auto show, powersports, RV and marine · Orlando
AIMExpo 2027Exhibitor guide: booth costs, dates and deadlines in Orlando
Bikes, quads and dealers: AIMExpo 2027 booths in Orlando
- Event dates
- March 3–5, 2027
- Exhibit hall
- March 3–5, 2027 (Wed–Thu 9 a.m.–5 p.m., Fri 9 a.m.–1 p.m.)
- Venue
- Orange County Convention Center, West Building, Hall A, Orlando
4.9 client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
AIMExpo 2027 in 30 seconds
AIMExpo is North America's powersports trade show, produced by the Motorcycle Industry Council (MIC). The 2027 show runs March 3 to 5 in Hall A of the Orange County Convention Center West Building in Orlando. It is trade-only: dealers register free, and AIMExpo counts 400+ motorcycle and powersports exhibitors. Exhibitors are motorcycle, ATV and UTV makers, parts, apparel and accessory brands and distributors selling to dealers. Booth space is sold by quote, with Shepard Expositions as contractor. The hall closes at 1 p.m. Friday for Daytona Supercross trips. Purple builds vehicle and parts booths for it.
- When is AIMExpo 2027?
- March 3–5, 2027, at Orange County Convention Center, West Building, Hall A, Orlando.
- When does the AIMExpo exhibit hall open?
- March 3–5, 2027, Wed–Thu 9 a.m.–5 p.m., Fri 9 a.m.–1 p.m.
- What does AIMExpo booth space cost?
- By quote through AIMExpo's booth quote request and application, paid to the organizer.
- What is the all-in cost of a 10×20 booth at AIMExpo?
- $7,500 – $15,000 for a Purple rental at AIMExpo with design, graphics, lighting, install and dismantle. Booth space and show services are billed by the show.
- At AIMExpo, what is the next exhibitor deadline?
- Hotel discount deadline; Shepard advance warehouse opens: February 1, 2027.
Official AIMExpo 2027 links: AIMExpo 2027 floor planAIMExpo 2027 hotelsAIMExpo 2027 booth space
The lookOrlando · March 2027
Dealers pick the season. Daytona after one.
AIMExpo 2027 runs March 3–5 in OCCC West Hall A for powersports dealers only; AIMExpo counts 400+ motorcycle and powersports exhibitors.
Everything about AIMExpo 2027 in one place
AIMExpo 2027 fact sheet
| Official name | AIMExpo 2027 |
|---|---|
| Event dates | March 3–5, 2027 |
| Exhibit hall dates | March 3–5, 2027 (Wed–Thu 9 a.m.–5 p.m., Fri 9 a.m.–1 p.m.) source |
| Venue | Orange County Convention Center, West Building, Hall A 9800 International Dr, Orlando, FL 32819 |
| Organizer | Motorcycle Industry Council (MIC) |
| Who attends | Powersports dealers, distributors, brands and media; trade only, not open to the public |
| Next deadline | Hotel discount deadline; Shepard advance warehouse opens: February 1, 2027 source |
| Nearest airport | Orlando International Airport (MCO) About 12 miles from the OCCC, per Purple's OCCC guide |
| Hotels | AIMExpo hotels connected to the convention center; book by February 1, 2027 for the discounted rate Official hotel page → |
| Official website | aimexpousa.com |
Official AIMExpo resources
AIMExpo 2027 calendar
AIMExpo 2027 dates and deadlines
Published AIMExpo dates in order, each one linked to the organizer page that states it. We highlight the next one.
- Hotel discount deadline; Shepard advance warehouse opens source
- Shepard warehouse surcharge begins source
- Last day for freight at the advance warehouse source
- General move-in begins at 8 a.m.; first day for direct shipments source
- AIMExpo 2027 opens at 9 a.m. source
- Hall closes at 1 p.m.; move-out begins source
01 Purple at AIMExpo 2027
Bikes, quads and dealers: AIMExpo 2027 booths in Orlando
AIMExpo is the powersports industry's trade-only show, where dealers walk Hall A to pick next season's bikes, UTVs, parts and gear. We build booths that put the machine at the aisle, show the product lines dealers stock and leave room to write orders.
