Older farmer in a flat cap and glasses looking back over his shoulder from the seat of a worn tractor

farm equipment and field show · Louisville

NFMS 2027Exhibitor guide: booth costs, dates and deadlines

Combines under a roof in February: NFMS 2027 booths at Louisville's Expo Center

Event dates
February 10–13, 2027
Exhibit hall
February 10–13, 2027 (Wed–Sat 9 a.m.–5 p.m. Eastern; Gift & Craft Market to 6 p.m.)
Venue
Kentucky Exposition Center, Louisville

4.9 star client rating3,000+ exhibitorsIn business since 201510,000+ booths built

Han Song booth by Purple Exhibits: wide view of a red, white and grey Han Song island booth with a tall header fascia, a reference for planning a NFMS booth
Built by PurpleHan Song island
Kaizen Switchgear Products booth by Purple Exhibits: red and white Kaizen Switchgear Products booth, Purple work to compare for your NFMS booth
Built by PurpleKaizen Switchgear Products island
  • 300,000attendees at the 60th NFMS in 2026 source
  • 1.2M sq ftof indoor exhibit space, sold out in 2026 source
  • 800+exhibitor booths, per NFMS source
  • 86exhibitors at the first show in 1966 source

Quick answers

NFMS 2027 in 30 seconds

The National Farm Machinery Show (NFMS) is the largest indoor farm show in the U.S., run by Kentucky Venues at the Kentucky Exposition Center in Louisville. The 61st show runs February 10–13, 2027. In 2026 it drew 300,000 attendees to a sold-out 1.2 million square feet with over 800 exhibitor booths, per NFMS. Tractor, combine, implement, precision and grain companies exhibit to farmers and dealers. Indoor booths and islands are assigned through a New Exhibitor Application, with no published rates. The Championship Tractor Pull runs nightly. Purple builds inline and island booths for it.

When is NFMS 2027?
February 10–13, 2027, at Kentucky Exposition Center, Louisville.
When is the NFMS exhibit hall open?
February 10–13, 2027, Wed–Sat 9 a.m.–5 p.m. Eastern; Gift & Craft Market to 6 p.m.
How big is NFMS?
300,000 attendees, 800+ booths exhibitors (2026 edition).
How much is booth space at NFMS?
Not published; 50% deposit on signing, balance 21 days before the show (2026 terms), paid to the organizer.
What does a 10×20 booth cost all-in at NFMS?
$7,500 – $15,000 for a Purple rental in Louisville: design, graphics, lighting, install and dismantle. Space and show services are billed by NFMS.

Farm equipment · Louisville · 2027

300,000

farmers, dealers and families inside one Louisville expo center in February 2026 source

The lookLouisville 2027

February iron, parked under one roof.

The National Farm Machinery Show fills the Kentucky Exposition Center February 10–13, 2027. The 60th show in 2026 drew 300,000 attendees to a sold-out 1.2 million square feet, per NFMS.

Black and white photo of an older farmer bent over repairing a vintage plow in the field
01Fixing the old plow
Black and white close-up of a vintage tractor engine block, axle and rear wheel
02Engine, axle, wheel
Long red barn with white trim and cupolas under fresh winter snow
03Red barn in February snow
Bearded man in a white cowboy hat and dark jacket looking off to the side in soft studio light
04White hat, quiet look
Tractor cab silhouette against a burning orange and violet winter sunset
05Cab against the sunset
Farmer in work overalls lifting a heavy steel disc while repairing farm machinery
06Overalls and steel
Cattleman in a cap holding a groomed Hereford by its halter at a livestock show
07Hereford on the halter
Forage harvester working a field at night under the Milky Way, its work lights blazing
08Night shift under the stars

