farm equipment and field show · Tulare
World Ag Expo 2027Tulare exhibitor guide: booth costs, dates and deadlines
Dirt lots, dairy barns, 2.6 million sq ft: World Ag Expo 2027 booths in Tulare
- Event dates
- February 9–11, 2027
- Exhibit hall
- February 9–11, 2027 (Tue–Wed 9 a.m.–5 p.m., Thu 9 a.m.–4 p.m.)
- Venue
- International Agri-Center, Tulare
4.9 client rating3,000+ exhibitorsIn business since 201510,000+ booths built
Quick answers
World Ag Expo 2027 in 30 seconds
World Ag Expo is an annual outdoor farm show run by the International Agri-Center in Tulare, California. The 2027 edition is February 9–11, 2027. In 2026 it drew 100,000+ attendees from 50 states and 53 countries and 1,179 exhibitors on 2.6 million square feet, per World Ag Expo. Dairy and livestock, vine and tree, machinery and technology buyers make up most of the crowd. Space sells as outside lots from 40×40 ft, Ride & Drive demo courses, and inside spaces in tented pavilions and metal buildings. Purple builds lot displays and inside booths for it.
- When is World Ag Expo 2027?
- February 9–11, 2027, at International Agri-Center, Tulare.
- When does the World Ag Expo exhibit hall open?
- February 9–11, 2027, Tue–Wed 9 a.m.–5 p.m., Thu 9 a.m.–4 p.m.
- How big is World Ag Expo?
- 100,000+ attendees, 1,179 exhibitors (2026 edition).
- What does World Ag Expo booth space cost?
- $2,250 interior, $3,000 corner; Building C $2,380 and $3,270, paid to the organizer.
- What does a 10×20 World Ag Expo booth cost all-in?
- $7,500 – $15,000 for a Purple rental in Tulare: design, graphics, lighting, install and dismantle. Space and show services are billed separately by World Ag Expo.
- At World Ag Expo, what is the next exhibitor deadline?
- Last day to order electricity, internet, bark and AV before prices rise: November 15, 2026.
Farm equipment · Tulare · 2027
2.6 million
square feet of lots, pavilions and barns on the Tulare grounds source
The lookTulare 2027
Dairy barns, almond rows, and 2.6 million square feet of dirt.
World Ag Expo returns to the International Agri-Center in Tulare February 9–11, 2027. In 2026 it drew 100,000+ attendees from 53 countries and 1,179 exhibitors, per World Ag Expo.
Everything about World Ag Expo 2027 in one place
World Ag Expo 2027 fact sheet
| Official name | World Ag Expo 2027 |
|---|---|
| Event dates | February 9–11, 2027 |
| Exhibit hall dates | February 9–11, 2027 (Tue–Wed 9 a.m.–5 p.m., Thu 9 a.m.–4 p.m.) source |
| Venue | International Agri-Center 4500 S. Laspina St., Tulare, CA 93274 |
| Organizer | International Agri-Center |
| Size (2026) | 100,000+ attendees · 1,179 exhibitors source |
| Who attends | Dairy and livestock producers, tree-nut and vine growers, row-crop farmers, equipment dealers and ag service buyers; 47% report purchasing authority |
| Next deadline | Last day to order electricity, internet, bark and AV before prices rise: November 15, 2026 source |
| Nearest airport | Fresno Yosemite International Airport (FAT) 45 miles from Tulare; Meadows Field in Bakersfield is 65 miles, per the 2027 Exhibitor Service Guide |
| Hotels | No hotel blocks; preferred hotel Best Western Town & Country Lodge in Tulare, plus Visalia and Fresno hotels Official hotel page → |
| Official website | worldagexpo.com |
Official World Ag Expo resources
World Ag Expo 2027 calendar
World Ag Expo 2027 dates and deadlines
Every date the organizer has published for World Ag Expo, in order, with a link to the page that states it. We highlight the next one.
