The martech & commerce issue · 2027
Martech and commerce conferences 2027 in one guide: 11 U.S. events for marketing, retail, e-commerce and customer experience technology. Shoptalk Spring (March 22–24, Mandalay Bay, Las Vegas) and SaaStr AI Annual (May 11–12, San Mateo) each list 10,000+ attendees, and CommerceNext meets June 8–9 at North Javits in New York. Five of the 11 run in Las Vegas. Most are conferences, so space comes inside sponsor packages, kiosks or turnkey booths, and meetings programs book the buyers before the floor opens.
01 THE 9 BIGGEST
Ranked by each organizer’s latest published attendance figure. Shoptalk Spring and SaaStr AI Annual tie at 10,000+, and Las Vegas hosts three of the top four.
Shoptalk Spring 2027March 2027 · Las Vegas10,000+ executives expected at Shoptalk Spring 2027, per Shoptalk
SaaStr AI Annual 2027May 2027 · San Mateo10,000+ attendees and 3,000+ scheduled meetings, per SaaStr (2027)
Affiliate Summit West 2027January 2027 · Las Vegas7,000+ attendees expected at ASW27, per Affiliate Summit
Customer Contact Week (CCW) Las Vegas 2027June 2027 · Las Vegas6,000+ attendees from 60+ countries, per CCW
Shoptalk Fall 2027October 2027 · Nashville3,500+ leaders at Shoptalk Fall 2026, per Shoptalk
Gartner Marketing Symposium/Xpo 2027June 2027 · Aurora2,500+ marketing leaders and 50+ analysts, per Gartner
CommerceNext Growth Show 2027June 2027 · New York2,500+ retail and DTC leaders, per CommerceNext
Prosper Show 2027March 2027 · Las Vegas2,000+ professionals expected at Prosper 2027, per Prosper
eTail Palm Springs 2027February 2027 · Palm Desert1,400+ retail and brand attendees, per WBRRanked by the most recent figure each organizer publishes; some are expected counts and some come from the last edition, so read each number with its label. Adobe Summit and UNBOUND are not ranked because neither publishes an attendance figure on the pages linked in this guide. Sources: Shoptalk Spring 2027 · SaaStr AI Annual 2027 · Affiliate Summit West 2027 · Customer Contact Week (CCW) Las Vegas 2027 · Shoptalk Fall 2027 · Gartner Marketing Symposium/Xpo 2027 · CommerceNext Growth Show 2027 · Prosper Show 2027 · eTail Palm Springs 2027.
The lookbookPitch season 2027
Marketers, merchants, creators and founders read a vendor the way their own customers read a brand: by its color, its confidence and how good the moment feels. Build the booth for that first look.
One task, one result, in under two minutes. Then pull up a chair.
02 THREE FLOORS, EIGHT CONFERENCES
Three open exhibit halls lead this list: Affiliate Summit West in January, Prosper Show in March and CCW Las Vegas in June. The other eight are conference-led: retail and e-commerce at Shoptalk Spring and Fall, CommerceNext and eTail Palm Springs; marketing at Adobe Summit, UNBOUND and Gartner Marketing Symposium/Xpo; go-to-market at SaaStr AI Annual. Search, filter and save the ones your buyers attend.
Every profile includes dates, city and venue, the audience, who exhibits, company fit, what to know before you book, and a link to the organizer.
Popular cities
When & where Event: January 26–28, 2027 · Exhibits: January 27–28, 2027 · Caesars Forum · Las Vegas, Nevada
7,000+ affiliates, advertisers, e-commerce sellers, networks and tech suppliers, per Affiliate Summit.
Affiliate networks, performance marketing platforms, tracking and ad-tech companies.
Go if you sell performance marketing or affiliate technology.
January show: graphics and freight must be done before the holidays.
When & where Event: March 2–3, 2027 · Exhibits: not confirmed yet · Wynn Las Vegas · Las Vegas, Nevada
Amazon and online marketplace sellers and brand operators.
Marketplace software, advertising, logistics and service providers.
Consider it if you sell tools or services to Amazon and marketplace sellers.
2027 is the first edition backed by Advertising Week.