Everything about NFMS 2027 in one place

NFMS 2027 fact sheet

NFMS 2027 key facts
Official nameNational Farm Machinery Show (NFMS) 2027
Event datesFebruary 10–13, 2027
Exhibit hall datesFebruary 10–13, 2027 (Wed–Sat 9 a.m.–5 p.m. Eastern; Gift & Craft Market to 6 p.m.) source
VenueKentucky Exposition Center
937 Phillips Lane, Louisville, KY 40209
OrganizerKentucky Venues
Size (2026)300,000 attendees · 800+ booths exhibitors source
Who attendsFarmers, dealers and agribusiness professionals planning for the coming season, from Kentucky, the Midwest, the South and abroad
Booth spaceNot published; 50% deposit on signing, balance 21 days before the show (2026 terms) source
Nearest airportLouisville Muhammad Ali International Airport (SDF)
About 10 minutes, directly across from the fairgrounds, per Purple's venue guide
HotelsHotels cluster by gate: Crowne Plaza, Courtyard and Hampton Inn near Gate 1; Holiday Inn and Hilton near Gate 4; La Quinta and Sleep Inn near Gate 6
Official hotel page →
Official websitefarmmachineryshow.org

Official NFMS resources

NFMS 2027 calendar

NFMS 2027 show dates

Each 2027 NFMS show day, linked to the page that states it.

  1. NFMS 2027 opens at 9 a.m.; first Championship Tractor Pull session at 7 p.m. source
  2. Final show day; floor closes at 5 p.m. source

01 Purple at NFMS 2027

Combines under a roof in February: NFMS 2027 booths at Louisville's Expo Center

The National Farm Machinery Show fills all 1.2 million indoor square feet of the Kentucky Exposition Center with tractors, combines and farm technology for four winter days. We build booths that frame big iron indoors, inside tight height and fire rules.

  • Feb 10–13 · Louisville
  • 300,000 attendees in 2026
  • 1.2M sq ft, all indoors

What makes NFMS different, and how we build for it

The National Farm Machinery Show is the big indoor machinery floor of U.S.agriculture, held every February since 1966 at the Kentucky Exposition Center. In 2026 the 60th show drew 300,000 attendees to a sold-out 1.2 million square feet, with nearly every major tractor and combine line side by side. The Championship Tractor Pull runs each evening in Freedom Hall, free seminars run by day, and a Gift & Craft Market fills the South Wing mezzanine. Because it is indoors in winter, machines arrive on a fixed move-in schedule, fuel tanks stay a quarter full and canopies are banned on the floor.

Row-crop farmers from the Corn Belt and South

A side-by-side look at tractors, combines, planters and grain handling before spring, with a rep who can talk acres and horsepower.

Equipment dealers

New lines, dealer programs and parts support from manufacturers, and a quiet corner to talk territory.

Farm families and young farmers

Hands-on time in the cab, free seminars and the Championship Tractor Pull at night, often across two days of the show.

Your team in Louisville

How Purple runs NFMS 2027 in Louisville

We fabricate and print in Fishkill, NY and truck the crates to Louisville to land in the receiving window the NFMS manual names. Our project manager leads setup alongside the venue labor and Fern decorator services the show requires, coordinates the machines' arrival with their drivers, and stays through dismantle after the Saturday close.

Inside NFMS 2027

300,000 attendees at the 60th NFMS in 2026 source1.2M sq ft of indoor exhibit space, sold out in 2026 source800+ exhibitor booths, per NFMS source86 exhibitors at the first show in 1966 source

Rules that shape your NFMS booth

Batteries off, tanks a quarter full

Motor vehicles and gas equipment on display need batteries disconnected and fuel tanks under one-quarter full, sealed with tape if the caps do not lock (2026 manual). We build cab access and video so a parked machine still sells.

Organizer rule

8 ft walls, 4 ft fronts

Standard booths top out at 8 ft in the rear half and 4 ft toward the aisle, and island elements over 8 ft need show manager approval (2026 manual). We submit diagrams for anything tall before production.