- Last day to order electricity, internet, bark and AV before prices rise source
- Cancellations from this date forfeit the full space fee source
- Badge form due for badges to be mailed source
- Health permit application due for food or drink giveaways source
- Outside move-in opens; freight accepted at Gate 6 source
- Inside move-in opens source
- Booths set by 7 a.m.; World Ag Expo 2027 opens at 9 a.m. source
01 Purple at World Ag Expo 2027
Dirt lots, dairy barns, 2.6 million sq ft: World Ag Expo 2027 booths in Tulare
World Ag Expo is mostly an outdoor field show: equipment lots on decomposed granite, Ride & Drive courses and tented pavilions, plus metal buildings for dairy, livestock and crop chemicals. We build displays that work in February sun, wind and dew on the Tulare grounds.
- Feb 9–11 · Tulare, CA
- 1,179 exhibitors in 2026
- 2.6M sq ft of exhibits
What makes World Ag Expo different, and how we build for it
World Ag Expo is an outdoor field show first: most exhibitors take a lot on the dirt and decomposed granite of the International Agri-Center, and the biggest demos happen in Ride & Drive spaces where companies have built hills, ponds and orchard rows. Indoor space sits in tented Pavilions A and B, the Ag Career & Education Center, Building C for agri-chemical and spray brands, and the 76,000 sq ft Farm Credit Dairy and Livestock Center. The Top-10 New Products awards open the show at the WAE Banquet Hall, and the 2026 crowd was 15% dairy and livestock and 13% vines and trees, a Central Valley mix no Midwest show has.
Feeding, milking, cooling and herd technology they can compare in one building, with a rep who knows a free-stall barn.
Harvesters, sprayers, irrigation and autonomy shown at full scale outdoors, with numbers for their acres and their water.
A clear product range, dealer terms and a quiet place to talk, from a show that drew visitors from 53 countries in 2026.
Your team in Tulare
How Purple runs World Ag Expo 2027 in Tulare
Our Las Vegas shop builds and prints, and the crates travel by truck to the North Office at Gate 6, where World Ag Expo delivers them to your lot from January 25. Our project manager leads the install with contractor labor carrying temporary worker passes, uses the free show forklifts for loading, and packs everything for pickup after the 4 p.m. close.
Inside World Ag Expo 2027
Rules that shape your World Ag Expo booth
Diamond Event & Tent is the exclusive tent provider for World Ag Expo 2027, and canopies must sit at least 7 ft high and 5 ft from aisles. We design the interior, flooring and graphics to fit the tent you order from them.
Trenching, footings, postholes, flagpoles or drilling need written approval, an on-site dig permit from an area office and the Disturbed Space Deposit. We design towers and signs on weighted bases so most lots need no digging at all.
Display vehicles may not be started or moved, and generators are allowed only before and after show days. We order show power for lighting and screens and stage motion on video or in a Ride & Drive space.
California Fire Code, enforced by the Tulare City Fire Department, requires flame-resistant decorative materials, table covers and skirting in tents and canopies. We print on certified flame-retardant fabric and keep the certificates with the booth.
Sound may not exceed 85 decibels measured from the aisle in front of a booth, and speakers must face into the space. We aim speakers inward and keep demo video audio low or on headphones.
Programs worth planning for
Exhibitor competition for new products, presented at the Opening Ceremonies on February 9, 2027 at 8 a.m. in the WAE Banquet Hall. Applications for 2027 are closed.
Over 125,000 sq ft for demo courses of any shape, from hills and ponds to orchard rows; an average 100×220 ft space costs $13,890 in 2027 including the Disturbed Space Deposit.
Exhibitors can apply to host a seminar on the show program; the 2027 seminar call is closed.
World Ag Expo is the big outdoor farm show of the West; choose it over the National Farm Machinery Show when your buyers are Central Valley dairy, tree-nut and vine growers or international visitors, and you need room to run a Ride & Drive. See how World Ag Expo compares with every agriculture show we build for →
agriculture at World Ag Expo
The industry behind World Ag Expo, in pictures
02 Booths & pricing for World Ag Expo 2027
What does a World Ag Expo 2027 lot or booth cost?
