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Woman in a gray tee resting her arms on the open door of a black classic sedan at dusk, looking at the camera

The weekend issue · auto, boat & powersports 2027

Auto shows, boat shows & powersports expos 2027Polished Friday. Packed all weekend.

This guide covers the U.S. auto shows, boat shows and RV, marine and powersports trade events of 2026 and 2027. The Detroit Auto Show runs January 14–24, 2027 at Huntington Place, and the Miami International Boat Show runs February 10–14, 2027 at the Miami Beach Convention Center and Downtown Miami. Consumer auto shows are built around automaker displays; suppliers, accessory makers and lifestyle brands buy in through sponsor tiers and themed areas. Marine and dealer events such as IBEX, RVDA and MRAA sell booths by size or by the square foot.

Barantech booth by Purple Exhibits: backlit marine electronics wall, blue LED counter edge, cafe tables and wood floor
Built by PurpleBarantech: a lit connected-boat wall above a helm-style counter
9 trade shows2 conferences4 global showsBy the Purple Exhibits team.
Updated .
AUTO SHOWSINDUSTRY & MEDIA DAYSBOAT SHOWS & DOCKSBOATBUILDINGCOMMERCIAL MARINERV & BOAT DEALERSPOWERSPORTS

01 THE 8 BIGGEST

Biggest U.S. auto shows, boat shows and marine and RV events Eight floors. Where the crowds go.

Six ranked by each organizer’s latest published attendance, then two auto shows by the scale figures they publish. The Miami boat show draws the biggest public crowd, WorkBoat leads the trade floors, and Tampa hosts two of the eight.

  1. Miami skyline and port cranes silhouetted at sunset seen across Biscayne BayDiscover Boating Miami International Boat Show 2027February 2027 · Miami Beach100,000+ visitors historically, a consumer show, with 1,000+ exhibiting brands in 2025, per the organizer
  2. Tanker moving along the Mississippi River at New Orleans under a heavy sky, black and whiteInternational WorkBoat Show 2026December 2026 · New Orleans13,000+ attendees and 1,000+ exhibitors, per the organizer
  3. Aerial view of downtown Tampa, the Hillsborough River and highways under a cloudy skyIBEX 2027December 2027 · Tampa7,700+ professionals from over 55 countries and 701 exhibitors at IBEX 2026, per IBEX
  4. Seattle skyline and harbor cranes at sunset across Elliott Bay with a ship at the terminalPacific Marine Expo 2026November 2026 · Seattle5,000+ attendees and 350+ exhibitors, per the organizer
  5. Road through the red rock of Valley of Fire near Las Vegas under a pink sunsetRV Dealers Convention/Expo 2027November 2027 · Las Vegas1,715 attendees at the 2025 convention, per RVDA
  6. Sunshine Skyway Bridge lit blue across Tampa Bay under an orange sunset skyMRAA Dealer Week 2026December 2026 · Tampa1,400+ industry participants, 600+ of them dealers, and 180 exhibiting companies at Dealer Week 2025, per MRAA
  7. New York City skyline lit at night with reflections on the riverNew York International Auto Show 2027March 2027 · New York700+ vehicles on display across 1.0 million sq ft over 10 days, per the show
  8. Detroit skyline lit at night with the tallest new tower rising above older blocksDetroit Auto Show 2027January 2027 · Detroit2,000+ credentialed media and influencers and 40+ vehicle brands at the 2026 show, per the show

Ranked by the most recent figure each organizer publishes; some count a past edition and some give no year, so read each number with its label. The Miami boat show is a consumer show; its figure counts public visitors. The New York, Detroit, Chicago and LA auto shows publish no attendance figure on the pages linked in this guide, so New York and Detroit follow with their vehicle and media counts. AIMExpo is not ranked because its attendance and exhibitor figures are not confirmed yet in this guide’s data. Sources: Discover Boating Miami International Boat Show 2027 · International WorkBoat Show 2026 · IBEX 2027 · Pacific Marine Expo 2026 · RV Dealers Convention/Expo 2027 · MRAA Dealer Week 2026 · New York International Auto Show 2027 · Detroit Auto Show 2027.

The lookbookShowroom to shoreline 2027

The paint pulls them in. The ride keeps them talking.

Nobody buys a boat, a bike or an RV from a brochure. They picture themselves at the helm, on the trail, at the wheel on a coast road. Plan the booth around that picture: the seat to sit in, the handlebar to grip, the person on your team who has done the ride.

Smiling woman with locs and a red rose in her hair leaning from a turquoise classic convertible
01Window down, flower on.
Woman in a black leather trench coat and cap seated on a sport motorcycle in a desert landscape
02Leather coat, desert stop.
Woman turning the key of a vintage car with a leather bench seat as haze drifts through the cabin
03Key turned, haze rising.
Smiling bearded man in a navy jacket steering a white motorboat with a blue wheel on the water
04Hands on a blue wheel.

Leave room for the crowd: at least 60% of a Detroit display stays open.

From the exhibitor guide on this page
Woman in a printed tee and jeans leaning against a vintage camper van in warm afternoon light
05Leaning on the camper.
Smiling red-haired woman in a black top in sunlight with yachts moored behind her
06Sun on the marina walk.
Man in a tuxedo and bow tie seated in a black car with the door open at a night event, black and white
07Black tie, charity night.
Bearded man with curly hair in a leather vest gripping chrome motorcycle handlebars, looking at the camera
08Grip on the chrome.
Sailor in an orange jacket and beanie at the wheel of a sailboat with a teak deck on a gray sea
09Orange jacket, open sea.
Commercial fisherman in a fur hat and waders in front of piled fishing nets and yellow floats at sea
10Season’s nets, stacked.
Young couple laughing on folding chairs on the wooden bow deck of a river boat
11Deck chairs, river talk.
Woman with a bob haircut resting her arms on the door of a blue vintage convertible near desert dunes
12Top down by the dunes.

02 THE WEEKEND CALENDAR

U.S. auto shows, boat shows, RV and powersports events Showroom, marina or dealer floor?

Eleven events sit in this guide, in two lanes. Consumer auto shows in Los Angeles, Detroit, Chicago and New York put automaker displays in front of the public, with a media or industry day first; other companies take part through sponsor tiers, themed areas and exhibitor programs. Boats, RVs and powersports runs from the Miami boat show, a public show where builders sell on the water, to IBEX for boatbuilders, WorkBoat and Pacific Marine Expo for commercial vessels, AIMExpo for powersports dealers, and the RV and boat dealer conventions. Search, filter and save the ones that fit.

Every profile includes dates, city and venue, the audience, who exhibits, company fit, what’s good to know before booking, and a direct link to the organizer.

Trade shows & expos9

Show floors: the product is the draw.

Floor time
Three to ten days of open floor, from a public auto or boat show with a media or industry day first to trade halls for builders, commercial operators and powersports dealers
How you exhibit
Consumer shows sell sponsor tiers, themed areas and Convention Center booths around automaker and builder displays; IBEX, WorkBoat, Pacific Marine Expo and AIMExpo sell booths through their own sales teams
Budget
Build, freight and material handling, electrical, vehicle or hull handling and, at a public show, staffing and cleaning for every day the doors are open
Best for
Reaching buyers in volume, putting a new product in front of press and showing hardware at full size
Browse 9 trade shows
Conferences & summits2

Dealer conventions: the sessions set the clock.