Organizer rule

No canopies on the floor

Canopies, tents and overhead awnings are prohibited on the exhibit floor, and two-story modular exhibits are not allowed (2026 manual). We light booths from structural steel through Fern rather than with a roof.

Organizer rule

Fern hangs every sign

Fern is the exclusive decorator and the only company allowed to hang signs, which go on structural steel only, never on sprinkler, gas or HVAC lines (2026 manual). We send Fern the rigging order with the sign weights.

Organizer rule

Certified forklift operators only

Forklift operators need an employer certificate on file with the expositions sales office, rented lifts need non-marking tires, and loading for another company can cost forklift privileges (2026 manual). We schedule venue forklift labor through the service desk.

Organizer rule

Programs worth planning for

Championship Tractor Pull

Held with NFMS in Freedom Hall each evening at 7 p.m. and at noon Saturday, ticketed; in 2026 nearly 200 pullers competed and Friday and both Saturday sessions sold out.

Official details

Free seminars

Expert-led seminars free to all attendees during the four show days; NFMS posts the schedule closer to the show.

Official details

Booth public activations

Exhibitors submit meet-and-greets and public activations at their booth through the NFMS exhibitor page for promotion.

Official details

NFMS is the largest indoor farm show in the U.S.; choose it over World Ag Expo and the Farm Progress Show when your buyers are Corn Belt and Southern row-crop farmers and dealers planning spring purchases, and your machine sells parked. See how NFMS compares with every agriculture show we build for →

agriculture at NFMS

The industry behind NFMS, in pictures

Dry soybean stalks and pods dusted with snow in a winter field
Soybeans under snow
Round straw bale in a harvested field under a streaked evening sky
One bale, wide sky
Downtown Louisville towers seen across the brown water of the Ohio River
Louisville over the Ohio

02 Booths & pricing for NFMS 2027

How do you get, and pay for, a booth at NFMS 2027?

NFMS sells indoor booths in 10 ft units, from inlines to bulk spaces of 400 sq ft and up, and the floor is sold out, so new companies apply through the New Exhibitor Application. Implement and technology brands take 10×20 and 10×30 inlines; machinery lines take islands. We plan a 10×20 or larger.

Sedemac booth by Purple Exhibits: white inline booth for Sedemac innovative controls, shown for NFMS exhibitors
Inline10×20$7,500 – $15,000all-in rental

A lit back wall at the 8 ft inline limit, one implement or a precision display at the front under 4 ft, and a counter for dealer leads.

Above: Sedemac, a Purple inline booth

See 10×20 rental booths →
Louis Tenders booth by Purple Exhibits: wide angle of a long inline booth for Louis Tenders, one of our builds to compare for NFMS
Inline10×30$12,000 – $22,000all-in rental

Two products side by side, a seminar-style screen in the middle and a stool corner for a farmer asking about price per acre.

Shown: Louis Tenders, a Purple inline booth

See 10×30 rental booths →
Simmons booth by Purple Exhibits: farmhouse-style open booth with dark timber roof trusses, the kind of booth we build for NFMS
Island20×20$16,000 – $40,000all-in rental

An island around a single tractor or sprayer with a structure-hung sign set by Fern, and counters on two aisles.

Above: Simmons, a Purple island exhibit

See 20×20 rental booths →
Golden Boy booth by Purple Exhibits: tall mint-green backlit Golden Boy pillar featuring a bowl of dried fruit, one of our builds to compare for NFMS
Island20×30+$25,000 – $55,000all-in rental

A full machine line with a raised viewing step, a cab-height graphic and a closed meeting room for dealers, with any element over 8 ft approved by show management.