When & where Event: June 14–17, 2027 · Exhibits: June 16–17, 2027 (Wednesday and Thursday) · Caesars Forum · Las Vegas, Nevada
Contact center, customer service and CX leaders; 6,000+ attendees from 60+ countries, per CCW.
Contact center software, AI agents and voice bots, workforce management, analytics and CX services providers in the Expo Hall.
Go if you sell contact center or CX technology.
Buyers come to compare many similar AI vendors side by side; a live demo at the booth carries more weight than a large footprint.
No show matches those filters.
03 MEETINGS FIRST. FLOOR SECOND.
At Shoptalk, CommerceNext, eTail and SaaStr the calendar does the selling: buyers accept meetings weeks ahead and walk the floor between slots. Adobe Summit, UNBOUND and Gartner sell partner space inside their own packages. Each card says what a sponsor footprint looks like there.
Showing the conferences that match your filters above.
When & where Event: February 22–25, 2027 · Exhibits: not confirmed yet · JW Marriott Desert Springs Resort & Spa · Palm Desert, California
E-commerce, digital and marketing leaders at retailers and brands.
E-commerce, marketing, CX and fulfillment solution providers.
Consider it for a smaller, senior retail audience.
Formerly eTail West. eTail keeps a 1:1 practitioner to vendor ratio, so sponsor places are limited.
When & where Event: March 22–25, 2027 · Exhibits: not confirmed yet · Las Vegas, Nevada
Marketing, digital experience, analytics and IT leaders who use Adobe Experience Cloud.
Adobe partners and sponsors: agencies, systems integrators and martech, data and commerce software companies.
Go if your product integrates with Adobe Experience Cloud or you sell services to Adobe customers.
Vendor-run: floor space comes through Adobe sponsor packages. Same week as Shoptalk Spring (March 22–24) in Las Vegas.
When & where Event: March 22–24, 2027 · Exhibits: not confirmed yet · Mandalay Bay · Las Vegas, Nevada
Retail and brand executives, e-commerce and digital leaders, investors; 10,000+ attendees, one in three C-suite, per Shoptalk.
Commerce, payments, marketing, CX, supply chain and AI technology companies serving retailers and brands.
Go if you sell commerce or marketing technology to retailers and brands.
The Meetup program drives the week (50,000+ meetings at Shoptalk Spring 2026), so booths need meeting seating. Same week as Adobe Summit.
When & where Event: May 11–12, 2027 · Exhibits: not confirmed yet · San Mateo County Event Center · San Mateo, California
B2B software founders, executives and VCs; 10,000+ attendees and 3,000+ scheduled one-on-one meetings, per SaaStr.
Sales, marketing, revenue, finance and AI tools for B2B software companies.
Go if your buyers are SaaS founders and go-to-market leaders.
Two days only at a county event center, so plan power and freight access early.
When & where Event: June 7–9, 2027 · Exhibits: not confirmed yet · Gaylord Rockies Resort & Convention Center · Aurora (Denver), Colorado
CMOs and marketing leaders; Gartner lists 2,500+ marketing leaders and 50+ analysts.
50+ martech, data and marketing services solution providers.
Consider it if you sell marketing technology to large-enterprise CMOs.
Exhibitors cannot book Gartner analyst one-on-ones.
When & where Event: June 8–9, 2027 · Exhibits: not confirmed yet · North Javits Center · New York, New York
E-commerce, digital marketing and omnichannel leaders at retailers and brands.
Commerce, marketing, data and customer experience technology partners.
Go if you sell e-commerce or marketing technology to mid-size and large retailers.
New venue: CommerceNext moves to North Javits for 2027.
When & where Event: September 8–10, 2027 · Exhibits: not confirmed yet · Boston (venue not confirmed yet) · Boston, Massachusetts
Marketing, sales, service and operations leaders, HubSpot customers, agencies and app partners.
HubSpot app partners, agencies and martech and sales-tech companies.
Go if your product sits in the HubSpot ecosystem.
HubSpot sells turnkey booths that its own team sets up and breaks down, with printed graphics included; custom presence comes through Custom Experiences.
When & where Event: October 5–7, 2027 · Exhibits: not confirmed yet · Nashville (venue not confirmed yet) · Nashville, Tennessee
Retail and brand executives planning the coming year.
Retail technology companies; nearly 350 solutions in the Tech Preview Demo Center at the 2026 edition.
