cloud, DevOps and data · Las Vegas
VMware Explore 2027Booth costs, dates and deadlines: the Las Vegas exhibitor guide
Spring in a resort ballroom: VMware Explore 2027 booths in Las Vegas
- Event dates
- May 3–6, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Resorts World Las Vegas, Las Vegas
4.9 client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
VMware Explore 2027 in 30 seconds
VMware Explore is Broadcom's yearly conference for VMware customers and partners, centered on private cloud, VMware Cloud Foundation and virtualization, plus the storage, backup, networking and security products around them. The 2027 edition runs May 3–6 at Resorts World Las Vegas, with registration opening January 12, 2027; the 2026 edition ran August 31 to September 3 at The Venetian. Attendance figures are not confirmed yet. Exhibitors are Broadcom partners and systems integrators buying partner sponsorships, not open booth space, in a resort with 250,000 square feet of event space. Purple builds light partner booths for its ballrooms and tented venue.
- When is VMware Explore 2027?
- May 3–6, 2027, at Resorts World Las Vegas, Las Vegas.
- When does the VMware Explore exhibit hall open?
- Not confirmed yet for 2027. In 2026 VMware Explore ran August 31 to September 3 at The Venetian.
- What is the all-in cost of a 10×20 booth at VMware Explore?
- $7,500 – $15,000 for a Purple rental at VMware Explore with design, graphics, lighting, install and dismantle. Space and show services are billed separately by VMware Explore.
- For VMware Explore, what is the next exhibitor deadline?
- VMware Explore 2027 registration opens: January 12, 2027.
Cloud & developer · Las Vegas · 2027
May 3–6
VMware Explore 2027 leaves late summer for spring at Resorts World Las Vegas source
The lookLas Vegas 2027
Private cloud, resort lighting.
VMware Explore moves to May 3–6, 2027 at Resorts World Las Vegas, leaving The Venetian and its late-summer dates behind. Infrastructure teams come to see storage, backup and networking partners work inside their VMware estate.
Everything about VMware Explore 2027 in one place
VMware Explore 2027 fact sheet
| Official name | VMware Explore 2027 |
|---|---|
| Event dates | May 3–6, 2027 |
| Exhibit hall dates | Not confirmed yet In 2026 VMware Explore ran August 31 to September 3 at The Venetian |
| Venue | Resorts World Las Vegas 3000 S Las Vegas Blvd, Las Vegas, NV 89109 |
| Organizer | Broadcom (VMware) |
| Who attends | VMware customers: infrastructure, private cloud, virtualization and platform teams, plus Broadcom partners |
| Next deadline | VMware Explore 2027 registration opens: January 12, 2027 source |
| Nearest airport | Harry Reid International Airport (LAS) |
| Hotels | Broadcom's 2027 hotel block: not confirmed yet |
| Official website | vmware.com |
Official VMware Explore resources
VMware Explore 2027 calendar
VMware Explore 2027 dates and deadlines
The VMware Explore dates the organizer has published, in order, each linked to the page that states it. The next date is highlighted.
01 Purple at VMware Explore 2027
Spring in a resort ballroom: VMware Explore 2027 booths in Las Vegas
VMware Explore shifts to May and to a resort, so partner booths must suit carpeted event rooms, not a bare convention floor: light frames, sharp screens and a meeting corner for private cloud buyers. Our Las Vegas shop is a short drive from the Strip's north end.
- May 3–6 · Resorts World
- Registration opens Jan 12
- Moved from late summer
What makes VMware Explore different, and how we build for it
VMware Explore is Broadcom's conference for VMware customers, so the expo is a partner floor where storage, backup, networking, security and private cloud vendors and systems integrators show how they run with VMware Cloud Foundation. The 2027 edition breaks two habits at once: it moves from late summer (August 31 to September 3, 2026 at The Venetian) to May 3–6, and from a convention center to Resorts World Las Vegas, a resort with 250,000 square feet of meeting space, six ballrooms and a 70,000-square-foot tented venue called The Complex. Visitors are infrastructure teams who keep VMware estates running and want proof your product fits theirs.
Your product shown inside a vSphere or VMware Cloud Foundation console, the versions you support, and a straight answer on licensing interplay.
A drawing of where storage, backup or networking plugs in, recovery and performance numbers, and a seat to sketch their own environment.
Joint references, partner program status on display, and a meeting space for customers they bring from the sessions.
Your team in Las Vegas
How Purple runs VMware Explore at Resorts World
Las Vegas is home ground: our shop there builds and prints the booth, then trucks it to Resorts World on the north Strip, straight to the resort or through the advance warehouse, whichever the 2027 exhibitor kit names. A Purple project manager handles setup and pack-out with the labor Resorts World and Broadcom specify, and checks every console before the expo opens.