Pictured: Golden Boy, a Purple island exhibit

See 20×30 rental booths →

In Purple's NFMS price

  • Booth design with a 3D rendering, revised until it is right
  • The structure, printed graphics, counters and storage your NFMS plan specifies
  • Lighting and power distribution inside your NFMS booth
  • Installation and dismantle in Louisville, run by our project manager on the floor
  • Show-service orders and deadlines for NFMS, tracked on your behalf

Billed by NFMS and its contractor

  • Exhibit space (paid to Kentucky Venues)
  • Material handling / drayage, if the NFMS space rate leaves it out
  • Electrical service, internet and rigging at the Kentucky Exposition Center
  • Booth cleaning and whatever union labor the NFMS venue requires

Rates to plan with for NFMS:

  • Booth space Not published; 50% deposit on signing, balance 21 days before the show (2026 terms) source
  • Material handling, 2026 $75 per cwt advance warehouse, $69 on-site, uncrated $96 or $90, 2 cwt minimum source
  • Exhibitor badges, 2026 8 for a 10×10, 10 for a 10×20, 12 for a 10×30, 15 for 400+ sq ft; extra admission badges $10 source
  • Booth build 10×20 rental $7,500–$15,000; custom 20×30 island $75,000–$175,000, Purple's 2026 planning range source

We estimate each of these on your NFMS proposal, so the total is on paper before you sign.

All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom NFMS builds are quoted per project. Want an exact number for Louisville? Use the booth cost calculator or the 2026 booth cost guide.

Each NFMS fee listed upfront and in full, on paper.
Share the booth size you have at NFMS and what you need the space to do. We reply within one business day, then send a rendering and a fixed proposal, usually within a week. No charge.
Get my NFMS proposal

The booth we would build for NFMS 2027

The climb-in cab island

At NFMS farmers walk a winter hall full of parked machines, comparing brands side by side, and the thing they want most is to sit in the seat. The booth turns one machine into the experience: a platform to climb in, low walls so the machine is the tallest object, and a dealer table set back from the crowd.

Sit in it today. Run it this spring. 01Cab platformA stair and landing at cab height with ahandrail, so two people can sit in theseat while the next pair waits on…02Field screenA screen at the back wall, under theheight limit, running the machine in thefield at planting or harvest, since…03Spec railA rail at hip height along the aislewith horsepower, widths andprice-per-acre numbers farmers can…04Dealer tableA table behind a low partition fordealers and large growers, withterritory maps and order forms. MAIN AISLE CROSS AISLE CROSS AISLE
Concept plan for NFMS, not to scale: zones follow the show rules on this page; your final plan is drawn to your space and the organizer's rules.
01

Cab platform

A stair and landing at cab height with a handrail, so two people can sit in the seat while the next pair waits on the step, clear of the aisle.

02

Field screen

A screen at the back wall, under the height limit, running the machine in the field at planting or harvest, since the engine stays off.

03

Spec rail

A rail at hip height along the aisle with horsepower, widths and price-per-acre numbers farmers can read while they wait.

04

Dealer table

A table behind a low partition for dealers and large growers, with territory maps and order forms.

The demo

Let the farmer sit in the cab and run the display with the engine off: the monitor, the steering guidance, the controls. A rep beside the step answers one question per visitor and books a field demo at the farm in spring.

The meetings

NFMS has no organizer meeting system; deals start at the booth. The exhibitor badge allows entry an hour before the public, so book dealer meetings for 8 a.m. before the 9 a.m. opening.

Sit in it today. Run it this spring.
What the back wall could say at NFMS
Waaree booth by Purple Exhibits: green and white Waaree solar booth, one of our builds to compare for NFMS

At NFMS, your team walks into a lit, stocked booth. You just show up.

Waaree island, a Purple Exhibits design, build and install

03 Built by Purple

NFMS booths that frame tractors and combines indoors

KLEEMANN booth by Purple Exhibits, a case study we share with NFMS exhibitors

Case study · KLEEMANN

KLEEMANN at an industrial technology exhibition

KLEEMANN showed a large machine indoors with real product and digital simulations guiding visitors through it, which is the NFMS problem: a tractor that cannot run in the hall needs a cab to climb into and a screen that shows it working.

