auto show, powersports, RV and marine · Miami Beach
Miami International Boat Show 2027The exhibitor guide: booth costs, dates and deadlines
The boat buyer's week: Miami Boat Show 2027 booths in Miami Beach
- Event dates
- February 10–14, 2027
- Exhibit hall
- February 10–14, 2027 (Wed noon–7 p.m., Thu–Sat 10 a.m.–7 p.m., Sun 10 a.m.–5 p.m.)
- Venue
- Miami Beach Convention Center and in-water venues, Miami Beach
4.9 star client rating10,000+ booths builtSince 20153,000+ exhibitors served
Quick answers
Miami International Boat Show 2027 in 30 seconds
The Discover Boating Miami International Boat Show is the largest U.S. consumer boat show, owned by NMMA with the International Yacht Brokers Association and produced by Informa Markets. The 2027 show runs February 10 to 14 at the Miami Beach Convention Center and in-water venues including the Miami Beach Yacht Collection and Sailor's Cove. Over 100,000 visitors and 1,000+ exhibiting brands came in 2026, per the show. Builders and brokers sell boats on the water; engine, electronics and accessory brands take Convention Center booth displays, with rates by inquiry. Purple builds those indoor booths.
- When is Miami International Boat Show 2027?
- February 10–14, 2027, at Miami Beach Convention Center and in-water venues, Miami Beach.
- When does the Miami International Boat Show exhibit hall open?
- February 10–14, 2027, Wed noon–7 p.m., Thu–Sat 10 a.m.–7 p.m., Sun 10 a.m.–5 p.m.
- How big is Miami International Boat Show?
- 100,000+ attendees, 1,000+ brands (2026 edition).
- What does booth space cost at Miami International Boat Show?
- Display and slip rates given by inquiry, by display type, per the show, paid to the organizer.
- What is the all-in cost of a 10×20 booth at Miami International Boat Show?
- $7,500 – $15,000 for a Purple rental at Miami International Boat Show with design, graphics, lighting, install and dismantle. Space and show services are billed by Miami International Boat Show.
- At Miami International Boat Show, what is the next exhibitor deadline?
- Tent rental orders due for in-water and land exhibitors: December 8, 2026.
Official Miami International Boat Show 2027 links: Miami International Boat Show 2027 hotelsMiami International Boat Show 2027 booth space
Powersports, RV & marine · Miami Beach · 2027
100,000+
visitors at the 2026 Miami International Boat Show source
The lookMiami Beach · February 2027
Yachts on the water. Your brand in the hall.
The Miami International Boat Show runs February 10–14, 2027 across the Miami Beach Convention Center and the docks; over 100,000 visitors came in 2026.
Everything about Miami International Boat Show 2027 in one place
Miami International Boat Show 2027 fact sheet
| Official name | Discover Boating Miami International Boat Show 2027 |
|---|---|
| Event dates | February 10–14, 2027 |
| Exhibit hall dates | February 10–14, 2027 (Wed noon–7 p.m., Thu–Sat 10 a.m.–7 p.m., Sun 10 a.m.–5 p.m.) source |
| Venue | Miami Beach Convention Center and in-water venues 1901 Convention Center Dr, Miami Beach, FL 33139 (Convention Center), plus Miami Beach Yacht Collection, Sailor's Cove at IGY Yacht Haven Grande and The Entry Point at Pride Park |
| Organizer | NMMA, with the International Yacht Brokers Association; produced by Informa Markets |
| Size (2026) | 100,000+ attendees · 1,000+ brands source |
| Who attends | Boat buyers and owners, enthusiasts, dealers and marine professionals from 35+ countries |
| Next deadline | Tent rental orders due for in-water and land exhibitors: December 8, 2026 source |
| Nearest airport | Miami International Airport (MIA) |
| Hotels | Hotels through onPeak, the show's official hotel provider, with no booking fees Official hotel page → |
| Official website | miamiboatshow.com |
Official Miami International Boat Show resources
Miami International Boat Show 2027 calendar
Miami International Boat Show 2027 dates and deadlines
Published Miami International Boat Show dates in order, each one linked to the organizer page that states it. The next one is highlighted.
