auto show, powersports, RV and marine · 2027 location not confirmed yet
LA Auto Show 2027Exhibitor guide: booth costs, dates and deadlines
Ten days of car shoppers: LA Auto Show 2027 booths in Los Angeles
- Event dates
- 2027 dates not confirmed yet
- Exhibit hall
- Not confirmed yet
- Venue
- Not confirmed yetLast edition: Los Angeles, CA
4.9 star rating from clients10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
LA Auto Show 2027 in 30 seconds
The LA Auto Show is the Los Angeles consumer auto show, first held in 1907 as the West Coast's first, and opened since 2016 by AutoMobility LA, a media and industry day. For 2027, neither dates nor hall are confirmed yet; the 2026 show runs November 20–29, 2026 at the Los Angeles Convention Center after AutoMobility LA on November 19. Automakers build most displays, and the show sells exhibit, activation, advertising and sponsor space to startups, technology and lifestyle brands, hypercar makers and custom builders, including The Underground and outdoor plazas. Purple builds activations and displays for those brands.
- When is LA Auto Show 2027?
- The 2027 dates and location are not confirmed yet. The last edition was in Los Angeles, CA.
- When is the hall open at LA Auto Show?
- Not confirmed yet for 2027. In 2026 AutoMobility LA opens the Los Angeles Convention Center on November 19 and the public show runs November 20–29.
- What does a 10×20 booth cost all-in at LA Auto Show?
- $7,500 – $15,000 for a Purple rental at LA Auto Show with design, graphics, lighting, install and dismantle. LA Auto Show bills space and show services separately.
The lookLos Angeles, late fall 2027
Trade day first, then ten days of drivers.
The LA Auto Show opens with AutoMobility LA for media, investors and dealers, then gives Los Angeles car shoppers ten public days; the 2026 run is November 20–29 at the convention center, and 2027 dates are not confirmed yet.
Everything about LA Auto Show 2027 in one place
LA Auto Show 2027 fact sheet
| Official name | LA Auto Show 2027 |
|---|---|
| Event dates | 2027 dates not confirmed yet |
| Exhibit hall dates | Not confirmed yet In 2026 AutoMobility LA opens the Los Angeles Convention Center on November 19 and the public show runs November 20–29 |
| Venue | Los Angeles, CA |
| Organizer | LA Auto Show |
| Who attends | Media, automakers, startups, investors, dealers and analysts at AutoMobility LA, then consumers for ten days |
| Nearest airport | Los Angeles International Airport (LAX) About 20 to 30 minutes from the convention center depending on traffic, per Purple's venue guide |
| Hotels | Downtown LA hotels, including the JW Marriott and Ritz-Carlton at LA Live within walking distance |
| Official website | laautoshow.com |
Official LA Auto Show resources
LA Auto Show 2027 calendar
LA Auto Show 2027 dates and deadlines
Published LA Auto Show dates in order, each one linked to the organizer page that states it. The next date is highlighted.
01 Purple at LA Auto Show 2027
Ten days of car shoppers: LA Auto Show 2027 booths in Los Angeles
The LA Auto Show, first held in 1907 as the West Coast's first auto show, is a ten-day public event, opened by the AutoMobility LA industry day. Automakers anchor the halls, while startups, tech and lifestyle brands and custom builders buy exhibit, activation and sponsor space around them.
- 2027 dates not confirmed yet
- 2026: Nov 20–29 · LACC
- AutoMobility LA trade day
What makes LA Auto Show different, and how we build for it
The LA Auto Show began in 1907 at Morley's Skating Rink as the first show on the West Coast, and it has used the Los Angeles Convention Center since 1993.Since 2016 it has opened with AutoMobility LA, a media and industry day for automakers, tech companies, startups, investors and dealers, before ten public days. Beyond the automaker displays, the show sells space in four ways: exhibit space in the main halls, West and South Atriums and South Terrace, The Underground for custom builders and artists, outdoor plazas for larger builds, and test drives held outside the building. A non-automaker booth here is a consumer experience first.
A clear announcement, a spokesperson and a set that films well for media from around the world on the trade day.
Something to try, sit in or photograph, with staff who answer plainly and a reason to sign up.
Builds, artists and the people behind them, close enough to talk to.