Floor time
Expo hours between workshops and awards at a dealer convention, in a resort conference center or a convention hall
How you exhibit
Booths by size and membership level, vehicle spaces at RVDA and dock slips for booth holders at MRAA
Budget
Lower: published booth prices, a compact build and graphics that travel in cases
Best for
Software, F&I, marketing and service suppliers meeting dealer principals and managers
Go to the conferences section

Popular cities

Nov192026Consumer auto shows Coming soon Purple guide

LA Auto Show 2026 and AutoMobility LA

Formerly LA Auto Show press and trade daysLos Angeles, California · WestConsider it for a consumer-facing launch or a media moment on the AutoMobility LA trade day.
November 19–29, 2026Show guide

When & where November 19–29, 2026 · Los Angeles Convention Center · Los Angeles, California

Typical audience

AutoMobility LA on November 19: automakers, tech companies, startups, dealers, investors, analysts and media. The public show runs November 20–29 for consumers.

Exhibitor types

Automakers, plus aftermarket, technology, mobility and lifestyle brands that buy exhibit, activation or sponsor space.

A good choice if…

Consider it for a consumer-facing launch or a media moment on the AutoMobility LA trade day.

Good to know

Mostly OEM-built displays for a consumer audience; space for other companies is sold through the show's exhibit, activation and sponsor programs. AutoMobility LA industry registration was $149 through October 15, 2026 and $249 after.

Booth & eligibility
AutoMobility LA industry registration: $149 through October 15, 2026, $249 from October 16.
Future dates
2026: AutoMobility LA November 19; public show November 20–29.
Nov192026Boats, RVs & powersports Coming soon Purple guide

Pacific Marine Expo 2026

Seattle, Washington · WestConsider it if you sell marine engines, electronics or equipment to commercial fishing and workboat owners on the West Coast.
November 19–21, 2026Show guide

When & where November 19–21, 2026 · Seattle Convention Center Arch Building · Seattle, Washington

Typical audience

Commercial fishermen, vessel owners and mariners from Alaska to California; 5,000+ attendees, per the organizer.

Exhibitor types

350+ exhibitors of engines, electronics, deck gear, boats and marine services.

A good choice if…

Consider it if you sell marine engines, electronics or equipment to commercial fishing and workboat owners on the West Coast.

Good to know

The next edition is the one to plan for.

Dec22026Boats, RVs & powersports Coming soon Purple guide

International WorkBoat Show 2026

New Orleans, Louisiana · SouthGo if you sell engines, propulsion, electronics or equipment for commercial vessels.
December 2–4, 2026Show guide

When & where December 2–4, 2026 · Ernest N. Morial Convention Center · New Orleans, Louisiana

Typical audience

Commercial vessel owners and operators, shipyards, naval architects and marine engineers; 13,000+ attendees, per the organizer.

Exhibitor types

1,000+ exhibitors of propulsion, electronics, deck machinery, shipyard and vessel services.

A good choice if…

Go if you sell engines, propulsion, electronics or equipment for commercial vessels.

Good to know

The next edition is the one to plan for.

By the numbers
The organizer lists 1,000+ exhibitors, 13,000+ attendees and 96% visitor satisfaction.
Booth & eligibility
Booths reserved through the organizer; rates are not confirmed yet.
Future dates
2026: December 2–4, Morial Convention Center, New Orleans. 2027 dates not confirmed yet.
Jan142027Consumer auto shows Purple guide

Detroit Auto Show 2027

Formerly North American International Auto Show (NAIAS)Detroit, Michigan · MidwestConsider it if you need Detroit automaker and media attention in January.
Event: January 14–24, 2027 · Exhibits: January 14–24, 2027Show guide

When & where Event: January 14–24, 2027 · Exhibits: January 14–24, 2027 · Huntington Place · Detroit, Michigan

Typical audience

Media and Industry Day on January 14, Charity Preview on January 15, then consumers January 16–24.

Exhibitor types

Automakers, plus supplier, technology and lifestyle brands through the show's exhibitor program.

A good choice if…

Consider it if you need Detroit automaker and media attention in January.

Good to know

Run by the Detroit Auto Dealers Association; mostly OEM-built displays for a consumer audience. Exhibit terms for companies other than automakers are not confirmed yet.

Feb102027Boats, RVs & powersports Purple guide

Discover Boating Miami International Boat Show 2027

Formerly Miami International Boat ShowMiami Beach, Florida · SouthConsider it if you sell marine engines, electronics or accessories and want consumer and dealer reach.
Event: February 10–14, 2027 · Exhibits: February 10–14, 2027Show guide

When & where Event: February 10–14, 2027 · Exhibits: February 10–14, 2027 · Miami Beach Convention Center and in-water venues · Miami Beach, Florida

Typical audience

Boat buyers and enthusiasts, dealers and marine industry professionals; over 100,000 visitors from more than 35 countries, per the organizer.

Exhibitor types

1,000+ exhibiting brands in 2025: boat builders, engines, electronics and accessories, on land and in the water.

A good choice if…

Consider it if you sell marine engines, electronics or accessories and want consumer and dealer reach.

Good to know

A consumer show owned by NMMA: boat builders drive the floor, and display and slip rates come by inquiry.

By the numbers
The show historically welcomes over 100,000 visitors from more than 35 countries; the 2025 show featured over 1,000 exhibiting brands, per the organizer.
Booth & eligibility
Display and slip rates by exhibitor inquiry.
For new brands
Innovation Awards for new marine products.
Future dates
2027: February 10–14, Miami Beach Convention Center and Downtown Miami.
Feb132027Consumer auto shows Purple guide

Chicago Auto Show 2027

Chicago, Illinois · MidwestConsider it for consumer reach in the Midwest; 2027 is the 119th edition.
Event: February 13–21, 2027 · Exhibits: February 13–21, 2027 (public show), after the February 11–12 Media PreviewShow guide

When & where Event: February 13–21, 2027 · Exhibits: February 13–21, 2027 (public show), after the February 11–12 Media Preview · McCormick Place · Chicago, Illinois

Typical audience

Consumers, plus media at the media preview and guests at the First Look for Charity gala.

Exhibitor types

Automakers, with sponsor and exhibitor space for related brands.

A good choice if…

Consider it for consumer reach in the Midwest; 2027 is the 119th edition.

Good to know

Mostly OEM-built displays for a consumer audience. Media preview and charity gala dates and exhibit terms for companies other than automakers are not confirmed yet.

Mar32027Boats, RVs & powersports Purple guide

AIMExpo 2027

Orlando, Florida · SouthGo if you sell powersports vehicles, parts, apparel or accessories to U.S. dealers.
Event: March 3–5, 2027 · Exhibits: March 3–5, 2027Show guide

When & where Event: March 3–5, 2027 · Exhibits: March 3–5, 2027 · Orange County Convention Center, West Building, Hall A · Orlando, Florida

Typical audience

Powersports dealers, distributors, brands, media and enthusiasts.

Exhibitor types

Motorcycle, ATV, UTV and powersports OEMs, parts, apparel and accessory brands and distributors.

A good choice if…

Go if you sell powersports vehicles, parts, apparel or accessories to U.S. dealers.

Good to know

Timed with Daytona Supercross. Attendance and exhibitor figures are not confirmed yet.