Read the KLEEMANN case study All case studies →

“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”

Kimberly Owens, Brand Manager, Owens Products · what other clients say
3,000+ exhibitors10,000+ booths built4.9★ client ratingSince 2015

Trusted by exhibitors including

KLEEMANNNantsuneEagle ChemicalsRPS GroupFIMI GroupJainex Steel

04 Designing for tractor, combine, implement, precision, grain handling and farm service companies at NFMS

Designing an NFMS booth around parked machines and 8 ft walls

Mechanic kneeling beside a small tractor in a dim shed, working on its gearbox1

Design to the 8 ft rule

In the 2026 NFMS manual, inline back walls stop at 8 ft and the front half at 4 ft, and island elements above 8 ft need the show manager's approval. We draw the machine as the tall object and keep structure low, then submit anything taller with the diagram.

Farmer in a white cap and plaid shirt writing notes while leaning on a farm water tank trailer2

No canopy, no second floor

Canopies, tents and overhead awnings cannot be used on the NFMS floor, and two-story exhibits are not permitted. Any structure with a top needs Kentucky State Fire Marshal approval, so we light from the hall's steel through Fern instead of building a roof.

Man in a plaid shirt walking into a weathered barn lit through gaps in the boards3

Make the cab the demo

Machines sit still indoors with batteries disconnected, so the experience is climbing in. We build stairs and platforms that let farmers sit in the cab, plus a screen running the machine in the field, and keep the step clear of the aisle.

Older man in a worn brown hat sitting on a porch against a blue wall4

Staff it to the last hour

NFMS requires booths to be open and staffed every show hour, and a booth that opens late or closes early can be shut for the rest of the show and lose its renewal. We plan seating, storage and a staff break space into the footprint.

Purple Exhibits 3D booth concept for Scarlet Tech, the kind of rendering we make for NFMS

Concept rendering

Every NFMS proposal includes a rendering like this

The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the NFMS booth is right. This one is a Purple concept for Scarlet Tech.

Start my NFMS concept

Floor at a glance

Where you could be at NFMS 2027

NFMS spreads across the whole Kentucky Exposition Center. These are the areas named by NFMS and its 2026 manual.

AExhibit wings
BFreedom Hall
CSouth Wing mezzanine
Kentucky Exposition Center, LouisvilleSchematic, not to scale
A

Exhibit wings

1.2 million sq ft of indoor exhibit space, sold out in 2026; the exhibitor service desks sit in South Wing B and the West Wing office.

Our advice Island heights depend on the ceiling and beams where you land, so we check the location before we draw.

B

Freedom Hall

Home of the Championship Tractor Pull, 7 p.m. Wednesday to Saturday plus noon Saturday, with more than 70,000 fans over four days.

Our advice Evening pull crowds walk the grounds before sessions, and farmers who stay for the pull often come back to the floor the next day.

C

South Wing mezzanine

The Gift & Craft Market, open 9 a.m. to 6 p.m. daily, on the second floor of the South Wing.

Our advice The market runs an hour past the show floor, a reason families stay on site late.

05 Kentucky Exposition Center · Louisville

NFMS 2027 freight, fuel and Kentucky Exposition Center rules

NFMS uses the whole Kentucky Exposition Center, where the venue handles freight and orders for electric, labor, cleaning, water and IT run through the exhibitor portal; Fern is the exclusive decorator and the only company allowed to hang signs, from structural steel only. The 2026 manual listed material handling at $75 per hundredweight to the advance warehouse and $69 for on-site delivery, 2 cwt minimum. Kentucky is right-to-work, per Purple's venue guide. NFMS 2027 move-in days are not confirmed yet; the 2026 show moved in over the four days before opening, and our project manager plans the install around the 2027 schedule once it is posted.

Hall rules, drayage estimates and freight deadlines for the building that hosts NFMS are in our Kentucky Exposition Center exhibitor guide.