Your team in Los Angeles
How Purple runs the LA Auto Show at the LACC
Purple fabricates LA Auto Show activations in Las Vegas, a day's drive from downtown Los Angeles, and ships them through the show's warehouse program with freight labeled for the hall, atrium or plaza. On site, Purple project management leads the Local 831 installers the LACC requires and stays on call through the trade day and the public run.
Inside LA Auto Show 2027
LA Auto Show rules that shape your booth
No one under 18 may attend AutoMobility LA without show management's pre-approval, and every attendee registers individually with no guests. We plan the trade-day set and staffing for an adult, credentialed audience.
AutoMobility LA credentials are non-transferable and valid only during AutoMobility LA hours, not at the public show. We register booth staff for the right credential for each day they work.
Show management decides on each production crew that wants to film on the floor, and TV crews must send show management load-in and taping dates, equipment and requested shots. We build that request into the launch plan.
Local 831 holds booth installation at the Los Angeles Convention Center, and self-install allowances change by show. We size the crew order to the build and keep its hours short.
Programs worth planning for
The media and industry day, created in 2016, with vehicle debuts and talks on mobility; in 2026 it runs November 19 at the LA Convention Center.
Press test drives on Media Day and consumer test drives on public days, held outside the convention center and sold as activations.
The show's awards introduced in 2021, alongside its ZEVAS EV resource for visitors.
Space for custom car builders, artists and enthusiasts, sold as part of the show's exhibit options.
The LA Auto Show is the West Coast consumer auto show opened by the AutoMobility LA industry day; choose it over Detroit when your launch needs a late-year West Coast audience and Los Angeles media rather than Detroit's January automaker crowd. Compare all the automotive and transportation shows we build for →
automotive and transportation at LA Auto Show
The industry behind LA Auto Show, in pictures
02 Booths & pricing for LA Auto Show 2027
What does an LA Auto Show 2027 activation cost?
The LA Auto Show sells exhibit, activation, sponsor and advertising space rather than one standard booth; 2027 terms are not confirmed yet. Startups and tech or lifestyle brands usually take a 20×20 or larger experience in a main hall or atrium, while builders and artists show in The Underground.
A branded wall, one product or accessory display and a sign-up counter for a lifestyle or accessory brand.
Above: Sedemac, a Purple inline booth
See 10×20 rental booths →
A hands-on station, a short demo loop and a photo backdrop that holds up to ten days of crowds.
Above: ANAJ Czech, a.s., a Purple inline booth
See 10×30 rental booths →
An open experience with one hero vehicle or product, seating and a sign-up screen.
Pictured: Voltronic Power, a Purple island exhibit
See 20×20 rental booths →
A full activation: vehicle, demo area, AutoMobility LA interview set and a lounge for invited guests.
Above: Waaree, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design work and a 3D rendering, with revisions until the LA Auto Show layout is right
- Structure, printed graphics, counters and storage, as specified for LA Auto Show
- Lighting and power distribution inside your LA Auto Show booth
- Setup and teardown, with our project manager on the LA Auto Show floor
- Every LA Auto Show show-service order and deadline tracked for you
Paid to LA Auto Show and its contractor
- Your LA Auto Show booth space, paid to the organizer
- Material handling / drayage, if the LA Auto Show space rate leaves it out
- Electrical service, internet and rigging at the venue
- Cleaning, plus any union labor the venue requires
Rates to plan with for LA Auto Show:
- Drayage About $175 per cwt, 200 lb minimum, Purple's 2026–27 LACC planning figure source
- Public tickets, 2026 Weekday $22 adults; weekend priority entry $45, before the November 20 increase source
- Booth build Custom 20×20 $50,000–$120,000; 20×40 $100,000–$250,000, Purple's 2026 bands source
Before you sign, your proposal already estimates each of these show charges, so the LA Auto Show total is on paper.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom LA Auto Show builds are quoted per project. Get an exact number for LA Auto Show with the booth cost calculator or the 2026 booth cost guide.
Tell us your LA Auto Show booth size and what the space has to do. We reply within one business day, then send a rendering and a fixed proposal, usually within a week. No charge.
The booth we would build for LA Auto Show 2027
The trade-day-to-weekend activation
A brand at the LA Auto Show has one day to impress media, investors and dealers at AutoMobility LA, then ten days of Los Angeles car shoppers. This plan is a single activation that changes overnight, with an interview set that becomes a photo spot and a hands-on area that stays busy all weekend. Every surface is chosen to survive ten days of hands and strollers.
