The builders issue · 2027
This guide covers 18 U.S. cloud, DevOps, data and AI conferences for 2026 and 2027. The biggest is AWS re:Invent, November 30 – December 4, 2026 in Las Vegas, with 63,000+ in-person attendees in 2025 per AWS. KubeCon + CloudNativeCon follows, November 9–12, 2026 in Salt Lake City and November 8–11, 2027 in New Orleans. Most of these floors belong to a platform company, so space is sold as sponsor packages, not open booth rental: Red Hat Summit 2027 runs from a US$12,000 kiosk to a US$195,000 30×20 booth.
01 THE 8 BIGGEST
Ranked by each organizer’s latest published attendance figure, then by sponsor and exhibitor counts. AWS re:Invent leads by far, KubeCon is the largest open source event here, and Las Vegas hosts three of the eight.
AWS re:Invent 2026November 2026 · Las Vegas63,000+ in-person attendees at re:Invent 2025, per an AWS recap
KubeCon + CloudNativeCon North America 2026November 2026 · Salt Lake City9,000+ attendees from 2,100+ organizations in 2026, per CNCF
AI & Big Data Expo North America 2027June 2027 · San Jose8,000+ attendees across the TechEx events, per the organizer
The AI Summit New York 2026December 2026 · New York7,500+ attendees expected in 2026, per the organizer
Red Hat Summit 2027May 2027 · Boston6,650+ attendees and 75 sponsors in 2026, per Red Hat
DASH 2027 by DatadogJune 2027 · New York4,000+ attendees at DASH 2026, per Datadog
Ai4 2027August 2027 · Las Vegas497 sponsors and exhibitors listed for 2026, per Ai4
HumanX 2027 Las VegasMarch 2027 · Las Vegas400+ sponsors in Las Vegas, per HumanXSome figures count a past edition, one is an expected count and one gives no year, so read each number with its label. Ai4 and HumanX are ranked by sponsor and exhibitor counts; HumanX’s 12,000+ attendee figure combines Las Vegas and Amsterdam. Microsoft Ignite, Google Cloud Next, Cisco Live, VMware Explore, Snowflake Summit, the Data + AI Summit, the Gartner Data & Analytics Summit, DeveloperWeek and the PyTorch Conference are not ranked because no figure is published on the pages linked in this guide. Sources: AWS re:Invent 2026 · KubeCon + CloudNativeCon North America 2026 · AI & Big Data Expo North America 2027 · The AI Summit New York 2026 · Red Hat Summit 2027 · DASH 2027 by Datadog · Ai4 2027 · HumanX 2027 Las Vegas.
The lookbookCommit & keynote 2027
Cloud and AI conferences belong to the people who build: the developer in a hoodie at a terminal at night, the speaker reading her notes into a microphone, the architect sketching on glass. Design the booth for the same people.
Hand over the keyboard. A sandbox the visitor can break says more than a slide.
02 EVERY FLOOR, ONE LIST
Cloud, platform and DevOps: AWS re:Invent, Microsoft Ignite, Google Cloud Next, VMware Explore, Red Hat Summit, Cisco Live, KubeCon + CloudNativeCon, DASH by Datadog and DeveloperWeek. Data and AI: Snowflake Summit, the Data + AI Summit, the Gartner Data & Analytics Summit, HumanX, Ai4, The AI Summit New York, AI & Big Data Expo North America and the PyTorch Conference. Search, filter, compare and save the ones that fit.
Each listing gives dates, city and venue, the audience, who exhibits, which companies it suits, what to know before you book, and a link to the organizer.
Popular cities
When & where December 9–10, 2026 · Javits Center · New York, New York
Enterprise AI leaders, CTOs, data and technology executives from finance, retail, health and other industries; 7,500+ expected.
200+ exhibitors and solution providers: AI platforms, infrastructure, consultancies and startups; sponsors include EY, IBM, Glean and HPE with NVIDIA.
Consider it if you sell enterprise AI software to New York's financial and corporate buyers.
A two-day event; the Start-up & Investor Village gives young companies a lower-cost spot.
When & where Event: February 9–11, 2027 · Exhibits: not confirmed yet · Santa Clara Convention Center · Santa Clara, California
Software developers, engineering managers, DevOps and AI engineers and product leaders.
Developer tools, APIs, AI platforms, DevOps, cloud and database vendors.
Consider it if you sell a developer tool or API and want hands-on time with engineers in Silicon Valley.