- Tent rental orders due for in-water and land exhibitors source
- General liability insurance due; in-water electrical orders due source
- Convention Center decorating, labor and material handling discount deadline source
- Exhibitor credentials and registration due source
- Miami International Boat Show 2027 opens at noon source
- Final day; show closes at 5 p.m. source
01 Purple at Miami International Boat Show 2027
The boat buyer's week: Miami Boat Show 2027 booths in Miami Beach
Miami is a consumer boat show where 100,000 visitors walk past yachts in the water and engines, electronics and gear inside the Convention Center. We build the indoor booth displays that make a brand stand out in that crowd, and the graphics that tie them to the docks.
- Feb 10–14, 2027 · Miami Beach
- 100,000+ visitors in 2026
- 1,000+ brands in 2026
What makes Miami International Boat Show different, and how we build for it
The Discover Boating Miami International Boat Show is the biggest consumer boat show on the U.S.calendar, owned by NMMA with the International Yacht Brokers Association and produced by Informa Markets. Over five days in February it spreads from the Miami Beach Convention Center to in-water displays at the Miami Beach Yacht Collection and Sailor's Cove at IGY Yacht Haven Grande, with The Entry Point at Pride Park new for 2027. In 2026 it drew over 100,000 visitors and 1,000-plus exhibiting brands. Builders and brokers sell boats on the water; engine, electronics and accessory brands sell from booths inside, and the NMMA Innovation Awards are judged by Boating Writers International.
To see, touch and compare engines, electronics and gear for the boat they own or are buying, with prices and a dealer to call.
Supplier conversations away from their own displays: new product lines, financing and service programs.
Brands that ship and support abroad; the show draws visitors from more than 35 countries.
Your team in Miami Beach
How Purple runs the Miami Boat Show 2027
For Miami, Purple fabricates in Fishkill, NY and trucks south to the decorator's warehouse named in the 2027 exhibitor resources, after the December insurance and January order deadlines are met. Your Purple project manager runs the Convention Center install with the labor the show requires and returns each night to check finishes through Sunday.
New at Miami International Boat Show 2027
Inside Miami International Boat Show 2027
Miami International Boat Show rules that shape your booth
The 2027 deadlines sheet sets general liability insurance due December 28, 2026 for every exhibitor. Our certificate and yours go in together once space is confirmed.
Decorating, flooring, labor, material handling and porter service for Convention Center exhibitors carry discount pricing until January 15, 2027. We place the orders with the approved design so the booth avoids show-site rates.
The show splits exhibitor resources between Convention Center booths and in-water or land displays, each with its own contacts and orders. We work from the right set for each space you hold.
Florida is right-to-work, and outside contractors file the show's exhibitor-appointed contractor form with a certificate, per Purple's Miami Beach guide. Purple files both for your booth.
Programs worth planning for
NMMA-managed awards for new marine products, judged by Boating Writers International, open to contracted exhibitors; $450 member and $550 non-member entry in 2026. 2027 deadlines not confirmed yet.
Boating Industry's annual dealer celebration comes to the Miami show for the first time in 2027, per the organizer.
The Miami International Boat Show is the country's biggest consumer boat show; choose it over IBEX when you sell to boat owners and buyers, and choose IBEX when your customers are the builders. Line up Miami International Boat Show against every automotive and transportation show we build for →
automotive and transportation at Miami International Boat Show
The industry behind Miami International Boat Show, in pictures
02 Booths & pricing for Miami International Boat Show 2027
What does a Miami Boat Show 2027 booth cost?
Miami sells in-water boat displays, bulk space on land, sailing displays and booth displays inside the Miami Beach Convention Center, with rates by inquiry. Purple builds the Convention Center booth displays, from 10×20 inlines for electronics and accessory brands to islands for engine makers, plus graphics for in-water spaces.
A product wall of electronics, gear or apparel with lit shelving, a demo screen and a counter for orders and dealer referrals.