Launch stage
A compact stage and backdrop for the AutoMobility LA reveal, sized for camera crews.
Hands-on loop
Stations or a vehicle visitors can sit in and use, with a short route so the line keeps moving.
Photo spot
The launch backdrop relit for the public, where visitors take the picture they share.
Sign-up wall
Screens for test-drive or product sign-ups, linked to the show's outdoor drive program where you sponsor one.
The demo
On the trade day, a two-minute reveal and one spokesperson; on public days, a 60-second hands-on moment and a test-drive sign-up. Ten days is long, so the demo has to work without a presenter.
The meetings
AutoMobility LA is the meeting day for media, investors and dealers. Keep a small lounge at the back for invited guests that day, and turn it into seating for families on public days.
Meet it at the trade day. Drive it this weekend.
03 Built by Purple
LA Auto Show activations that work from trade day to weekend
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Amazon's ESSENCE build welcomed a public festival crowd across Prime Video, Amazon Live and Alexa; an LA Auto Show activation meets ten days of car shoppers and needs the same easy walk-through.
Read the Amazon case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · more client reviews
Trusted by exhibitors including
04 Designing for automakers, mobility startups, tech, lifestyle brands and custom builders at LA Auto Show
Designing for AutoMobility LA and ten public days
1Two shows in one build
AutoMobility LA brings media and industry for one day, then the public arrives for ten. We build an interview set and a launch backdrop that convert overnight into a photo spot and hands-on area for consumers.
2Pick the right space type
Main halls suit big displays and hospitality, the West and South Atriums and South Terrace suit one striking installation, and the plazas take larger builds. We design to the space the show sells you rather than forcing one plan everywhere.
3Build for ten days of hands
A public show wears a booth hard. We spec durable flooring, replaceable graphics, cable-free counters and touch surfaces that wipe clean between weekend crowds.
4Plan around construction
The LACC is staying open through its $2.62 billion Olympic expansion, which affects South and West Halls. We check dock routing and hall access against the show's floor plan before we draw.
Concept rendering
Every LA Auto Show proposal includes a rendering like this
You see your LA Auto Show booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Pictured: a Purple concept for CalligoTech.
Start my LA Auto Show conceptFloor at a glance
Where you could be at LA Auto Show 2027
The 2027 floor plan is not confirmed yet. These are the space types the LA Auto Show sells, per its exhibitor page.
Main halls
More than 500,000 sq ft for major displays, multiple vehicles and hospitality suites; the show also sells South, West and Kentia hall sponsorships.
Our advice Construction affects South and West Halls; we check dock access for your hall before freight books.
Atriums and South Terrace
West and South Atriums and the South Terrace, sold for striking installations and hero vehicles.
Our advice Visitors see these first; one tall, well-lit piece works better than a full booth.
The Underground
A space for custom car builders, artists and enthusiasts.
Our advice Builds and makers draw the crowd here; keep the display open and personal.
Outdoor plazas
Gilbert Lindsay Plaza, areas in front of the South and West entrances and North Plaza, for outdoor displays and larger builds.
Our advice Plaza work needs weather-ready structures and power planned with the venue.
05 Los Angeles, CA
LA Auto Show LACC union labor, expansion work and freight
The Los Angeles Convention Center is a union floor, with booth installation under Local 831's jurisdiction, and self-install allowances vary by show. The campus is mid-expansion for the 2028 Olympics, with South and West Halls affected, so dock routes and hall access need checking against the current plan. For material handling, Purple plans on roughly $175 per 100 pounds at the LACC, on a 200-pound floor. The Metro E and A Lines stop at Pico Station by the center, and LAX is 20 to 30 minutes away. Once the 2027 exhibitor resources go up we file every form, route crates through the show's warehouse program, and keep a Purple project manager on the LACC floor running the Local 831 hands.
What Purple handles
- One build that serves AutoMobility LA and ten public days
- Designs for hall, atrium, terrace or plaza space
- Durable, wipe-clean finishes for public crowds
- Freight routing around the LACC expansion work
- Built in Las Vegas, trucked to the LACC, installed under a Purple project manager
LA Auto Show timeline, counted back from move-in
Design sign-off for LA Auto Show is due by About 10 weeks before move-in.
- When the 2027 LA Auto Show opens spaceSend us your exhibit, activation or sponsor agreement and the space plan; design starts that week.
