering like this
Before we cut a single panel, you see the booth in 3D (layout, graphics, lighting and product positions) and we revise it until it is right. This one is a Purple concept for Withsystem.
Start my TRANSACT conceptFloor at a glance
Where you could be at TRANSACT 2027
TRANSACT 2027 uses the Mandalay Bay Convention Center, with registration in the convention center and education on stages inside the Exhibit Hall. The hall letters are not published; here is how the building works, from Purple's venue guide.
Bayside halls A to F
Six connected halls on the ground floor, wide column bays, and loading doors lining the east side.
Our advice Dock-to-booth freight is direct, which makes an island with heavy counters and terminals practical.
On-floor stages and Tech Zone
The 2027 schedule puts the Main Stage, The Breakthrough, The Edge, The Stack and the Tech Zone inside the Exhibit Hall.
Our advice Traffic surges at session breaks; a booth facing a stage exit catches the crowd first.
South Convention Center
The ballroom and meeting-room wing above the halls, carpeted, with lighter-build rules.
Our advice If you book a meeting room there for partner talks, plan portable branding rather than freight.
05 Mandalay Bay Convention Center · Las Vegas
TRANSACT 2027 at Mandalay Bay: MGM services, docks and floor hours
TRANSACT 2027 registration and the Exhibit Hall are at Mandalay Bay Convention Center, where all six Bayside halls share one ground floor and trucks back straight up to the hall doors from Mandalay Bay Road, per Purple's venue guide. MGM keeps rigging, electrical, internet, plumbing, cleaning and catering in-house, so hanging signs and network drops for live terminals are ordered through MGM. Forklifts and freight belong to Teamsters Local 631, while IATSE Local 720 covers rigging and AV; EAC paperwork goes to the show and to MGM with a certificate naming the resort. Your Purple project manager oversees the union install, and since our Las Vegas shop is a twenty-minute drive from the south Strip, a damaged panel can be reprinted overnight. Budget-minded staff can stay at Luxor or Excalibur and ride the free tram in.
What Purple handles
- Live checkout counters with dedicated MGM network drops
- EAC paperwork to TRANSACT and MGM with the resort named
- Hanging signs ordered through MGM's in-house rigging
- Overnight graphics fixes from our Las Vegas shop
- Storage in Las Vegas between shows
TRANSACT timeline, counted back from move-in
We need design sign-off by late January 2027.
- November to December 2026Booth reserved through TRANSACT's booth-sales page; startups apply for the turnkey exhibit.
- Late January 2027Design sign-off: checkout counter, terminals, screens and partner table.
- February to March 2027Production in our Las Vegas shop; MGM electrical, internet and rigging ordered.
- Early April 2027Freight to the advance warehouse; terminals and test cards prepared for the network drop.
- Days before April 19, 2027Install at Mandalay Bay; 2027 move-in times not confirmed yet.
- April 19–21, 2027Show floor open; pack-out after noon Wednesday, booth to our Las Vegas storage.
Our planning timeline. Official move-in, freight target and order deadlines for TRANSACT come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the TRANSACT budget & deadline sheetBefore you book TRANSACT 2027
TRANSACT 2027 schedule details exhibitors plan around
The floor opens Monday, April 19 at 4 p.m. with a reception and the ETA Star Awards on the Main Stage, so the booth must be live and staffed for evening traffic on day one. source
Wednesday's floor closes at noon; book pack-out labor for that afternoon and keep crates staged so the team makes its flights. source
Badges can be collected from 1 p.m. on Sunday, April 18 in the Mandalay Bay Convention Center, the afternoon before the floor opens. source
Startups can apply for TRANSACT's all-new turnkey exhibit at a special rate through the show's online form; qualifications apply. source
Tuesday afternoon brings pop-up happy hours on the show floor under the 2027 schedule, a second traffic peak worth staffing for. source
Who you meet on the floor
They come to compare processors, pricing and residual terms for the merchants they sign.
The ISV Village and the Top Payments ISVs recognition draw software companies looking for payments partners.
They meet the channel partners and processors that bring them merchant volume.
TRANSACT lists them in its audience, looking at checkout, fraud and compliance tools.
Travel to TRANSACT 2027
Getting to TRANSACT 2027: airport, hotels and parking
Fly in
Harry Reid International Airport (LAS)
About 10 minutes by rideshare, per Purple's venue guide
Stay
TRANSACT 2027 hotel block: not confirmed yet
Park
Free tram to Luxor and Excalibur; no Monorail station at Mandalay Bay.
Find the venue
Mandalay Bay Convention Center
3950 S Las Vegas Blvd, Las Vegas, NV 89119
Travel facts from purpleexhibits.com.
TRANSACT by the numbers
TRANSACT year by year
How TRANSACT 2027 compares with other software and cloud shows
The software and cloud shows closest to TRANSACT on the calendar, with the latest size each organizer has published. Each show name opens our software and cloud exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| RSACRSA Conference LLC | April 5–8, 2027 | San Francisco, CA | 44,000 attendees · 600+ exhibitors (2026) |
| Smarter Faster PaymentsNacha | April 11–14, 2027 | National Harbor, MD | 2,350 anticipated attendees (2026) |
| Google Cloud NextGoogle Cloud | April 13–15, 2027 | Las Vegas, NV | – |
| UNLEASH AmericaUNLEASH Group | April 13–15, 2027 | Miami, FL | 4,200+ expected attendees (2026) |
| TRANSACTTRANSACT | April 19–21, 2027 | Las Vegas, NV | – |
| Atlassian TeamAtlassian | April 20–22, 2027 | San Francisco, CA | 3,440+ attendees (2026) |
| VMware ExploreBroadcom (VMware) | May 3–6, 2027 | Las Vegas, NV | – |
| FinovateSpringFinovate | May 3–5, 2027 | San Diego, CA | 1,200+ senior-level attendees (2026) |
| ServiceNow KnowledgeServiceNow | May 4–6, 2027 | Las Vegas, NV | 20,000+ attendees (2026) |
| AFCEA TechNet CyberAFCEA International | May 11–13, 2027 | Baltimore, MD | 335 exhibitors (2026) |
TRANSACT exhibitor questions
TRANSACT 2027 exhibitor questions
When is TRANSACT 2027?