Consider it if your retail buyers set budgets in the fall.
Shoptalk Fall 2026 ran 20,000+ meetings; plan the stand around meetings, not walk-up traffic.
No conference matches your filters.
04 BY CITY
Las Vegas is the only city with more than one event in this guide: five of the 11. The rest spread out to Palm Desert, San Mateo, Aurora near Denver, New York, Boston and Nashville, one each. Purple’s Las Vegas shop builds and prints, so one kit can work several Las Vegas dates without crossing the country.
Affiliate Summit West and CCW at Caesars Forum in January and June, Prosper Show at Wynn Las Vegas in early March, then Shoptalk Spring at Mandalay Bay and Adobe Summit in the same late-March week.
Two chairs, one small table, fifteen minutes: the room where most of these deals start.
05 THE YEAR, BY CHECKOUT
Affiliate Summit West opens the year at Caesars Forum in late January. eTail Palm Springs follows in the desert in February, then March stacks Prosper Show, Shoptalk Spring and Adobe Summit in Las Vegas. May brings SaaStr AI Annual to San Mateo, June runs Gartner Marketing near Denver, CommerceNext in New York and CCW back in Las Vegas, UNBOUND takes Boston in September and Shoptalk Fall closes the season in Nashville in October.
Conference marks conferences & summits. Everything else is a trade show.
Trade shows by monthJanuary 2027February 2027March 2027May 2027June 2027September 2027October 2027
Shoptalk’s European edition in Barcelona and Web Summit in Lisbon, where U.S. commerce and marketing software teams meet European retailers, startups and investors. International events are not counted in the U.S. totals above.
| Show | Next dates | Where | How often |
|---|---|---|---|
| Web Summit ↗Europe's large technology conference in Lisbon, with startups, partners, investors and media on one floor; Web Summit also runs editions in Rio, Qatar and Vancouver. | November 9–12, 2026 | Lisbon, Portugal | Annual, November |
| GITEX Global ↗The Middle East's large technology show: a one-day summit at Dubai World Trade Centre followed by a four-day expo at Dubai Exhibition Centre, Expo City Dubai. | December 7–11, 2026 (expo December 8–11) | Dubai, United Arab Emirates | Annual |
| Shoptalk Europe ↗The European edition of Shoptalk for retail, brand and commerce technology leaders, run by the same team as Shoptalk Spring and Fall. | June 1–3, 2027 | Barcelona, Spain | Annual, June |
06 BUILT FOR THE FIRST TEN SECONDS
Marketers and merchants judge a vendor by the number it moves and how easy the next meeting feels. These are booths we built for an airline, a sales software company, an AI video tool, a document platform, a rental marketplace and a streaming brand, followed by what fits at each booth size.
01 / ONE TOWER, ONE OFFERPhilippine Airlines · Purple Exhibits
A tall printed tower at the front carries a single product story, the way a brand runs one hero ad. Wood-framed portals on either side open into small lounges with armchairs, palms and a low table, and a hanging sign repeats the name overhead.
02 / THE SIGN OVERHEADLeadSquared · Purple Exhibits
A round hanging sign marks the space over open blue walls, each wall carries one screen and one message, and white sofas and high tables between them keep the conversations on the booth.
03 / ONE IMAGE, ONE PROMPTinvideo · Purple Exhibits
A compact dark back wall under a row of spotlights carries one large image, and a lit counter at the front shows the product promise on its screen, so a passing creator understands the tool before the first word.
04 / THE BRAND CORNERZumen · Purple Exhibits
Deep blue walls wrap a corner space with backlit letters on the header, screens with the platform on the walls and a white counter at the aisle, on a matching blue carpet.
05 / THE ROOMSApartment List · Purple Exhibits
House frames edged in LED light in pink, mint and blue hold a screen and a sofa, scalloped armchairs sit on a pink carpet, and a square purple hanging sign carries the brand over the whole space.
06 / THE SETPrime Video · Purple Exhibits
Blue screen walls frame a curved black bench around an olive tree, a green path leads in from the aisle, and a pastel gradient wall gives every photo the same light.