Mar262027Consumer auto shows Purple guide

New York International Auto Show 2027

New York, New York · NortheastConsider it for consumer and media reach in the New York market.
Event: March 26 – April 4, 2027 · Exhibits: March 26 – April 4, 2027 (public days)Show guide

When & where Event: March 26 – April 4, 2027 · Exhibits: March 26 – April 4, 2027 (public days) · Javits Center · New York, New York

Typical audience

Consumers over a 10-day public run, plus media and industry at press events.

Exhibitor types

Automakers with 700+ vehicles on display, plus sponsors and exhibitors across 1 million sq ft.

A good choice if…

Consider it for consumer and media reach in the New York market.

Good to know

Mostly OEM-built displays for a consumer audience; press-day dates and exhibit terms for companies other than automakers are not confirmed yet.

By the numbers
700+ vehicles on display across 1.0 million sq ft over 10 days, per the show.
Future dates
2027: March 26 – April 4, Javits Center.
Dec72027Boats, RVs & powersports Purple guide

IBEX 2027

Tampa, Florida · SouthGo if you supply components, materials or systems to recreational boat builders.
Event: December 7–9, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: December 7–9, 2027 · Exhibits: not confirmed yet · Tampa Convention Center · Tampa, Florida

Typical audience

Boatbuilders, designers, engineers, manufacturers, suppliers and service professionals; 7,700+ in 2026 from over 55 countries, per IBEX.

Exhibitor types

701 exhibitors in 2026, including 103 first-time exhibitors: engines, systems, materials, hardware and electronics.

A good choice if…

Go if you supply components, materials or systems to recreational boat builders.

Good to know

IBEX moves from October to December starting in 2027; the 2026 show ran October 6–8.

By the numbers
IBEX 2026 welcomed more than 7,700 industry professionals from over 55 countries and 701 exhibitors, including 103 first-time exhibitors (21 international), per IBEX.
Booth & eligibility
Booth sales through IBEX; 2027 rates are not confirmed yet.
For new brands
Innovation Way Showcase and the IBEX Innovation Awards; Pitch the Press connects exhibitors with marine media; exhibitor-led Tech Talks on the Main Stage.
Future dates
IBEX 2027: December 7–9, 2027; IBEX 2028: December 5–7, 2028; both at the Tampa Convention Center.

03 THE DEALERS ARE IN THE ROOM

RV and boat dealer conventions with an expo 2026–2027 Workshops by day. The expo between sessions.

The RV Dealers Convention/Expo and MRAA Dealer Week are conventions first: dealer principals and managers come for education and awards, and walk the expo between sessions. Booths are smaller, prices are published by size and membership level, and partners pick their space first. Each card says what exhibiting looks like there.

Conferences & summits 2 conferences
Dec62026Boats, RVs & powersports Coming soon Limited exhibit space beside the workshops Purple guide

MRAA Dealer Week 2026

Tampa, Florida · SouthConsider it if you sell software or services to boat dealers.
December 6–9, 2026Show guide

When & where December 6–9, 2026 · Tampa Convention Center · Tampa, Florida

Typical audience

Boat dealers, owners and managers, members of the Marine Retailers Association of the Americas.

Exhibitor types

Dealer software, F&I, marketing, training and service suppliers to boat dealerships.

A good choice if…

Consider it if you sell software or services to boat dealers.

Good to know

A dealer conference with limited exhibit space, sold directly by MRAA.

Nov82027Boats, RVs & powersports Expo floor beside the dealer convention Purple guide

RV Dealers Convention/Expo 2027

Las Vegas, Nevada · WestConsider it if you sell products, software or services to RV dealers.
Event: November 8–12, 2027 · Exhibits: not confirmed yetShow guide

When & where Event: November 8–12, 2027 · Exhibits: not confirmed yet · Caesars Forum · Las Vegas, Nevada

Typical audience

RV dealers, manufacturers, suppliers and industry partners, run by the RV Dealers Association.

Exhibitor types

RV manufacturers, F&I, software, parts and service suppliers to RV dealerships.

A good choice if…

Consider it if you sell products, software or services to RV dealers.

Good to know

The 2026 edition was at Paris Las Vegas; 2027 and 2028 move to Caesars Forum. A dealer convention with an expo floor.

04 BY CITY

Auto shows and boat shows by city Plan by city. Florida holds the winter.

Tampa is the only city in this guide with two events, MRAA Dealer Week in December 2026 and IBEX in December 2027, both at the Tampa Convention Center. Florida as a whole hosts four of the eleven: add the Miami boat show in February and AIMExpo in Orlando in March, so one marine or powersports display can work a whole Florida winter.

Rider on an ATV kicking up dust across a desert at sunset with mountains behind

One booth, two audiences: dress it for press day, then for the weekend.

Media day first, then nine days of the public

05 THE SEASON, WEEKEND BY WEEKEND

Auto show and boat show calendar 2026–2027 The year, month by month.

November 2026 opens with AutoMobility LA and the LA Auto Show while Pacific Marine Expo fills Seattle, and December brings WorkBoat to New Orleans and MRAA Dealer Week to Tampa. January belongs to Detroit, February puts the Miami boat show and the Chicago Auto Show in the same week, and March runs AIMExpo in Orlando before the New York International Auto Show opens on March 26. The RV dealers meet in Las Vegas in November 2027, and IBEX takes its new December slot in Tampa. Every dated U.S. event in this guide, in order.

Conference marks conferences & summits. Everything else is a trade show.

Add every date to your calendar · Download the list (CSV)

November 2026

December 2026

January 2027

February 2027

March 2027

November 2027

December 2027

Going global? Four floors worth the flight.

The international shows U.S. vehicle, motorcycle and marine accessory brands watch: Tokyo Auto Salon, IAA Mobility in Munich, EICMA in Milan and METSTRADE in Amsterdam. International shows are not included in the U.S. directory counts.

International auto shows, boat shows & powersports trade shows
ShowNext datesWhereHow often
Tokyo Auto Salon ↗Japan's custom car and car-products show: 389 exhibitors and 272,383 participants in 2026, opening with a business day for media and industry.January 15–17, 2027Makuhari Messe, Chiba, JapanAnnual, January
IAA Mobility ↗Germany's mobility show for automakers, suppliers, tech companies and startups, with a press day before it opens.September 7–12, 2027 (press day September 6)Munich, GermanyEvery two years
EICMA ↗The international motorcycle exhibition in Milan, where brands show new models; the first two days are for press and trade operators.November 3–8, 2026 (November 3–4 press and operators)Fiera Milano Rho, Milan, ItalyAnnual, November
METSTRADE ↗The trade show for the leisure marine equipment industry, with professionals from over 140 countries in boatbuilding and marine technology.November 17–19, 2026RAI Amsterdam, NetherlandsAnnual, November

06 BUILT FOR A CROWD THAT CAME TO LOOK

Auto show, boat show and RV booth ideas Give them a seat. Give them a reason to stay.

Weekend crowds stop for light, color and something they can sit in or touch; dealers and builders stop for the product and a straight answer. Here are real booths we built for an RV dealer, a marine electronics maker, an engine controls maker, an airline, a streaming service and a proptech brand, and what fits in every booth size.

