Red Hat Summit 2027Booth costs, dates and deadlines: the Boston exhibitor guide
From the lab to the expo aisle: Red Hat Summit 2027 booths in Boston
- Event dates
- May 24–27, 2027
- Exhibit hall
- May 25–27, 2027
- Venue
- Thomas M. Menino Convention & Exhibition Center (MCEC), Boston
4.9 client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
Red Hat Summit 2027 in 30 seconds
Red Hat Summit is Red Hat's annual conference for its customers, partners and open source community. The 2027 edition runs May 24–27 at the Thomas M. Menino Convention & Exhibition Center in Boston, with the expo hall open May 25–27. The 2026 Summit in Atlanta drew 6,650+ attendees and 75 sponsors, per Red Hat, and attendees completed 3,600+ hands-on labs. Exhibitors are Red Hat partners in integration, backup, observability, security and databases. Space is sold as fixed sponsor packages, from a US$12,000 Pod to a 30×20 Platinum. Purple builds Silver, Gold and Platinum booths and dresses turnkey shells.
- When is Red Hat Summit 2027?
- May 24–27, 2027, at Thomas M. Menino Convention & Exhibition Center (MCEC), Boston.
- When is the hall open at Red Hat Summit?
- May 25–27, 2027.
- How big is Red Hat Summit?
- 6,650+ attendees, 75 sponsors exhibitors (2026 edition).
- What does a 10×20 Red Hat Summit booth cost all-in?
- $7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. Booth space and show services are billed by the show.
- For Red Hat Summit, what is the next exhibitor deadline?
- Red Hat Summit 2027 call for proposals closes: November 12, 2026.
Official Red Hat Summit 2027 links: Red Hat Summit 2027 exhibitor listRed Hat Summit 2027 booth space
Cloud & developer · Boston · 2027
3,600+
hands-on labs completed by attendees at Red Hat Summit 2026 in Atlanta source
The lookBoston 2027
Open source, Seaport light.
Red Hat Summit 2027 comes to the Menino center in Boston May 24–27, after 6,650+ attendees and 3,600+ completed labs in Atlanta in 2026. Engineers walk from the labs to the expo hall expecting to see automation run.
Everything about Red Hat Summit 2027 in one place
Red Hat Summit 2027 fact sheet
| Official name | Red Hat Summit 2027 |
|---|---|
| Event dates | May 24–27, 2027 |
| Exhibit hall dates | May 25–27, 2027 source |
| Venue | Thomas M. Menino Convention & Exhibition Center (MCEC) 415 Summer Street, Boston, MA 02210 |
| Organizer | Red Hat |
| Size (2026) | 6,650+ attendees · 75 sponsors exhibitors source |
| Who attends | Technical subject matter experts, engineers, sysadmins, architects, Red Hat partners and IT managers; 71% from North America in 2026 |
| Next deadline | Red Hat Summit 2027 call for proposals closes: November 12, 2026 source |
| Nearest airport | Boston Logan International Airport (BOS) About eight minutes by taxi, per Signature Boston |
| Hotels | Red Hat's 2027 hotel block: not confirmed yet |
| Official website | redhat.com |
Official Red Hat Summit resources
Red Hat Summit 2027 calendar
Red Hat Summit 2027 dates and deadlines
The Red Hat Summit dates the organizer has published, in order, each linked to the page that states it. We highlight the next one.
- Red Hat Summit 2027 call for proposals closesSpeakers source
- Deadline to ask about custom MPO opportunitiesSponsors source
- Last day for Platinum, Gold and Silver MPO discountSponsors source
- Sponsorship and MPO sales closeSponsors source
- Deadline to reserve the pop-up espresso bar MPOSponsors source
- Red Hat Summit 2027 opens with ecosystem and community programming source
- Expo hall opens; expo networking reception that evening source
- Final day of Red Hat Summit 2027 source
01 Purple at Red Hat Summit 2027
From the lab to the expo aisle: Red Hat Summit 2027 booths in Boston
Red Hat Summit visitors come from hands-on labs with a terminal still open in their heads, so your booth shows the playbook or the OpenShift operator running, not a slide. The Menino center is a union building, and we file the forms before Red Hat's March 12 sales close.