New at VMware Explore 2027
- May dates instead of late summer
Explore moves from August 31 to September 3, 2026 to May 3–6, 2027. Booth design must be signed off by mid-February, months earlier than partners are used to. source
- Resorts World replaces The Venetian
The 2027 edition is at Resorts World Las Vegas on the north Strip. Its event spaces are ballrooms and a tented venue, so booth structures, freight and labor plans change from the 2026 build. source
Inside VMware Explore 2027
Rules that shape your VMware Explore booth
Explore exhibitors are Broadcom and VMware partners buying sponsorship, not open booth space. We start design when your package and space are confirmed, and build only what the package allows.
Resorts World's event space is ballrooms, meeting rooms, a rooftop and The Complex tent rather than a convention floor. We plan light, carpet-safe builds and check ceiling and floor limits once the space is named.
Registration for VMware Explore 2027 opens January 12, 2027. We set booth staffing with you before then so staff outside the partner package register early.
VMware Explore is Broadcom's conference for VMware customers; choose it over Red Hat Summit when your buyers run VMware private cloud rather than Linux and OpenShift, and over re:Invent when the workload stays on premises. Compare all the software and cloud shows we build for →
software and cloud at VMware Explore
The industry behind VMware Explore, in pictures
02 Booths & pricing for VMware Explore 2027
What does a VMware Explore 2027 partner booth cost?
Broadcom sells Explore expo space through partner sponsorship, and the 2027 package sizes are not confirmed yet. In a resort event space we recommend a 10×20 with two console kiosks and a stool-height meeting table; larger partners suit a 20×20 island that walls off a small room for architecture talks.
Two console kiosks showing your product inside a VMware environment, a back wall naming the workload you protect or speed up, and a counter for scanners.
Pictured: data-pixel, a Purple inline booth
See 10×20 rental booths →
A rack mock-up in the center bay, a console kiosk either side, and a high table at one end where an architect can draw the customer's cluster.
Pictured: Barantech, a Purple inline booth
See 10×30 rental booths →
An island with four kiosks, a short-talk screen and a small enclosed meeting room, built on a carpet-safe base suited to resort event floors.
Pictured: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
A seated demo theater, several product stations, two meeting rooms and a hospitality counter for partner guests between sessions.
Pictured: Pixee, a Purple island exhibit
See 20×30 rental booths →In Purple's VMware Explore price
- Design and a 3D rendering for VMware Explore, revised until it is right
- Structure, printed graphics, counters and storage, as specified for VMware Explore
- Lighting and in-booth power distribution for VMware Explore
- Installation and dismantle in Las Vegas, run by our project manager on the floor
- We track each show-service order and deadline for you
Paid to VMware Explore and its contractor
- Your VMware Explore booth space, paid to the organizer
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging at the Resorts World Las Vegas
- Booth cleaning and whatever union labor the VMware Explore venue requires
We put an estimate for each line on your proposal; the total is on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at VMware Explore; custom builds get their own quote. The booth cost calculator gives an exact number for your VMware Explore booth; the 2026 booth cost guide has the 2026 ranges.
Send us your booth size for VMware Explore and what the space needs to do. A reply within one business day, then a VMware Explore rendering and fixed proposal, usually within a week. No charge.
Ready-made booths for VMware Explore 2027
Rental booths priced for Las Vegas
Four of our ready-made designs with one all-in price for a show at Resorts World Las Vegas: design, production, shipping, install, dismantle and the show paperwork. Pick one and we send a rendering with your graphics within 24 hours.
Printed Back Wall and Information Counter$19,850 all-in in Las Vegas9 items · design, build, shipping, install and dismantle
Lit Shelf Towers and Freestanding Display Racks$28,450 all-in in Las Vegas8 items · design, build, shipping, install and dismantle
Rounded Hanging Sign and Arch Frames$48,400 all-in in Las Vegas9 items · design, build, shipping, install and dismantle
Long Image Wall and Podium$19,550 all-in in Las Vegas7 items · design, build, shipping, install and dismantle
All booth rentals priced for Las Vegas10×20 rentals20×20 rentalsHow all-in pricing works
The booth we would build for VMware Explore 2027
The carpet-safe console booth for a resort ballroom
Explore's 2027 expo sits in a resort, where the event spaces are ballrooms and a tented venue rather than a concrete hall, and the visitors run VMware estates every day. So the booth is light aluminum and fabric that carries in by hand, built around real consoles and a table for architecture talks, inside the footprint Broadcom's package sets.