World Ag Expo sells outside lots from 40×40 ft up to 80×80 ft, Ride & Drive courses averaging 100×220 ft, and inside spaces that join into runs up to 20 ft wide by 130 ft long. Machinery and irrigation brands take lots; dairy technology and chemistry brands go indoors. We plan 10×20 and larger inside runs or a full lot build.
Two joined inside spaces in Building C or the dairy center: a lit back wall under the 16 ft limit, a product plinth and a counter kept below 4 ft at the front.
Shown: Sedemac, a Purple inline booth
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Shown: a Purple inline booth for NIMS Food
See 10×30 rental booths →
Hanging sign, open floor plan, lounge
Above: Prime Video, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Shown: a Purple island exhibit for Nature's Touch
See 20×30 rental booths →In Purple's World Ag Expo price
- Design work and a 3D rendering, with revisions until the World Ag Expo layout is right
- Structure, graphics printed for World Ag Expo, counters and storage as specified
- Lighting plus power distribution within the booth at World Ag Expo
- Install and dismantle at World Ag Expo, led by our project manager on the floor
- Show-service orders and deadlines for World Ag Expo, tracked on your behalf
Paid to World Ag Expo and its contractor
- Booth space, paid to International Agri-Center
- Material handling / drayage, if the World Ag Expo space rate leaves it out
- Electrical service, internet and rigging at the International Agri-Center
- Booth cleaning and any union labor the International Agri-Center requires
Rates to plan with for World Ag Expo:
- General Ag inside spaces, 2027 $2,250 interior, $3,000 corner; Building C $2,380 and $3,270 source
- General Ag outside lots, 2027 40×40 $2,270 to 80×80 on Median Street $10,790; Ride & Drive average $13,890 source
- Dairy & Livestock Inside $2,790 or $3,510 corner (2027); outside 20×20 $1,620 to 80×80 Median $15,860 (2026 table) source
- Booth build 10×20 rental $7,500–$15,000; custom 20×30 island $75,000–$175,000, Purple's 2026 planning range source
Before you sign, your proposal already estimates each of these show charges, so the World Ag Expo total is on paper.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom World Ag Expo builds are quoted per project. The booth cost calculator gives an exact number for your World Ag Expo booth; the 2026 booth cost guide has the 2026 ranges.
Send your World Ag Expo booth size and what the space needs to do for your team. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for World Ag Expo. No charge.
The booth we would build for World Ag Expo 2027
The open-front lot built for valley mornings
On a World Ag Expo lot the machines are the booth, so the build has to frame them, shelter people and survive cold, damp February mornings. We plan the lot like a small farmyard: equipment on the street side, a tent from the exclusive provider at the back, and a dry, lit place to sit down and talk numbers.
Street frontage
The two strongest machines angled to the aisle, each with a weatherproof spec panel naming the crop it works, almonds, grapes, forage or row crops.
Tower
One freestanding brand tower inside the 2×2 ft footprint rule, tall enough to find the lot from Median Street, on a weighted base so no dig permit is needed.
Tent lounge
Flooring over the decomposed granite, a counter, heaters allowed outdoors, and a screen showing the parked machines working in an orchard or a dairy.
Dealer table
A quiet corner for dealers and international buyers with price sheets and a translator-friendly product chart.
The demo
Show the machine doing the job it will do in the Central Valley: a short video of harvest in the orchard or feed-out in a dairy, on a screen beside the parked unit. If the product must move, book a Ride & Drive course and send visitors there with a printed time.
The meetings
World Ag Expo has no organizer meeting system; meetings happen in the lot tent or in rooms booked through the International Agri-Center events team. Book them ahead by name and time, and keep a seat free in the tent for walk-up dealers.