Runs as four tracks the organizer calls Worlds: AI DevWorld, ProductWorld, OpsWorld and DevExec World.
When & where Event: June 16–17, 2027 · Exhibits: June 16–17, 2027 · San Jose McEnery Convention Center · San Jose, California
Enterprise technology, data and AI decision makers; 8,000+ attendees across the TechEx events, per the organizer.
250+ exhibitors: AI, data, cloud, cybersecurity, IoT, automation and edge vendors.
Consider it if you want a booth-style expo for AI and data software in Silicon Valley at moderate cost.
Part of TechEx North America, with co-located Cyber Security & Cloud, IoT Tech, Digital Transformation, Intelligent Automation, Edge Computing and Data Center events.
No show matches those filters.
03 THE PLATFORM OWNS THE FLOOR
Fifteen of the eighteen events here are conferences first, and most are run by the platform itself: AWS, Microsoft, Google Cloud, Broadcom’s VMware, Red Hat, Cisco, Datadog, Snowflake and Databricks. Space comes with a sponsor tier, and each card says what the floor is called and how it is sold.
Showing the conferences that match your filters above.
When & where November 9–12, 2026 · Salt Palace Convention Center · Salt Lake City, Utah
Kubernetes and cloud native developers, platform engineers, architects, SREs and technical leaders, plus open source maintainers.
Cloud providers, Kubernetes platform, observability, security, networking and developer tooling vendors, CNCF projects and startups, with end-user companies such as Bloomberg Engineering and CVS Health as sponsors.
The first event to plan for if you sell cloud native infrastructure, platform engineering or observability tools to engineers.
Sponsorship for 2026 is closed: contracts were due August 14, 2026 and booths are placed first come, first served. Co-located events (ArgoCon, BackstageCon, Platform Engineering Day and more) run November 9.
When & where November 17–20, 2026 · Moscone Center (North, South and West) · San Francisco, California
IT professionals, developers, security and business leaders, and Microsoft partners, in person and online.
Microsoft partners and sponsors: cloud, AI, security, Microsoft 365 and developer solution providers and systems integrators.
Consider it if your product runs on Azure or Microsoft 365, or you sell to the Microsoft partner channel.
A Microsoft-run event: floor space is sold as sponsorship through Microsoft, not as open booth rental. Sponsor floor details for 2026 are not confirmed yet.
When & where November 30 – December 4, 2026 · Several venues on the Las Vegas Strip · Las Vegas, Nevada
Cloud architects, developers, data and AI engineers, IT and security leaders, and AWS partners and customers.
AWS partners and sponsors: software vendors, consultancies and systems integrators, and data, security and AI companies.
The largest cloud event of the year; book it if AWS customers are your buyers or you sell through AWS Marketplace.
AWS sells Expo space as sponsorship packages, not open booth rental. The event spans several hotels, so plan staff travel between campuses.
When & where Event: March 8–10, 2027 · Exhibits: not confirmed yet · Gaylord Palms Resort & Convention Center · Orlando, Florida
Chief data and analytics officers, data and analytics leaders and AI leaders.
Data management, analytics, BI and AI platform vendors in the exhibit showcase.
Consider it if you sell data or analytics platforms to enterprise data leaders.
Gartner sells exhibit space as packages through its own team.
When & where Event: March 8–10, 2027 · Exhibits: not confirmed yet · Mandalay Bay Convention Center · Las Vegas, Nevada
Enterprise AI decision makers; HumanX says 60% of its audience is VP level or above.
400+ sponsors in Las Vegas: AI model, agent, data and infrastructure companies, including Google, Boomi, Nebius and NiCE.
Consider it if you sell AI products to enterprise executives.
HumanX says sponsorship comes without paid stage time. A second edition runs in Amsterdam in September 2027.
When & where Event: April 13–15, 2027 · Exhibits: not confirmed yet · Mandalay Bay Convention Center · Las Vegas, Nevada
Google Cloud customers, developers, IT and data leaders, and Google Cloud partners.
Google Cloud partners and sponsors; Luminary sponsors for 2027 are Accenture, Capgemini, Cognizant, Deloitte, NVIDIA and Salesforce.
Book it if your product runs on Google Cloud or you sell to Google Cloud customers.
Expo space is sold as Google Cloud sponsorship. Select programming starts April 12; expo days and hours for 2027 are not confirmed yet.