Console kiosks
Two kiosks with a reading-distance screen for the vSphere or Cloud Foundation console and a private presenter screen for logins and resets.
Fit diagram
A printed panel showing where your storage, backup or networking product plugs into a VMware stack, with the versions you support.
Architecture table
A stool-height table where an architect sketches their own environment with your engineer and a marker.
Reception kit
Portable graphics and lighting that move from the booth to a Rose Rooftop or Garden Plaza evening, if you host one.
The demo
Run a recovery, migration or failover inside a working VMware console from start to finish, with the elapsed time on screen. Infrastructure admins recognize a staged console at a glance, so the demo stays live and the presenter screen keeps resets out of view.
The meetings
Resorts World has 50+ meeting rooms, and its meeting spaces carry integrated LED wall signage, per the resort. A booked room close to the expo, signed in the booth's colors, takes the private cloud design talks that need a whiteboard and a closed door.
Keep VMware. Lose the downtime.
Your people arrive at the Resorts World Las Vegas to a lit, stocked booth. You just show up.
03 Built by Purple
VMware Explore partner booths built for infrastructure teams
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
Different product, same challenge: KLEEMANN's booth used digital simulations and real hardware to explain a complex system step by step, the way an Explore partner must show where it fits in a VMware stack.
Read the KLEEMANN case study All case studies →“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”
Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · read more client reviews
Trusted by exhibitors including
04 Designing for private cloud, storage, backup and infrastructure partners at VMware Explore
Designing a VMware Explore booth for Resorts World ballrooms
1Built for carpeted event rooms
Resorts World's event spaces are ballrooms and The Complex, a 70,000-square-foot tented venue, rather than a concrete hall. We build in aluminum frame and fabric with padded feet and flat-packed crates, so the booth can be hand-carried in and stands without forklifts.
2The console is the hero
Explore visitors run VMware every day and spot a staged screen at once. We size monitors for a vSphere or Cloud Foundation console at reading distance and give the presenter a private screen, so logins and resets stay off the big display.
3New month, new budget cycle
The jump from late summer to May shortens the gap since the 2026 show to eight months. We design the back wall so its outcome headline is one printed panel, easy to rewrite for what changed in your product since September.
4Meetings near the floor
Resorts World offers 50+ meeting rooms and six ballrooms. If Broadcom's partner package includes a room, or you book one, we dress it in the booth's colors and headline so customers walking over from the expo know they are in the right room.
Concept rendering
Your VMware Explore proposal comes with a rendering like this
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the VMware Explore booth is right. Shown: a Purple concept for CalligoTech.
Start my VMware Explore conceptFloor at a glance
Where you could be at VMware Explore 2027
Broadcom has not published which Resorts World spaces the 2027 expo uses. These are the resort's event spaces, from its own meetings page, and what each means for a partner booth.
The Complex
A tented venue with 70,000 square feet of indoor event space and a large outdoor plaza, described by the resort as ideal for exhibitions and trade shows.
Our advice Rigging in a tented space works differently from a hall, so we confirm hang points and floor loading before planning a sign or a heavy rack.
Ballrooms
Six ballrooms, including Lily at 23,187 square feet with eight breakout rooms and Blossom at about 18,000 square feet with nine.
Our advice Carpeted ballrooms favor light frames carried in by hand; we pack crates small enough for service corridors.
Rose Rooftop
A 24,000-square-foot rooftop over the Strip that hosts receptions for more than 1,000 guests.
Our advice If you host a partner reception there, we bring portable graphics and lighting that match the booth.
05 Resorts World Las Vegas · Las Vegas
VMware Explore 2027 at Resorts World: freight, rooms and setup
Resorts World Las Vegas sits at 3000 South Las Vegas Boulevard on the north Strip, with 250,000 square feet of meeting and event space across 50+ meeting rooms, six ballrooms, the Rose Rooftop and The Complex, a 70,000-square-foot tented venue the resort describes as ideal for exhibitions and trade shows. Broadcom has not published the 2027 exhibitor kit, so the hall, contractor, freight rules and move-in are not confirmed yet. Our Las Vegas shop builds and prints across town, which keeps freight short and lets us swap a damaged panel the same day, and on site a Purple project manager leads setup and pack-out with whatever labor Resorts World and Broadcom specify.
What Purple handles
- Carpet-safe, hand-carry booth builds for resort event rooms
- Console kiosks and screens tested with your VMware demo
- Exhibitor kit forms, power and internet orders
- Built and printed in our Las Vegas shop, minutes from the venue
- A Purple project manager at Resorts World through move-in and move-out
Your VMware Explore timeline, from move-in back
Design sign-off for VMware Explore is due by mid-February 2027.