Built for the valley. Proven in the row.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
World Ag Expo displays built for lots, pavilions and barns
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN paired real product with digital simulations so visitors saw the machine work without it running, the same problem at World Ag Expo, where display vehicles may not be started and the motion has to come from screens or a Ride & Drive course.
Read the KLEEMANN case study All case studies →“They handle everything end to end so clients can really just show up and not worry about anything. Doesn’t get any better than that.”
Tess Bockes, Exit King Realty · more client reviews
Trusted by exhibitors including
04 Designing for farm equipment, irrigation, dairy, crop input and agtech companies selling to Western and international growers at World Ag Expo
Designing for World Ag Expo's dirt lots and indoor pavilions
1Build for February in the valley
Mornings at the Tulare grounds are cold and wet with condensation, and the organizer warns to cover moisture-sensitive materials with plastic at night. We use sealed graphics, raised flooring over the decomposed granite and covered storage for screens and literature.
2Respect the 4 ft front half
Indoors, back walls stop at 16 ft in Building C and the Farm Credit Dairy and Livestock Center and 12 ft in Pavilions A and B, and everything in the front half stays under 4 ft. We put the tall graphic at the rear and keep counters and product low.
3Let the machine stay parked
Display vehicles may not be started or moved during the show, and generators are banned on show days. We light machines with ordered power, add a looping video of the machine working, and stage the action in a Ride & Drive space if the product needs motion.
4Talk to dairy and tree crops
Dairy and livestock made up 15% of the 2026 crowd and vines and trees 13%, ahead of machinery at 11%. Graphics that name the herd, the orchard or the vineyard row land better here than general farm messaging written for the Corn Belt.
Concept rendering
Every World Ag Expo proposal includes a rendering like this
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for World Ag Expo. Above: a Purple concept for Flashnet.
Start my World Ag Expo conceptFloor at a glance
Where you could be at World Ag Expo 2027
World Ag Expo sorts the International Agri-Center into outdoor lots and five indoor areas, each with its own floor and height rule, per the 2027 Exhibitor Service Guide.
Outside lots and Ride & Drive
Dirt or decomposed granite, bark in some areas; no height limit; lots from 40×40 ft, Ride & Drive averaging 100×220 ft.
Our advice Everything, tent stakes and landscaping included, must stay inside your lot lines.
Pavilions A and B
Tent structures with dirt and decomposed granite floors; general agriculture, with irrigation and water in Pavilion B; 12 ft back walls.
Our advice Bark is not allowed under tents, so bring carpet or mats within fire code.
Building C
Metal building with a concrete floor for general agriculture, agri-chemical, fertilizer and spray exhibits; 16 ft back walls.
Our advice Building C inside spaces cost $2,380, or $3,270 on a corner, in 2027.
Farm Credit Dairy and Livestock Center
76,000 sq ft in the southeast of the grounds with over 600 indoor and outdoor spaces; 16 ft back walls, 15 ft on DX spaces under the roof overhang.
Our advice Outdoor dairy spaces start at 20×20, smaller than the 40×40 general lots.
05 International Agri-Center · Tulare
World Ag Expo 2027 move-in, freight and Tulare grounds rules
World Ag Expo has no drayage desk: large freight goes to the North Office at Gate 6 and is delivered to your space on arrival, and small packages reach booths from the Saturday before the show. Freight is stored outside and subject to weather, and Old Dominion Freight Line is the official carrier. Forklifts load and unload for free until 5 p.m. daily. Outside exhibitors move in from January 25, inside exhibitors from February 1, and every booth must be finished by 7 a.m. on February 9. Appointed contractors need a free temporary worker pass at Gate 6, and our project manager runs the install with that labor.