- May 24–27 · Boston MCEC
- 6,650+ attendees in 2026
- Sales close Mar 12, 2027
What makes Red Hat Summit different, and how we build for it
Red Hat Summit is Red Hat's own conference, so the expo hall is a partner floor sold in fixed sponsor packages: Platinum (30×20, by invitation), Gold (20×20, by invitation), Silver (10×20), Bronze and General turnkey booths, and the Pod, a kiosk in a shared footprint. The 2027 edition moves to the Menino center in Boston, May 24–27, after a 2026 Summit in Atlanta that logged 6,650+ attendees and 3,600+ completed labs. Automation was the top content interest in 2026 at 27%, with artificial intelligence next at 22%. Visitors arrive from the labs, keynotes and Executive Exchange expecting to see Ansible, OpenShift or RHEL doing real work in your booth.
A terminal or console they can drive, a playbook or operator they recognize, and a straight answer on which Red Hat versions you certify against.
A drawing of where your product sits next to OpenShift, RHEL or Ansible Automation Platform, and a seat to talk about rollout and support.
Joint customer stories, your listing in the Red Hat ecosystem, and a meeting room booked before the expo networking reception fills the hall.
Your team in Boston
How Purple runs Red Hat Summit 2027 in the Seaport
Our Fishkill, NY shop, about 200 miles from Boston, builds and prints the booth and any overhead banner, and freight is crated for the advance warehouse named in Red Hat's Exhibitor Resource Center rather than sent straight to the Summer Street docks. Inside the hall, the Seaport union carpenters and riggers work under a Purple project manager, who has the booth finished before the May 25 expo opening.
New at Red Hat Summit 2027
- Boston instead of Atlanta
The Summit moves to the Menino Convention & Exhibition Center in Boston's Seaport for 2027. Boston is a union market with high drayage, so returning sponsors should budget labor and freight differently from 2026. source
- Boston experiences add-ons
Red Hat marks four new Boston-themed food stations for 2027, each with sponsor branding, a custom buildout and badge scanning, from US$30,000. source
Inside Red Hat Summit 2027
Rules that shape your Red Hat Summit booth
Platinum, Gold and Silver sponsors may use the turnkey booth or bring their own; Bronze, General and Pod are turnkey only. We design a custom build only where your tier allows it, and dress turnkey shells otherwise.
Red Hat states that all sponsor items are subject to its approval, with guidelines and due dates in the Exhibitor Resource Center. We submit drawings, graphics and giveaway details through the ERC on its dates.
Platinum and Gold packages include the option to hang an overhead banner that the sponsor provides. We produce the fabric sign, ship it in its own crate and order the rigging labor at the Menino center.
Exhibitor staff passes cover keynotes, the expo hall and meals but not breakout sessions or labs. We plan booth shifts around which staff hold full conference passes so the demo station is never empty.
Programs worth planning for
Twenty-minute talks on an expo stage, included with Platinum, Gold and Silver packages in 2027 with a signed presenter release; the talk is linked to your sponsor listing.
A colocated, invitation-only program for C-suite participants; Platinum includes two invitations and Gold one, each with Red Hat Summit access.
New sponsor-branded food stations for 2027, such as North End Italian pastries or a Boston cream pie station, from US$30,000 with badge scanning; available only as add-ons to a package.
Red Hat Summit is Red Hat's own partner and customer conference; choose it over VMware Explore when your buyers run Linux, OpenShift or Ansible rather than VMware private cloud, and your demo needs a technical crowd. See how Red Hat Summit compares with every software and cloud show we build for →
Who exhibits at Red Hat Summit 2026
Sponsors of Red Hat Summit 2026, per the 2027 prospectus, 75 in all. See the full list
- Accenture
- Commvault
- Dynatrace
- Rubrik
- World Wide Technology
- Arrow Electronics
- Carahsoft Technology
- Cockroach Labs
- Datadog
- HCLTech
- Hitachi Vantara
- Infosys
- LogicMonitor
- ManageEngine
- Arista Networks, Inc.
- Cohesity
- Trilio
- Percona
- Octopus Deploy
- TEKsystems Global Services
software and cloud at Red Hat Summit
The industry behind Red Hat Summit, in pictures
02 Booths & pricing for Red Hat Summit 2027
What does a Red Hat Summit 2027 sponsor package include?
Red Hat sells the floor only as packages: Silver is a 10×20, Gold a 20×20 and Platinum a 30×20, each turnkey or bring your own booth, while Bronze, General and Pod are turnkey only. We recommend Silver with your own build for a first Summit; Pod and turnkey sponsors get graphics, monitors and counters from us.