- When Broadcom opens 2027 partner sponsorshipSign the package and send us the space, size and any resort rules in the kit.
- Mid-February 2027Design sign-off: kiosks, console content, meeting area and graphics approved.
- March 2027Production in our Las Vegas shop within 30 to 45 days; consoles tested on the booth screens.
- Mid-April 2027Freight to the warehouse named in the exhibitor kit; power and internet ordered.
- May 3–6, 2027VMware Explore at Resorts World; 2027 move-in days not confirmed yet. Your project manager stays through dismantle.
Purple's planning timeline for VMware Explore. The official VMware Explore move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable VMware Explore budget & deadline sheetBefore you book VMware Explore 2027
Resorts World details VMware Explore partners should know
Registration for VMware Explore 2027 opens January 12, 2027, so settle which booth staff sit outside your partner package before the holidays and register them that week. source
The Rose Rooftop takes receptions of more than 1,000 guests and backs onto the resort's 100,000-square-foot LED screen, per Resorts World, a ready-made setting for a partner customer night. source
Resorts World pitches The Complex, its tented venue with 70,000 square feet indoors and an outdoor plaza, for exhibitions, while its six ballrooms carpet the rest; tent or ballroom changes rigging and floor loading, so that is the first floor-plan question. source
Hilton Las Vegas, Conrad Las Vegas and Crockfords Las Vegas all sit inside Resorts World, so booth staff can sleep in the same complex as the expo and skip the Strip traffic at move-in. source
Meeting spaces at Resorts World come with integrated LED wall signage, so a partner meeting room can carry your graphics on its screens with no printed sign to ship. source
Who you meet on the floor
They keep VMware running every day and come to Explore to watch storage, backup and networking products work inside an estate like theirs.
They plan around VMware Cloud Foundation and want proof of where a partner product plugs in before they change a design.
They deliver VMware projects and look for products and co-delivery partners to bring to their own customers.
Side by side
VMware Explore vs Google Cloud Next vs Red Hat Summit: 2027 at a glance
| VMware Explore | Google Cloud Next | Red Hat Summit | |
|---|---|---|---|
| Dates | May 3–6, 2027 | April 13–15, 2027 | May 24–27, 2027 |
| Where | Las Vegas, NV · Resorts World Las Vegas | Las Vegas, NV · Mandalay Bay Convention Center | Boston, MA · Thomas M. Menino Convention & Exhibition Center (MCEC) |
| Size | 250,000 sq ft of event space at Resorts World Las Vegas | Not published | 6,650+ attendees at Red Hat Summit 2026 |
| Main buyers | Virtualization and infrastructure admins | Developers and engineers | Technical subject matter experts |
| Booth space | Price not published | Price not published | Silver package, 10×20: US$65,000, 2027 prospectus |
Figures carry the year and source shown on each show's own page.
Travel to VMware Explore 2027
Getting to VMware Explore 2027: airport, hotels and parking
Fly in
Harry Reid International Airport (LAS)
Stay
Broadcom's 2027 hotel block: not confirmed yet
Park
Hilton Las Vegas, Conrad Las Vegas and Crockfords Las Vegas sit inside Resorts World.
Find the venue
Resorts World Las Vegas
3000 S Las Vegas Blvd, Las Vegas, NV 89109
Travel facts from rwlasvegas.com.
VMware Explore by the numbers
VMware Explore year by year
How VMware Explore 2027 compares with other software and cloud shows
The software and cloud shows closest to VMware Explore on the calendar, with the latest size each organizer has published. Each name other than VMware Explore opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Google Cloud NextGoogle Cloud | April 13–15, 2027 | Las Vegas, NV | – |
| UNLEASH AmericaUNLEASH Group | April 13–15, 2027 | Miami, FL | 4,200+ expected attendees (2026) |
| TRANSACTTRANSACT | April 19–21, 2027 | Las Vegas, NV | – |
| Atlassian TeamAtlassian | April 20–22, 2027 | San Francisco, CA | 3,440+ attendees (2026) |
| FinovateSpringFinovate | May 3–5, 2027 | San Diego, CA | 1,200+ senior-level attendees (2026) |
| VMware ExploreBroadcom (VMware) | May 3–6, 2027 | Las Vegas, NV | – |
| ServiceNow KnowledgeServiceNow | May 4–6, 2027 | Las Vegas, NV | 20,000+ attendees (2026) |
| AFCEA TechNet CyberAFCEA International | May 11–13, 2027 | Baltimore, MD | 335 exhibitors (2026) |
| SaaStr AI AnnualSaaStr | May 11–12, 2027 | San Mateo, CA | 10,000+ attendees, per SaaStr (2027) |
| ATDAssociation for Talent Development (ATD) | May 16–19, 2027 | Boston, MA | 10K+ attendees · 300+ exhibitors (2026) |
VMware Explore exhibitor questions
VMware Explore 2027 questions from partners
When is VMware Explore 2027?
