crops, agtech and grain · St. Louis
NAICC AG PRO EXPO 2027Booth costs, dates and deadlines: the St. Louis exhibitor guide
Where crop advisers shop: NAICC AG PRO EXPO 2027 booths in St. Louis
- Event dates
- January 25–30, 2027
- Exhibit hall
- January 27–29, 2027 (Wednesday to Friday; installation January 26)
- Venue
- Hyatt Regency St. Louis at the Arch, St. Louis
4.9 star client rating10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
NAICC AG PRO EXPO 2027 in 30 seconds
The NAICC Annual Meeting & AG PRO EXPO is the yearly meeting of the National Alliance of Independent Crop Consultants, for crop consultants, contract researchers and quality assurance professionals. The 2027 meeting runs January 25–30, 2027 at the Hyatt Regency St. Louis at the Arch, with the AG PRO EXPO open Wednesday to Friday, January 27–29, per NAICC. Exhibitors are crop protection, seed, biologicals, laboratory and agronomy service companies. Space is sold as uniform hotel booths at $1,220 for members and $2,430 for non-members in 2027. Purple supplies back-wall graphics, counters and trial displays for those booths.
- When is NAICC AG PRO EXPO 2027?
- January 25–30, 2027, at Hyatt Regency St. Louis at the Arch, St. Louis.
- When is the NAICC AG PRO EXPO exhibit hall open?
- January 27–29, 2027, Wednesday to Friday; installation January 26.
- What does a 10×20 booth cost all-in at NAICC AG PRO EXPO?
- $7,500 – $15,000, all-in, for a Purple rental with design, graphics, lighting, install and dismantle. Booth space and show services are billed by the show.
Official NAICC AG PRO EXPO 2027 links: NAICC AG PRO EXPO 2027 hotelsNAICC AG PRO EXPO 2027 booth space
Crops, seed & inputs · St. Louis · 2027
$1,220
member booth at the 2027 AG PRO EXPO, deposit included source
The lookSt. Louis, January 2027
The people farmers ask before they spray or plant.
The NAICC Annual Meeting & AG PRO EXPO meets January 25–30, 2027 at the Hyatt Regency St. Louis at the Arch, with the expo open January 27–29 for crop consultants and contract researchers, per NAICC.
Everything about NAICC AG PRO EXPO 2027 in one place
NAICC AG PRO EXPO 2027 fact sheet
| Official name | NAICC Annual Meeting & AG PRO EXPO 2027 |
|---|---|
| Event dates | January 25–30, 2027 |
| Exhibit hall dates | January 27–29, 2027 (Wednesday to Friday; installation January 26) source |
| Venue | Hyatt Regency St. Louis at the Arch Hyatt Regency St. Louis at the Arch, St. Louis, MO |
| Organizer | National Alliance of Independent Crop Consultants (NAICC) |
| Who attends | Independent crop consultants, contract researchers and quality assurance professionals, per NAICC |
| Nearest airport | St. Louis Lambert International Airport (STL) |
| Hotels | Hyatt Regency St. Louis at the Arch, the meeting hotel; 2027 room block details not confirmed yet Official hotel page → |
| Official website | naicc.org |
Official NAICC AG PRO EXPO resources
01 Purple at NAICC AG PRO EXPO 2027
Where crop advisers shop: NAICC AG PRO EXPO 2027 booths in St. Louis
NAICC's annual meeting brings independent crop consultants, contract researchers and quality assurance professionals to one hotel for a week, with the AG PRO EXPO of uniform booths at its center. We make a single booth space look and work like your field trial.
- Jan 25–30 · St. Louis
- Expo open Jan 27–29
- Member booth $1,220
What makes NAICC AG PRO EXPO different, and how we build for it
The NAICC Annual Meeting & AG PRO EXPO is the yearly meeting of the National Alliance of Independent Crop Consultants, whose members advise farmers on inputs and run contract research and field trials.That makes the AG PRO EXPO a room of recommenders rather than buyers of one product: a consultant who likes your biological or seed treatment may put it on thousands of acres across clients, and a contract researcher may trial it next season. The expo is a hotel floor of uniform booths at the Hyatt Regency St. Louis at the Arch, open three days inside a six-day meeting.
Advisers paid by farmers, not by input makers, who want data they can defend to a client: trial results, rates, timing and labels.
Research firms that run field and lab trials for manufacturers and want protocols, products to test and partners for the next season.
Staff who keep research to Good Laboratory Practice standards and look for lab, data and compliance services.
