software and cloud · 2027 location not confirmed yet
AWS re:Invent 2027The exhibitor guide: booth costs, dates and deadlines
One campus, many casinos: AWS re:Invent 2027 booths in Las Vegas
- Event dates
- 2027 dates not confirmed yet
- Exhibit hall
- Not confirmed yet
- Venue
- Not confirmed yetLast edition: Las Vegas, NV
4.9 star rating from clients3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
AWS re:Invent 2027 in 30 seconds
AWS re:Invent is Amazon Web Services' own cloud conference, organized by AWS in Las Vegas. Dates and venues for 2027 are not confirmed yet; re:Invent 2026 runs November 30 to December 4, 2026 across several venues on the Las Vegas Strip. AWS counted over 63,000 in-person attendees and 2 million+ livestream viewers at re:Invent 2025, per an AWS recap. Exhibitors are AWS partners and sponsors: software vendors, consultancies, systems integrators and data, security and AI companies. Expo space is sold only inside AWS sponsorship packages, with no public rate card. Purple builds and prints re:Invent sponsor booths in Las Vegas.
- When is AWS re:Invent 2027?
- The 2027 dates and location are not confirmed yet. The last edition was in Las Vegas, NV.
- When is the AWS re:Invent exhibit hall open?
- Not confirmed yet for 2027. re:Invent 2026 runs November 30 to December 4, 2026 across several venues on the Las Vegas Strip.
- How big is AWS re:Invent?
- 63,000+ in person attendees (2025 edition).
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental at AWS re:Invent with design, graphics, lighting, install and dismantle. Space and show services are billed separately by AWS re:Invent.
The lookLas Vegas 2027
Sixty-three thousand architects, one Strip.
AWS counted over 63,000 in-person attendees at re:Invent 2025, spread across several Strip venues. The 2027 dates are not confirmed yet; the Expo stays a sponsor floor where partners prove what runs better on AWS.
Everything about AWS re:Invent 2027 in one place
AWS re:Invent 2027 fact sheet
| Official name | AWS re:Invent 2027 |
|---|---|
| Event dates | 2027 dates not confirmed yet |
| Exhibit hall dates | Not confirmed yet re:Invent 2026 runs November 30 to December 4, 2026 across several venues on the Las Vegas Strip |
| Venue | Las Vegas, NV |
| Organizer | Amazon Web Services (AWS) |
| Size (2025) | 63,000+ in person attendees source |
| Who attends | Cloud architects, developers, data and AI engineers, IT and security leaders, AWS partners and customers |
| Nearest airport | Harry Reid International Airport (LAS) |
| Hotels | AWS's 2027 hotel block: not confirmed yet |
| Official website | aws.amazon.com |
Official AWS re:Invent resources
AWS re:Invent 2027 calendar
AWS re:Invent 2027 dates and deadlines
Every date the organizer has published for AWS re:Invent, in order, with a link to the page that states it. We highlight the next one.
01 Purple at AWS re:Invent 2027
One campus, many casinos: AWS re:Invent 2027 booths in Las Vegas
re:Invent spreads across several Strip venues, so an Expo booth has minutes to name the AWS workload you improve and prove it on a live console. Our Las Vegas shop builds and prints in town, close enough to fix a panel overnight during the busiest week of the year.
- 2027 dates not confirmed yet
- 63,000+ in person, 2025
- Expo by sponsorship only
What makes AWS re:Invent different, and how we build for it
AWS re:Invent is Amazon Web Services' own conference and the largest cloud event of the year: AWS counted over 63,000 in-person attendees and 2 million+ livestream viewers in 2025.The Expo is a sponsor floor, sold only as AWS sponsorship packages with no public rate card, and it fills with software vendors, consultancies, systems integrators and data, security and AI companies that sell to AWS customers or through AWS Marketplace. The event spans several hotels on the Strip, so attendees plan their days by campus and reach the Expo between sessions. The 2026 edition runs November 30 to December 4; 2027 dates are not confirmed yet.
Your product running on AWS services they know, the architecture on a second screen, and a straight answer about which regions and services you support.
A live pipeline, model or detection running in an AWS account, cost and latency numbers, and a Marketplace listing they can buy through.
Joint customer stories, your AWS partner standing, and a quiet seat for a follow-up with the customer's AWS account manager.