Fraserway RV booth by Purple Exhibits: red backlit gateway on forest and campfire lightbox pillars01 / THE GATEWAY

Fraserway RV · Purple Exhibits

Walk them through the campsite.

A red backlit header spans two lightbox pillars like a park entrance, one printed with a forest and the other with a campfire, so the RV dealer’s promise reads from far down the aisle and every visitor walks under the brand on the way in.

Barantech booth by Purple Exhibits: backlit boat graphic wall with live control panels, blue LED base and wood floor02 / THE LIVE HELM

Barantech · Purple Exhibits

Wire the boat electronics to the wall.

A white backlit wall carries a full boat graphic with the control panels mounted and switched on, blue LED light runs along the base, a wood floor reads like a deck, and stools and a kiosk sit at the aisle for the owners who stop.

Sedemac booth by Purple Exhibits: lit glass cases of engine control units, white counter and a closed meeting room03 / THE CONTROL CASES

Sedemac · Purple Exhibits

Put the engine controls under glass.

Lit glass cases hold the engine and generator control units at eye level, a screen and a long white counter face the aisle, and a closed meeting room at the back gives OEM buyers somewhere quiet to talk volumes.

Philippine Airlines island by Purple Exhibits: copper wood columns, lounge seating, palms and a backlit cabin tower04 / THE LOUNGE ISLAND

Philippine Airlines · Purple Exhibits

Sell the experience with a seat.

Copper wood columns frame an island with lounge seating, palms and a tall backlit tower showing the cabin, and a fabric hanging sign marks it across the hall. The same idea works for a sponsor lounge at an auto show.

Prime Video space by Purple Exhibits: living olive tree in a round bench on a turf path before glowing gradient walls05 / THE CROWD STOPPER

Prime Video · Purple Exhibits

Plant something people walk around.

A living olive tree rises from a round bench on a turf path, gradient walls glow in pink and violet behind it, and a counter and screen sit at the edge. Families sit down, and a brand gets ten minutes of a weekend crowd.

Apartment List island by Purple Exhibits: LED-edged pastel house rooms, pink carpet, velvet chairs and a hanging sign06 / THE PLAYHOUSE

Apartment List · Purple Exhibits

Build rooms worth a photo.

Pastel house shapes edged in LED light hold screens and sofas, a pink carpet and velvet chairs make a lounge in front, and a purple hanging sign carries the brand. Rooms like these suit an activation in an auto show’s family or lifestyle zone.

Sized for the crowd, by booth size

What fits in each auto show, boat show or dealer expo booth size, laid out four ways.

The roadside stand10×20

200 sq ft. One hero product and a counter that books.

In the space
A backlit wall with one line and one image, a lit plinth or a helm demo, a counter with a tablet for appointments or dealer installs, lockable storage and two to three staff per shift.
Best for
Accessory and gear brands in Overlanding Chicago, Convention Center booths at the Miami boat show, and suppliers at RVDA and MRAA Dealer Week.
Good to know
At Overlanding Chicago a 10×20 was $3,000 for 2027 and one vehicle can be added for $500, so the rig may fit without renting a bigger space.

The campsite20×20

400 sq ft, often an island. Room to sit, try and stay.

In the space
One vehicle, RV front or boat console as the hero, a hands-on bar, a seating area out of the aisle, a sign-up screen, a photo spot and storage, with four to six staff on weekend peaks.
Best for
Lifestyle and overlanding brands at the auto shows, engine and electronics brands at IBEX, and island exhibitors at RVDA and MRAA.
Good to know
At Detroit, vehicles and structures closed to visitors may take no more than 40% of the display, so plan at least 60% open floor.

The showroom20×40

800 sq ft. Two zones under one sign.

In the space
A product or vehicle display on one side and a lounge or demo area on the other, a stage or LED wall for a reveal on the media day, a small meeting room and a hanging sign where the hall allows it.
Best for
Engine and electronics makers on the IBEX floor, propulsion and deck equipment makers at WorkBoat, and powersports brands at AIMExpo.
Good to know
Plan the media day and the public days as two versions of one booth: an interview set that becomes a photo spot, and partner seating that becomes a family rest stop.

The flagship25×40+

1,000 sq ft and up. A destination on the floor.

In the space
Several vehicles, hulls or product zones, a lounge for partners and press, a stage or LED wall, storage rooms and a hanging sign, run like a small showroom for every day the doors are open.
Best for
Chicago Auto Show sponsors from the Star tier (1,000 to 1,500 sq ft) up to Premier, large engine and electronics brands at IBEX and WorkBoat, and RV makers on the RVDA floor.
Good to know
Read the vehicle, fuel and electrical rules before the drawings are final. At Huntington Place only Freeman Electrical may hard-wire, and requirements are due 30 days before installation.

A good weekend booth works like a good showroom: one lit hero, a seat or a helm to try, a counter that takes the appointment and finishes that survive ten days of hands. We’ll plan the product, the vehicle or the hull, the lighting and the sign-up flow together. Get a fixed proposal

07 FOUR CROWDS, FOUR WAYS IN

Choose the right auto, boat or powersports show for your buyer Families, captains or dealers? Pick your crowd first.

A weekend auto show crowd, a boatbuilder walking IBEX and an RV dealer at a Las Vegas convention want very different things from your booth. Decide who you need to meet, then check whether that show sells space to a company like yours. The cards below say who walks each floor and what wins them over.

Woman in a black turtleneck leaning on a red vintage coupe on a hillside road, looking at the camera

Accessory, tech & lifestyle brands at auto shows

For accessory, technology, overlanding, car-care, insurance and lifestyle brands that want the crowds at the LA, Detroit, Chicago and New York auto shows. Automakers build their own displays; you buy in through sponsor tiers, themed areas such as Overlanding Chicago or The Underground, or the show’s exhibitor program.

What mattersA seat, a demo or a photo that takes under a minute, a press or industry day for partners, and a sign-up that turns a stroll into an appointment.

Bearded sailor in mirrored sunglasses and a navy jacket standing at the rail of a sailboat under a blue sky

Engine, electronics & gear brands at boat shows

For engine, electronics, hardware and accessory brands at the Miami International Boat Show, a public show where boat builders and brokers sell on the water and gear brands take Convention Center booths, and at IBEX, where boatbuilders and engineers source components.

What mattersA helm they can stand at, the engine with the cowling off, show pricing or a dealer install, and for IBEX the spec and the supply terms.

Gray-haired diver in a wetsuit lifting a wire basket of sea urchins on the deck of a work boat

Suppliers to commercial vessels

For propulsion, electronics, deck machinery, safety gear and shipyard services selling to vessel owners, fishermen, shipyards and naval architects at the International WorkBoat Show in New Orleans and Pacific Marine Expo in Seattle.

What mattersEquipment that survives a season at sea, service in the ports they work from, and a straight talk about price and delivery.

Man with a graying beard in a black leather jacket leaning on a red sport motorcycle in warm light

Suppliers to RV, boat & powersports dealers

For F&I, software, marketing, parts and service suppliers, and for powersports brands, selling to dealers at the RV Dealers Convention/Expo in Las Vegas, MRAA Dealer Week in Tampa and AIMExpo in Orlando.

What mattersProof from dealers their size, a demo built on their own day, program terms in writing and a reason to sign before the season.

08 A NEW PRODUCT NEEDS A STAGE

Launch programs at auto shows, boat shows and powersports expos Bring the new model. Put it where the press looks.