Your team in St. Louis
How Purple runs the AG PRO EXPO 2027 in St. Louis
For a single hotel booth we build a light kit, fabric graphic, counter and monitor stand, at either Purple shop, Las Vegas or the Hudson Valley plant in Fishkill, and ship it to the address in NAICC's exhibitor kit. Our project manager installs on January 26 with the labor the hotel and decorator allow and packs out once dismantle opens at 10:45 a.m. on January 30.
Inside NAICC AG PRO EXPO 2027
Rules that shape your NAICC AG PRO EXPO booth
NAICC assigns booths by membership and sponsorship level, then by the date the contract and payment arrive, and separates competitors, per its exhibitor page. We help you decide whether membership or a sponsorship is worth it for placement.
Electrical and internet are not included with the AG PRO EXPO booth and are bought separately. We size the order to the monitor and lighting in your display, so you pay for one circuit, not three.
Installation is January 26, 2027 and dismantle starts at 10:45 a.m. on January 30. We plan a booth that sets up in one session and keep the pack-out ready for that time.
The NAICC AG PRO EXPO is the yearly hotel expo of independent crop consultants and contract researchers; choose it over the Agronomy Conference & Expo when you need the advisers who recommend inputs to farmers and the firms that trial them. See how NAICC AG PRO EXPO compares with every agriculture show we build for →
agriculture at NAICC AG PRO EXPO
The industry behind NAICC AG PRO EXPO, in pictures
02 Booths & pricing for NAICC AG PRO EXPO 2027
How much is a booth at the NAICC AG PRO EXPO 2027?
The AG PRO EXPO sells uniform 10×10 booths in the hotel, at $1,220 for NAICC members and $2,430 for non-members in 2027, each including a refundable deposit; companies can take adjoining spaces. Purple does not build 10×10 stands, so inside the space we supply a backwall graphic, a lit counter, a monitor and a sample display, or a 10×20 kit across two spaces.
Two adjoining booths: a trial results wall, a product sample table and a seated corner for a consultant who wants the full data set.
Above: Sedemac, a Purple inline booth
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Shown: a Purple island exhibit for Kaizen Switchgear Products
See 10×30 rental booths →In Purple's NAICC AG PRO EXPO price
- A 3D rendering of your NAICC AG PRO EXPO booth, revised until you approve it
- Structure, graphics printed for NAICC AG PRO EXPO, counters and storage as specified
- Lighting and power distribution inside your NAICC AG PRO EXPO booth
- Installation and dismantle in St. Louis, run by our project manager on the floor
- We track each show-service order and deadline for you
Billed by NAICC AG PRO EXPO and its contractor
- Your NAICC AG PRO EXPO booth space, paid to the organizer
- Material handling / drayage, if the NAICC AG PRO EXPO space rate leaves it out
- Electrical, internet and rigging orders for NAICC AG PRO EXPO
- Booth cleaning and any union labor the Hyatt Regency St. Louis at the Arch requires
Rates to plan with for NAICC AG PRO EXPO:
- AG PRO EXPO booth, 2027 $1,220 NAICC member, $2,430 non-member per 10×10, refundable deposit included source
- Services Electrical and internet ordered separately from the booth source
- Booth build Back-wall graphic and counter kits for one space; 10×20 rental $7,500–$15,000, Purple's 2026 planning range source
Every one of these is estimated on your proposal, so you see the full NAICC AG PRO EXPO total on paper before you sign.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom NAICC AG PRO EXPO builds are quoted per project. For an exact NAICC AG PRO EXPO figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Tell us your NAICC AG PRO EXPO booth size and what the space has to do. You hear back within one business day, and a rendering with a fixed NAICC AG PRO EXPO proposal usually follows within a week. No charge.
The booth we would build for NAICC AG PRO EXPO 2027
The trial report in one booth space
NAICC's consultants and contract researchers are paid to be skeptical. A uniform hotel booth works best as a well-lit trial report: the question, the design, the result and the label, with the product and its data in reach and a way to take the full report home.
Results wall
A fabric back wall on the drape line with one trial: crop, location, replications, rates and the yield or efficacy result, in numbers a consultant can quote.
Sample counter
A lit counter replacing the draped table, with product samples, soil cores or vials and a methods card.
Data handoff
A QR stand that sends the full trial report and a holder of one-page summaries for consultants to show clients.
The demo
Walk through one trial in two minutes on a monitor: plot photos through the season, the treatment map and the final numbers. Contract researchers will ask about protocols; have the protocol ready to share.