- Mar 3–5, 2027 · OCCC Hall A
- 400+ exhibitors
- Trade only
What makes AIMExpo different, and how we build for it
AIMExpo is produced by the Motorcycle Industry Council and is closed to the public: dealers register free, trade and media attend at no cost, and everyone else pays.For 2027 it fills Hall A of the Orange County Convention Center West Building, March 3 to 5, with 400-plus motorcycle and powersports exhibitors. The education runs in four tracks, Dealer Excellence with MPN, Tech Talks, Dealer Accelerate with Powersports Business and a new Leadership Track, around the Starting Line Stage. On Friday afternoon AIMExpo shuttles attendees to Daytona for its Supercross weekend packages, so the hall closes at 1 p.m.
New models and product lines they can stock, program pricing, and the rep who signs the dealer agreement, all in one stop.
Brands and parts lines with margin and supply, and a table to talk volume.
Launch-ready products and a spokesperson; AIMExpo offers a new product presentation form for launches.
Your team in Orlando
How Purple runs AIMExpo 2027
AIMExpo booths are built in Fishkill, NY on Purple's Florida schedule and shipped to Shepard's Orlando warehouse in early February, ahead of the surcharge. Your Purple project manager directs install in Hall A with Shepard labor and the OCCC's own rigging and electrical crews, then strikes the booth from Friday afternoon.
New at AIMExpo 2027
Inside AIMExpo 2027
Rules that shape your AIMExpo booth
AIMExpo is not open to the public; trade, industry and media must show proof of affiliation. We design for dealers and distributors, with order counters rather than consumer giveaways.
Shepard's advance warehouse takes freight February 1 to 26, 2027, with a surcharge from February 23; direct trucks may not arrive before 8 a.m. on March 1. We ship to land in the first three weeks.
The hall closes at 1 p.m. on March 5 and move-out runs 1:01 to 8 p.m., then 8 a.m. to 3 p.m. Saturday. We book labor and outbound freight for the Friday afternoon start.
Overhead rigging and every power drop at the OCCC come from the center's in-house crews and are ordered from the venue, per Purple's OCCC guide. We file those orders with the design so hanging signs and power are in place on move-in day.
Programs worth planning for
Dealer Excellence with MPN, Tech Talks, Dealer Accelerate with Powersports Business and an all-new Leadership Track for 2027.
A form for exhibitors to present new models and products to dealers and media at the show.
Starting Gate ($160) and Checkered Flag ($280), each limited to 250, with the Speedway Industry Party, race-day access and shuttles from the OCCC.
Sponsorship options sold by AIMExpo for exposure across the show.
AIMExpo is North America's powersports dealer show; choose it over the SEMA Show when your products are motorcycles, ATVs, UTVs and riding gear sold through powersports dealers rather than car and truck aftermarket parts. Compare every automotive and transportation show we build for →
02 Booths & pricing for AIMExpo 2027
How much does an AIMExpo 2027 booth cost?
AIMExpo sells booth space by quote through its booth application, and the floor runs from parts and apparel inlines to OEM islands with full vehicle lineups. Purple builds from 10×20 up: a gear and parts wall with an order counter, or a 20×20 to 40×40 island with bikes, ATVs or UTVs on display.
A gear or parts wall with slatwall and lighting, one vehicle or product on a riser and a counter for dealer order forms.
Pictured: Sedemac, a Purple inline booth
See 10×20 rental booths →
Two product zones, apparel on one side and parts or accessories on a bike on the other, plus a small table for dealer programs.
Shown: New Grown Diamond, a Purple inline booth
See 10×30 rental booths →
An island with two or three vehicles on low risers, a product wall and a meeting corner, with a hanging sign ordered from the OCCC.