07 FOUR COUNTERS, FOUR KINDS OF BUYER
A merchant, a marketplace seller, a CMO and a contact center leader buy in different rooms. Retail and brand leaders book meetings at Shoptalk, CommerceNext and eTail; Amazon and multichannel sellers come to Prosper; CMOs and marketing operations teams walk Adobe Summit, UNBOUND, Gartner and Affiliate Summit West; CX and revenue leaders pick CCW and SaaStr. Find your buyer and the shortlist writes itself.
For commerce, payments, personalization, search, CX and fulfillment vendors selling to retailers and consumer brands at Shoptalk Spring, Shoptalk Fall, CommerceNext and eTail Palm Springs.
What mattersA named retail result, a demo they can drive, meeting slots that fit between sessions and a clear price for a pilot.
For advertising, logistics, financing and analytics providers selling to Amazon, Walmart and TikTok Shop sellers at Prosper Show.
What mattersMargin after fees, ad spend that pays back, cash flow and a partner that already works with their marketplace.
For agencies, integrators, martech, data and affiliate platforms selling to marketing leaders at Adobe Summit, UNBOUND, Gartner Marketing Symposium/Xpo and Affiliate Summit West.
What mattersProof inside the stack they already run, a connector that works on day one and a story their board will recognize.
For AI agent, voice bot, workforce management and sales tool vendors selling to service and revenue leaders at CCW Las Vegas and SaaStr AI Annual.
What mattersHearing the bot handle a real request, the handoff to a human, the number it moves and how fast it goes live.
08 EVERY PLATFORM HAD A FIRST CUSTOMER
Young commerce and marketing software companies get in through startup kiosks, pitch stages and demo centers, where a working product meets the same buyers as a big sponsor. Here is how each one works, with the organizer source.
Programs and deadlines as each organizer published them. Startup places are limited, so apply when they open.
MAKE IT A STOREFRONT, NOT A BACKDROP
The color stops them; the result keeps them. One number in the window, a demo a merchant can drive in two minutes and a table out of the aisle turn a passing CMO, merchant or service leader into the next booked meeting.
Plan a booth that books meetings
09 LET’S GET YOU MEETING-READY
In this sector the booth serves a calendar. Here is the plan in eight parts: the meetings program, the sponsor package, the two-minute demo, resort and hotel floors, Las Vegas week, the content moment, freight and labor, and the follow-up.
Most of these events sell space inside a sponsorship, and each sets its own rules.
Five of these events run in Las Vegas, and three of them fall in March 2027.
Scan every badge with a note: the problem, the platform they run, the budget window and who signs. Send the case study, the pilot offer and the next meeting link within days.
Tag each lead as a retailer, a brand, a marketplace seller, a CMO, a service leader, an agency or a partner, and measure over a full sales cycle: pilots opened and meetings held, not only badges scanned.
THE PITCH FOLDER
Buyers at these events decide between sessions. Have this ready as a one-page leave-behind and a short link, so saying yes to a pilot takes one step.
New to the terms? See the glossaryORDER # PITCH-27STATUS: BOOKED
DEAL OPEN
10 THE MATH BEHIND THE MEETINGS
Put numbers behind the plan. Enter your full event budget and your own deal economics to see what breaking even looks like over a real sales cycle.
At these events the passes and the package often cost more than the floor: every vendor staffer needs a ticket, meeting packages are sold separately, and resort and Las Vegas show-week rooms add up. Treat these categories as a checklist, not a price estimate.
Most martech and commerce events sell space inside sponsor packages and publish no square-foot rate. Here is what organizers do publish: tables, kiosks and the passes every booth staffer needs.
| Show | Published price | Source |
|---|---|---|
| Affiliate Summit WestASW27, day one (January 26, 2027) | Meet Market table from $6,499, rising closer to the show | Source ↗ |
| Affiliate Summit WestASW27 Exhibit Hall | Standard package: 10×10 pipe and drape, ID sign, two passes | Source ↗ |
| Shoptalk Spring2027, Spark startups | 6×7 turnkey kiosk with two passes and five hosted meetings | Source ↗ |
| eTail Palm Springs2027, vendor staff | $4,499 three-day All Others pass | Source ↗ |
| CommerceNext Growth Show2027, vendor staff | $3,995 ticket per solution provider | Source ↗ |
| Prosper Show2027, providers without a booth | Provider All-Access Pass, $4,399 to $5,000 per person | Source ↗ |
| UNBOUND2027 | $1,699 General Admission | Source ↗ |
Shoptalk Spring vs. CommerceNext vs. Affiliate Summit West vs. CCW Las Vegas vs. SaaStr AI Annual: the five martech and commerce events with the clearest published figures, compared on who walks in, how space is sold and how the meetings run.