When & where Event: May 3–6, 2027 · Exhibits: not confirmed yet · Resorts World Las Vegas · Las Vegas, Nevada
VMware customers: infrastructure, private cloud, virtualization and platform teams, and Broadcom partners.
Broadcom and VMware partners: storage, backup, networking, security and private cloud vendors and systems integrators.
Consider it if you sell into VMware private cloud environments.
Moves from late summer (August 31 – September 3, 2026 at The Venetian) to May and to a new venue. Registration opens January 12, 2027.
When & where Event: May 24–27, 2027 · Exhibits: May 25–27, 2027 · Thomas M. Menino Convention & Exhibition Center (MCEC) · Boston, Massachusetts
Technical subject matter experts, engineers, sysadmins and architects, plus Red Hat partners and IT managers; 71% from North America in 2026.
Red Hat partners: automation, observability, backup, security, hardware and services companies and systems integrators such as Accenture, Infosys and HCLTech.
Book it if you sell into Linux, OpenShift or Ansible shops.
May 24 is ecosystem and community programming; the expo hall opens May 25. Sponsorship packages include fixed booth sizes from a kiosk to 30×20, turnkey or bring your own booth. Sales close March 12, 2027.
When & where Event: June 6–10, 2027 · Exhibits: not confirmed yet · Mandalay Bay Convention Center · Las Vegas, Nevada
Network, security, data center and collaboration engineers, IT leaders and Cisco partners.
Cisco partners: networking, security, observability, cloud and collaboration vendors and integrators.
Book it if you sell alongside Cisco networking, security or Splunk products.
Exhibiting in the World of Solutions is open to Cisco partners through Cisco's sponsor program. World of Solutions days and hours for 2027 are not confirmed yet.
When & where Event: June 7–10, 2027 · Exhibits: not confirmed yet · Moscone Center · San Francisco, California
Data engineers, data scientists, analytics and AI leaders and CDOs who use Snowflake.
Snowflake partners: data integration, BI, governance, observability and AI vendors such as Sigma, Atlan, Fivetran, dbt Labs and Matillion.
Book it if your product connects to Snowflake or sells to data teams.
Space is sold through Snowflake's partner sponsorship tiers.
When & where Event: June 15–16, 2027 · Exhibits: not confirmed yet · North Javits, Javits Center · New York, New York
SREs, DevOps, platform and security engineers and engineering leaders who use Datadog.
Datadog partners: cloud, AI, incident management and developer tool companies on a partner expo floor.
Consider it if your product integrates with Datadog or sells to observability teams.
A Datadog user conference; workshops are listed for June 14. DASH 2026 drew 4,000+ attendees.
When & where Event: June 21–24, 2027 · Exhibits: not confirmed yet · Moscone Center (North, West and South) · San Francisco, California
Data engineers, data scientists, ML engineers, architects and data leaders from 160+ countries.
Databricks partners and sponsors: cloud providers, consultancies and data and AI tool vendors such as Accenture, AWS, Deloitte, Fivetran, Glean, Microsoft and OpenAI.
Book it if your product works with the Databricks lakehouse or sells to data engineering teams.
Run by Databricks; space is sold through its sponsorship catalog. Book hotels early: Databricks warns of World Cup demand in San Francisco.
When & where Event: August 2–5, 2027 · Exhibits: not confirmed yet · The Venetian Resort and Venetian Expo · Las Vegas, Nevada
Business and technical AI leaders from enterprises, plus startup founders and VCs.
AI software, platform, data and services vendors, plus a dedicated startup expo; 497 sponsors and exhibitors were listed for 2026.
Consider it if you sell enterprise AI software and want a large booth-style AI floor.
Leadership summits begin August 2 at 1 pm. The 2027 sponsor list is not out yet.
When & where Event: October 6–7, 2027 · Exhibits: not confirmed yet · San Jose (venue not confirmed yet) · San Jose, California
AI and ML researchers, engineers and open source contributors who build with PyTorch.
AI infrastructure, model, tooling and cloud companies as sponsors.
Consider it if you sell AI development or inference tools to ML engineers.
A Linux Foundation event with a sponsor program; sponsor floor details for 2027 are not confirmed yet.
When & where Event: November 8–11, 2027 · Exhibits: not confirmed yet · New Orleans (venue not confirmed yet) · New Orleans, Louisiana
Kubernetes and cloud native developers, platform engineers, architects, SREs and open source maintainers.
Cloud native platform, observability, security, networking and developer tooling vendors, CNCF projects and startups.