- About 10 weeks before move-inDesign sign-off for both the AutoMobility LA set and the public experience.
- 8 to 4 weeks before move-inBuild and print in our Las Vegas shop in 30 to 45 days.
- About 3 weeks before move-inFreight to the official contractor's warehouse, labeled for the hall or atrium.
- 2027 show dates, not confirmed yetAutoMobility LA and the public show; your Purple project manager on call through the run.
- After the showDismantle with union labor; the build returns to Las Vegas for storage or the next event.
Purple's planning timeline for LA Auto Show. Your exhibitor kit and assigned schedule set the official move-in, freight target and order deadlines, and we confirm each one against your booth when you book.
Print the LA Auto Show budget & deadline sheetBefore you book LA Auto Show 2027
AutoMobility LA credential and sponsor details brands overlook
Credentialed exhibitors have booth access during all hours, but early show-floor access for others has to be requested from show management, so list every staff member who needs early entry. source
AutoMobility LA applications go through show management and are confirmed by the exhibitor representing the applicant, so expect your company to confirm your staff and guests. source
The show sells digital LED signage in the West Atrium and the breezeway between West and South halls, a cheaper way to reach every visitor than a larger booth. source
Billboards on the freeways and roads near Crypto.com Arena and LA Live are part of the show's advertising options, useful for pulling visitors to a booth in a less central hall. source
The Metro E and A Lines stop at Pico Station by the convention center, so staff staying downtown can skip the parking cost on all ten days. source
Who you meet on the floor
AutoMobility LA unveils vehicles and mobility news to media from around the world on the trade day.
They hold AutoMobility LA credentials and come to see the companies shaping mobility.
The show sells them exhibit and activation space and admits tech professionals to AutoMobility LA.
Ten public days of new models, test drives, The Underground's custom builds and the show's special exhibits.
Side by side
LA Auto Show vs Detroit Auto Show vs Chicago Auto Show: 2027 at a glance
| LA Auto Show | Detroit Auto Show | Chicago Auto Show | |
|---|---|---|---|
| Dates | 2027 dates not confirmed yet | January 14–24, 2027 | February 13–21, 2027 |
| Where | Not confirmed yet | Detroit, MI · Huntington Place | Chicago, IL · McCormick Place |
| Size | 500,000+ sq ft of main-hall exhibit space, per the show | 40+ vehicle brands at the 2026 show | Not published |
| Main buyers | Global automotive and tech media | Automotive journalists and creators | Chicago-area car shoppers |
| Booth space | Price not published | Price not published | Large vendor space (2027): 1,000 sq ft minimum; $9 per sq ft auto OEM, $12 per sq ft non-auto, with carpet |
Figures carry the year and source shown on each show's own page.
Travel to LA Auto Show 2027
Getting to LA Auto Show 2027: airport and hotels
Fly in
Los Angeles International Airport (LAX)
About 20 to 30 minutes from the convention center depending on traffic, per Purple's venue guide
Stay
Downtown LA hotels, including the JW Marriott and Ritz-Carlton at LA Live within walking distance
Travel facts from purpleexhibits.com.
LA Auto Show by the numbers
LA Auto Show year by year
How LA Auto Show 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to LA Auto Show on the calendar, with the latest size each organizer has published. Each show name opens our automotive and transportation exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| SEMA ShowSpecialty Equipment Market Association (SEMA) | November 2–5, 2027 | Las Vegas, NV | 2,300 exhibiting brands (2025) |
| RVDA Convention/ExpoRV Dealers Association (RVDA) | November 8–12, 2027 | Las Vegas, NV | 1,715 attendees (2025) |
| IBEXNMMA and RAI Amsterdam | December 7–9, 2027 | Tampa, FL | 7,700+ attendees · 701 exhibitors (2026) |
| PRI ShowPerformance Racing Industry (PRI) | 2027 dates not confirmed yet | Indianapolis, IN | – |
| CoMotion LACoMotion | 2027 dates not confirmed yet | Los Angeles, CA | 1,200+ attendees (2026) |
| American Towman ExpositionAmerican Towman Media (A.T. Expo Corp.) | 2027 dates not confirmed yet | Baltimore, MD | 260+ exhibitors (2026) |
| Pacific Marine ExpoDiversified Communications (presented by National Fisherman) | 2027 dates not confirmed yet | Seattle, WA | – |
| International WorkBoat ShowDiversified Communications | 2027 dates not confirmed yet | New Orleans, LA | – |
| MRAA Dealer WeekMarine Retailers Association of the Americas (MRAA) | 2027 dates not confirmed yet | Tampa, FL | 1,400+ industry participants, 600+ dealer participants · 180 exhibitors (2025) |
| LA Auto ShowLA Auto Show | 2027 dates not confirmed yet | Los Angeles, CA | – |
LA Auto Show exhibitor questions
LA Auto Show 2027 questions from brands and startups
When is the LA Auto Show 2027?