What Purple handles

  • Inline and island booths that frame tractors and combines within the 8 ft rule
  • Cab platforms, stairs and viewing steps
  • Fern sign-hanging and decorator orders
  • Freight to the Kentucky Exposition Center at advance-warehouse rates
  • Product and spec graphics for farmers and dealers
  • Storage and reuse for World Ag Expo, Farm Progress Show or the Southern and Iowa winter shows

Your NFMS timeline, from move-in back

NFMS 2027 opens; 2027 move-in and service deadlines are not confirmed yet: February 10, 2027. In 2026 final payment, insurance and advance service orders were all due 21 days before opening. We plan to the same window until the 2027 manual is out.

For NFMS, we need design sign-off by mid-December 2026.

  1. November–December 2026Space request through the New Exhibitor Application, or renewal for returning exhibitors.
  2. Mid-December 2026Design sign-off, with heights checked against the 8 ft and 4 ft rules and any island element over 8 ft sent for approval.
  3. December 2026–January 2027Production in our Fishkill, NY shop; graphics and platforms built for cab access.
  4. Two weeks before move-inFreight lands at the Kentucky Exposition Center advance warehouse, at the advance rate.
  5. Days before February 10, 2027Move-in; 2027 move-in days are not confirmed yet.
  6. February 10–13, 2027Show days, 9 a.m. to 5 p.m.; our project manager is on site and dismantle starts after the floor is cleared.

Our planning timeline. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.

Printable NFMS budget & deadline sheet

Before you book NFMS 2027

What NFMS exhibitors learn from the 2026 manual

  1. Exhibitor badges let staff onto the floor one hour before opening and one hour after closing, the only quiet hours of the show, good for restocking and early dealer meetings. source

  2. In the 2026 manual, freight received on site during move-in cost $69 per hundredweight against $75 at the advance warehouse, the reverse of most shows. source

  3. A booth that is not open and staffed for every show hour can be closed for the rest of the show and lose renewal for the next year, so schedule breaks inside the booth. source

  4. Hotels group by gate: Gate 1 for the Crowne Plaza, Courtyard and Hampton Inn cluster, Gate 4 for Holiday Inn and Hilton, Gate 6 for La Quinta and Sleep Inn, per NFMS. source

  5. Exhibitors can submit booth activations and meet-and-greets to NFMS for promotion before the show, a free way to pull visitors to a celebrity or product reveal. source

Who you meet on the floor

Row-crop farmers

They come in February to compare machinery, technology and services before the coming farming season, per NFMS.

Equipment dealers

Dealers walk the floor to see new lines and launches, with nearly every major line of equipment on display side by side.

Agribusiness professionals

Business visitors from across the U.S. and abroad, as far as Australia and the Netherlands in 2026, come for new products and alternative energy solutions.

Farm families

Admission is free and the Championship Tractor Pull runs each night, so whole families make a day or two of it.

Side by side

NFMS vs World Ag Expo vs Southern Farm Show: 2027 at a glance

NFMS vs World Ag Expo vs Southern Farm Show: 2027 at a glance
NFMSWorld Ag ExpoSouthern Farm Show
DatesFebruary 10–13, 2027February 9–11, 2027February 3–5, 2027
WhereLouisville, KY · Kentucky Exposition CenterTulare, CA · International Agri-CenterRaleigh, NC · North Carolina State Fairgrounds
Size300,000 attendees at the 60th NFMS in 20262.6 million square feet of lots, pavilions and barns on the Tulare grounds415 exhibitors at the 2026 Southern Farm Show
Main buyersRow-crop farmersDairy and livestock producersFull-time farmers
Booth spacePrice not publishedGeneral Ag inside spaces, 2027: $2,250 interior, $3,000 corner; Building C $2,380 and $3,270Indoor space, 2027: $980 (100 sq. ft.), $1,752 (200), $2,458 (300); $3.41 per sq. ft. above 4,000

Figures carry the year and source shown on each show's own page.