What Purple handles
- Outdoor lot builds with flooring, counters and graphics inside the exclusive tent provider's tents
- Inside booths in Building C and the Farm Credit Dairy and Livestock Center within the 16 ft and 4 ft rules
- Weather-sealed printed graphics and towers sized to the 2×2 ft rule
- Freight planning to Gate 6 and crate storage labels
- Service orders for power, internet and AV before the November 15 increase
- Storage and reuse for NFMS, Farm Progress Show or the almond and dairy meetings
World Ag Expo timeline, counted back from move-in
Order World Ag Expo 2027 power, internet and AV before prices rise: November 15, 2026. Electricity, bark, internet and AV ordered after November 15 cost more; AV rises 10%. We can list what your lot needs this week.
We need your World Ag Expo design signed off by December 2026.
- November 15, 2026Order electricity, internet, bark and AV from the official contractors before the price increase.
- December 2026Design sign-off, with the tent order placed with Diamond Event & Tent and any ground cover approval filed.
- December 2026–January 2027Production and printing in our Las Vegas shop; outdoor graphics built for dew and wind.
- January 25, 2027Outside lots open for move-in and freight is accepted at the North Office, Gate 6.
- February 1–8, 2027Inside move-in; every space finished by 7 a.m. on February 9.
- February 9–11, 2027Show days; displays stay in place until 4 p.m. on February 11, then move-out begins.
Purple's planning timeline for World Ag Expo. Your exhibitor kit and assigned schedule set the official move-in, freight target and order deadlines, and we confirm each one against your booth when you book.
Print the World Ag Expo budget & deadline sheetBefore you book World Ag Expo 2027
World Ag Expo 2027 tips from the exhibitor service guide
Power, internet, bark and AV orders cost more after November 15, 2026, and AV rises 10%, so list every outlet the lot needs before that date. source
Forklift service is free for loading and unloading, but it stops at 5 p.m. each day and does not run on Thursday, February 11, so dismantle of heavy pieces starts Friday morning. source
Crates are stored on site for free, but only if each one is labeled with your company name and space number; area offices have labels. source
Pulling a display before 4 p.m. on February 11, 2027 can cost you your space at the 2028 show, so book return flights for that evening or later. source
Exhibitor lounges at North Greenbelt and N Street, North Greenbelt and Q Street, South Greenbelt and P Street, and South Greenbelt and H Street serve coffee and donuts, and arriving before 7 a.m. gets the closest parking. source
Who you meet on the floor
The largest sector in the 2026 demographics at 15%, they come to the Farm Credit Dairy and Livestock Center for feeding, milking and herd technology.
At 13% of the 2026 crowd, almond, walnut, pistachio and grape growers look for harvesters, sprayers and irrigation for permanent crops.
40% of 2026 attendees came for product research and 47% said they have purchasing authority, per World Ag Expo.
Visitors from 53 countries attended in 2026, many looking for dealers, distributors and technology to import.
Side by side
World Ag Expo vs NFMS vs Southern Farm Show: 2027 at a glance
| World Ag Expo | NFMS | Southern Farm Show | |
|---|---|---|---|
| Dates | February 9–11, 2027 | February 10–13, 2027 | February 3–5, 2027 |
| Where | Tulare, CA · International Agri-Center | Louisville, KY · Kentucky Exposition Center | Raleigh, NC · North Carolina State Fairgrounds |
| Size | 2.6 million square feet of lots, pavilions and barns on the Tulare grounds | 300,000 attendees at the 60th NFMS in 2026 | 415 exhibitors at the 2026 Southern Farm Show |
| Main buyers | Dairy and livestock producers | Row-crop farmers | Full-time farmers |
| Booth space | General Ag inside spaces, 2027: $2,250 interior, $3,000 corner; Building C $2,380 and $3,270 | Price not published | Indoor space, 2027: $980 (100 sq. ft.), $1,752 (200), $2,458 (300); $3.41 per sq. ft. above 4,000 |
Figures carry the year and source shown on each show's own page.