In this sector a launch usually rides on a program rather than a bigger booth: an innovation award judged by marine writers, a themed area with its own price list, or a slot to present a new model to dealers. Here’s how to get in, with the source for every rule.

Consumer boats

Miami International Boat Show

How to get in

  • Contracted exhibitors can enter the Miami Innovation Awards for new marine products, judged by Boating Writers International.
  • Ask the Convention Center booth display contact for indoor space; on-water, bulk on land and sailing displays each have their own sales contact.

Product launch programs

  • Innovation Awards entry was $450 for NMMA members and $550 for non-members in 2026.
  • The Boating Industry Top 100 Gala comes to the Miami show for the first time in 2027, per the organizer.

Miami Innovation Awards ↗ Why exhibit ↗

Overlanding

Chicago Auto Show

How to get in

  • Book a vendor level in Overlanding Chicago, the floor area for upfitted vehicles, rooftop tents, off-road accessories and camping gear.

Ways in for brands that are not automakers

  • Vendor levels from $3,000 for a 10×20 in 2027, plus $500 to add one vehicle.
  • Every sponsor tier and Overlanding level includes carpet and one 10 amp outlet.

Overlanding Chicago 2027 ↗ Sponsorship pricing 2027 ↗

Powersports

AIMExpo

How to get in

  • Request a booth quote and application from AIMExpo; dealers register free.
  • Exhibitors can apply to present new models and products to dealers and media through the New Product Presentation form.

Product launch programs

  • Four dealer education tracks in 2027, including a new Leadership Track.

AIMExpo booth quote request ↗ New Product Presentation ↗ AIMExpo ↗

Marine

IBEX

How to get in

  • Book space for IBEX 2027; 103 companies exhibited for the first time in 2026.

Product launch programs

  • Innovation Way Showcase and Innovation Awards.
  • Pitch the Press puts exhibitors in front of marine media.
  • IBEX Docks expand in 2027 for on-water demonstrations.

IBEX 2026 results ↗

Rules, prices and deadlines are the latest the organizers published. Award entries and themed areas fill early, so apply as soon as they open.

THE RV DEALERS IN LAS VEGAS

RVDA moves to Caesars Forum.
November 8–12, 2027.
Built and printed in our Las Vegas shop.

The RV Dealers Convention/Expo runs November 8–12, 2027 at Caesars Forum, after its 2026 edition at Paris Las Vegas. RVDA’s rules cap a motorized unit at 1/8 tank or 3 gallons, ban propane tanks in the hall and forbid starting a unit inside, so booths beside an RV are planned around a fixed position. Purple’s Las Vegas shop builds and prints close to the hall.

Plan a booth for RVDA
Motorhome with its awning out parked on a grassy rise under a pink dusk sky
Awning out, last light.
Glowing taillight and glossy pale blue paint of a luxury car on a lit auto show stand
Taillight on the turntable.
Weathered mooring line wrapped around a steel cleat on a boat deck above moving water
Two turns and a hitch.

09 LET’S GET YOU SHOW-READY

How to exhibit at an auto show, boat show or RV and powersports expo Read the fuel rule. Then light the paint.

Consumer auto shows, boat shows and dealer expos each have their own rulebook: how much fuel a vehicle may carry, how much of your space must stay open, who installs the electrical, when boats roll in. Let’s break it into manageable pieces.

01WHO CAN BUY SPACEFind your way in before you design.

Consumer auto shows are built around automaker displays, and automakers build their own stands. A supplier, accessory maker or lifestyle brand cannot buy an automaker stand; you buy in another way:

  • Sponsor tiers: The Chicago Auto Show sold Star sponsorships from $35,000 for 1,000 to 1,500 sq ft in 2027, with Official from $50,000 and Premier from $100,000.
  • Themed areas: Overlanding Chicago vendor levels start at $3,000 for a 10×20; New York has the River Pavilion Marketplace and Overlander Weekend; LA sells space in The Underground and outdoor plazas.
  • Exhibitor programs: Detroit runs one for supplier, technology and lifestyle brands; its terms for companies other than automakers are not confirmed yet.
02FUEL, BATTERY, FIRE MARSHALRead the vehicle rules first.
  • Detroit: Display vehicles carry no more than two gallons of gasoline, with batteries disconnected and gas caps locked; the cap keys stay with named people in the exhibit until move-out. Pyrotechnics are banned, and artificial smoke needs Fire Marshal and Huntington Place approval with a dry run before January 9, 2027.
  • RVDA: Motorized units are capped at 1/8 tank or 3 gallons, propane tanks are banned in the hall even when empty, and units may not be started or moved inside.
  • Ask early: Every hall sets its own limits in the exhibitor manual, and the local fire marshal enforces them on move-in day.
03THE OPEN-FLOOR RULELeave room for the crowd.

At the Detroit Auto Show, vehicles and structures closed to visitors may take 40% or less of the display, so at least 60% stays open. We calculate that share on every drawing we submit.

  • Design for strollers and queues: Wide entries, a loop that keeps the line moving and no dead ends.
  • Choose tough finishes: Ten days of public hands wear down soft surfaces, so pick laminates, sealed wood and washable fabric.
04ONE BOOTH, TWO AUDIENCESDress it for press day, then for the weekend.
  • Media and industry first: Detroit opens with Media and Industry Day on January 14, 2027, AutoMobility LA ran November 19, 2026, and Chicago holds its First Look for Charity black-tie gala on February 12, 2027.
  • Then the public: The interview set becomes a photo spot, the partner lounge becomes family seating, and the demo has to work without a presenter.
  • Register the right badges: AutoMobility LA credentials are valid only during AutoMobility LA hours and the trade day is 18 and over.
05HULLS, SLIPS & DOCKSBook the water with the floor.
  • Miami: Each display type has its own sales contact: on-water, bulk on land, sailing and Convention Center booths. Ask the booth display contact for indoor space; Convention Center service orders cost less until January 15, 2027.
  • IBEX: Dock space is priced at overall length × beam × $18 with a 250 sq ft minimum for 2027, and the IBEX Docks expand in 2027 for on-water demonstrations.
  • MRAA Dealer Week: Dock slips are sold only to booth holders. In 2026 boats moved in on December 4 and 5, before booths on December 6, so the build goes in around hulls already placed.
06LABOR & ELECTRICALKnow who plugs it in.
  • Huntington Place: The hall is union, only Freeman Electrical may hard-wire, and any display covering a fire alarm, strobe or sensor needs rework at your cost.
  • New Orleans: Exhibitor staff may assemble their own booth at the Morial, while union trades through the official contractor handle freight, electrical and rigging.
  • Your project manager on the floor: The Purple project manager runs the install with the labor each show requires, and we design so labor hours stay short.
07THE CALENDAR TRAPSCount back from the holidays.
  • Detroit: Early move-in runs December 14–20, 2026 before contracted move-in on December 21, and the halls go dark December 24, 25 and January 1.
  • AIMExpo: Shepard’s advance warehouse takes freight February 1 to 26, 2027 with a surcharge from February 23, and the hall closes at 1 p.m. on March 5.
  • Build time: Our builds take 30 to 45 days in our Fishkill, NY and Las Vegas shops, so a January show is drawn and approved before Thanksgiving.
08THE FOLLOW-UPTurn the weekend into appointments.