Plan it a year out if KubeCon is your main U.S. developer event.
CNCF has not opened 2027 sponsorship. In 2026, contracts were due in mid-August and booth locations went first come, first served.
No conference matches your filters.
04 BY CITY
Las Vegas hosts six of the eighteen events, San Francisco three, and New York and San Jose two each. Snowflake Summit and the Data + AI Summit both use Moscone Center in June 2027, two weeks apart, so one build can serve both with storage in between.
AWS re:Invent spreads across several Strip venues in late 2026. In 2027, Mandalay Bay hosts HumanX in March, Google Cloud Next in April and Cisco Live in June, VMware Explore moves to Resorts World in May and Ai4 fills The Venetian in August. Purple’s Las Vegas shop builds and prints here.
Moscone Center, three times: Microsoft Ignite in November 2026, then Snowflake Summit (June 7–10) and the Data + AI Summit (June 21–24) in 2027.
The AI Summit New York at the Javits Center in December 2026, and DASH by Datadog in June 2027 at a venue not confirmed yet.
AI & Big Data Expo North America at the San Jose McEnery Convention Center in June 2027, and the PyTorch Conference in October at a venue not confirmed yet.
The lights stay on after the keynote. So should your demo.
05 THE RELEASE SCHEDULE
November 2026 runs KubeCon in Salt Lake City, Microsoft Ignite at Moscone and AWS re:Invent on the Strip back to back, and The AI Summit New York closes the year at the Javits Center. 2027 opens with DeveloperWeek in Santa Clara in February, HumanX and the Gartner Data & Analytics Summit on the same March days, Google Cloud Next in April and VMware Explore and Red Hat Summit in May. June is the crowded month: Cisco Live, Snowflake Summit, DASH, AI & Big Data Expo and the Data + AI Summit. Ai4 takes August, PyTorch October and KubeCon New Orleans November.
Conference marks conferences & summits. Everything else is a trade show.
Web Summit in Lisbon, GITEX Global in Dubai and Big Data & AI World at Tech Show London draw the cloud, data and AI companies that also exhibit in the U.S. They are not counted in the U.S. list above.
| Show | Next dates | Where | How often |
|---|---|---|---|
| Web Summit ↗Europe's large technology conference in Lisbon, with startups, partners, investors and media on one floor; Web Summit also runs editions in Rio, Qatar and Vancouver. | November 9–12, 2026 | Lisbon, Portugal | Annual, November |
| GITEX Global ↗The Middle East's large technology show: a one-day summit at Dubai World Trade Centre followed by a four-day expo at Dubai Exhibition Centre, Expo City Dubai. | December 7–11, 2026 (expo December 8–11) | Dubai, United Arab Emirates | Annual |
| Big Data & AI World (Tech Show London) ↗Data and AI software show inside Tech Show London; 450+ speakers across 14 theatres and 3,000+ pre-booked client meetings at the 2026 show, per the organizer. | March 10–11, 2027 | ExCeL London, United Kingdom | Annual, March |
06 BOOTHS THAT RUN THE DEMO
Engineers stop for something they can run, read or break. Here are real booths we built for software, AI and connected-product companies, and what fits in every booth size from a sponsor footprint to a full island.
01 / THE TWO TOWERSLeadSquared · Purple Exhibits
Two tall navy towers stand at the aisle like a gate, one carrying the product line in white type, and a round white and blue hanging sign marks the booth from across the hall. Inside, white chairs and small tables keep the conversations seated.
02 / THE PROMPT COUNTERinvideo · Purple Exhibits
Two angled dark fabric walls sit under a row of spotlights with one large AI-made portrait, and a slim counter in front carries a screen with a one-line prompt. A compact footprint, built to be read in a few seconds.
03 / THE WORLD MAPZumen · Purple Exhibits
A royal blue inline booth with lit letters on the header, a world map wall with product screens and screenshots, a quilted side panel and a white counter on blue carpet: a software story told from the back wall forward.
04 / THE DEMO BENCHdata-pixel · Purple Exhibits
White demo counters carry the instruments and tablets, switched on, a navy printed wall shows where the tools work, and bar tables keep the technical talk at standing height in front of the team.
05 / THE LIVE NUMBERSEasy Shopper · Purple Exhibits
Lime backlit walls carry the brand and the numbers, the smart carts stand on the carpet with their tablets running, and a shelf of screens shows live data at the side.