The meetings
The meeting and expo share one hotel for six days, so most meetings happen at the booth during hall hours or over meals. Book follow-up calls at the counter for the spring trial season rather than long talks in the aisle.
Replicated. Independent. Ready for your clients' acres.
At NAICC AG PRO EXPO, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
AG PRO EXPO 2027 booths for crop consultants and researchers
Case study · Pixee Medical
Pixee Medical at a medical technology congress
Pixee Medical needed a small, demo-first booth where a skeptical professional could test the technology quickly, the same job a booth has at the AG PRO EXPO, where crop consultants and contract researchers judge products on evidence before they recommend or trial them.
Read the Pixee Medical case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more client reviews
Trusted by exhibitors including
04 Designing for crop protection, seed, biologicals, laboratory, research and agronomy service companies that work with independent crop consultants at NAICC AG PRO EXPO
Designing an AG PRO EXPO booth that reads as a trial report
1Lead with the trial, not the brand
Crop consultants at NAICC recommend products to farmers who pay them for independent advice. We put the trial design, the replication and the result on the back wall in plain numbers, with the brand smaller underneath.
2Make one space feel like a lab
Labs, contract research firms and biological makers are a large part of this floor. A clean white counter, sample vials or soil cores under light and a short methods card read as credible to a room of researchers.
3Hand over the data
Consultants take data home to their clients. We build a QR station into the counter that sends the full trial report, and a printed one-page summary holder for those who prefer paper.
4Plan for one install day
AG PRO EXPO installation is a single day, January 26, before the hall opens Wednesday. We ship a booth that two people set up in under two hours on the hotel's carpet, with no tools.
Concept rendering
Your NAICC AG PRO EXPO proposal comes with a rendering like this
See the NAICC AG PRO EXPO booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. This one is a Purple concept for precise LED.
Start my NAICC AG PRO EXPO conceptFloor at a glance
Where you could be at NAICC AG PRO EXPO 2027
NAICC holds the whole meeting and the AG PRO EXPO in one downtown St. Louis hotel. These are the parts of it that shape a booth.
AG PRO EXPO floor
Uniform 10×10 booths inside the Hyatt Regency St. Louis at the Arch, open Wednesday to Friday, January 27–29, 2027.
Our advice Booths placed by membership and sponsorship level first: join or sponsor early for a better spot.
Meeting sessions
The NAICC Annual Meeting runs January 25–30 in the same hotel, so consultants move between sessions and the expo all week.
Our advice Staff the booth at every session break; that is when the aisles fill.
05 Hyatt Regency St. Louis at the Arch · St. Louis
NAICC AG PRO EXPO 2027 install, dismantle and hotel rules
The AG PRO EXPO sits inside the Hyatt Regency St. Louis at the Arch, where NAICC holds its whole January 25–30 meeting. Exhibitors install on Tuesday, January 26, the hall opens Wednesday to Friday, and dismantle starts at 10:45 a.m. on Saturday, January 30, per NAICC. The booth price includes a refundable deposit. NAICC's exhibitor kit names the decorator, shipping address and electrical and internet ordering, which are sold separately from the booth. Our project manager follows that kit and the hotel's receiving rules and sets the booth on install day.
What Purple handles
- Back-wall graphics and lit counters for AG PRO EXPO booths
- Two-space kits for companies taking adjoining booths
- Trial result displays and sample cases
- QR data stations for consultants
- Freight to the hotel and set-up on install day
- Graphics that travel on to Commodity Classic in March
NAICC AG PRO EXPO timeline, counted back from move-in
For NAICC AG PRO EXPO, we need design sign-off by mid-December 2026.
- November–December 2026Register for AG PRO EXPO booths; NAICC assigns locations by membership and sponsorship level and contract date.
- Mid-December 2026Design sign-off on the back wall, counter and trial displays.
- December 2026Production in our Fishkill, NY or Las Vegas shop; a packable kit for a hotel install.
- Early January 2027Freight to the address in NAICC's exhibitor kit, ahead of the hotel's receiving window.
- January 26, 2027Installation day at the Hyatt Regency St. Louis at the Arch; our project manager sets the booth.
- January 27–30, 2027AG PRO EXPO open Wednesday to Friday; dismantle from 10:45 a.m. Saturday.