TRANSACT 2027 runs April 19–21, 2027 at Mandalay Bay in Las Vegas, per the show. The floor opens with a Monday reception from 4 to 6:30 p.m., stays open all of Tuesday until 5 p.m. and closes at noon on Wednesday; badges can be collected from 1 p.m. on Sunday, April 18.
Where is TRANSACT 2027 held?
In the convention wing of Mandalay Bay, the resort at the southern tip of the Las Vegas Strip. Registration is in the convention center and the sessions run on stages inside the Exhibit Hall.
Is TRANSACT the same as ETA TRANSACT?
It is the same show. TRANSACT is powered by the Electronic Transactions Association, the payments trade group, and its site says the show is now owned by Trifecta Collective. Many people still search for it as ETA TRANSACT.
How much does a booth at TRANSACT cost?
Rates are not public: TRANSACT lists its booth packages in a gated exhibitor prospectus. On our side, a 10×20 rental with a checkout counter runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000, with MGM services added.
Is there a startup package at TRANSACT?
TRANSACT offers startups an all-new turnkey exhibit at a special rate, and qualifications apply; applications go through the show's form. We produce graphics for the turnkey unit so a young company looks finished on day one.
Who exhibits and attends at TRANSACT?
Payment processors, POS and terminal makers, embedded-finance and payments software, fraud and compliance vendors, and the merchants, PayFacs, ISVs, issuers, acquirers and banks who buy from them. TRANSACT says two in three attendees are executives.
What happens on the TRANSACT show floor?
Education runs on four stages in the hall (Main Stage, The Breakthrough, The Edge and The Stack), with a Tech Zone, an ISV Village, pop-up happy hours on Tuesday afternoon and the ETA Star Awards on Monday evening, per the 2027 schedule.
Can we run live card payments at our TRANSACT booth?
Yes, with planning: a dedicated network drop ordered from MGM's in-house internet service, power for terminals and a counter at the right height. Test cards and processor approvals are yours; we build the hardware path.
Can we set up our own booth at Mandalay Bay?
Only a small one: your own full-time staff may usually assemble a small booth using hand tools only. Anything larger, rigged or powered involves Teamsters and IATSE labor, and rigging, electrical and internet are MGM in-house services with no outside providers.
What awards are presented at TRANSACT?
The ETA Star Awards, ETA CPP of the Year, ETA YPP, Forty Under 40, Top Payments ISVs and Top Payments Sales Professionals are recognized at the show. Nominations for 2027 closed October 29.
Which hotels are near Mandalay Bay?
Mandalay Bay, Delano and the Four Seasons are attached to the convention center; Luxor and Excalibur are a short free tram ride away, per Purple's venue guide. The 2027 TRANSACT room block is not confirmed yet.
How far is Mandalay Bay from the airport?
Harry Reid International is the closest major airport to any big Las Vegas venue, about 10 minutes by rideshare to Mandalay Bay, per Purple's venue guide. There is no Monorail stop; the line ends at MGM Grand.
How is TRANSACT different from Money20/20?
TRANSACT centers on the merchant payments channel: ISOs, PayFacs, ISVs and acquirers, with education on the floor. Money20/20 USA covers the whole fintech and banking market in a larger October show at the LVCC. Processors often exhibit at both.
Is TRANSACT worth it for a payments startup?
Often, yes: TRANSACT offers startups an all-new turnkey exhibit at a special rate, and two in three attendees are executives, per the show. Graphics for the turnkey unit cost a fraction of a custom island and make a young company look finished on day one.
Before you sign for TRANSACT
Five things to ask every builder quoting TRANSACT:
- Will you order the dedicated network drop and power for our terminals through MGM's in-house services?
- Can you file EAC paperwork with both TRANSACT and MGM, with a certificate naming the resort?
- How will you turn our headline toward the nearest stage exit once the floor plan is out?
- Can you book pack-out labor for Wednesday afternoon so we close at noon and leave on time?
- If we take the startup turnkey, can you print graphics to fit the organizer's unit?
What TRANSACT exhibitors ask us
Booth rates sit in a gated prospectus. Where do we start? Start with the build: a 10×20 rental with a checkout counter costs $7,500 to $15,000, a custom 20×20 island $50,000 to $120,000, with MGM services on top. Add the prospectus rate once TRANSACT sends it.
Can our terminals process live cards on the floor? Yes, with planning: a dedicated network drop from MGM's in-house internet service, power at the counter and test cards from your processor. Shared show Wi-Fi is the wrong path for a live demo.
The floor is open 13.5 hours in total. Is a custom build worth it? For processors signing ISOs, yes, because those hours are dense: a Monday reception, a full Tuesday and a Wednesday morning, with four stages pulling crowds past every booth. For a first year, a rental with custom graphics is enough.
Get a proposal
Tell us about your TRANSACT booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at TRANSACT.
- You get a concept rendering and a fixed proposal for TRANSACT, usually within a week. Every TRANSACT fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the TRANSACT advance warehouse and install before the hall opens.