06 / THE LOUNGEApartment List · Purple Exhibits
House-shaped frames edged in LED light hold a screen and a sofa, a pink carpet and velvet armchairs make a lounge in front, and a purple hanging sign covers the whole space.
07 FOUR KINDS OF BUILDER
Cloud architects and platform partners fill the vendor conferences of AWS, Google Cloud, Microsoft, Cisco, VMware and Red Hat. Engineers, SREs and maintainers fill KubeCon, DeveloperWeek and DASH. Data engineers and analytics leaders go to Snowflake, Databricks and Gartner. Enterprise AI buyers and ML engineers go to HumanX, Ai4, The AI Summit, AI & Big Data Expo and PyTorch. Start with the person you need at your counter.
For software, security, data and services companies that build on AWS, Azure, Google Cloud, VMware, Red Hat or Cisco and sell to their customers at re:Invent, Ignite, Google Cloud Next, VMware Explore, Red Hat Summit and Cisco Live.
What mattersA clear line on what you add to the platform they already run, a marketplace listing, integration proof and a partner contact.
For Kubernetes, observability, CI/CD, API and developer tool companies meeting platform engineers and SREs at KubeCon + CloudNativeCon, DASH by Datadog and DeveloperWeek.
What mattersA terminal they can drive, docs and a repo link, honest answers from an engineer and no hard sell.
For data integration, governance, BI, observability and AI tool vendors meeting data teams and chief data officers at Snowflake Summit, the Data + AI Summit and the Gartner Data & Analytics Summit.
What mattersThe connector they need, a pipeline running on real-looking data, cost and governance answers and a reference customer.
For AI model, agent, platform and inference companies meeting enterprise decision makers and ML engineers at HumanX, Ai4, The AI Summit New York, AI & Big Data Expo and the PyTorch Conference.
What mattersA live answer to their own question, security and data handling, pricing that scales and a pilot plan.
08 EVERY PLATFORM STARTED AS A REPO
Several of these organizers keep a smaller door open: a kiosk, a startup tier, a village or a reduced pass. Here is how to get in, with the organizer’s page for every rule.
Rules and prices are the latest each organizer published. Entry-level packages sell first, so ask as soon as sales open.
MAKE IT RUN, NOT JUST SHINE
Engineers trust what they see execute. A demo on a wired line, a screen readable from the aisle, a keyboard at hand height and a stool for the person who wants to try it turn a walk-by into a technical conversation.
Plan a booth engineers stop at
09 FROM PROSPECTUS TO PULL REQUEST
Cloud and AI floors run on sponsor packages, live demos and short, technical conversations. Here it is in pieces: the package, the terminal demo, the kiosk, the talk, the multi-venue week, the June run, freight and labor, and the follow-up.
AWS, Microsoft, Google Cloud, Cisco, Snowflake and Databricks sell their expo floors as sponsor tiers, not open booth rental. Before design starts, ask the host:
Many sponsor tiers start with a kiosk or pod in a shared area: Red Hat’s 2027 Pod is US$12,000, and KubeCon sells start-up tiers in its Solutions Showcase.
AWS re:Invent runs across several venues on the Las Vegas Strip, so staff, demos and meetings move between buildings.
June 2027 stacks Cisco Live (June 6–10, Las Vegas), Snowflake Summit (June 7–10, San Francisco), DASH (June 15–16, New York), AI & Big Data Expo (June 16–17, San Jose) and the Data + AI Summit (June 21–24, San Francisco).
Scan every badge with a note: the stack they run, the problem, the timeline and who approves. Within days, send the docs, a sandbox or trial, the architecture diagram and a meeting link.
Tag each lead as a practitioner, an architect, a data leader, an executive buyer or a partner, so the right person follows up. Measure trials started and proofs of concept opened, not only scans.
THE BUILDER’S README
Platform engineers and data teams decide between sessions. Have this ready on one page and one link, so the next step is easy.
New to the terms? Read the glossaryBUILD # 2027.1STATUS: PASSING
MERGE READY
10 THE COST OF A COMMIT
Put your sponsor package, the build and your own deal numbers side by side to see what breaking even could look like over a real sales cycle.
Ask for itemized quotes and keep a contingency. On vendor-run floors the sponsor tier is the biggest line, then wired internet, electrical, graphics, labor and show-week hotels in Las Vegas, San Francisco and New York. These categories are a checklist, not a price estimate.