| Topic | Shoptalk Spring | CommerceNext | Affiliate Summit West | CCW Las Vegas | SaaStr AI Annual |
|---|---|---|---|---|---|
| Who attends | Retail and brand executives, e-commerce and digital leaders and investors; 10,000+ expected for 2027, one in three from the C-suite, per Shoptalk | E-commerce, digital marketing and omnichannel leaders at retailers and brands; 2,500+ retail and DTC decision-makers, per CommerceNext | Affiliates, advertisers, e-commerce sellers, networks and tech suppliers; 7,000+ expected at ASW27, per Affiliate Summit | Contact center, customer service and CX leaders; 6,000+ attendees from 60+ countries, per CCW | B2B software founders, executives and VCs; 10,000+ attendees, per SaaStr |
| Who exhibits | Commerce, payments, marketing, CX, supply chain and AI technology for retailers and brands | Commerce, marketing, data and customer experience technology partners; 100+ solution providers in the Discovery Lounge | Affiliate networks, performance marketing platforms, tracking and ad-tech companies; 300+ exhibitors listed | AI agents, voice bots, workforce management, analytics and CX services in the Expo Hall | Sales, marketing, revenue, finance and AI tools for B2B software companies; 80 sponsors in the 2026 directory |
| When & where | March 22–24, 2027, Mandalay Bay, Las Vegas | June 8–9, 2027, North Javits Center, New York | January 26–28, 2027 (Exhibit Hall January 27–28), Caesars Forum, Las Vegas | June 14–17, 2027 (Expo Hall June 16–17), Caesars Forum, Las Vegas | May 11–12, 2027, San Mateo County Event Center |
| How you get space | Only as described in a sponsor agreement order; Spark startups get a 6×7 turnkey kiosk | Kiosks and activations in the Discovery Lounge; every vendor staffer buys a $3,995 ticket | Pipe-and-drape Exhibit Hall packages, plus Meet Market tables on day one from $6,499 | Expo Hall booths and sponsorships through Customer Management Practice; rates are not published | Sponsor tiers from Diamond to Silver; rates are not published |
| How the meetings run | Meetup: double opt-in 15-minute meetings while stage content pauses; 50,000+ at Spring 2026 | 1,000+ double opt-in 1:1 meetings of 15 minutes each | 163 meetings per exhibitor on average, per Affiliate Summit | Tuesday runs three summits; the Expo Hall then opens for two days | 3,000+ one-on-one meetings scheduled through the SaaStr app |
| The booth we would build | A demo stand and a branded meeting room, built as one look | A compact kiosk: one result header, an eye-level screen and a 15-minute table | A lit back wall naming the payout model and two meeting tables | Headset listening posts for voice AI with the transcript on screen | A demo bar on weighted frames that works in a hangar hall or an outdoor lounge |
Figures as each organizer publishes them; read every number with its label. Booth ideas in the last row are our editorial suggestions.
Several shows have been renamed or replaced. Here’s where they went.
Second lookSet, shelf & checkout
A product on a lit set, a meeting in a quiet corner, a bag in the right color, a tap at the reader: the small things a merchant notices first.
11 THE CART IS FULL. ASK AWAY.
Shoptalk Spring and SaaStr AI Annual lead on published figures, each listing 10,000+ attendees for 2027 (per Shoptalk and per SaaStr). Next come Affiliate Summit West (7,000+ expected at ASW27, per Affiliate Summit), CCW Las Vegas (6,000+ attendees from 60+ countries, per CCW), Shoptalk Fall (3,500+ leaders in 2026, per Shoptalk), Gartner Marketing Symposium/Xpo (2,500+ marketing leaders, per Gartner), the CommerceNext Growth Show (2,500+ retail and DTC decision-makers, per CommerceNext), Prosper Show (2,000+ professionals expected, per Prosper) and eTail Palm Springs (1,400+ retail and brand attendees, per WBR). Adobe Summit and UNBOUND publish no attendance figure on the pages linked in this guide.