Above: Taril, a Purple island exhibit
See 20×20 rental booths →
An OEM island with a full model lineup, a dealer lounge, a launch area for the new product presentation and a parts counter.
Shown: Amazon Prime Video, a Purple large-format exhibit
See 20×30 rental booths →In Purple's AIMExpo price
- Design and a 3D rendering for AIMExpo, revised until it is right
- Structure, printed graphics, counters and storage, as specified for AIMExpo
- Lighting and in-booth power distribution for AIMExpo
- Install and dismantle at AIMExpo, led by our project manager on the floor
- Every AIMExpo show-service order and deadline tracked for you
Paid to AIMExpo and its contractor
- Your AIMExpo booth space, paid to the organizer
- Drayage and material handling, unless the space rate already covers it
- Electrical service, internet access and rigging
- Booth cleaning and any union labor the Orange County Convention Center, West Building, Hall A requires
Rates to plan with for AIMExpo:
- Space By quote through AIMExpo's booth quote request and application source
- Non-exhibitor badges $250 for MIC members, $400 for non-members; onsite registration $50 source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
We estimate each of these on your AIMExpo proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for AIMExpo are quoted per project. Get an exact number for AIMExpo with the booth cost calculator or the 2026 booth cost guide.
Tell us your AIMExpo booth size and what the space has to do. A reply within one business day, then a AIMExpo rendering and fixed proposal, usually within a week. No charge.
The booth we would build for AIMExpo 2027
The dealer order deck with machines on risers
AIMExpo is where powersports dealers choose what to stock, and they buy by sitting on the machine and then talking program pricing. So the booth puts vehicles on low risers at the corners and an order counter at the center.
Corner risers
Bikes, ATVs or UTVs on low platforms at the aisle corners, each with a model and dealer-margin panel beside it.
Gear and parts wall
Slatwall with apparel, helmets or accessories in reach, lit from above.
Order counter
A center counter for two reps with tablets, program sheets and stools for dealers writing orders.
Launch spot
A covered pedestal for the model you present through AIMExpo's new product presentation.
The demo
Let the dealer sit on the machine, then show the program: unit cost, margin, floor-plan terms and the accessories that raise the ticket, on one screen at the counter.
The meetings
AIMExpo has no matchmaking system; dealers walk the floor between education tracks and the Starting Line Stage. Book key dealers for Wednesday and Thursday, because Friday ends at 1 p.m. when the Daytona shuttles leave.
On your floor this spring. Out on the trail by summer.
Your team walks into a lit, stocked AIMExpo booth. You just show up.
03 Built by Purple
AIMExpo booths that help dealers order
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN's booth mixed real products with guided steps from first look to explanation; an AIMExpo island does the same with machines on risers, model walls and an order counter dealers reach last.
Read the KLEEMANN case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · client reviews
Trusted by exhibitors including
04 Designing for motorcycle, ATV, UTV and powersports brands, parts, apparel and distributors at AIMExpo
Designing an AIMExpo booth for powersports dealers in Hall A
1Machines at the aisle
Dealers judge a bike or UTV by walking around it. We set vehicles on low risers at the aisle corners with room to sit on them, and put model names and dealer pricing on a panel beside each one.
2Build for order writing
AIMExpo is a dealer show; product lines are picked here for the season. A counter with a tablet, program sheets and stools does the selling, so we size it for two reps writing orders at once.
3Covered areas trigger fire review
At the OCCC any canopy, fabric ceiling or deck over part of a booth makes it a covered exhibit, and 300 square feet or more needs a fire watch or approved extinguishing plan, per Purple's OCCC guide. We plan open ceilings unless the covered area earns its cost.
4Plan for a short Friday
The hall closes at 1 p.m. on Friday, March 5, when AIMExpo's Daytona Supercross buses leave. We put launches and demos on Wednesday and Thursday and schedule tear-down to start at 1:01 p.m. sharp.
Concept rendering
Your proposal for AIMExpo includes a rendering like this one
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for AIMExpo. Above: a Purple concept for Withsystem.