A public show creates interest that cools by Monday. Capture every sign-up with what they want: a test ride, a dealer install, a trail day, a quote. Send the offer within days and route each lead to the dealer or rep nearest to them.

At dealer conventions, tag every badge as an owner, a general manager or a department head, and follow up with program terms in writing. Measure results over a full selling season, not one weekend.

THE WEEKEND FILE

Everything ready before the doors open.

Crowds decide in a minute and dealers decide between sessions. Have this ready as a printed sheet and a short digital kit, so the appointment, the install or the dealer order is easy.

New to the terms? See the glossary

BOOTH # WKND-27STATUS: DOORS AT TEN

  • 1× Sponsor tier, themed area or booth contract confirmed
  • 1× Vehicle, hull or unit specs: length, weight, fuel level
  • 1× Fuel, battery and propane rules signed off
  • 1× Insurance certificate filed by the deadline
  • 1× Staff credentials for media day and public days
  • 1× Show-only offer and the date it ends
  • 1× Sign-up flow for test rides, installs or trail days
  • 1× Dealer locator or install partner list
  • 1× Price sheet and dealer program terms
  • 1× Press kit and an interview spokesperson
  • 1× Cleaning and touch-up plan for every show day
  • 1× One clear next step + U.S. contact

DOORS OPEN

10 THE MATH BEHIND THE SHINE

Auto show and boat show exhibit budget & ROI Count the weekends. Count the appointments.

Let’s put numbers behind the plan. Add your full show budget and what a new dealer, install or account is worth to you to see what breaking even could look like.

Budget beyond the square footage.

Space & presence
Sponsor tier, themed-area level or booth space, design, graphics, lighting, flooring, furniture and any vehicle platform, helm demo or turntable.
Getting there
Freight, material handling, spotting fees for vehicles and hulls, dock slips, installation, rigging, dismantle and storage between shows.
Running the booth
Electrical, internet, daily cleaning and detailing, sign-up tablets, samples, giveaways and security for a ten-day public run.
Your people & follow-through
Staff shifts for every show day, travel, show-week hotels, partner and press events, and post-show offers and dealer follow-up.

Get itemized quotes and an explicit contingency. Ten-day public shows add staffing, cleaning and wear that a three-day trade show never sees, and boats, RVs and vehicles add spotting, slip and material handling fees. These categories are a planning checklist, not a price estimate.

THE EXHIBIT MATH

Let’s do the math.

An example to get you started. Change the numbers to fit your company.

Use gross profit, not the sticker price. Public shows feed sales over the following weeks and dealer accounts over a season, so choose one evaluation period (for example, 6 or 12 months) for every input.

100,000+
visitors historically at the Miami International Boat Show, a consumer show, with 1,000+ exhibiting brands in 2025. Miami boat show: why exhibit ↗
701
exhibitors at IBEX 2026, including 103 first-timers, with 7,700+ professionals from over 55 countries. IBEX 2026 results ↗
35%
of MRAA Dealer Week participants are owners, presidents, CEOs or CFOs, per MRAA. MRAA Partnership Guide 2026 ↗
1,715
attendees at the 2025 RV Dealers Convention/Expo, per RVDA. RVDA 2026 prospectus ↗

Real booth prices, published.

What the organizers publish for space, sponsor tiers and slips in this sector. Add the build, freight, material handling, electrical, labor and travel.

ShowPublished priceSource
IBEX2027$37 per sq ft for NMMA members, $42 for non-members · dock space: overall length × beam × $18, 250 sq ft minimumSource ↗
Chicago Auto Show sponsor tiers2027Star $35,000 (1,000–1,500 sq ft) · Official from $50,000 · Premier from $100,000Source ↗
Overlanding Chicago202710×20 $3,000 · 20×20 $5,000 · 40×20 $8,500 · +$500 per vehicle · large vendor space from 1,000 sq ft at $9 per sq ft (auto OEM) or $12 (non-auto)Source ↗
RV Dealers Convention/Expo202610×20 inline $7,300 associate member / $7,900 non-member · 20×20 island $13,400 / $14,000 · 14×40 vehicle space $12,208 / $12,808 plus a $520 spotting fee per unitSource ↗
MRAA Dealer Week202610×20 $7,884 non-member / $6,570 Partner / $5,585 Platinum · 20×20 island $11,315 / $9,429 / $8,015 · dock slip $6,500 / $5,000, booth holders onlySource ↗
AutoMobility LA registration2026$149 through October 15, 2026, $249 from October 16Source ↗

Auto show or boat show? Five floors, side by side.

Detroit Auto Show vs. Chicago Auto Show vs. New York International Auto Show vs. Miami International Boat Show vs. IBEX: who walks each floor, who can buy space and what the organizers publish.

Comparison of three U.S. consumer auto shows, the Miami boat show and IBEX for 2027
TopicDetroit Auto ShowChicago Auto ShowNew York Auto ShowMiami Boat ShowIBEX
When & whereJanuary 14–24, 2027, Huntington Place, DetroitFebruary 13–21, 2027, McCormick Place, ChicagoMarch 26 – April 4, 2027, Javits Center, New YorkFebruary 10–14, 2027, Miami Beach Convention Center and Downtown MiamiDecember 7–9, 2027, Tampa Convention Center
Who walks the floorMedia and industry on January 14, charity guests on January 15, then consumers January 16–24Consumers over nine days, after a media preview and the First Look for Charity galaConsumers over a 10-day public run, plus media and industry at press eventsBoat buyers, enthusiasts, dealers and marine professionals; 100,000+ visitors historically, per the organizerBoatbuilders, designers, engineers and suppliers; 7,700+ professionals in 2026, per IBEX
Who can buy spaceAutomakers build their own displays; supplier, technology and lifestyle brands take part through the exhibitor and sponsor programsAutomakers build their own displays; other brands buy sponsor tiers or vendor space in Overlanding Chicago, the Family Zone or Chi-Town AlleyAutomakers build their own displays; other companies exhibit in the River Pavilion Marketplace, Overlander Weekend or as sponsorsBuilders and brokers sell boats on the water; engine, electronics and accessory brands take Convention Center booth displaysSuppliers of engines, systems, materials, hardware and electronics; 701 exhibitors in 2026, 103 of them first-timers
What space costsExhibit terms for companies other than automakers are not confirmed yetSponsor tiers from $35,000 (Star, 1,000–1,500 sq ft); Overlanding Chicago from $3,000 for a 10×20 in 2027Booked through the show’s exhibitor contacts; rates are not confirmed yetDisplay and slip rates by inquiry, by display type$37 per sq ft for NMMA members and $42 for non-members in 2027; docks at length × beam × $18
Vehicle or hull rulesTwo gallons of gasoline at most, battery disconnected, gas cap locked; vehicles and closed structures take 40% or less of the displayOne vehicle added to an Overlanding level for $500; carpet and one 10 amp outlet included with every tier and levelVehicles cannot be purchased at the show; Javits caps exhibitor self-setup at 250 sq ftOn-water, bulk on land, sailing and Convention Center displays each have their own sales contactIBEX Docks expand in 2027 for on-water demonstrations
Watch out forMove-in starts December 21, 2026, and the halls go dark December 24, 25 and January 1Media preview and gala dates sit before the public opening; plan a dressed-up version of the booth for February 12The show runs over Easter Sunday, April 4, 2027, and to 10 p.m. on Fridays and SaturdaysA consumer show owned by NMMA: boat builders drive the floor, and opening day starts at noonIBEX moves from October to December starting in 2027

Figures and prices are each organizer’s own, with the year where the organizer gives one. Chicago, New York and Detroit details come from each show’s exhibitor, sponsor and FAQ pages linked on the show guides.

