Impressions Expo 2027Long Beach exhibitor guide: booth costs, dates and deadlines

Impressions Expo runs Long Beach on January 21 to 23, 2027 and Atlantic City with the expo on March 18 to 20 and the conference from March 17, 2027; the fall Dallas edition runs November 4 to 6, 2027 at the Fort Worth Convention Center, after October 21 to 23 in 2026. Long Beach expo hours: Thursday and Friday run seven hours from 10 a.m., and Saturday wraps up at 3 p.m.

January belongs to the Long Beach Convention Center on the waterfront downtown. The March edition is at the Atlantic City Convention Center in New Jersey, and the fall Dallas edition was at the Hilton Anatole in October 2026; the 2027 edition moves to the Fort Worth Convention Center, November 4 to 6.

Impressions lists 10,500+ attendees and 300+ exhibitors for Long Beach, and its prospectus counts more than 10,000 qualified buyers at the 2025 show, which sold out. Atlantic City drew about 4,500 qualified buyers in 2025, 63 percent of them owners or senior executives.

Space prices come from the Impressions sales team, not a public rate card. Purple prices the booth itself: 10×20 rentals at $7,500 to $15,000 and 20×20 custom islands at $50,000 to $120,000; running machines add power, air and Freeman forklift charges, which we list on the proposal.

Inline booths may build to 12 feet across their full space, with signs and lights facing inward. Islands, split islands and peninsulas of 20×20 or more reach 20 feet, and hanging signs, allowed only from 400 square feet, top out at 25 feet combined with the structure.

Impressions is built around running equipment, so live demos are expected. Air, water, gas and electrical are ordered through the show's vendors, Freeman handles forklifts, and all chemicals and liquids must leave with you at load-out. We plan plinths, drip trays and a crate slot for liquids.

Long Beach is a union floor, and Impressions follows the facility's labor agreements, so only full-time employees may set up where union rules allow it. Any outside installer is an EAC: its notification form and insurance must reach Impressions by December 9, 2026, naming the show, Freeman and the convention center.

The exhibitor certificate of insurance, EAC form and hanging sign form are due December 9, 2026, directory listings December 15, and Freeman discount orders December 22. The advance warehouse opens December 18 and charges extra after January 12, 2027, and move-in starts January 19.

It is a trade event for the decorated apparel industry, and no infants or children under 16 are admitted to the floor, workshops or seminars. Show floor passes cost $30 to $105 depending on the purchase date, and exhibitors can invite buyers free with the EXSPECIAL code.

Manufacturers and suppliers who do not exhibit must buy a NONEX expo pass, priced from $575 to $1,400 for Long Beach 2027 depending on the purchase date. If you plan to sell to decorators, a 10×20 booth often costs less than walking the floor as a NONEX for several staff.

Many equipment and blank suppliers do exactly that. We build one kit for Long Beach in January, store it, ship it to Atlantic City for March 18 to 20, 2027 and on to the fall Dallas edition, swapping regional graphics between shows.

Photography and video are not permitted on the expo floor except by approved press, who still need the exhibitor's permission, and conference sessions may not be recorded. Your own team may document your space; we add a lit backdrop for product shots.

For decorated apparel suppliers selling to the West, it is the largest show of its kind, with more than 10,000 qualified buyers in 2025 and 57 percent of attendees owners or executives. It pays when buyers can watch your equipment print a real garment.