Silver's footprint: a lit back wall naming the Red Hat product you certify on, two monitor kiosks for console demos and a lockable counter for lead devices.
Shown: a Purple inline booth for Easy Shopper
See 10×20 rental booths →
Multiple product lines, a small meeting nook
Above: Barantech, a Purple inline booth
See 10×30 rental booths →
Gold's island: four demo stations around a center tower, the overhead banner Red Hat lets Gold sponsors hang, and a standing table for the architect conversation.
Shown: LeadSquared, a Purple island exhibit
See 20×20 rental booths →
Demo stations plus private meetings
Above: Apartment List, a Purple island exhibit
See 20×30 rental booths →In Purple's Red Hat Summit price
- Design and a 3D rendering for Red Hat Summit, revised until it is right
- Structure, graphics printed for Red Hat Summit, counters and storage as specified
- Lighting and power distribution inside your Red Hat Summit booth
- Setup and teardown, with our project manager on the Red Hat Summit floor
- Every show-service order and deadline tracked for you
Billed by Red Hat Summit and its contractor
- Exhibit space (paid to Red Hat)
- Material handling (drayage) at the Thomas M. Menino Convention & Exhibition Center (MCEC), where the space rate does not include it
- Electrical, internet and rigging orders for Red Hat Summit
- Booth cleaning, and union labor where the Thomas M. Menino Convention & Exhibition Center (MCEC) requires it
Rates to plan with for Red Hat Summit:
- Silver package, 10×20 US$65,000, 2027 prospectus source
- Pod package, kiosk US$12,000, 2027 prospectus source
- Sponsor meeting room US$10,000 (10×10) or US$15,000 (10×20), 2027 source
- Extra full conference pass US$799 with sponsor code, 2027 source
Every one of these is estimated on your proposal, so you see the full Red Hat Summit total on paper before you sign.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom Red Hat Summit builds are quoted per project. Run your Red Hat Summit numbers in the booth cost calculator and the 2026 booth cost guide.
Send us your booth size for Red Hat Summit and what the space needs to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Red Hat Summit. No charge.
The booth we would build for Red Hat Summit 2027
The lab bench island for Red Hat Summit
Summit visitors walk in from Instructor-led labs, and automation led content interest at 27% in 2026, so this booth hands them a keyboard instead of a brochure. Silver, Gold and Platinum allow your own build; on a Gold 20×20 the island becomes a row of consoles around a center tower carrying the overhead banner Red Hat lets Gold sponsors hang.
Console row
Four standing stations with keyboards and wired screens, each preloaded with one playbook, operator or RHEL task that touches your product.
Certification panel
A plain list of the RHEL, OpenShift and Ansible Automation Platform versions you certify on, the first thing a sysadmin checks.
Architect table
A high table with a large screen for drawing where your product sits beside OpenShift, for the IT manager who follows the engineer in.
Partner room
The meeting room Gold includes for one day, or one bought from Red Hat, branded and fitted with a screen for alliance and customer meetings.
The demo
Let the visitor launch an Ansible playbook or deploy an OpenShift operator that provisions, patches or backs up a workload through your product, with the run log on the big screen and the result on the second, finished in about three minutes so the next lab crowd is not kept waiting.
The meetings
Platinum includes a dedicated meeting room for three days and Gold for one; every other sponsor can buy a sponsor room for US$10,000 or a larger one for US$15,000 while the limited supply lasts. Executive Exchange invitations, two with Platinum and one with Gold, bring C-suite guests who expect a closed door.
Automate it once. Run it on every cluster.
In Boston, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Red Hat Summit booths built around a live terminal
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Different audience, same task: at ESSENCE in New Orleans, Amazon's walk-through build put Alexa and Prime Video in people's hands, and a Summit booth wins when engineers run your integration themselves.
Read the Amazon case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for open source, automation and hybrid cloud partners at Red Hat Summit
Designing a Red Hat Summit 2027 booth for the Boston expo hall
1Show the playbook, not the logo
Summit visitors spent the morning in hands-on labs; 3,600+ labs were completed in 2026. A screen showing an Ansible run or an OpenShift deployment in your product's context stops them faster than a brand wall, so we design the counter around the live terminal and keep the headline to one plain claim.
2Turnkey shell, your graphics
Bronze, General and Pod sponsors get Red Hat's turnkey booth with a logo header and monitors; specs arrive in early 2027. We print panels to those specs, build a counter that fits the footprint and load content that reads at the distance an aisle visitor stands.