Shoptalk Spring 2027 runs March 22–24, 2027 at Mandalay Bay in Las Vegas. Shoptalk expects 10,000+ retail, brand and technology executives, one in three from the C-suite. Adobe Summit runs March 22–25 in Las Vegas the same week, so hotel rooms, screen rentals and labor tighten early.
Yes. Shoptalk Fall 2027 runs October 5–7, 2027 in Nashville; the 2027 venue is not confirmed yet. Music City Center hosted the 2026 edition, which counted 3,500+ leaders and 20,000+ meetings, per Shoptalk.
The CommerceNext Growth Show 2027 runs June 8–9, 2027 at the North Javits Center, 445 11th Avenue, New York. It is a new venue for the show. CommerceNext reports 2,500+ retail and DTC decision-makers, 150+ speakers and 1,000+ double opt-in 1:1 meetings.
Every solution provider staffer pays a $3,995 ticket for 2027, per CommerceNext, while scaled retailers can attend free. Sponsors add kiosks or activations in the Discovery Lounge through CommerceNext’s sponsor packages, which publish no public price.
Only a sponsorship. Shoptalk provides exhibition space as described in a sponsor’s agreement order and may freeze assignments 90 days before the event. Its 2027 sponsor terms include no materials, production or labor for signage, booths or branding, so the build is the sponsor’s to arrange. The one published format is the Spark startup kiosk: 6×7, with two passes and five hosted meetings.
Meetup is a double opt-in program of pre-scheduled 15-minute meetings, held in a dedicated zone while stage content pauses. More than 50,000 meetings ran at Shoptalk Spring 2026. It is free with every ticket, sponsors can buy guaranteed meetings, and the hosted process opens about eight weeks before the show.
Adobe Summit 2027 runs March 22–25, 2027 in Las Vegas; the venue is not confirmed yet. Exhibitors are agencies, systems integrators and software partners who buy Adobe sponsor packages for space in the Community Pavilion.
INBOUND ran for fifteen years before HubSpot renamed it UNBOUND in April 2026. UNBOUND 2027 runs September 8–10, 2027 in Boston, with a VIP welcome party on September 7; the venue is not confirmed yet. Registration reopens on November 30, 2026 at $1,699 General Admission, per HubSpot.
Yes, but not on the standard package. HubSpot sells turnkey booths that its own team sets up and breaks down, with printed graphics included. A Blank Footprint or a Custom Experience is the route to your own build; ask for one in your first message through the UNBOUND help center form.
CCW Las Vegas 2027 runs June 14–17, 2027 at Caesars Forum, with the Expo Hall open June 16–17. Customer Management Practice lists 6,000+ attendees and 54% of the Fortune 100 represented.
Affiliate Summit West 2027 (ASW27) runs January 26–28, 2027 at Caesars Forum in Las Vegas. Day one is the Meet Market; the Exhibit Hall opens January 27 and 28. Affiliate Summit expects 7,000+ attendees and lists 300+ exhibitors.
Meet Market tables start at $6,499 for ASW27 and the price rises as the show gets closer, per Affiliate Summit. A table comes with no electricity or internet, so screens and signs need batteries for the six hours.
SaaStr AI Annual 2027, formerly SaaStr Annual, runs May 11–12, 2027 at the San Mateo County Event Center, 1346 Saratoga Drive, San Mateo. SaaStr lists 10,000+ attendees, 200+ speakers, 3,000+ scheduled one-on-one meetings and 100+ workshops.
Yes: eTail West is now eTail Palm Springs. The 2027 edition runs February 22–25, 2027 at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. WBR holds a 1:1 practitioner-to-vendor ratio and sells exhibition inside custom sponsor packages rather than as open booth space.
Prosper Show 2027 runs March 2–3, 2027 at Wynn Las Vegas, with the conference, expo and networking on one floor in the Lafite and Latour Ballrooms. Prosper expects 2,000+ professionals and a vetted Expo Hall of 130+ exhibitors. Prosper states it is not affiliated with Amazon.
June 7–9, 2027 at Gaylord Rockies Resort & Convention Center in Aurora, near Denver. Gartner lists 2,500+ marketing leaders and 50+ analysts. Exhibitors buy Marketing Xpo booth packages and cannot book Gartner analyst one-on-ones.