Your team in Las Vegas
How Purple runs AWS re:Invent
Our Las Vegas shop builds and prints re:Invent booths in town, so crates reach the warehouse or host property named in the 2027 sponsor kit after a short drive, not a cross-country haul. A Purple project manager runs install, cabling and the demo rehearsal with the labor that property requires, and the shop stays on call for overnight panel changes.
Inside AWS re:Invent 2027
AWS re:Invent rules that shape your booth
AWS sells Expo space only as sponsorship packages and publishes no public rate card. We design to the footprint and rules in your package and dress any AWS-built space with graphics, screens and lighting.
re:Invent spans several venues on the Strip, so staff move between campuses. We plan booth shifts and demo resets around that travel and keep a storage closet stocked so a short-staffed hour still works.
Power, internet and freight follow the rules of whichever Strip property hosts the Expo. We read the 2027 sponsor kit when AWS releases it and order each service at the early rate.
AWS re:Invent is Amazon Web Services' own conference and the biggest cloud event of the year; choose it over Google Cloud Next or Microsoft Ignite when your buyers run on AWS or buy through AWS Marketplace. Compare all the software and cloud shows we build for →
software and cloud at AWS re:Invent
The industry behind AWS re:Invent, in pictures
02 Booths & pricing for AWS re:Invent 2027
What does an AWS re:Invent 2027 sponsor booth include?
AWS sells Expo space only in sponsorship packages and posts no public rate card, so sizes come with your package. For a first re:Invent our pick is a 10×20 built around a pair of AWS console stations; partners with several AWS competencies do better on a 20×20 or larger island with a meeting room.
Two console kiosks, a back wall naming the AWS workload you improve, and a counter where staff scan badges and hand out Marketplace links.
Shown: data-pixel, a Purple inline booth
See 10×20 rental booths →
A guided demo bay, a self-serve kiosk with a one-key reset, and a stool-height table at the end for the architecture whiteboard.
Shown: Barantech, a Purple inline booth
See 10×30 rental booths →
An island with four kiosks, a presenter screen for scheduled lightning demos and a small closed room for account-team meetings.
Above: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
A seated theater, product stations by AWS service area, two meeting rooms and a storage closet for laptops and giveaways.
Shown: Floy, a Purple island exhibit
See 20×30 rental booths →In Purple's AWS re:Invent price
- Design work and a 3D rendering, with revisions until the AWS re:Invent layout is right
- Structure, graphics printed for AWS re:Invent, counters and storage as specified
- Lighting and power distribution inside your AWS re:Invent booth
- Installation and dismantle in the host city, run by our project manager on the floor
- Each service order and deadline in the AWS re:Invent exhibitor kit, tracked for you
What AWS re:Invent and its contractor bill
- Your AWS re:Invent booth space, paid to the organizer
- Material handling at the venue, when the space rate does not include it
- Electrical, internet and rigging orders for AWS re:Invent
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at AWS re:Invent; custom builds get their own quote. The booth cost calculator gives an exact number for your AWS re:Invent booth; the 2026 booth cost guide has the 2026 ranges.
Send your AWS re:Invent booth size and what the space needs to do for your team. We reply within one business day, then send a rendering and a fixed proposal, usually within a week. No charge.
The booth we would build for AWS re:Invent 2027
The workload-station sponsor booth
re:Invent visitors reach the Expo between sessions in other hotels, with a few minutes and one AWS workload on their mind. The play is a row of console stations, each owning one workload, inside whatever footprint the sponsorship package lists; where AWS builds the space, graphics, lighting and screens carry the brand.
Workload stations
Two to four consoles, each labeled with one AWS service area such as data pipelines, security or generative AI, with a one-key reset between visitors.
Architecture board
A large diagram of your product running inside an AWS account, the panel architects photograph and carry back to their teams.
Marketplace counter
A badge-scan counter where staff share the AWS Marketplace listing and book the follow-up call.
Account-team corner
Two seats out of the traffic for a customer and their AWS account manager, where the package size leaves room.
The demo
Deploy or query something live in a sandbox AWS account in under three minutes, with cost and latency on screen, so an engineer walking from a session in one hotel to a keynote in another leaves with a number to repeat.
The meetings
No 2027 meeting tools are confirmed yet, so book meetings through your AWS partner and account teams before the week. The corner seats and a calendar link on the counter keep those meetings from colliding with demo traffic.
Run more on AWS. Spend less doing it.