Purple's planning timeline for NAICC AG PRO EXPO. Official move-in, freight target and order deadlines for NAICC AG PRO EXPO come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the NAICC AG PRO EXPO budget & deadline sheetBefore you book NAICC AG PRO EXPO 2027
NAICC AG PRO EXPO 2027: notes before St. Louis
Booth locations go by NAICC membership and sponsorship level first, then contract date, so joining NAICC or sponsoring can move your booth up before the floor fills. source
The non-member rate of $2,430 is almost double the $1,220 member rate in 2027, which can make membership the cheaper way to exhibit. source
Both booth rates include a refundable deposit, so keep the booth in good order at dismantle to get it back. source
Dismantle does not start until 10:45 a.m. on Saturday, January 30, so book flights home for Saturday afternoon or later. source
Electrical and internet are not part of the booth price; order them early if your display has a monitor or lit counter. source
Who you meet on the floor
They advise farmers on seed, fertility and crop protection and come to see new products and data, per NAICC.
They run field and lab trials for manufacturers and look for products, protocols and partners for the next season.
They keep regulatory research to standard and come for lab, data and compliance services.
Side by side
NAICC AG PRO EXPO vs IFCA Convention vs Spray Drone End User Conference: 2027 at a glance
| NAICC AG PRO EXPO | IFCA Convention | Spray Drone End User Conference | |
|---|---|---|---|
| Dates | January 25–30, 2027 | January 19–21, 2027 | January 11–14, 2027 |
| Where | St. Louis, MO · Hyatt Regency St. Louis at the Arch | Peoria, IL · Peoria Civic Center | Savannah, GA · Savannah Convention Center |
| Size | Not published | 110,000 sq. ft. of contiguous exhibit space, 2027 venue | 1,400 attendees expected in 2027, per SDEUC |
| Main buyers | Independent crop consultants | Ag retail managers and staff | Drone application business owners |
| Booth space | AG PRO EXPO booth, 2027: $1,220 NAICC member, $2,430 non-member per 10×10, refundable deposit included | Price not published | Sponsor tiers with booths, 2027: Gold $4,500 (10×20); Platinum $7,500 (10×30); Diamond $15,000 (10×50) |
Figures carry the year and source shown on each show's own page.
Travel to NAICC AG PRO EXPO 2027
Getting to NAICC AG PRO EXPO 2027: airport and hotels
Fly in
St. Louis Lambert International Airport (STL)
Stay
Hyatt Regency St. Louis at the Arch, the meeting hotel; 2027 room block details not confirmed yet
Find the venue
Hyatt Regency St. Louis at the Arch
Hyatt Regency St. Louis at the Arch, St. Louis, MO
Travel facts from naicc.org.
NAICC AG PRO EXPO by the numbers
NAICC AG PRO EXPO year by year
How NAICC AG PRO EXPO 2027 compares with other agriculture shows
The agriculture shows closest to NAICC AG PRO EXPO on the calendar, with the latest size each organizer has published. Each show name opens our agriculture exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Spray Drone End User ConferenceSpray Drone End User Alliance | January 11–14, 2027 | Savannah, GA | Sponsors and vendors across about 34 numbered booths, Mobile Convention Center exhibitors (2025) |
| IFCA ConventionIllinois Fertilizer & Chemical Association (IFCA) | January 19–21, 2027 | Peoria, IL | 1,000+ members, per IFCA (2027) |
| Iowa Pork CongressIowa Pork Producers Association (IPPA) | January 20–21, 2027 | Des Moines, IA | 3,900+ (per IPPA, undated) attendees · 225+ (per IPPA, undated) exhibitors (2026) |
| NAICC AG PRO EXPONational Alliance of Independent Crop Consultants (NAICC) | January 25–30, 2027 | St. Louis, MO | – |
| Iowa Ag ExpoIowa-Nebraska Equipment Dealers Association (INEDA) | February 2–4, 2027 | Des Moines, IA | 550+ expected exhibitors (2027) |
| Spokane Ag ExpoGreater Spokane Inc. (Spokane Ag Expo) | February 2–4, 2027 | Spokane, WA | – |
| CattleConNational Cattlemen's Beef Association (NCBA) | February 2–4, 2027 | Nashville, TN | 9,400+ attendees (2026) |
| Oregon Wine SymposiumOregon Wine Board | February 2–3, 2027 | Portland, OR | 1,200+ expected attendees (2027) |
| Mid-Atlantic Fruit & Vegetable ConventionState Horticultural Association of Pennsylvania and partner grower associations | February 2–4, 2027 | Hershey, PA | 160+ (sold out) exhibitors (2026) |
| Southern Farm ShowSouthern Shows Inc. | February 3–5, 2027 | Raleigh, NC | 415 exhibitors (2026) |
NAICC AG PRO EXPO exhibitor questions
NAICC AG PRO EXPO 2027 questions from exhibitors
When is the NAICC Annual Meeting & AG PRO EXPO 2027?