Looking for an old show name?

Several shows have been renamed or replaced. Here’s where they went.

Second lookGloss & salt

Chrome. Lacquer. Rain. Then the test ride.

A rider with his helmet on the tank, a driver on a coast road, gold paint holding the hall lights, a chrome-ringed lamp, rain on green lacquer: the details owners notice before they ever ask the price.

Young man in a leather jacket with a helmet on the tank of a red motorcycle on a dry dirt road
13Helmet off, dirt road.
Silver-haired bearded man at the wheel of a black convertible by the ocean, smiling at the camera
14Silver hair, coast road.
Close-up of gold car paint and chrome trim reflecting show lights
15Gold paint, hall light.
Chrome-ringed round headlight set into the curved yellow bodywork of a classic sports car
16Chrome-ringed lamp.
Raindrops on the green paint and white-rimmed side mirror of a vintage car
17Rain on green lacquer.

11 THE DOORS OPEN SOON. ASK AWAY.

Auto show and boat show FAQ Good questions. Straight answers.

Rows of sailboat masts at a lake marina against an orange sunset line and a deep blue sky
Let’s plan your weekend.

When is the Detroit Auto Show 2027?

The Detroit Auto Show 2027 runs January 14–24, 2027 at Huntington Place in Detroit. January 14 is Media and Industry Day, the Charity Preview is the evening of January 15, and the public days run January 16–24. The show is run by the Detroit Auto Dealers Association; it was formerly known as the North American International Auto Show (NAIAS).

When is the Miami boat show 2027?

The Discover Boating Miami International Boat Show runs February 10–14, 2027 at the Miami Beach Convention Center and Downtown Miami. It is a consumer show owned by NMMA, with over 100,000 visitors from more than 35 countries historically and 1,000+ exhibiting brands in 2025, per the organizer. Opening day starts at noon.

Can a supplier or accessory brand get a booth at a consumer auto show?

Yes, but not an automaker stand: automakers build their own displays, and other companies buy in through sponsor tiers, themed areas and exhibitor programs. At the 2027 Chicago Auto Show, Star sponsorships start at $35,000 for 1,000–1,500 sq ft and Overlanding Chicago vendor space starts at $3,000 for a 10×20. New York sells space in the River Pavilion Marketplace and Overlander Weekend, LA in The Underground and outdoor plazas, and Detroit runs an exhibitor program whose terms for non-automakers are not confirmed yet.

What is the biggest boat show in the U.S.?

The Miami International Boat Show draws the biggest crowd, with over 100,000 visitors historically, per the organizer; it is a consumer show. For the trade, the International WorkBoat Show lists 13,000+ attendees and 1,000+ exhibitors, and IBEX drew more than 7,700 professionals and 701 exhibitors in 2026.

When is the Chicago Auto Show 2027, and what does sponsorship cost?

The Chicago Auto Show 2027, the 119th edition, runs February 13–21, 2027 at McCormick Place. For 2027 the show lists Star sponsorships at $35,000 for 1,000–1,500 sq ft, Official from $50,000 and Premier from $100,000, and every tier includes an activation at the First Look for Charity gala on February 12.

When is the New York International Auto Show 2027?

The New York International Auto Show 2027 runs March 26 – April 4, 2027 at the Javits Center, with 700+ vehicles across 1.0 million sq ft over 10 days, per the show. It runs over Easter Sunday, April 4, and stays open to 10 p.m. on Fridays and Saturdays.

When is the LA Auto Show, and what is AutoMobility LA?

AutoMobility LA, the media and industry day, is November 19, 2026, and the public LA Auto Show runs November 20–29, 2026 at the Los Angeles Convention Center. AutoMobility LA registration was $149 through October 15, 2026 and $249 after. AutoMobility LA replaced the show’s former press and trade days.

When and where is IBEX 2027?

IBEX 2027 runs December 7–9, 2027 at the Tampa Convention Center. IBEX moves from October to December starting in 2027; IBEX 2028 is December 5–7, 2028. Space is $37 per sq ft for NMMA members and $42 for non-members for 2027, per IBEX.

How much does a booth at IBEX cost?

IBEX 2027 space is $37 per square foot for NMMA members and $42 for non-members, per IBEX. Dock space is priced at the boat’s overall length × beam × $18, with a 250 sq ft minimum. Add the build, freight, material handling and electrical on top.

Is AIMExpo open to the public?

No. AIMExpo is a trade-only powersports show for dealers, distributors, brands and media, who must show proof of affiliation. AIMExpo 2027 runs March 3–5, 2027 at the Orange County Convention Center in Orlando, timed with Daytona Supercross, and dealers register free.

What are the vehicle display rules at the Detroit Auto Show?

Display vehicles may carry no more than two gallons of gasoline, with batteries disconnected and gas caps locked, and the cap keys stay with named people in the exhibit until move-out. Vehicles and structures closed to visitors may take 40% or less of a display, so at least 60% stays open. Pyrotechnics are banned, per the 2027 exhibitor binder.

How much does a booth at the RV Dealers Convention/Expo cost?

For 2026, RVDA listed a 10×20 inline at $7,300 for associate members and $7,900 for non-members, a 20×20 island at $13,400 and $14,000, and a 14×40 vehicle space at $12,208 and $12,808 plus a $520 spotting fee per unit. The 2027 show runs November 8–12, 2027 at Caesars Forum in Las Vegas.

Can you bring an RV into the hall at RVDA?

Yes, on a vehicle space, under fuel rules. RVDA’s 2026 rules cap motorized units at 1/8 tank or 3 gallons, ban propane tanks in the hall even when empty, and forbid starting or moving units inside, so booths beside a unit are planned around its fixed position.

When is MRAA Dealer Week, and what does a booth cost?

MRAA Dealer Week 2026 runs December 6–9, 2026 at the Tampa Convention Center. A 10×20 was $7,884 for non-members, $6,570 for Partners and $5,585 for Platinum members in 2026, and dock slips ($6,500 non-member, $5,000 Partner) are sold only to booth holders, per MRAA.

When is the International WorkBoat Show?

The International WorkBoat Show 2026 runs December 2–4, 2026 at the Ernest N. Morial Convention Center in New Orleans, for commercial vessel owners and operators, shipyards, naval architects and marine engineers. The organizer lists 13,000+ attendees and 1,000+ exhibitors; 2027 dates are not confirmed yet.

What is Pacific Marine Expo?

Pacific Marine Expo is the West Coast trade show for commercial fishermen, vessel owners and mariners from Alaska to California. The 2026 show runs November 19–21, 2026 at the Seattle Convention Center Arch Building, with 5,000+ attendees and 350+ exhibitors, per the organizer.

Which boat and marine shows are in Florida?

Four of the eleven events in this guide are in Florida: MRAA Dealer Week in Tampa (December 6–9, 2026), the Miami International Boat Show (February 10–14, 2027), AIMExpo in Orlando (March 3–5, 2027) and IBEX in Tampa (December 7–9, 2027).