Start my AIMExpo conceptFloor at a glance
Where you could be at AIMExpo 2027
AIMExpo 2027 fills West Building Hall A at the OCCC. These are the parts that shape a booth there, from AIMExpo and Purple's OCCC guide.
West Building, Hall A
Part of the original OCCC building, halls with generous ceilings where islands and hanging signs are routine; docks run along the back off Convention Way.
Our advice Order hanging signs from the OCCC, which handles all rigging itself.
Hyatt Regency Orlando
Attached to the West Building, so attendees can walk into Hall A without going outside.
Our advice The first block to sell out for West Building shows; book by AIMExpo's February 1 date.
Starting Line Stage
AIMExpo's stage for innovation, leadership and the future of powersports.
Our advice A booth near the stage picks up the crowd after each talk.
05 Orange County Convention Center, West Building, Hall A · Orlando
AIMExpo 2027 move-in, Shepard warehouse and OCCC rules
Shepard Expositions is AIMExpo's contractor for carpet, furniture, labor, material handling, rigging and signs. Its advance warehouse in Orlando accepts freight February 1 to 26, 2027, with a surcharge from February 23, and direct shipments may not arrive before 8 a.m. on March 1. The OCCC is non-union in a right-to-work state, rigging and electrical are OCCC in-house services, and dollies and carts cannot pass through the lobbies, per Purple's OCCC guide. Move-in runs February 28 for targeted exhibitors and March 1 to 3; move-out runs from 1:01 p.m. on March 5 into March 6. Purple builds in Fishkill, NY and files the paperwork as your EAC.
This building's hall rules, drayage estimates and freight deadlines for AIMExpo exhibitors are in our Orange County Convention Center exhibitor guide.
What Purple handles
- Vehicle risers and lineups for bikes, ATVs and UTVs
- Gear and parts walls with order counters
- Shepard warehouse freight before the surcharge date
- OCCC electrical, rigging and covered-booth paperwork
- EAC filing at the Orange County Convention Center
- Storage between AIMExpo and dealer events
AIMExpo timeline, counted back from move-in
Hotel discount deadline and Shepard warehouse opens: February 1, 2027. AIMExpo's hotel rate holds until February 1, 2027, the day Shepard's warehouse starts accepting freight; we need design approval by mid-December to make it.
For AIMExpo, we need design sign-off by mid-December 2026.
- November 2026Booth quote and application with AIMExpo; floorplan position chosen on the 2027 map.
- Mid-December 2026Design sign-off: vehicle positions, product walls, order counter and any hanging sign.
- January 2027Production in Fishkill, NY within 30 to 45 days; Shepard, OCCC electrical and rigging orders placed.
- February 1–22, 2027Freight to Shepard's advance warehouse before the February 23 surcharge; hotel booked by February 1.
- February 28 – March 3, 2027Move-in: targeted exhibitors Sunday, then Monday and Tuesday, with a final hour Wednesday morning; your Purple project manager runs the install.
- March 3–5, 2027Show days; tear-down from 1:01 p.m. Friday into Saturday, March 6.
Purple's planning timeline for AIMExpo. The official AIMExpo move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the AIMExpo budget & deadline sheetBefore you book AIMExpo 2027
AIMExpo scheduling details dealers and exhibitors miss
Ship to Shepard's warehouse by February 22: freight is accepted February 1 to 26, 2027, but a surcharge applies from February 23. source
Friday is a half day: the hall closes at 1 p.m. on March 5 and move-out starts at 1:01 p.m., so launches and key meetings belong on Wednesday and Thursday. source
Book hotels by February 1, 2027 for AIMExpo's discounted rate; the official hotels connect directly to the convention center. source
Daytona Supercross packages are capped at 250 people each, and the OCCC shuttles leave at 2:30 and 4 p.m.; reserve during registration if you want to host dealers at the race. source
Targeted move-in on Sunday, February 28 is only for exhibitors AIMExpo assigns, typically large builds; everyone else starts Monday, March 1 at 8 a.m. source
Who you meet on the floor
They register free and come to stock next season's motorcycles, ATVs, UTVs, parts and gear, per AIMExpo.