What organizers list for space. Add the exhibit, freight, labor, utilities and travel.
| Show | Published price | Source |
|---|---|---|
| Red Hat Summit (Pod)2027 | US$12,000: kiosk in a shared footprint, 1 full conference pass, 2 exhibitor staff passes | Source ↗ |
| Red Hat Summit (General)2027 | US$20,000: 8×10 turnkey booth, 2 full conference passes, 2 exhibitor staff passes | Source ↗ |
| Red Hat Summit (Bronze)2027 | US$30,000: 10×10 turnkey booth, 3 full conference passes, 5 exhibitor staff passes | Source ↗ |
| Red Hat Summit (Silver)2027 | US$65,000: 10×20 booth, turnkey or bring your own, sponsored breakout and lightning talk | Source ↗ |
| Red Hat Summit (Gold, by invitation)2027 | US$110,000: 20×20 booth, one day of meeting room | Source ↗ |
| Red Hat Summit (Platinum, by invitation)2027 | US$195,000: 30×20 booth and a dedicated meeting room | Source ↗ |
| KubeCon + CloudNativeCon (CNCF member discount)2026 | 3% off one event, 5% for two signed together, 8% for three or more | Source ↗ |
AWS re:Invent vs. KubeCon vs. Red Hat Summit vs. the Data + AI Summit vs. Ai4: five U.S. conferences that cover the cloud, the open source stack, data platforms and enterprise AI, compared on what each organizer publishes.
| Topic | AWS re:Invent | KubeCon NA | Red Hat Summit | Data + AI Summit | Ai4 |
|---|---|---|---|---|---|
| Who attends | Cloud architects, developers, data and AI engineers, IT and security leaders, AWS partners and customers; 63,000+ in person at re:Invent 2025, per an AWS recap | Kubernetes and cloud native developers, platform engineers, architects, SREs and open source maintainers; 9,000+ from 2,100+ organizations in 2026, per CNCF | Engineers, sysadmins, architects, partners and IT managers; 6,650+ in 2026, 71% from North America, per Red Hat | Data engineers, data scientists, ML engineers, architects and data leaders from 160+ countries | Business and technical AI leaders from enterprises, plus startup founders and VCs |
| Who exhibits | AWS partners and sponsors: software vendors, consultancies, systems integrators, and data, security and AI companies | Cloud providers, Kubernetes platform, observability, security, networking and developer tool vendors, CNCF projects and startups | Red Hat partners in automation, observability, backup, security, hardware and services, and integrators such as Accenture, Infosys and HCLTech | Databricks partners: cloud providers, consultancies and data and AI tool vendors such as Fivetran, Glean and OpenAI | AI software, platform, data and services vendors plus a startup expo; 497 sponsors and exhibitors listed for 2026 |
| When & where | November 30 – December 4, 2026, several venues on the Las Vegas Strip; 2027 dates not confirmed yet | November 9–12, 2026, Salt Palace Convention Center, Salt Lake City; November 8–11, 2027 in New Orleans | May 24–27, 2027, MCEC Boston; the expo hall opens May 25 | June 21–24, 2027, Moscone Center (North, West and South), San Francisco | August 2–5, 2027, The Venetian, Las Vegas |
| How you get space | AWS sponsorship packages only; no public rate card | CNCF sponsor tiers, including Start-up and End User tiers; booth locations first come, first served | 2027 packages from the US$12,000 Pod to the US$195,000 Platinum 30×20; Silver is a 10×20 at US$65,000 | Through Databricks’ sponsorship catalog | Sponsor and exhibitor packages through Ai4’s Become a Sponsor application; no public rate card |
| Same stretch | Microsoft Ignite at Moscone, November 17–20, and The AI Summit New York, December 9–10 | Microsoft Ignite in San Francisco the following week, November 17–20 | VMware Explore in Las Vegas earlier the same month, May 3–6 | Snowflake Summit at Moscone two weeks earlier, June 7–10 | The only event in this guide in August |
| Watch out for | The event spans several hotels, so plan staff travel between campuses | 2026 sponsorship is closed: contracts were due August 14, 2026 | Sales close March 12, 2027; Gold and Platinum are by invitation | Databricks warns of World Cup hotel demand in San Francisco | Leadership summits begin August 2 at 1 pm; the 2027 sponsor list is not out yet |
Figures are each organizer’s own, with the year where the organizer gives one. AWS publishes no public rate card for re:Invent.
Several shows have been renamed or replaced. Here’s where they went.