3Two days of peak traffic, plus a reception
The agenda puts expo hall time on Tuesday through Thursday and an expo networking reception on Tuesday evening, when Red Hat pushes a mobile app notice about sponsors. We plan staffing, demo resets and a second lighting state for that evening crowd.
4Meetings belong in a room
Platinum includes a dedicated meeting room for three days and Gold one day; others can buy a 10×10 room for US$10,000 or a 10×20 for US$15,000. We brand the room, add a screen and keep the booth itself open for walk-up demos.
Concept rendering
Every Red Hat Summit proposal includes a rendering like this
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the Red Hat Summit booth is right. Above: a Purple concept for sensei.
Start my Red Hat Summit conceptFloor at a glance
Where you could be at Red Hat Summit 2027
Red Hat has not published its 2027 floor plan. These are the spaces the Menino center offers, from Purple's venue guide and Signature Boston, and what each means for a Summit sponsor.
Seaport exhibit floor
516,000 square feet of contiguous, nearly column-free exhibit space on one level, which smaller events use in part.
Our advice Few columns let a 30×20 face two aisles cleanly; we finish the layout once Red Hat assigns your spot in the selection queue.
Sponsor meeting rooms in the expo hall
Red Hat sells 10×10 and 10×20 sponsor meeting rooms inside the hall in 2027, with seating, power and wireless internet.
Our advice We add wall graphics, a screen and a door sign with your meeting schedule so account teams can bring customers straight from the booth.
Westin skybridge
The Westin Boston Seaport District connects to the convention center by skybridge, per Purple's venue guide.
Our advice Staff at the Westin restock literature and swag between labs and the Tuesday reception without going outside.
05 Thomas M. Menino Convention & Exhibition Center (MCEC) · Boston
Red Hat Summit 2027 union labor, freight and Menino center rules
The Menino Convention & Exhibition Center sits in Boston's Seaport, with one contiguous exhibit floor of 516,000 square feet. Massachusetts is not a right-to-work state, so booth assembly beyond light hand work is union labor booked through the official contractor, and freight handling in Boston costs more per hundredweight than most U.S. halls, so we weigh, consolidate and crate to the advance warehouse. Red Hat posts guidelines and due dates in its Exhibitor Resource Center, launching January 2027; we read it the day it opens, file every order, and our Fishkill, NY shop builds and prints about 200 miles away. On the floor, a Purple project manager leads the build and the teardown with the union labor the Seaport hall requires.
What Purple handles
- Package choice: which Red Hat tier lets you bring your own booth
- Turnkey panel graphics and monitor content printed to Red Hat specs
- Exhibitor Resource Center forms, electrical, internet and freight orders
- Union labor at the Menino center booked and directed by your project manager
- Meeting-room branding for Platinum, Gold or a purchased sponsor room
Red Hat Summit timeline, counted back from move-in
Red Hat Summit 2027 sponsorship and MPO sales close: March 12, 2027. After this date no package can be bought, so we need your tier and booth choice in hand before then to start design.
We need your Red Hat Summit design signed off by late February 2027.
- By March 12, 2027Sponsorship signed before sales close; your package sets the booth size and whether you may bring your own build.
- Late February 2027Design sign-off, demo list and graphic files approved for your own booth or Red Hat's turnkey panels.
- March to April 2027Production in our Fishkill, NY shop within 30 to 45 days; kiosks tested with your console demos.
- Early May 2027Crates ship to the advance warehouse named in the Exhibitor Resource Center; electrical and internet ordered.
- May 24, 2027Ecosystem and community programming; move-in dates for 2027 not confirmed yet, so we plan the build to finish before the hall opens.
- May 25–27, 2027Expo hall days and the Tuesday reception, then dismantle and freight to storage or your next show.
Purple's planning timeline for Red Hat Summit. Move-in, freight target and order deadlines are set by the Red Hat Summit exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Print the Red Hat Summit budget & deadline sheetBefore you book Red Hat Summit 2027
Red Hat Summit 2027 tips from the prospectus and the Seaport
The Red Hat Summit 2027 call for proposals closes November 12, 2026; an accepted partner talk puts your engineers on the agenda as well as in the booth. source
Packages sell first come, first served, and a signed contract is what enters you in the booth-selection queue, so the day you sign decides your place on the Menino floor. source
Requests for custom MPO ideas close February 1, 2027, and the MPO discount for Platinum, Gold and Silver sponsors ends February 4. source
Exhibitor staff passes leave out breakout sessions and labs; buy the US$799 full passes with your sponsor code for the engineers who need to sit in a lab. source
The Westin Boston Seaport District joins the convention center by skybridge, so staff and spare demo kit move between hotel and hall indoors. source
Who you meet on the floor
They were 46% of 2026 attendees, per Red Hat, and come to finish labs and see which partner tools run cleanly on RHEL and OpenShift.