Shown: a Purple inline booth for MedaCure
See 10×20 rental booths →
Two product zones, for example a helm console with live electronics and a wall of accessories, plus a cash-wrap counter for show sales.
Shown: a Purple inline booth for NIMS Food
See 10×30 rental booths →
An island around an engine display with lighting from above, a seated consultation corner and a hanging sign over the Convention Center aisle.
Above: SMOXH, a Purple island exhibit
See 20×20 rental booths →
An engine or propulsion brand island with several outboards on stands, a lounge for owners and a service and warranty desk.
Shown: SHC Heavy Industry, a Purple island exhibit
See 20×30 rental booths →In Purple's Miami International Boat Show price
- Your design and 3D rendering, revised until it is right for Miami International Boat Show
- Structure, printed graphics, counters and storage, as specified for Miami International Boat Show
- Lighting and power distribution inside your Miami International Boat Show booth
- Install and dismantle at Miami International Boat Show, led by our project manager on the floor
- Each service order and deadline in the Miami International Boat Show exhibitor kit, tracked for you
Paid to Miami International Boat Show and its contractor
- Your Miami International Boat Show booth space, paid to the organizer
- Material handling at the Miami Beach Convention Center and in-water venues, when the space rate does not include it
- Electrical service, internet and rigging at the Miami Beach Convention Center and in-water venues
- Booth cleaning and any union labor the Miami Beach Convention Center and in-water venues requires
Rates to plan with for Miami International Boat Show:
- Display space Display and slip rates given by inquiry, by display type, per the show source
- Innovation Awards entry (2026) $450 NMMA members, $550 non-members source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Every one of these is estimated on your proposal, so you see the full Miami International Boat Show total on paper before you sign.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom Miami International Boat Show builds are quoted per project. Want an exact number for Miami Beach? Use the booth cost calculator or the 2026 booth cost guide.
Send us your booth size for Miami International Boat Show and what the space needs to do. A reply within one business day, then a Miami International Boat Show rendering and fixed proposal, usually within a week. No charge.
The booth we would build for Miami International Boat Show 2027
The lit gear wall that pulls people off the docks
Miami's crowd comes for yachts in the water, and the Convention Center booth has to win them back indoors. So the booth is an open, brightly lit product wall with engines or electronics in reach and a counter that turns interest into an order or a dealer visit.
Product wall
Lit shelving or engine stands at eye level, with every product a visitor can pick up or touch.
Helm demo
A mock helm or console running live electronics, so an owner sees the screen as it looks on the water.
Order counter
A counter with show pricing, a tablet to book a dealer install and a spot for the Innovation Award, if you win one.
The demo
Put the buyer at a helm: chart, sonar and engine data on the same screen, or an outboard on a stand with the cowling off, while a staffer explains it in plain words.
The meetings
Miami has no meeting system; dealers and brokers drop by during weekday hours, and owners crowd the weekend. Keep a small seated corner for dealer conversations Wednesday to Friday and give the weekend to the counter.
See it at the show. Run it on your boat by spring.
Your people arrive at the Miami Beach Convention Center and in-water venues to a lit, stocked booth. You just show up.
03 Built by Purple
Miami Boat Show booths that pull visitors in from the docks
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Amazon's ESSENCE Festival environment moved a public crowd from Prime Video to Alexa to Amazon Live; a Miami Boat Show booth faces the same festival-sized public and has to move it from a lit product wall to a counter conversation.
Read the Amazon case study All case studies →“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”
Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · client reviews
Trusted by exhibitors including
04 Designing for boat builders, marine engines, electronics and accessory brands at Miami International Boat Show
Designing a Miami Beach Convention Center booth for boat buyers
1Compete with the water
Visitors come for the boats outside, so an indoor booth has to pull them in. We light products from above, set engines on stands at eye level and keep the brand line readable from across the Convention Center hall.
2Consumers, not specifiers
Miami is a public show: buyers want to touch, compare and ask about price. Open shelving, product in reach and a counter that can take an order or book a dealer visit work better than closed meeting rooms.
3Five long days
The show runs Wednesday to Sunday, up to nine hours a day. We specify durable floors, sealed graphics and easy-clean surfaces so the booth looks the same on Sunday afternoon as at the Wednesday noon opening.