AIMExpo names distributors among its core audience, sourcing brands and parts lines for their dealer networks.
Four education tracks, from Dealer Excellence to a new Leadership Track, bring managers who influence purchasing.
AIMExpo invites exhibitors to launch to dealers and international media and runs a media registration.
Side by side
AIMExpo vs Chicago Auto Show vs Miami International Boat Show: 2027 at a glance
| AIMExpo | Chicago Auto Show | Miami International Boat Show | |
|---|---|---|---|
| Dates | March 3–5, 2027 | February 13–21, 2027 | February 10–14, 2027 |
| Where | Orlando, FL · Orange County Convention Center, West Building, Hall A | Chicago, IL · McCormick Place | Miami Beach, FL · Miami Beach Convention Center and in-water venues |
| Size | 400+ powersports exhibitors, per AIMExpo | Not published | 100,000+ visitors at the 2026 Miami International Boat Show |
| Main buyers | Powersports dealers | Chicago-area car shoppers | Boat buyers and owners |
| Booth space | Price not published | Large vendor space (2027): 1,000 sq ft minimum; $9 per sq ft auto OEM, $12 per sq ft non-auto, with carpet | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to AIMExpo 2027
Getting to AIMExpo 2027: airport and hotels
Fly in
Orlando International Airport (MCO)
About 12 miles from the OCCC, per Purple's OCCC guide
Stay
AIMExpo hotels connected to the convention center; book by February 1, 2027 for the discounted rate
Find the venue
Orange County Convention Center, West Building, Hall A
9800 International Dr, Orlando, FL 32819
Travel facts from aimexpousa.com.
AIMExpo by the numbers
AIMExpo year by year
How AIMExpo 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to AIMExpo on the calendar, with the latest size each organizer has published. Each name other than AIMExpo opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| AFSA Vehicle Finance Conference & ExpoAmerican Financial Services Association (AFSA) | February 14–17, 2027 | Orlando, FL | 650+, per AFSA attendees · Booths and kiosks exhibitors (2026) |
| NADA ShowNational Automobile Dealers Association (NADA) | February 17–20, 2027 | Orlando, FL | Tens of thousands of automotive retail professionals, per NADA · 628 exhibitors (2026) |
| Keystone BIG ShowKeystone Automotive Operations | February 19–20, 2027 | Aurora, CO | 4 hours for exhibitor setup, Friday 7–11 a.m., 2027 |
| SCWA Convention & EXPOSouthwest Car Wash Association (SCWA) | February 24–26, 2027 | Fort Worth, TX | – |
| TruckloadTruckload Carriers Association (TCA) | February 28–March 3, 2027 | Las Vegas, NV | – |
| AIMExpoMotorcycle Industry Council (MIC) | March 3–5, 2027 | Orlando, FL | – |
| VISION Hi-Tech Training & ExpoMidwest Auto Care Alliance (MWACA) | March 4–7, 2027 | Overland Park, KS | 3,500+ (exhibitor page); 3,800+ (about page) · 140+ sponsors and exhibitors (2026) |
| TMC Annual MeetingTechnology & Maintenance Council (TMC) of the American Trucking Associations | March 8–11, 2027 | Orlando, FL | About 375 vendors on 350,000 sq. ft., sold out exhibitors (2026) |
| MATSMid-America Trucking Show | March 18–20, 2027 | Louisville, KY | 53,507 attendees · 830 exhibitors (2026) |
| NORTHEASTAlliance of Automotive Service Providers of New Jersey (AASP/NJ) | March 19–21, 2027 | Secaucus, NJ | 6,500+ anticipated attendees (2026) |
AIMExpo exhibitor questions
AIMExpo 2027 exhibitor questions answered
When is AIMExpo 2027?