They follow their engineers to the expo to judge support, rollout and fit with the Red Hat platforms already in production.
Partners were 12% of the 2026 audience and use the week for joint customer meetings and ecosystem listings.
The invitation-only colocated program brings senior executives who stop at sponsor booths between sessions.
Travel to Red Hat Summit 2027
Getting to Red Hat Summit 2027: airport, hotels and parking
Fly in
Boston Logan International Airport (BOS)
About eight minutes by taxi, per Signature Boston
Stay
Red Hat's 2027 hotel block: not confirmed yet
Park
1,300 attendee parking spaces daily at the venue, per its 2026 getting-here page
Find the venue
Thomas M. Menino Convention & Exhibition Center (MCEC)
415 Summer Street, Boston, MA 02210
Travel facts from signatureboston.com.
Red Hat Summit by the numbers
Red Hat Summit year by year
How Red Hat Summit 2027 compares with other software and cloud shows
The software and cloud shows closest to Red Hat Summit on the calendar, with the latest size each organizer has published. Each name other than Red Hat Summit opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| AFCEA TechNet CyberAFCEA International | May 11–13, 2027 | Baltimore, MD | 335 exhibitors (2026) |
| SaaStr AI AnnualSaaStr | May 11–12, 2027 | San Mateo, CA | 10,000+ attendees, per SaaStr (2027) |
| ATDAssociation for Talent Development (ATD) | May 16–19, 2027 | Boston, MA | 10K+ attendees · 300+ exhibitors (2026) |
| SAP Sapphire OrlandoSAP with ASUG (Americas' SAP Users' Group) | May 24–26, 2027 | Orlando, FL | – |
| Red Hat SummitRed Hat | May 24–27, 2027 | Boston, MA | 6,650+ attendees · 75 sponsors exhibitors (2026) |
| Cisco LiveCisco Systems | June 6–10, 2027 | Las Vegas, NV | 21+ minimum age for every Cisco Live 2027 attendee |
| Snowflake SummitSnowflake Inc. | June 7–10, 2027 | San Francisco, CA | – |
| Gartner Marketing Symposium/XpoGartner | June 7–9, 2027 | Aurora, CO | – |
| CommerceNextCommerceNext | June 8–9, 2027 | New York, NY | – |
| Insurtech Insights USAInsurtech Insights | June 9–10, 2027 | New York, NY | 6,000+ attendees · 180+ exhibitors (2026) |
Red Hat Summit exhibitor questions
Red Hat Summit 2027 sponsor and exhibitor FAQ
When is Red Hat Summit 2027?
Red Hat Summit 2027 runs May 24–27, 2027. Monday, May 24 carries ecosystem and community programming, and the expo hall runs Tuesday through Thursday, May 25–27, with an expo networking reception on Tuesday evening.
Where is Red Hat Summit 2027 held?
The 2027 Summit is at the Thomas M. Menino Convention & Exhibition Center (MCEC), 415 Summer Street in Boston's Seaport. The 2026 Summit was in Atlanta, so the 2027 edition is a new city for returning sponsors.
How much does it cost to exhibit at Red Hat Summit 2027?
Red Hat's 2027 packages run from the Pod at US$12,000 to Platinum at US$195,000. Silver is US$65,000 for a 10×20, Gold US$110,000 for a 20×20 and Platinum a 30×20, both by invitation. The booth build, freight and labor are separate from the package.
Can we bring our own booth to Red Hat Summit?
Platinum, Gold and Silver sponsors may use Red Hat's turnkey booth or bring their own custom booth. Bronze (10×10), General (8×10) and the Pod are turnkey only, so for those we supply graphics, counters, monitor content and lighting within Red Hat's specs.
What is the deadline to sponsor Red Hat Summit 2027?
Sponsorship and MPO sales opened November 3, 2026 and close March 12, 2027, and packages are sold first come, first served. A signed contract puts you in the booth-selection queue, so signing early improves your choice of location.