Travel to NFMS 2027

Getting to NFMS 2027: airport, hotels and parking

Fly in

Louisville Muhammad Ali International Airport (SDF)

About 10 minutes, directly across from the fairgrounds, per Purple's venue guide

Stay

Hotels cluster by gate: Crowne Plaza, Courtyard and Hampton Inn near Gate 1; Holiday Inn and Hilton near Gate 4; La Quinta and Sleep Inn near Gate 6

Official NFMS hotels →

Park

Parking $20 at the gate or $17.50 in advance; free for exhibitors with a badge

Find the venue

Kentucky Exposition Center
937 Phillips Lane, Louisville, KY 40209

Open in Google Maps →

Travel facts from farmmachineryshow.org.

NFMS by the numbers

NFMS year by year

2026
300,000 attendees
800+ booths exhibitors
Louisville source
1966
86 exhibitors
Louisville source
AttendeesExhibitors

How NFMS 2027 compares with other agriculture shows

The agriculture shows closest to NFMS on the calendar, with the latest size each organizer has published. Each show name opens our agriculture exhibitor guide for that show.

ShowDatesCityLatest published size
Iowa Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA)February 2–4, 2027Des Moines, IA550+ expected exhibitors (2027)
Spokane Ag ExpoGreater Spokane Inc. (Spokane Ag Expo)February 2–4, 2027Spokane, WA–
CattleConNational Cattlemen's Beef Association (NCBA)February 2–4, 2027Nashville, TN9,400+ attendees (2026)
Oregon Wine SymposiumOregon Wine BoardFebruary 2–3, 2027Portland, OR1,200+ expected attendees (2027)
Mid-Atlantic Fruit & Vegetable ConventionState Horticultural Association of Pennsylvania and partner grower associationsFebruary 2–4, 2027Hershey, PA160+ (sold out) exhibitors (2026)
Southern Farm ShowSouthern Shows Inc.February 3–5, 2027Raleigh, NC415 exhibitors (2026)
World Ag ExpoInternational Agri-CenterFebruary 9–11, 2027Tulare, CA100,000+ attendees · 1,179 exhibitors (2026)
Minnesota Pork CongressMinnesota Pork Producers AssociationFebruary 9–10, 2027Mankato, MN–
NFMSKentucky VenuesFebruary 10–13, 2027Louisville, KY300,000 attendees · 800+ booths exhibitors (2026)
Western Farm ShowNorth American Equipment Dealers AssociationFebruary 18–20, 2027Kansas City, MO400+ exhibitors (2026)

NFMS exhibitor questions

National Farm Machinery Show 2027 questions exhibitors ask

When is the National Farm Machinery Show 2027?

February 10–13, 2027, Wednesday through Saturday, in Louisville, per NFMS. Exhibit halls run 9 a.m. until 5 p.m. Eastern daily, and the Championship Tractor Pull runs at 7 p.m. each night in Freedom Hall with an extra noon session on Saturday.

How much does a booth at the National Farm Machinery Show cost?

NFMS does not publish booth rates; space is assigned through the New Exhibitor Application, and the 2026 manual asked for a 50% deposit on signing and the balance 21 days before the show. Renting a 10×20 build from Purple runs $7,500–$15,000 on our 2026 planning range.

How do we get a booth at NFMS if it is sold out?

Apply through the New Exhibitor Application on farmmachineryshow.org; the 2026 show filled the Kentucky Exposition Center's 1.2 million sq ft. Space is assigned after show management accepts the application, and show management can resize or relocate a space after that.

How many people attend the National Farm Machinery Show?

300,000 attendees came to the 60th show in February 2026, per NFMS, with guests from as far as Australia and the Netherlands. The official show guide is printed for nearly 300,000 visitors and lists over 800 exhibitor booths.

What are the booth height limits at NFMS?

8 ft for the back wall and rear half of standard booths and 4 ft for the front half, in the 2026 exhibitor manual. Island and split-island heights depend on the ceiling or beams at that location, and anything over 8 ft needs approval from the show manager.