4Tie the booth to the docks
If you also have boats at the Yacht Collection or Sailor's Cove, matching graphics and a simple map panel in the booth send people from the hall to the water. We print both sets in one run.
Concept rendering
Your Miami International Boat Show proposal comes with a rendering like this
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for Miami International Boat Show. Shown: a Purple concept for Aeroplay Entertainment.
Start my Miami International Boat Show conceptFloor at a glance
Where you could be at Miami International Boat Show 2027
The 2027 show spreads across land and water venues. These are the ones that matter for a booth, from the show's own pages.
Miami Beach Convention Center
The on-land venue for booth displays, with its own exhibitor resources and Booth Services package covering furnishings, carpet, electrical, labor and material handling.
Our advice Engine and electronics brands belong here; build for a public crowd, not a meeting room.
Miami Beach Yacht Collection and Sailor's Cove
In-water display venues, with Sailor's Cove at IGY Yacht Haven Grande, ordered through the in-water exhibitor resources.
Our advice Print matching dock graphics so visitors connect the boat to your Convention Center booth.
The Entry Point at Pride Park
New for 2027, listed with the show's locations.
Our advice Ask the show which traffic it is planned to carry before choosing signage there.
05 Miami Beach Convention Center and in-water venues · Miami Beach
Miami Boat Show 2027 deadlines, freight and install
The Miami Beach Convention Center is in a right-to-work state, and outside contractors file the show's exhibitor-appointed contractor paperwork, per Purple's Miami Beach guide. For 2027 the show's deadlines sheet sets general liability insurance due December 28, 2026, Convention Center decorating, labor and material handling discounts until January 15, 2027, and credentials due February 7, 2027; in-water and land exhibitors order tents by December 8, 2026 and electrical by December 28. Purple builds in Fishkill, NY, ships to the decorator's warehouse and runs install with the labor the show requires.
What Purple handles
- Convention Center booth displays for engine, electronics and gear brands
- Engine stands and lit product walls
- Matching graphics for in-water display spaces
- Insurance, EAC and decorator orders on the 2027 deadlines
- Freight from Fishkill to the decorator's warehouse
- Durable finishes for five public show days
Miami International Boat Show timeline, counted back from move-in
General liability insurance due to the show: December 28, 2026. Every exhibitor files a certificate by December 28, 2026; decorator, labor and material handling discounts at the Convention Center then end January 15, 2027, so we need design approval in December.
For Miami International Boat Show, we need design sign-off by mid-December 2026.
- November 2026Display space confirmed with the show's sales team; design starts the same week.
- December 2026Design sign-off and production in Fishkill, NY; insurance certificate filed by December 28.
- Early January 2027Decorator, labor and material handling orders placed before the January 15 discount deadline.
- Late January 2027Freight to the decorator's warehouse; exhibitor credentials registered by February 7.
- Days before February 10, 2027Install at the Miami Beach Convention Center directed by your Purple project manager; 2027 move-in days in the exhibitor kit.
- February 10–14, 2027Five show days; after Sunday's 5 p.m. close we dismantle and crate the booth.
Purple's planning timeline for Miami International Boat Show. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable budget & deadline sheetBefore you book Miami International Boat Show 2027
Miami Boat Show timing exhibitors should know
Opening day starts at noon, not 10 a.m., and Sunday closes at 5 p.m.; plan staff shifts around the Thursday to Saturday 10-to-7 days, the longest of the week. source
Convention Center decorating, labor and material handling orders cost less until January 15, 2027, a deadline that falls before most teams finish holiday planning. source
Booth staff credentials are due February 7, 2027, three days before opening; register the whole team early so nobody waits at will-call on Wednesday. source
Each display type has its own sales contact: on-water, bulk on land, sailing and Convention Center booth displays. Ask the booth display contact for Convention Center space. source
Book rooms through onPeak, the show's official hotel provider, which charges no booking fee; Miami Beach rooms in February go early. source
Who you meet on the floor
Over 100,000 visitors came in 2026, most of them shopping for a boat or for engines, electronics and gear for the one they have.