Travel to World Ag Expo 2027
Getting to World Ag Expo 2027: airport, hotels and parking
Fly in
Fresno Yosemite International Airport (FAT)
45 miles from Tulare; Meadows Field in Bakersfield is 65 miles, per the 2027 Exhibitor Service Guide
Stay
No hotel blocks; preferred hotel Best Western Town & Country Lodge in Tulare, plus Visalia and Fresno hotels
Park
Free parking; no exhibitor passes; arrive before 7 a.m.; free Park & Ride from Tulare, Visalia and Exeter
Travel facts from worldagexpo.com.
World Ag Expo by the numbers
World Ag Expo year by year
How World Ag Expo 2027 compares with other agriculture shows
The agriculture shows closest to World Ag Expo on the calendar, with the latest size each organizer has published. Each name other than World Ag Expo opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Iowa Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA) | February 2–4, 2027 | Des Moines, IA | 550+ expected exhibitors (2027) |
| Spokane Ag ExpoGreater Spokane Inc. (Spokane Ag Expo) | February 2–4, 2027 | Spokane, WA | – |
| CattleConNational Cattlemen's Beef Association (NCBA) | February 2–4, 2027 | Nashville, TN | 9,400+ attendees (2026) |
| Oregon Wine SymposiumOregon Wine Board | February 2–3, 2027 | Portland, OR | 1,200+ expected attendees (2027) |
| Mid-Atlantic Fruit & Vegetable ConventionState Horticultural Association of Pennsylvania and partner grower associations | February 2–4, 2027 | Hershey, PA | 160+ (sold out) exhibitors (2026) |
| Southern Farm ShowSouthern Shows Inc. | February 3–5, 2027 | Raleigh, NC | 415 exhibitors (2026) |
| Minnesota Pork CongressMinnesota Pork Producers Association | February 9–10, 2027 | Mankato, MN | – |
| World Ag ExpoInternational Agri-Center | February 9–11, 2027 | Tulare, CA | 100,000+ attendees · 1,179 exhibitors (2026) |
| NFMSKentucky Venues | February 10–13, 2027 | Louisville, KY | 300,000 attendees · 800+ booths exhibitors (2026) |
| Western Farm ShowNorth American Equipment Dealers Association | February 18–20, 2027 | Kansas City, MO | 400+ exhibitors (2026) |
World Ag Expo exhibitor questions
World Ag Expo 2027 questions exhibitors ask
When is World Ag Expo 2027?
February 9–11, 2027, Tuesday to Thursday, at the International Agri-Center in Tulare, California. Gates open to visitors at 9 a.m. each day and close at 5 p.m. the first two days and 4 p.m. on the last, per the 2027 Exhibitor Service Guide. The 2028 show is February 8–10.
How much does it cost to exhibit at World Ag Expo?
$2,250 for an inside interior space and $2,270 for a 40×40 ft outside interior lot are the entry rates for 2027, per World Ag Expo. Outside lots run to $10,790 for an 80×80 on Median Street, a Ride & Drive space averages $13,890, and Dairy & Livestock inside spaces cost $2,790 or $3,510 on a corner.
Is World Ag Expo indoors or outdoors?
Mostly outdoors. Outside lots and Ride & Drive spaces sit on dirt and decomposed granite, Pavilions A and B are tents with dirt floors, and Building C and the Farm Credit Dairy and Livestock Center are metal buildings with concrete floors.
When is move-in for World Ag Expo 2027?
January 25 for outside exhibitors and February 1 for inside exhibitors. Outside hours are 8 a.m. to 5 p.m. through January 31, then 7 a.m. to 5 p.m. from February 1 to 8; all booths must be set by 7 a.m. on February 9 or the space can be forfeited.
What are the height limits at World Ag Expo?
16 ft for back walls in Building C and the Farm Credit Dairy and Livestock Center and 12 ft in Pavilions A and B and the Ag Career & Education Center; nothing in the aisle-side half of an indoor booth may top 4 ft. Outdoor lots have no height limit, except 15 ft on dairy section spaces starting with DX.
Can we bring our own tent to World Ag Expo?
