Google Cloud Next 2027 · April 13–15, 2027 · Mandalay Bay Convention Center, Las Vegas
Google Cloud Next 2027 booth design & build in Las Vegas
Custom and rental exhibits for cloud, AI and enterprise software partners, built around a demo people can follow from the aisle. Screens sized for real dashboards, MGM rigging and power ordered early, and installation by our Las Vegas crew twenty minutes from the Mandalay Bay docks.
- April 13–15, 2027
- Mandalay Bay Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Tilt Brush demonstration at Google Cloud Next 2017
01 Purple at Google Cloud Next 2027
What makes Google Cloud Next different, and how we build for it
Google Cloud Next is Google's own flagship, so the floor runs on Google's schedule: keynotes in the Michelob Ultra Arena attached to the convention center send the whole audience back into the Showcase with the announcements fresh in mind. The Partner Summit on April 12 sets the partner agenda before the doors open, Developer Experiences pulls builders toward hands-on stations rather than brochures, and the Session Library keeps sessions competing with the floor all three days. The Showcase is a partner floor, so your booth sits between other integrators, ISVs and Google's own demos. A booth that names a workload in plain words and runs the demo on a loop wins the walk-back from the keynote.
A guided task with visible inputs and a readable output, a place to look at the code or configuration afterward, and staff who can say what is simulated.
A system diagram beside the demo with clear boundaries between your product, Google services and other dependencies, and a second surface for the integration conversation.
One recognizable use case tied to a business task, an example deliverable they can understand without jargon, and a quiet seat to talk about the next step.
Your team in Las Vegas
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Mandalay Bay Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for Google Cloud Next 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
The Next Showcase is a partner floor: 10×10 and 10×20 inlines for ISVs and integrators, 20×20 and 20×30 islands for the sponsors who want a hanging sign and a theater. Purple clients here usually land on a 10×20 with two demo screens or a 20×20 island with an open demo counter and a closed meeting nook.
One demo screen at eye height, a presenter counter with cable management and lockable storage, and standing room for three people watching the workflow.
Shown: Prosperoware, a Purple inline booth
See 10×10 rental booths →
Two demo stations for two use cases, a shared backwall with the workload named in large type, and a stool for the architecture conversation.
Shown: invideo AI, a Purple inline booth
See 10×20 rental booths →
An island with a hanging sign, a presenter-led screen, two hands-on kiosks with session resets, and a semi-private meeting table for partner deals.
Shown: Pixee, a Purple island exhibit
See 20×20 rental booths →
A theater with seated demos, several product stations linked by one workflow, closed meeting rooms, an AV rack room and hospitality for partner guests.
Shown: Apartment List, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for Google Cloud Next with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Amazon’s first ESSENCE Festival activation: a walk-through environment that welcomed hundreds of thousands of attendees across Prime Video, Amazon Live and Alexa.
Read the Amazon case study All case studies →“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”
Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · more client reviews
Trusted by exhibitors including
04 Designing for cloud, AI and enterprise software brands at Google Cloud Next
Four things we get right for Google Cloud Next exhibitors
1Name the workload before the stack
The first message a visitor reads should say what work your product improves, in everyday language. We put the workload on the backwall at aisle-reading size and keep the architecture diagram on a second surface where it can be explored after the first stop.
2Size screens for the real interface
We set display height and type size for the actual viewing distance and test your live dashboard, not placeholder panels. Presenters get a private control surface so account switching, resets and troubleshooting never appear on the audience screen.
Build the reset into the kiosk
Hands-on stations need approved demo accounts, sample data and a one-touch reset that clears the previous visitor before the next session. We design the enclosure around cable access, charging, spare peripherals and a staff route for assistance.
Separate the three depths
A presenter-led demo, a bounded visitor trial and a specialist conversation should all use the same example. We zone them so a waiting visitor can still see a meaningful output while the kiosk is occupied and the specialist takes the deeper question aside.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Matom A.
Start my Google Cloud Next concept05 Mandalay Bay Convention Center · Las Vegas
Logistics for Google Cloud Next 2027, handled
Mandalay Bay is an MGM union building: Teamsters Local 631 handle material handling and IATSE Local 720 handle rigging and AV, and rigging, electrical, internet and cleaning are MGM in-house services with early-bird deadlines. The exhibit floor is one level with a dock wall on the east side off Mandalay Bay Road, so advance-warehouse freight reaches the booth fast. We read the Next exhibitor kit, file the EAC forms with the show and with MGM, order your power, internet and hanging-sign rigging, ship to the show contractor's advance warehouse, and put our Las Vegas crew on the floor for installation. Our shop is twenty minutes from the docks, and our crews stay at Luxor and Excalibur on the free tram.
Hall rules, drayage estimates and freight deadlines for this building are in our Mandalay Bay Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, EAC forms and show contractor orders
- MGM power, internet, rigging and cleaning orders
- Screens, kiosks and AV specified and tested with your content
- Freight to the advance warehouse and drayage paperwork
- Installation, demo rehearsal and dismantle with our Las Vegas crew
Timeline, counted back from move-in
- Late January 2027Design sign-off, demo content list and hanging-sign drawings submitted.
- February 2027Production in our shop; screens, kiosks and graphics tested with your live interface.
- Mid-March 2027Booth ships to the show contractor's advance warehouse in Las Vegas; MGM power, internet and rigging orders placed at early-bird rates.
- April 10–12, 2027Move-in through the east docks; our Las Vegas crew installs, cables and runs a full demo rehearsal.
- April 13–15, 2027Show days; a Purple project manager is on call for the whole run.
- April 15–16, 2027Dismantle, AV packed to your return plan, booth to storage or the next show.
Google Cloud Next exhibitor questions
Questions exhibitors ask us before Google Cloud Next
How much does a 20×20 at Google Cloud Next cost?
A complete 20×20 rental island lands between $16,000 and $40,000 and a custom 20×20 between $50,000 and $120,000, covering design, structure, graphics and installation. Screens and kiosks move the number most, so send us the demo count and we return a fixed quote with AV itemized.
Can you install at Mandalay Bay Convention Center?
Yes. Our Las Vegas crew works the city's busiest floors, from CES to NAB, and installs at Mandalay Bay. We know the east dock wall, the Teamsters Local 631 handling rules and the MGM in-house rigging and electrical process, and our shop is twenty minutes from the venue for spares and storage.
Can we rent a booth for Google Cloud Next?
Yes. A 10×20 rental with your graphics runs $7,500 to $15,000, and hybrid builds pair a rental frame with a custom demo counter. Many first-time Next partners start with a rental and upgrade the screens and kiosks the following year.
When do we need to decide?
Design sign-off by late January gives a comfortable 30 to 45 day build and a mid-March ship to the advance warehouse. Later is possible; the trade-off is early-bird pricing on MGM services and the choice of rental inventory during Las Vegas's busiest spring.
Do you handle the exhibitor paperwork and drayage?
Yes. We file every booth form in the Next exhibitor kit, submit EAC paperwork to the show and to MGM, order material handling, and keep you copied on every deadline. Your team shows up to a finished, cabled, rehearsed booth.
Before you sign with anyone
Five questions to ask any exhibit builder for Google Cloud Next:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your Google Cloud Next booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