Five: Affiliate Summit West (January 26–28, Caesars Forum), Prosper Show (March 2–3, Wynn Las Vegas), Shoptalk Spring (March 22–24, Mandalay Bay), Adobe Summit (March 22–25, venue not confirmed yet) and CCW Las Vegas (June 14–17, Caesars Forum). Purple’s Las Vegas shop builds and prints, so a kit can serve more than one of them.
Shoptalk Spring is the larger room: 10,000+ executives expected in Las Vegas in March, with 15-minute Meetup meetings and space sold inside sponsorships. CommerceNext is smaller and more focused: 2,500+ retail and DTC leaders in New York in June, 1,000+ double opt-in meetings and kiosks in the Discovery Lounge. Shoptalk suits a vendor who needs reach across retail and brands; CommerceNext suits one selling to mid-size and large retailers who wants a fuller meeting calendar per person on site.
Mostly through packages, not square feet. UNBOUND sells turnkey booths, CommerceNext sells kiosks in the Discovery Lounge, Adobe Summit sells partner space in the Community Pavilion, eTail and Shoptalk fold space into sponsorships, and Gartner sells Xpo booth packages. Affiliate Summit West, CCW Las Vegas and Prosper run open exhibit halls. Purple builds from 10×20 up on open floors, and kits sized to the footprint a package sets.
Yes. We design and build in our shops in Fishkill, NY and Las Vegas, with fixed proposals and 30–45 day builds. Your Purple project manager runs the install with the labor each show requires, from a Discovery Lounge kiosk in New York to an island at Caesars Forum.
12 SPEAK FLUENT MERCHANT
Double opt-in, hosted buyer, Blank Footprint, retail media, containment rate. The terms merchants, marketers, CX leaders and event teams use, in plain English.
12 MORE SOFTWARE GUIDES
Purple builds across the software calendar. These guides cover the rest of it.
Every U.S. software, SaaS and cloud event of 2027 on one calendar, with the Top 10, cities and costs.
Open the full software calendarAWS re:Invent, KubeCon, Google Cloud Next and the developer and data summits.
Open the cloud & data guideRSAC, Black Hat, Money20/20 USA and the security and payments conferences.
Open the security & fintech guideDreamforce and the ERP, HR, legal, GIS, construction and industry software conferences.
Open the enterprise software guide
YOUR PITCH. YOUR BUYERS. YOUR FLOOR.
From the sponsor kit that rolls into a resort ballroom to the island at Caesars Forum, let’s create a martech or commerce booth with one result in the window, a demo that runs and seats for every meeting you booked. Fixed proposals, 30–45 day builds, shops in Fishkill, NY and Las Vegas, and your own project manager on site.
Let’s plan your boothResearched and written by the Purple Exhibits team. Updated November 9, 2026. Show dates, venues, prices and rules come from each organizer’s published pages, linked on every show card. Fit notes, booth ideas and planning tools are our editorial guidance from building booths for martech & commerce exhibitors. Listings are not paid placements. The guide covers U.S. business-to-business events plus selected international shows.
Photos: Moisés Fonseca / Pexels · Pexels User / Pexels · Pavel Danilyuk / Pexels · Edmond Rätzel / Pexels · Shahin Mren / Pexels · Vitaly Gariev / Pexels · PeopleByOwen / Pexels · King Shooter / Pexels · Su Casa Panamá / Pexels · ANTONI SHKRABA production / Pexels · Anastasia Shuraeva / Pexels · ph.galtri / Pexels · Jopwell / Pexels · Amar Preciado / Pexels · Pragyan Bezbaruah / Pexels · Tamanna Rumee / Pexels · Julia Filirovska / Pexels · Mikhail Nilov / Pexels · Jakub Zerdzicki / Pexels · David McElwee / Pexels · Kulbir / Pexels · Tima Miroshnichenko / Pexels · Andrea Piacquadio / Pexels · SHVETS production / Pexels · Criativa Pix Fotografia / Pexels · RDNE Stock project / Pexels · Augusto Carneiro Junior / Pexels. Booth photographs: Purple Exhibits.
See a change? Tell us and we’ll update the guide.