Dealers work the show to sell and to meet suppliers, and Boating Industry's Top 100 dealer gala comes to the show in 2027.
The International Yacht Brokers Association is the show's partner, and brokers fill the in-water venues.
The show says it draws visitors from more than 35 countries.
Side by side
Miami International Boat Show vs Chicago Auto Show vs AIMExpo: 2027 at a glance
| Miami International Boat Show | Chicago Auto Show | AIMExpo | |
|---|---|---|---|
| Dates | February 10–14, 2027 | February 13–21, 2027 | March 3–5, 2027 |
| Where | Miami Beach, FL · Miami Beach Convention Center and in-water venues | Chicago, IL · McCormick Place | Orlando, FL · Orange County Convention Center, West Building, Hall A |
| Size | 100,000+ visitors at the 2026 Miami International Boat Show | Not published | 400+ powersports exhibitors, per AIMExpo |
| Main buyers | Boat buyers and owners | Chicago-area car shoppers | Powersports dealers |
| Booth space | Price not published | Large vendor space (2027): 1,000 sq ft minimum; $9 per sq ft auto OEM, $12 per sq ft non-auto, with carpet | Price not published |
Figures carry the year and source shown on each show's own page.
Travel to Miami International Boat Show 2027
Getting to Miami International Boat Show 2027: airport and hotels
Fly in
Miami International Airport (MIA)
Stay
Hotels through onPeak, the show's official hotel provider, with no booking fees
Find the venue
Miami Beach Convention Center and in-water venues
1901 Convention Center Dr, Miami Beach, FL 33139 (Convention Center), plus Miami Beach Yacht Collection, Sailor's Cove at IGY Yacht Haven Grande and The Entry Point at Pride Park
Travel facts from miamiboatshow.com.
Miami International Boat Show by the numbers
Miami International Boat Show year by year
How Miami International Boat Show 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to Miami International Boat Show on the calendar, with the latest size each organizer has published. Each name other than Miami International Boat Show opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| HDAWHDAW (Auto Care Association | January 18–21, 2027 | Grapevine, TX | Product Expo floor sold out, per HDAW exhibitors (2026) |
| Miami International Boat ShowNMMA | February 10–14, 2027 | Miami Beach, FL | 100,000+ attendees · 1,000+ brands (2026) |
| Chicago Auto ShowChicago Automobile Trade Association (CATA) | February 13–21, 2027 | Chicago, IL | Hundreds of thousands, per the show attendees · More than two dozen manufacturers exhibitors (2026) |
| AFSA Vehicle Finance Conference & ExpoAmerican Financial Services Association (AFSA) | February 14–17, 2027 | Orlando, FL | 650+, per AFSA attendees · Booths and kiosks exhibitors (2026) |
| NADA ShowNational Automobile Dealers Association (NADA) | February 17–20, 2027 | Orlando, FL | Tens of thousands of automotive retail professionals, per NADA · 628 exhibitors (2026) |
| Keystone BIG ShowKeystone Automotive Operations | February 19–20, 2027 | Aurora, CO | 4 hours for exhibitor setup, Friday 7–11 a.m., 2027 |
| SCWA Convention & EXPOSouthwest Car Wash Association (SCWA) | February 24–26, 2027 | Fort Worth, TX | – |
| TruckloadTruckload Carriers Association (TCA) | February 28–March 3, 2027 | Las Vegas, NV | – |
| AIMExpoMotorcycle Industry Council (MIC) | March 3–5, 2027 | Orlando, FL | – |
| VISION Hi-Tech Training & ExpoMidwest Auto Care Alliance (MWACA) | March 4–7, 2027 | Overland Park, KS | 3,500+ (exhibitor page); 3,800+ (about page) · 140+ sponsors and exhibitors (2026) |
Miami International Boat Show exhibitor questions
Miami International Boat Show 2027 exhibitor questions
When is the Miami International Boat Show 2027?