Auto show or boat show: which one fits a marine or vehicle accessory brand?

It depends on who buys. At a consumer auto show you reach car shoppers through a sponsor tier or themed area such as Overlanding Chicago, and the floor belongs to automakers. At the Miami boat show, accessory and electronics brands take Convention Center booths and sell to owners and dealers. To sell to boatbuilders, IBEX is the trade floor; to sell to dealers, AIMExpo, MRAA Dealer Week and RVDA.

Which auto shows have a media or industry day?

Detroit holds Media and Industry Day on January 14, 2027, LA holds AutoMobility LA on November 19, 2026, Chicago has a media preview and the First Look for Charity gala on February 12, 2027, and New York holds press events before its March 26, 2027 opening. These days are where partners and press see a booth before the public does.

Does Purple Exhibits build booths for auto shows and boat shows?

Yes. Purple Exhibits designs and builds sponsor lounges, themed-area displays and booths in its Fishkill, NY shop and its Las Vegas shop, which builds and prints for Las Vegas shows such as the RV Dealers Convention/Expo. Builds take 30 to 45 days, proposals are fixed, sizes start at 10×20, and your Purple project manager runs the install with the labor each show requires.

12 TALK LIKE THE SHOW FLOOR

Auto show, boat show and RV dealer glossary From press day to dock slip.

Charity preview, LOA, spotting fee, overlanding, F&I. The words show managers, builders and dealers use in this corner of the industry, in plain English, so nothing gets lost between the sponsor deck, the exhibitor binder and the slip contract.

Show all 22 terms

Show days

Media and Industry Day
The day before the public arrives when only credentialed press, automakers and trade guests walk the floor; at Detroit it is January 14, 2027. Reveals and interviews happen here.
AutoMobility LA
The LA Auto Show’s trade and press day, created in 2016 and held November 19 in 2026. Its credentials work only during its own hours and it is open to adults only.
Charity preview
An evening event on the show floor before public days, sold as tickets for good causes: Detroit’s Charity Preview on January 15, 2027, and Chicago’s black-tie First Look for Charity on February 12, 2027.
Public days
The days a consumer show sells tickets to everyone. Auto shows run nine to eleven of them, so the booth has to look fresh on the last Sunday.

Ways in

Sponsor tier
A package sold by a consumer show that bundles floor space, power, carpet and event access at a set price, such as Chicago’s Star, Official and Premier tiers for 2027.
Themed area
A zone of a consumer show built around one interest, with its own vendor price list: Overlanding Chicago, Chi-Town Alley, New York’s Overlander Weekend, LA’s The Underground.
Overlanding
Self-reliant travel in upfitted off-road vehicles with rooftop tents, racks and camp gear. Several auto shows now give it a hall area where accessory brands can buy space.
Convention Center booth display
At the Miami boat show, the indoor booth category used by engine, electronics and accessory brands, sold by its own contact apart from on-water and land displays.
Innovation Awards
Product awards run by a show for new launches. Miami’s are judged by Boating Writers International and open to contracted exhibitors; IBEX runs its own beside the Innovation Way Showcase.

Vehicles & hulls

Two-gallon rule
Detroit’s limit on gasoline in a display vehicle, set with a disconnected battery and a locked gas cap. Other halls write their own numbers into the exhibitor manual.
Open-area rule
A limit on how much of a display may be closed to visitors. In Detroit, vehicles and closed structures may fill 40% at most, leaving 60% open.
Spotting fee
The charge for placing a vehicle or a boat exactly in its space with the right equipment; RVDA listed $520 per unit in 2026.
LOA and beam
Length overall and width of a boat at its widest point. IBEX prices 2027 dock space by multiplying the two by $18, with a 250 sq ft minimum.
Dock slip
A berth on the water rented for a show. At MRAA Dealer Week only exhibitors who also buy floor space can book one.
In-water display
Boats shown afloat at a marina beside the show, as at the Miami boat show, where builders and brokers sell from the docks.

Industry words

NMMA
The National Marine Manufacturers Association, owner of the Miami International Boat Show; its members also pay a lower space rate at IBEX.
MRAA
The Marine Retailers Association of the Americas, the boat dealers’ association that runs Dealer Week and sells its booths and slips directly.
RVDA
The RV Dealers Association, which runs the RV Dealers Convention/Expo; partners there pick booth space before other exhibitors.
F&I
Finance and insurance: the loans, service contracts and protection products a dealer sells with a boat, an RV or a bike. F&I providers exhibit at RVDA and MRAA.
Powersports
Motorcycles, ATVs, UTVs, personal watercraft and snowmobiles, plus their parts, gear and apparel. AIMExpo is the U.S. dealer show for them.
Commercial marine
Working boats and their suppliers: fishing vessels, tugs, ferries, barges and shipyards, the buyers at WorkBoat and Pacific Marine Expo.
Highliner
A commercial fishing term for a top producer; National Fisherman’s Highliner Awards, held each year since 1975, are presented on the opening day of Pacific Marine Expo.

12 MORE AUTOMOTIVE GUIDES

More automotive and transportation trade show guides Other lanes. Same team behind the build.

Purple builds for the whole automotive calendar. These guides cover the rest of it.

Silhouette of a rider on a motorcycle in a field below mountains and storm clouds at sunset

YOUR PRODUCT. YOUR CROWD. YOUR WEEKEND.

Ready when the crowd is. We’ll build the showroom around it.

From the sponsor contract to the last Sunday of a ten-day run, let’s create an auto show, boat show or dealer expo booth that meets the hall’s vehicle rules, survives the crowd and turns a stroll into an appointment. Fixed proposals, 30–45 day builds, shops in Fishkill, NY and Las Vegas, and your own project manager on the floor.

Let’s plan your show booth
How we put this guide together, sources and photo credits

Researched and written by the Purple Exhibits team. Updated November 9, 2026. Show dates, venues, prices and rules come from each organizer’s published pages, linked on every show card. Fit notes, booth ideas and planning tools are our editorial guidance from building booths for auto shows, boat shows & powersports exhibitors. Listings are not paid placements. The guide covers U.S. business-to-business events plus selected international shows.

Photos: Breno Cardoso / Pexels · RDNE Stock project / Pexels · ERFAN MOGHADM / Pexels · Mahshid Saberpour / Pexels · Youssef Samuil / Pexels · KoolShooters / Pexels · Cristyan Bohn / Pexels · Amit Chowdhury / Pexels · Tima Miroshnichenko / Pexels · Kyi HtetLinn / Pexels · Feyza Yıldırım / Pexels · Vladimir Konoplev / Pexels · Angelica Reyn / Pexels · Lena Netkach / Pexels · cottonbro studio / Pexels · Kampus Production / Pexels · Orest Sv / Pexels · Simeon Stoilov / Pexels · Oliver Schröder / Pexels · Marcel Condurachi / Pexels · Burak Argun / Pexels · Nguyen Duc Toan / Pexels · Marios Potsis / Pexels · Mark Wu / Pexels · Kindel Media / Pexels · Murat IŞIK / Pexels · Tom Fisk / Pexels · Marcio Arias / Pexels. Booth photographs: Purple Exhibits.

See a change? Tell us and we’ll update the guide.