How many people attend Red Hat Summit?
The 2026 Summit in Atlanta drew 6,650+ attendees with 75 sponsors and 3,600+ completed labs, per Red Hat's prospectus. 71% came from North America, 11% from Europe, the Middle East and Africa, 10% from Latin America and 8% from Asia Pacific.
Who exhibits at Red Hat Summit?
Red Hat partners. The 2026 sponsor list included Accenture, Commvault, Dynatrace, Rubrik, World Wide Technology, Datadog, Infosys, HCLTech, Cohesity and Percona: integrators, backup, observability, security and database companies that work alongside Red Hat products.
What does a turnkey booth at Red Hat Summit include?
Red Hat's turnkey booth comes with a sponsor logo header, monitors (one to four by tier), wireless internet, electricity and power strips, and nightly vacuuming and trash removal. Graphic panels, extra monitors, dedicated internet and furniture are bought through show services.
Can we get a meeting room at Red Hat Summit 2027?
Yes. Platinum includes a dedicated meeting room for three days and Gold one day. Other sponsors can add a sponsor meeting room in the expo hall: 10×10 for US$10,000 or 10×20 for US$15,000, in limited numbers. We brand the room and set up a screen.
How many passes come with a Red Hat Summit sponsorship?
Platinum includes 28 passes and Gold 19; Silver includes 13, Bronze 8, General 4 and the Pod 3. Exhibitor staff passes cover the expo, keynotes and meals but not breakout sessions or labs, and every tier gets a code for extra full passes at US$799.
Can you install a booth at the Menino Convention & Exhibition Center?
We do. Boston is a union market, so our project manager directs the carpenters and riggers the building requires, crates freight to the advance warehouse to avoid direct-to-dock charges, and finishes the build before the May 25 opening.
Where should booth staff stay for Red Hat Summit in Boston?
The Westin Boston Seaport District connects to the convention center by skybridge, and Logan Airport is about eight minutes away by taxi. Red Hat's 2027 hotel block is not confirmed yet; registration opens in January 2027.
Is Red Hat Summit worth exhibiting at?
It is if your product runs on or automates Red Hat platforms. In 2026, 46% of attendees were technical subject matter experts and 12% partners, and automation led content interest at 27%, so a booth that shows working integrations meets the people who deploy them.
Is Red Hat Summit worth it for a small partner or startup?
Yes, if your product certifies on RHEL, OpenShift or Ansible. The 2027 entry package is the US$12,000 Pod, a kiosk in a shared footprint with three passes, which puts a working demo in front of the engineers coming out of the labs without a custom build.
Before you sign for Red Hat Summit
Five questions to ask any exhibit builder for Red Hat Summit:
- Which Red Hat Summit tier are we buying, and does it allow a bring-your-own booth or only the turnkey shell?
- How will you book and direct union carpenters and riggers at the Menino center, and what does that add to our labor estimate?
- When the Exhibitor Resource Center opens in January 2027, who files our drawings, graphics and giveaway approvals with Red Hat?
- Can our Gold or Platinum overhead banner ship in its own crate, with rigging labor ordered for the Seaport hall?
- Will the console stations run on dedicated internet from show services or on the wireless included in the package?
What Red Hat Summit exhibitors ask us
Our package is Bronze or a Pod. Can Purple do anything inside a turnkey booth? Yes, within the shell. Bronze, General and Pod are turnkey only, so we print the graphic panels, build a counter that fits and load monitor content to the turnkey specs Red Hat releases in early 2027; a custom build needs Silver or above.
We exhibited in Atlanta in 2026. What changes in Boston? Mostly labor and freight. The Menino center is union, Massachusetts has no right-to-work law and Boston drayage costs more per hundredweight than most U.S. halls, so we crate to the advance warehouse and design fewer, lighter pieces than an Atlanta booth needed.
Is a US$10,000 meeting room worth adding to the package? It is when your sales team brings booked customers. Only Platinum and Gold include a room, the extra rooms are limited, and a branded room keeps architecture talks out of the demo aisle during the Tuesday reception crowd.
Get a proposal
Tell us about your Red Hat Summit booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at Red Hat Summit.
- You get a concept rendering and a fixed proposal for Red Hat Summit, usually within a week. Each Red Hat Summit fee listed upfront and in full, on paper.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Thomas M. Menino Convention & Exhibition Center (MCEC).