The AWS re:Invent booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
AWS re:Invent booths that prove the workload
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Same company, different team: Purple built Amazon's first ESSENCE Festival activation, a walk-through for Prime Video, Amazon Live and Alexa, while re:Invent booths belong to AWS partners selling to cloud buyers.
Read the Amazon case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for AWS partners in cloud, data, AI and security at AWS re:Invent
Designing an AWS re:Invent Expo booth for a multi-venue week
1Speak in AWS services
re:Invent visitors think in AWS service names. We write the back wall around the AWS workload you make faster, cheaper or safer, in words an architect uses, and move your logo to the header where it does not compete with the claim.
2A booth for a multi-campus week
The event spans several Strip venues, so many visitors reach the Expo once, between sessions in other hotels. Our layouts give each kiosk a two-minute story with an obvious start and finish, so one staffer can take a group, reset and greet the next.
3Panels printed overnight
re:Invent announcements land during the week. Our Las Vegas shop prints in town, so a new panel naming the service you support can be printed and installed before the next Expo morning.
4Livestream-proof lighting
AWS reported 2 million+ livestream viewers in 2025, so the week lives on camera. If your team films demos or interviews in the booth, we light faces and screens evenly so a phone clip looks clean.
Concept rendering
Your proposal for AWS re:Invent includes a rendering like this one
See the AWS re:Invent booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. This one is a Purple concept for CalligoTech.
Start my AWS re:Invent concept05 Las Vegas, NV
AWS re:Invent 2027 freight, sponsor kit and Strip venue rules
With no 2027 dates, hotels or sponsor kit from AWS so far, the official contractor, warehouse address and move-in window are not confirmed yet. In 2026 re:Invent runs across several venues on the Las Vegas Strip, which means freight, power and internet orders follow the rules of the property that hosts the Expo. Our Las Vegas shop builds and prints in town, so crates travel minutes rather than days, and a Purple project manager oversees setup, wiring and a run-through of every demo using the labor that host property calls for. We read the sponsor kit as soon as AWS releases it and file every order at the early rate.
What Purple handles
- Booth design within the AWS sponsorship package
- Console kiosks tested with your AWS demo accounts
- Sponsor kit forms, power, internet and freight orders
- Overnight graphic changes from our Las Vegas shop
- Your Purple project manager on the Expo floor all week
Counted back from move-in
We need your AWS re:Invent design signed off by About 10 weeks before move-in.
- When AWS confirms your 2027 sponsorshipSend us the package, booth size and kit; design starts the same week.
- About 10 weeks before move-inDesign sign-off: kiosks, presenter screen, meeting room and graphics approved.
- 8 to 4 weeks before move-inProduction in our Las Vegas shop within 30 to 45 days; demos tested on the booth screens.
- About 2 weeks before move-inFreight to the warehouse named in the AWS sponsor kit; power and internet ordered.
- re:Invent 2027 show days, not confirmed yetInstall, demo rehearsal, Expo days and dismantle led by your Purple project manager; overnight panel changes from our Las Vegas shop.
Purple's planning timeline for AWS re:Invent. Official move-in, freight target and order deadlines for AWS re:Invent come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Print the AWS re:Invent budget & deadline sheetBefore you book AWS re:Invent 2027
Five things AWS re:Invent exhibitors learn the hard way
Get the footprint and anything AWS builds in writing: Expo space comes only inside sponsorship packages, and with no public rate card the package document is your only booth spec. source
re:Invent 2026 opens Monday, November 30, the week after Thanksgiving, so move-in lands on the holiday weekend. If 2027 keeps that slot, freight has to leave the shop before the holiday. source
Write booth shifts by campus: sessions, keynotes and the Expo sit in different Strip buildings, and every crossing costs your staff time away from the stations. source
Leave one graphic panel open for mid-week: service announcements land during the event, and a partner whose wall names the new service the next morning reads as current. source
AWS counted 2 million+ livestream viewers in 2025, so film a short demo in the booth for the remote audience and post it while the keynote topic is still trending. source
Who you meet on the floor
They check which AWS services and regions a product supports and how it fits the architecture they already run.
They want hands-on proof in an AWS account, with cost and latency figures, before they bring a tool back to their team.
AWS publishes industry recaps of the week, automotive and manufacturing among them in 2025, and these buyers look for partners with customer stories in their sector.
They use the Expo to meet partners and plan joint work with shared customers.