February 10 to 14, 2027, Wednesday to Sunday. Hours are noon to 7 p.m. on Wednesday, 10 a.m. to 7 p.m. Thursday to Saturday and 10 a.m. to 5 p.m. on Sunday.
Where is the Miami International Boat Show held?
Across several sites in Miami Beach and Miami: the Miami Beach Convention Center on land, in-water displays at the Miami Beach Yacht Collection and Sailor's Cove at IGY Yacht Haven Grande, and The Entry Point at Pride Park, new for 2027.
How many people attend the Miami Boat Show?
Over 100,000 visitors came in 2026, per the show, with 1,000+ exhibiting brands and 1,000+ boats on display. The show says it historically draws visitors from more than 35 countries.
How much does it cost to exhibit at the Miami Boat Show?
Display and slip rates are given by inquiry through the show's exhibitor form, by type: on-water, bulk on land, sailing or booth displays in the Convention Center. Purple's custom 20×20 Convention Center island runs $50,000 to $120,000, and a rented 10×20 with your graphics $7,500 to $15,000.
Who owns the Miami International Boat Show?
NMMA (the National Marine Manufacturers Association), in partnership with the International Yacht Brokers Association. Informa Markets produces the show.
What are the 2027 exhibitor deadlines?
General liability insurance is due December 28, 2026; Convention Center decorating, labor and material handling discounts end January 15, 2027; credentials are due February 7, 2027, per the show's deadlines sheet.
Who can buy space at the Miami Boat Show?
Boat builders, dealers and brokers take in-water and land displays; engine, electronics, accessory, apparel and service brands take booth displays in the Convention Center. Contact details differ by display type.
What are the Miami Innovation Awards?
NMMA-managed awards for new marine products, judged by Boating Writers International and open to contracted exhibitors. In 2026 entry cost $450 for NMMA members and $550 for non-members, and entry closed January 6, 2026.
What is new at the 2027 Miami Boat Show?
The Entry Point at Pride Park joins the show's locations, and Boating Industry's Top 100 Gala comes to the show for the first time, per the organizer.
Is the Miami Boat Show a trade show or a consumer show?
It is a consumer show: tickets are sold to the public, and buyers, owners and enthusiasts fill the docks and halls. Dealers and industry professionals attend too, but the booth has to work for the public.
What is the difference between the Miami Boat Show and IBEX?
Miami sells boats and gear to the public in February; IBEX, in Tampa in December, is a trade show where boatbuilders source components, materials and systems. NMMA is involved in both.
Can Purple build our Miami Beach Convention Center booth?
We can. We build in Fishkill, NY, ship to the decorator's warehouse, file the contractor paperwork and run the install, and we print matching graphics for any in-water display.
Before you sign with anyone
Five questions to ask any exhibit builder for Miami International Boat Show:
- Which of the show's 2027 deadlines, December 28 insurance and January 15 decorator discounts, will you handle for our Convention Center booth?
- Can you build engine stands and lit product walls that hold up to five public days?
- Will you file the exhibitor-appointed contractor form and certificate the show asks for at the Miami Beach Convention Center?
- Can you print matching graphics for our partner boat at the Yacht Collection or Sailor's Cove?
- How will you ship from your shop to the decorator's warehouse, and what is the transit time?
What Miami International Boat Show exhibitors ask us
We are an engine or electronics brand. Shouldn't we be on the docks? If you have a boat to show, the docks work. Most gear brands sell better inside the Convention Center, where visitors can touch the product and talk at a counter, and a matching graphic on a partner's boat sends people your way.
It is a public show. Is it worth the cost for a B2B brand? If your product sells through dealers, yes: owners walk in asking for your brand at their dealer. Keep the build simple and spend on product display and staff.
Five days is long. Will the booth hold up? With the right materials. We use sealed graphics, hard-wearing floors and surfaces staff can wipe down each night, so Sunday looks like Wednesday.
Get a proposal
Tell us about your Miami International Boat Show booth
What happens next
- Within one business day we write back to ask about your products, your goals for Miami International Boat Show and your footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every fee on paper upfront, in full, for your Miami International Boat Show booth.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before Miami International Boat Show opens.