VMware Explore 2027 runs May 3–6, 2027, with registration opening January 12, 2027. That is a move from late summer: the 2026 edition ran August 31 to September 3.
Where is VMware Explore 2027 held?
At Resorts World Las Vegas, 3000 South Las Vegas Boulevard on the north end of the Strip. The 2026 edition was at The Venetian, so returning partners face a new building and a new layout.
How do we exhibit at VMware Explore 2027?
Through Broadcom's partner sponsorship for Explore, not open booth sales. Package sizes and prices for 2027 are not confirmed yet; we start design as soon as your package and space are set.
How much does a booth at VMware Explore cost?
Two costs add up: Broadcom's sponsorship price, and the booth itself. A Purple 10×20 rental runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000; a carpet-safe build for resort event rooms keeps labor lower.
Why did VMware Explore move to May?
The 2027 edition moves to spring dates, May 3–6, 2027 at Resorts World Las Vegas, per VMware's save-the-date announcement. For exhibitors it means sign-off by mid-February instead of early summer, and about eight months between the 2026 and 2027 shows.
When does VMware Explore 2027 registration open?
Registration opens January 12, 2027. Booth staff not covered by a partner package register then, so we confirm your headcount with you in early January.
What is The Complex at Resorts World?
The Complex is a tented venue at Resorts World with 70,000 square feet of indoor event space and an outdoor plaza, which the resort describes as ideal for exhibitions and trade shows. Broadcom has not said which spaces the 2027 expo uses.
Who exhibits at VMware Explore?
Broadcom and VMware partners: storage, backup, networking, security and private cloud vendors, plus systems integrators that deliver VMware projects.
Can you build a VMware Explore booth in Las Vegas?
We do. Our Las Vegas shop builds and prints across town from Resorts World, and a Purple project manager runs the install, cabling and console checks before the expo opens.
What hotels are at Resorts World Las Vegas?
Resorts World houses Hilton Las Vegas, Conrad Las Vegas and Crockfords Las Vegas, so staff can sleep in the same complex as the event. Broadcom's 2027 hotel block is not confirmed yet.
Is VMware Explore worth it for a storage or backup vendor?
It is if your customers run VMware. The audience is the infrastructure and private cloud teams who choose storage, backup and networking around their VMware estate, and they come to see working integrations.
What is the difference between VMware Explore and Red Hat Summit?
VMware Explore is Broadcom's conference for VMware private cloud customers, while Red Hat Summit serves buyers of Linux and OpenShift. Choose Explore when your buyers run VMware Cloud Foundation and vSphere in their own data centers.
Can we reuse a VMware Explore booth at AWS re:Invent?
Yes. A light console booth built for Explore goes to re:Invent or other Las Vegas shows with new workload panels, and it stays in our Las Vegas storage between events.
Ask these before you sign
Five questions to ask any exhibit builder for VMware Explore:
- Is our VMware Explore space in The Complex or a ballroom, and what rigging and floor loading does that space allow?
- Can the whole booth carry in by hand through Resorts World's service corridors with no forklift?
- Which contractor handles labor and electrical at Resorts World for Explore, and when will you file those orders?
- Can you print and install matching graphics for a meeting room or a Rose Rooftop reception?
- How many days does your Las Vegas shop need to swap a panel if our product news changes before May?
What VMware Explore exhibitors ask us
The expo moved into a resort. Will our convention-hall booth still work? Not without changes. Resorts World's event spaces are ballrooms and a tented venue, so a heavy hall booth may need forklifts and rigging a carpeted room cannot take; we rebuild it in aluminum and fabric that carries in by hand.
May comes eight months after the 2026 show. Is there time to build? There is if design is signed by mid-February 2027. Our builds take 30 to 45 days, and the Las Vegas shop is across town from Resorts World, so freight is a short drive.
We bought a small partner package. Is custom worth it? Rarely. Inside a small package footprint, your graphics on a rented frame, one console kiosk and good lighting carry the message; custom spend pays off when the space holds a table for architecture talks.
Get a proposal
Tell us about your VMware Explore booth
What happens next
- Within one business day we write back to ask about your products, your goals for VMware Explore and your footprint.
- You get a concept rendering and a fixed proposal for VMware Explore, usually within a week. All fees listed upfront, in full, on paper, before VMware Explore.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.