Can we display a tractor or combine with fuel in it?

Machines can be displayed with batteries disconnected and fuel tanks under one-quarter full; tanks without locking caps must be sealed with tape. Vehicles may not park in the building without approval and must leave right after loading.

Can we use a canopy or a second level in our NFMS booth?

Neither is allowed: canopies, tents and overhead awnings are prohibited on the exhibit floor, and two-story modular exhibits are not permitted. Any temporary structure with a top needs Kentucky State Fire Marshal approval in advance.

Who hangs signs at the National Farm Machinery Show?

Fern, the exclusive decorator, is the only company allowed to hang signs, and signs may hang only from structural steel inside your booth. Fern also supplies carpet, drape, furniture and fixtures.

How much is freight handling at the Kentucky Exposition Center for NFMS?

$75 per hundredweight to the advance warehouse and $69 for shipments received on site during move-in, in the 2026 NFMS manual, with uncrated freight at $96 or $90. Freight that arrives before the advance window costs $21 more per cwt.

When is move-in for NFMS 2027?

Not confirmed yet for 2027. In 2026 move-in ran from Saturday to Tuesday, 8 a.m. to 6 p.m., before the Wednesday opening, and exhibitors had to be out by 5 p.m. the Monday after the show.

Is the National Farm Machinery Show free to attend?

Admission is free; parking is $20 at the gate or $17.50 plus tax in advance online. Exhibitor badges include parking and let staff onto the floor an hour before opening and an hour after closing.

What is the difference between NFMS and the Farm Progress Show?

NFMS is an indoor winter show in Louisville where machines sit still in the halls; the Farm Progress Show is an outdoor late-summer show in Decatur, Illinois in 2027, with harvest and tillage demos in the field. Brands use NFMS to sell for spring and Farm Progress to show machines working.

Can Purple build our NFMS booth?

We build in Fishkill, NY, ship to the Kentucky Exposition Center advance warehouse, and our project manager leads the install with the venue and Fern labor NFMS requires, from first crate to the last one out.

Before you sign for NFMS

Ask any NFMS exhibit builder these five questions:

  1. How will you meet the 8 ft and 4 ft NFMS height rules while keeping our machine the focus?
  2. Who will hang our sign, and do you have the weights Fern needs for structural steel?
  3. How will you build a cab platform that is safe, stays clear of the aisle and passes the fire marshal?
  4. Will our freight arrive in the advance or on-site window, and what will it cost per hundredweight?
  5. How will you plan move-in for a machine that must arrive with its battery disconnected and fuel under a quarter tank?

What NFMS exhibitors ask us

The floor is sold out. Is it worth applying? It can be, through the New Exhibitor Application: space is assigned after acceptance, and show management can move or resize spaces for the good of the show. Start early, and keep a 10×20 plan ready in case the space offered is smaller than you asked for.

Our machine is too tall for an 8 ft booth. What now? The 8 ft rule covers booth structure; machinery sits on the floor. Island height depends on the ceiling where you land, and anything built over 8 ft goes to the show manager with a diagram before production.

We have a dealer-only message. Is 300,000 people too many? NFMS is a farmer and family crowd with dealers in it. Use the hour before opening for dealer meetings, keep a table set back from the aisle, and let the cab and spec rail handle the public.

Get a proposal

Tell us about your NFMS booth

Add booth details (optional)

We reply to NFMS requests within one business day. Usually within a week: a rendering and a fixed NFMS proposal. No charge, no commitment.

Requests for NFMS go straight to Purple’s exhibit team.

What happens next

  1. Within one business day we write back to ask about your products, your goals for NFMS and your footprint.
  2. You get a concept rendering and a fixed proposal for NFMS, usually within a week. Every fee on paper upfront, in full, for your NFMS booth.
  3. Production runs 30–45 days, then we ship to the advance warehouse and install before the NFMS hall opens.
Photo credits