Diamond Event & Tent is the exclusive tent provider for 2027, so tenting is arranged with them; World Ag Expo considers concessions case by case before move-in. Canopies must keep their bottom edge at least 7 ft high and 5 ft from any aisle, and tents of 400 sq ft or more need a California-approved fire extinguisher.
Can we run equipment or a generator at our World Ag Expo booth?
Display vehicles may not be started or moved during the show, and generators may only be used before and after show days. Live action belongs in a Ride & Drive space, where all activity and viewers must stay inside the space behind safety guards.
How many people attend World Ag Expo?
100,000+ attendees came in 2026, from 50 states and 53 countries, with 1,179 exhibitors, per World Ag Expo's 2026 demographics. The organizer cites an average of about 100,000 visitors from over 70 countries each year.
How does freight work at World Ag Expo?
Large freight goes to the North Office at Gate 6 and is delivered to your space on arrival, from January 25, 2027. Old Dominion Freight Line is the official carrier, freight waits outdoors, and empty crates are stored on site for free once labeled with your name and space number.
Are there hotel blocks for World Ag Expo?
No hotel blocks exist, and the organizer warns about anyone selling a World Ag Expo room block. Book directly; the Best Western Town & Country Lodge in Tulare is the preferred hotel partner, and Fresno Yosemite International Airport is 45 miles away.
What is the World Ag Expo Top-10 New Products competition?
An exhibitor contest for new products, judged before the show and presented at the Opening Ceremonies on February 9 at 8 a.m. in the WAE Banquet Hall. Applications for 2027 are closed, so a new launch should plan for the 2028 round.
What is the difference between World Ag Expo and the National Farm Machinery Show?
World Ag Expo is an outdoor field show in California with dairy, tree-nut and vine growers and Ride & Drive courses; the National Farm Machinery Show in Louisville, which overlaps it on February 10–13, 2027, is all indoors and leans to Midwest and Southern row-crop buyers. Brands that do both send separate teams.
Can Purple build our World Ag Expo display?
We build and print in Las Vegas, ship to the Gate 6 receiving point, and our project manager leads the install on your lot or inside space with the labor World Ag Expo allows, then packs crates for pickup after the 4 p.m. close on February 11.
Before you sign for World Ag Expo
Five things to ask every builder quoting World Ag Expo:
- How will you fit our build inside a Diamond Event & Tent tent, and what flooring will you lay over decomposed granite?
- Which of our graphics and fabrics are flame-resistant under the California Fire Code, and can you show the certificates?
- How will you anchor towers and signs without a dig permit, and what happens if wind picks up?
- Will freight reach the North Office at Gate 6 by January 25, and who signs for it if we are not there?
- What lighting and screens will you power from ordered electricity, given that generators are banned on show days?
What World Ag Expo exhibitors ask us
Do we need a lot, or will an inside space do? If the product is a machine, take a lot: outside spaces have no height limit and start at 40×40 ft for $2,270 in 2027. Dairy technology, chemistry and services fit inside, where spaces start at $2,250 and come with pipe and drape, a table and two chairs.
We cannot run our equipment. How do we show it working? Display vehicles stay off during the show, so the lot uses video and a person beside the machine. For real motion, a Ride & Drive space averages 100×220 ft at $13,890 and lets visitors drive inside safety guards.
Is a California show worth it for a Midwest brand? It is the place to meet Western dairy, tree-nut and vine growers and visitors from 53 countries in one week. Machinery buyers were 11% of the 2026 crowd, so a Corn Belt row-crop line may do better at NFMS in Louisville the same week or at the Farm Progress Show.
Get a proposal
Tell us about your World Ag Expo booth
What happens next
- Within one business day we write back to ask about your products, your goals for World Ag Expo and your footprint.
- You get a concept rendering and a fixed proposal for World Ag Expo, usually within a week. Each World Ag Expo fee listed upfront and in full, on paper.
- We build in 30–45 days, ship to the World Ag Expo advance warehouse and install before the hall opens.