Enterprise software conferences 2027: ERP, HR, legal & GISSoftware for the work. Sold to the people who do it.

By the figures organizers publish, Workday Rising is the largest in this guide, with more than 30,000 in-person and digital attendees at Rising 2026, per Workday. ServiceNow Knowledge drew 20,000+ attendees from 74 countries in 2026, per ServiceNow, and SHRM lists 20K+ attendees for its HR conference. Salesforce publishes no attendance figure on the Dreamforce pages linked here, so Dreamforce is not ranked.

Dreamforce 2027 runs September 21–23, 2027 at Moscone Center in San Francisco, per Salesforce. Partners cannot rent open booth space: Salesforce sells the expo as partner sponsorship, with themed areas and a Partner Lounge, to AppExchange vendors, consultancies and systems integrators. No one under 18 may enter Dreamforce or its venues.

Knowledge 2027 runs May 4–6, 2027 in Las Vegas, the 20th edition of ServiceNow’s customer and partner conference; the venue is not confirmed yet. Knowledge 2026 drew 20,000+ attendees from 74 countries to the Venetian Expo and Wynn, per ServiceNow. Expo space comes inside sponsorship packages sold through ServiceNow.

SAP Sapphire Orlando 2027 runs May 24–26, 2027, held together with the ASUG Annual Conference; the venue is not confirmed yet. Partners get floor space through SAP’s partner sponsorship program. In 2026 the show floor opened at 1 p.m. on the first day, after the ASUG pre-conference seminars.

Workday Rising 2027 moves to San Diego, September 27–30, 2027, after the October 12–15, 2026 edition in Las Vegas; the venue is not confirmed yet. Only active Workday partners in good standing may sponsor, at Workday’s discretion, so the expo is a partner floor of integrators, consultancies and add-on vendors.

Atlassian sells Team ’27 expo space as turnkey sponsor packages, from a $28,000 5×5 Showcase kiosk through a $73,000 20×10 Signature booth and a $140,000 20×20 Premier booth to a $200,000 20×30 Strategic booth, per Atlassian’s prospectus. Only Strategic booths can be customized. Packages and add-ons are sold first come, first served until January 29, 2027. Team ’27 runs April 20–22, 2027 at Moscone Center.

SHRM HR-X Live! replaces the SHRM Annual Conference & Expo. The 2027 edition runs June 27–30, 2027 at McCormick Place in Chicago, with SHRM Expo show days June 27–29. SHRM lists 550+ exhibiting companies on a 176,000+ square foot Expo.

SHRM’s 2027 rate card lists booth space at $7,200 for a 10×10 inline and $30,200 for a 20×20, and a Business Appointment Suite, a private 10×10 room on the Expo floor, at $17,000. Purple builds SHRM booths from 10×20 up, with one all-in price for the build.

HR Tech (October 26–28, 2027, Mandalay Bay, Las Vegas) is built for HR software buyers: 7,000+ HR and business leaders and 400+ solution providers, and 91% of attendees hold purchasing influence, per the organizer. SHRM HR-X Live! (June 27–30, 2027, Chicago) reaches the broad HR profession, from generalists to CHROs, with 20K+ attendees, per SHRM. Many HR software companies plan for both.

The HR Technology Conference & Expo 2027 runs October 26–28, 2027 at Mandalay Bay in Las Vegas. Booths are booked from the 2027 floor plan, and startups can take a branded kiosk in the Startup Pavilion with an invitation to Pitchfest.

Legalweek New York 2027 runs March 1–3, 2027 at the North Javits Center, and ALM anticipates 10,000 attendees from 51 countries. ILTACON 2027 runs August 8–12, 2027 at Gaylord Opryland in Nashville; its 2026 edition drew 5,780 attendees and 241 booths, per ILTA. Legalweek reaches legal leaders and legal operations broadly; ILTACON reaches the law firm IT, knowledge and security staff who evaluate software in depth, with sponsor demo rooms beside the hall.

The Esri User Conference 2027 runs July 12–16, 2027 at the San Diego Convention Center. Esri expected 18,000+ attendees from 100+ countries for 2026. The 2027 sponsor and exhibitor application is not open yet; Esri runs a notification list.

Geo Week 2027 runs February 23–25, 2027 at the Salt Palace Convention Center in Salt Lake City. The 2026 edition in Denver drew 3,509 attendees and 238 exhibitors from 25 countries, per Geo Week’s post-show report. Booths are sold on an open floor, and a $195 Exhibit Hall Only pass brings in floor-only visitors.

HITEC 2027 booth sales are open to all companies through the HITEC Exhibits Portal, per HFTP. The show runs June 28–July 1, 2027 at the Orange County Convention Center in Orlando. In 2026 more than 360 companies sold out 83,000 net square feet in San Antonio, and HFTP kept a waiting list for cancelled space.

Three in this guide: ATD 2027 (May 16–19, Boston) for corporate learning and talent development, with 300+ exhibitors at ATD26; ISTELive 27 (June 27–30, Boston, expo June 28–30) for K-12 schools and districts, with 424 exhibitors in 2026; and DevLearn 2027 (October 4–8, Caesars Forum, Las Vegas) for instructional designers, with 175+ Expo suppliers in 2026.

ISTE lists 2027 booth space at $7,295 per 10×10 and $4,315 for a first-time 5×10 after August 31, 2026, with a 50% deposit due with the application and the balance due March 31, 2027.

Manifest 2027 runs February 8–10, 2027 at The Venetian in Las Vegas, with the Expo Hall open February 9–10. Manifest lists 8,500+ attendees, including 2,000+ shippers. Sponsor packages cover expo space, and lunch is served on the Expo floor.

Five: Manifest (February 8–10, The Venetian), ServiceNow Knowledge (May 4–6), DevLearn (October 4–8, Caesars Forum), Oracle AI World (October 18–21) and HR Tech (October 26–28, Mandalay Bay). Purple’s Las Vegas shop builds and prints booths for all of them.

Orlando: SAP Sapphire with ASUG (May 24–26), HITEC (June 28–July 1, Orange County Convention Center) and Gartner IT Symposium/Xpo (October 18–21). San Francisco: Atlassian Team ’27 (April 20–22) and Dreamforce (September 21–23), both at Moscone Center. San Diego: the Esri User Conference (July 12–16) and Workday Rising (September 27–30).

Both run October 18–21, 2027. Oracle AI World, formerly Oracle CloudWorld, is in Las Vegas, and only Oracle PartnerNetwork members may sponsor. Gartner IT Symposium/Xpo is in Orlando, and Gartner sells Xpo space as exhibitor packages through its own team. Neither venue is confirmed yet.

Yes. Where the platform company builds the booth, as Atlassian does for Team ’27, we produce the graphics, screens, furniture and any approved activation or lounge for that footprint. At open-floor shows such as HR Tech, Legalweek, HITEC, Geo Week and ISTELive we design and build the whole booth, from 10×20 up, in our Fishkill, NY and Las Vegas shops, and your Purple project manager runs the install with the labor the show requires.