March 3 to 5, 2027, Wednesday through Friday. Doors run nine to five the first two days and nine to one on the Friday, per AIMExpo's hours page.
Where is AIMExpo 2027?
In Hall A of the Orange County Convention Center West Building, 9800 International Drive, Orlando, Florida, per AIMExpo's FAQ.
Is AIMExpo open to the public?
It is not. AIMExpo is trade-only: dealers register free, trade, industry and media attend at no cost with proof of affiliation, and non-exhibiting MIC members pay $250 per badge.
How much does a booth at AIMExpo cost?
AIMExpo quotes booth space through its booth quote request and application rather than a public rate card. Purple's rented 10×20 with your graphics runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000, with Shepard labor and freight on top.
How many exhibitors are at AIMExpo?
400+ motorcycle and powersports exhibitors and product experts, per AIMExpo's FAQ. Attendance figures for 2026 have not been published.
Who runs AIMExpo?
The Motorcycle Industry Council (MIC), the trade association for motorcycle and powersports makers and distributors. MIC members get discounted badges and other benefits.
What are the AIMExpo move-in dates?
Targeted exhibitors on Sunday, February 28, then Monday, March 1 (8 a.m. to 5 p.m.), Tuesday, March 2 (8 a.m. to 6 p.m.) and 7 to 8 a.m. on Wednesday, March 3, per AIMExpo's exhibitor services guide.
When should we ship to the AIMExpo warehouse?
Between February 1 and 26, 2027; Shepard charges a surcharge from February 23. Direct shipments to the OCCC may not arrive before 8 a.m. on March 1.
What is the AIMExpo Daytona Supercross package?
AIMExpo's Starting Gate ($160) and Checkered Flag ($280) experiences, each limited to 250 people, include the Daytona International Speedway Industry Party and race-day access, with shuttles from the OCCC.
Can we launch a new product at AIMExpo?
Yes, through AIMExpo's New Product Presentation form, and the show invites exhibitors to launch new models and products to dealers and international media.
Is AIMExpo worth it for an aftermarket parts brand?
It works when dealers are your channel. The floor is built for dealer buying, with free dealer registration, so a parts brand meets stocking dealers without paying for consumer traffic.
Can we build our own booth at the OCCC?
Your full-time employees may build with their own tools, within the show's limits, at the non-union OCCC, per Purple's guide. Rigging and electrical are OCCC crews only, and contract labor comes through Shepard or an approved EAC like Purple.
Before you sign for AIMExpo
Five things to ask every builder quoting AIMExpo:
- How will you get our bikes or UTVs onto low risers in Hall A, and how does Shepard handle machinery freight?
- Will you ship to Shepard's warehouse before the February 23, 2027 surcharge?
- Who orders the hanging sign and power from the OCCC, which does all rigging and electrical itself?
- If our booth has a canopy or ceiling, how will you handle the OCCC's covered-exhibit fire review?
- Can your team start tear-down at 1:01 p.m. Friday and have our freight out by Saturday afternoon?
What AIMExpo exhibitors ask us
AIMExpo has no published attendance. How do we judge the return? Count dealer meetings, not badges. The show is trade-only with free dealer registration, so every visitor is a buyer or influencer; book meetings with your target dealers before March.
Our vehicles are heavy and have batteries. Can they go inside? Vehicles are normal on this floor, and Shepard handles machinery labels and material handling. Battery and fuel rules were not on the public pages, so we read the exhibitor kit and plan to its rules.
Is a custom island worth it when the show ends at 1 p.m. Friday? For an OEM lineup, yes: the island is the dealer's first impression of the season. For a parts brand, a rented inline with a strong product wall and order counter often does the job.
Get a proposal
Tell us about your AIMExpo booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at AIMExpo.
- You get a concept rendering and a fixed proposal for AIMExpo, usually within a week. No fee left off: every AIMExpo cost is listed upfront, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before AIMExpo opens.