Second lookLight, code & cable
A beam on the stage, colored code on a dark screen, a keyboard glowing under someone’s hands: the small things that make a developer floor feel like one.
11 GREP THE ANSWERS
AWS re:Invent. It drew more than 63,000 in-person attendees and 2 million+ livestream viewers in 2025, per an AWS for Industries recap. The 2026 edition runs November 30 – December 4, 2026 across several venues on the Las Vegas Strip. KubeCon + CloudNativeCon North America is next in this guide, with 9,000+ attendees from 2,100+ organizations in 2026, per CNCF.
AWS re:Invent 2026 runs November 30 – December 4, 2026 in Las Vegas, across several venues on the Strip. Expo space is sold only as AWS sponsorship packages, and AWS publishes no public rate card. Dates for 2027 are not confirmed yet.
New Orleans, November 8–11, 2027, per the Linux Foundation events calendar; the venue is not confirmed yet. The 2026 edition is November 9–12, 2026 at the Salt Palace Convention Center in Salt Lake City, with co-located events such as ArgoCon, BackstageCon and Platform Engineering Day on November 9.
Red Hat Summit 2027 packages run from US$12,000 to US$195,000, per Red Hat’s prospectus: Pod US$12,000 (a kiosk in a shared footprint), General US$20,000 (8×10 turnkey), Bronze US$30,000 (10×10 turnkey), Silver US$65,000 (10×20), Gold US$110,000 (20×20, by invitation) and Platinum US$195,000 (30×20, by invitation). Sales close March 12, 2027; the summit runs May 24–27, 2027 at MCEC Boston.
At Mandalay Bay Convention Center in Las Vegas, April 13–15, 2027, with select programming on April 12. Expo presence is sold as Google Cloud sponsorship; the 2027 Luminary sponsors are Accenture, Capgemini, Cognizant, Deloitte, NVIDIA and Salesforce. Expo days and hours for 2027 are not confirmed yet.
November 17–20, 2026 at Moscone Center (North, South and West) in San Francisco, per Moscone. Floor space is sold as sponsorship through Microsoft rather than open booth rental, and sponsor floor details for 2026 are not confirmed yet.
June 6–10, 2027 at Mandalay Bay in Las Vegas. Exhibiting in the World of Solutions is open to Cisco partners through Cisco’s sponsor program; World of Solutions days and hours for 2027 are not confirmed yet.
VMware Explore moves from late summer to May 3–6, 2027 and to a new venue, Resorts World Las Vegas. The 2026 edition ran August 31 – September 3 at The Venetian. Registration opens January 12, 2027. The event was called VMworld before it became VMware Explore.
Pick by platform. Snowflake Summit (June 7–10, 2027, Moscone Center) suits products that connect to Snowflake; the Data + AI Summit (June 21–24, 2027, Moscone Center North, West and South) suits products that work with the Databricks lakehouse. Both sell space through partner sponsorship tiers, and both are in San Francisco two weeks apart, so one booth can serve both.
February 9–11, 2027 at the Santa Clara Convention Center. It runs as four tracks the organizer calls Worlds: AI DevWorld, ProductWorld, OpsWorld and DevExec World, with developer tool, API, AI platform, DevOps, cloud and database vendors on the floor.
Ai4 (August 2–5, 2027, The Venetian, Las Vegas; 497 sponsors and exhibitors listed for 2026), HumanX (March 8–10, 2027, Mandalay Bay; 400+ sponsors in Las Vegas) and AI & Big Data Expo North America (June 16–17, 2027, San Jose McEnery Convention Center; 250+ exhibitors, per the organizer). The AI Summit New York lists 200+ exhibitors for December 9–10, 2026 at the Javits Center.
March 8–10, 2027 at Mandalay Bay in Las Vegas. HumanX says 60% of its audience is VP level or above and that sponsorship comes without paid stage time. A second edition runs at RAI Amsterdam in September 2027.
December 9–10, 2026 at the Javits Center in New York, with 7,500+ attendees expected and 200+ exhibitors and solution providers, per the organizer. Young companies can ask for a spot in the Start-up & Investor Village.
Yes. The PyTorch Conference 2027 runs October 6–7, 2027 in San Jose, California; the venue is not confirmed yet. It is a Linux Foundation event with a sponsor program, and sponsor floor details for 2027 are not confirmed yet.