January 25–30, 2027, at the Hyatt Regency St. Louis at the Arch, per NAICC. The AG PRO EXPO itself is open Wednesday to Friday, January 27–29, with installation on January 26.
How much is a booth at the NAICC AG PRO EXPO 2027?
$1,220 for NAICC members and $2,430 for non-members per 10×10 booth in 2027, each including a refundable deposit, per NAICC. Electrical and internet are ordered separately.
When is AG PRO EXPO move-in and move-out?
Installation is Tuesday, January 26, 2027, and dismantle starts at 10:45 a.m. on Saturday, January 30, per NAICC. Exhibit hall days fall Wednesday to Friday in between.
Who attends the NAICC Annual Meeting?
Independent crop consultants, contract researchers and quality assurance professionals, per NAICC. Consultants advise farmers on inputs, and researchers run field and lab trials for manufacturers.
Who exhibits at the AG PRO EXPO?
Crop protection, seed, biologicals, laboratory, research and agronomy service companies, in uniform 10×10 booths. They come to meet the advisers who recommend products to farmers and the firms that run trials.
How are AG PRO EXPO booth locations assigned?
By NAICC membership and sponsorship level, then the date the contract and payment arrive, with competing companies kept apart, per NAICC's exhibitor page. Membership and an early contract both help placement.
What comes with an AG PRO EXPO booth?
NAICC's exhibitor page lists a draped back wall and side walls, a company ID sign, a draped table, two chairs, a wastebasket and one exhibitor badge; the 2027 package is not confirmed yet. We add the graphics, counter and lighting.
Where is the 2027 NAICC meeting held?
The Hyatt Regency St. Louis at the Arch in downtown St. Louis, Missouri, per NAICC. Sessions and the AG PRO EXPO are in the same hotel.
Can Purple set up our booth at the Hyatt Regency St. Louis?
Our project manager installs on January 26 with the labor the hotel and NAICC's decorator require. We ship the kit to the address in the exhibitor kit and pack it out from 10:45 a.m. on January 30.
What is the difference between the NAICC AG PRO EXPO and the Agronomy Conference & Expo?
NAICC's expo is for independent crop consultants and contract researchers who recommend and test inputs; the Agronomy Conference & Expo, which replaced InfoAg, centers on precision agronomy and ag retail. Choose NAICC to reach the advisers.
Is the NAICC AG PRO EXPO worth it for a biologicals startup?
It suits one: a member booth costs $1,220 in 2027, and the room is full of consultants and contract researchers who decide which new products get trialed and recommended to farmers.
Before you sign for NAICC AG PRO EXPO
Five things to ask every builder quoting NAICC AG PRO EXPO:
- How will you dress a uniform AG PRO EXPO booth so our trial data reads from the aisle?
- Can the kit ship to the Hyatt Regency St. Louis at the Arch and set up on January 26 without tools?
- What electrical and internet should we order for the display, and who files the order?
- How will you build a sample counter for vials, soil cores or seed that looks like a lab, not a sales desk?
- Can the same kit go to Commodity Classic or the Agronomy Conference & Expo later in 2027?
What NAICC AG PRO EXPO exhibitors ask us
It is only a single booth space. Is a Purple build worth it? A full build, no; a kit, yes. We supply a back-wall graphic, a lit counter and a monitor that turn the uniform booth into a trial report, and the same kit travels to other shows.
Consultants do not buy our product. Why exhibit? They recommend it. A consultant advising farmers across many acres, or a researcher choosing products to trial, can move more volume than a single grower at a larger farm show.
Should we pay the non-member rate or join NAICC? Compare the cost: the 2027 booth is $1,220 for members and $2,430 for non-members, and membership also improves booth placement. We plan the booth either way.
Get a proposal
Tell us about your NAICC AG PRO EXPO booth
What happens next
- We reply within one business day with questions about your products, goals and NAICC AG PRO EXPO footprint.
- You get a concept rendering and a fixed proposal for NAICC AG PRO EXPO, usually within a week. Every NAICC AG PRO EXPO fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the NAICC AG PRO EXPO advance warehouse and install before the hall opens.