Not confirmed yet for 2027. This year's show runs November 20–29, 2026 at the Los Angeles Convention Center, with AutoMobility LA, the media and industry day, on November 19.
Who can exhibit at the LA Auto Show?
Automakers, large brands, startups, hypercar and performance brands, technology companies, lifestyle partners, custom car builders and artists, per the show's exhibitor page, which offers exhibit, activation, advertising and sponsor space.
What is AutoMobility LA?
The LA Auto Show's media and industry day, created in 2016, with vehicle debuts and talks on the future of mobility. In 2026 it runs November 19 at the convention center, and credentials work only during AutoMobility LA hours, not the public show.
Who can attend AutoMobility LA?
Dealer principals and general managers, PR and ad agencies, designers, investors, analysts, people in the automotive industry, technology professionals and working journalists, per the show FAQ. No one under 18 may attend without show management's pre-approval.
Where can a brand exhibit at the LA Auto Show?
In the main halls, more than 500,000 sq ft; the West and South Atriums and South Terrace; The Underground for builders and artists; and outdoor areas including Gilbert Lindsay Plaza and North Plaza, per the show.
Does the LA Auto Show offer test drives?
Yes. Press test drives run on Media Day and consumer test drives during public days, at locations outside the convention center, per the show's activation options. A sponsor can also back an electric test track.
Is the Los Angeles Convention Center a union venue?
Yes: booth installation there belongs to Local 831, per Purple's venue guide, and how much an exhibitor may set up alone changes from show to show. Purple's project manager books that crew and runs it.
What does drayage cost at the LA Convention Center?
Purple budgets roughly $175 a hundredweight at the LACC for 2026–27, billed on at least 200 pounds; the show's exhibitor resources will carry the actual rate.
How long has the LA Auto Show been running?
Since January 1907, when it opened at Morley's Skating Rink with 46 manufacturers and 99 vehicles, per the show's history. It moved to the expanded Los Angeles Convention Center in 1993.
What is the difference between the LA Auto Show and the Detroit Auto Show?
In 2026 LA runs in late November after the AutoMobility LA industry day, at the Los Angeles Convention Center; Detroit runs in January at Huntington Place after its Media and Industry Day and Charity Preview. Both are consumer shows built mostly by automakers.
Is the LA Auto Show worth it for a startup?
It can be, because the show sells space to startups and tech companies and AutoMobility LA puts investors, dealers and media in one room. A startup that needs consumer feedback gets ten public days; one that needs industry contacts gets most value from the trade day.
Before you sign for LA Auto Show
Ask any LA Auto Show exhibit builder these five questions:
- Can one build serve both the AutoMobility LA reveal and ten public days?
- Which space type suits us, a hall, an atrium, The Underground or an outdoor plaza, and what changes in the build?
- How will the LACC expansion work affect our dock and hall access?
- How many Local 831 labor hours will the install take, and how will you reduce them?
- Where is the build stored after the show, and can it go to CoMotion LA or another event?
What LA Auto Show exhibitors ask us
We are not an automaker. Is there room for us? Yes. The show's exhibitor page lists startups, technology companies, lifestyle partners, performance brands and custom builders, and sells hall, atrium, Underground and plaza space as well as sponsorships.
The 2027 dates are not published. Can we plan? The design can start now, since the space types and the trade-day-then-public format are set; we fit the build to the dates and the floor plan once the show releases them.
Is a ten-day public show too long for our team? It is long, so we design for it: durable finishes, hands-on stations that work without a presenter, and a staffing plan with more people on weekends than weekdays.
Get a proposal
Tell us about your LA Auto Show booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at LA Auto Show.
- Your LA Auto Show concept rendering and fixed proposal usually arrive within a week. All fees listed upfront, in full, on paper, before LA Auto Show.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.