March 8–10, 2027 in Orlando; the venue is not confirmed yet. Gartner sells exhibit space in its exhibit showcase as packages through its own team, aimed at data management, analytics, BI and AI platform vendors.
June 15–16, 2027 in New York, with workshops listed for June 14; the venue is not confirmed yet. DASH 2026 drew 4,000+ attendees, per Datadog, and partners exhibit on a partner expo floor.
Five: HumanX (March 8–10, Mandalay Bay), Google Cloud Next ’27 (April 13–15, Mandalay Bay Convention Center), VMware Explore (May 3–6, Resorts World), Cisco Live (June 6–10, Mandalay Bay) and Ai4 (August 2–5, The Venetian). AWS re:Invent 2026 also runs in Las Vegas, November 30 – December 4, 2026. Purple’s Las Vegas shop builds and prints locally.
San Francisco: Snowflake Summit (June 7–10) and the Data + AI Summit (June 21–24), both at Moscone Center. San Jose: AI & Big Data Expo North America (June 16–17, San Jose McEnery Convention Center) and the PyTorch Conference (October 6–7). Microsoft Ignite uses Moscone in November 2026.
Yes, through smaller packages. KubeCon sells Start-up and End User sponsor tiers in its Solutions Showcase. Ai4 runs a dedicated startup expo and an AI Startup Pass at a reduced rate for qualifying founders (application required). Red Hat Summit 2027’s entry point is the US$12,000 Pod, a kiosk with one full conference pass and two exhibitor staff passes.
Sometimes. At Red Hat Summit 2027, Platinum, Gold and Silver sponsors may use a turnkey booth or bring their own, while Bronze and General are turnkey booths. AWS, Google Cloud, Microsoft and Cisco sell space through their own sponsor programs, so the host decides what can be built. Where the package is a fixed footprint, we build the graphics, counters, screens and lighting for it.
Yes. We design and build booths and sponsor spaces from 10×20 up, in our shops in Fishkill, NY and Las Vegas, with fixed proposals and 30 to 45 day builds. Your Purple project manager runs the install with the labor each show requires.
12 READ THE STACK
Kubernetes, SRE, lakehouse, inference, co-located event. The terms platform engineers, data teams and show managers use, in plain English.
12 MORE SOFTWARE GUIDES
Purple plans booths across the software calendar. These guides cover the rest of it.
Every U.S. software and tech conference of 2026 and 2027 on one calendar, with the Top 10, cities and costs.
Open the full software calendarRSAC, Black Hat, Money20/20 USA and the security, payments and banking technology events.
Open the security & fintech guideDreamforce and the ERP, HR, legal, GIS, construction and industry software conferences.
Open the enterprise software guideShoptalk, CommerceNext and the marketing, retail and commerce technology events.
Open the martech & commerce guide
YOUR STACK. YOUR KEYNOTE. YOUR FLOOR.
From the sponsor package to the last badge scan, let’s create a cloud, DevOps, data or AI booth that runs the demo on the first try, reads from the aisle and gives engineers a place to sit and ask. Fixed proposals, 30–45 day builds, shops in Fishkill, NY and Las Vegas, and your own project manager on the floor.
Let’s plan your conference boothResearched and written by the Purple Exhibits team. Updated November 9, 2026. Show dates, venues, prices and rules come from each organizer’s published pages, linked on every show card. Fit notes, booth ideas and planning tools are our editorial guidance from building booths for cloud, devops, data & ai exhibitors. Listings are not paid placements. The guide covers U.S. business-to-business events plus selected international shows.
Photos: Trarete / Pexels · Hamid Tajik / Pexels · Amir Abbaspoor / Pexels · Ron Lach / Pexels · Hồng Thắng Lê / Pexels · Nipin Niravath / Pexels · Shovan Datta / Pexels · Matheus Bertelli / Pexels · Anna Shvets / Pexels · Polina Tankilevitch / Pexels · Ian Findley / Pexels · cottonbro studio / Pexels · Rupinder Singh / Pexels · Thibault Dandré / Pexels · Ayyeee Ayyeee / Pexels · Myburgh Roux / Pexels · cnrdmroglu / Pexels · Matheus Bertelli / Pexels · Evandro Paula Alves / Pexels · Chris F / Pexels · Kenneth Surillo / Pexels · Mustafa Enes Ardıç / Pexels · Andrey Dudnik / Pexels · meo / Pexels · Isabella Mendes / Pexels. Booth photographs: Purple Exhibits.
See a change? Tell us and we’ll update the guide.