Travel to AWS re:Invent 2027
Getting to AWS re:Invent 2027: airport and hotels
Fly in
Harry Reid International Airport (LAS)
Stay
AWS's 2027 hotel block: not confirmed yet
Travel facts from aws.amazon.com.
AWS re:Invent by the numbers
AWS re:Invent year by year
How AWS re:Invent 2027 compares with other software and cloud shows
The software and cloud shows closest to AWS re:Invent on the calendar, with the latest size each organizer has published. Each name other than AWS re:Invent opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| PyTorch ConferenceThe Linux Foundation and PyTorch Foundation | October 6–7, 2027 | San Jose, CA | 3,500+ attendees (2026) |
| Oracle AI WorldOracle | October 18–21, 2027 | Las Vegas, NV | – |
| Gartner IT Symposium/XpoGartner | October 18–21, 2027 | Orlando, FL | 180 providers exhibitors (2026) |
| Money20/20 USAMoney20/20 (Ascential | October 19–21, 2027 | Las Vegas, NV | 11,000 attendees · 450 sponsors exhibitors (2026) |
| HR TechArc Network LLC | October 26–28, 2027 | Las Vegas, NV | – |
| AFPAssociation for Financial Professionals (AFP) | November 7–10, 2027 | Washington, DC | 7,000+ expected attendees · 200+ exhibitors (2026) |
| KubeCon + CloudNativeCon North AmericaCloud Native Computing Foundation (CNCF) | November 8–11, 2027 | New Orleans, LA | 9,300+ attendees (2025) |
| Microsoft IgniteMicrosoft | 2027 dates not confirmed yet | San Francisco, CA | – |
| The AI Summit New YorkInforma | 2027 dates not confirmed yet | New York, NY | 7,500+ expected attendees · 200+ exhibitors (2026) |
| AWS re:InventAmazon Web Services (AWS) | 2027 dates not confirmed yet | Las Vegas, NV | 63,000+ in person attendees (2025) |
AWS re:Invent exhibitor questions
AWS re:Invent 2027 questions from sponsors
When is AWS re:Invent 2027?
re:Invent 2027 dates are not confirmed yet; AWS has not posted them. The current edition, re:Invent 2026, runs November 30 to December 4, 2026 in Las Vegas.
Where is AWS re:Invent 2027?
Not confirmed yet: AWS has not announced the 2027 city or venues. re:Invent 2026 runs across several venues on the Las Vegas Strip, and this page plans for Las Vegas until AWS confirms 2027.
How much does it cost to exhibit at AWS re:Invent?
AWS does not publish a price: Expo space is sold only as sponsorship packages, with no public rate card. Purple's side of the bill: $7,500 to $15,000 to rent a 10×20 with your graphics, or $50,000 to $120,000 for a custom 20×20 island.
How do we get a booth at re:Invent?
Through an AWS sponsorship package; there is no open booth sale. Once AWS confirms your package and booth size, we design to it and file the sponsor kit forms.
How many people attend AWS re:Invent?
Over 63,000 in person and 2 million+ on the livestream at re:Invent 2025, per an AWS for Industries recap. 2026 and 2027 figures are not confirmed yet.
Who exhibits at AWS re:Invent?
AWS partners and sponsors: software vendors, consultancies and systems integrators, and data, security and AI companies. It fits best when AWS customers are your buyers or you sell through AWS Marketplace.
Why is re:Invent spread across several hotels?
Because sessions, keynotes and the Expo run in different Strip buildings at the same time. Plan staff travel between campuses and schedule booth shifts around the sessions your team wants to attend.
Can you build a re:Invent booth in Las Vegas?
We do. Our Las Vegas shop builds and prints in town, and a Purple project manager runs install, cabling and a demo rehearsal with the labor the host property requires.
Can we change booth graphics during re:Invent week?
Yes, overnight. AWS announcements land during the week, and our Las Vegas shop can print a new panel so your booth names the newly announced service you support the next morning.
When is AWS re:Invent 2026?
re:Invent 2026 runs November 30 to December 4, 2026 in Las Vegas. With under a month to go, that edition is past the window for a new custom build, which is why this page plans for 2027.
Can we reuse a re:Invent booth at other cloud events?
Easily: a kiosk booth moves to Google Cloud Next and VMware Explore in Las Vegas or to Microsoft Ignite. We keep it in storage in Las Vegas between shows and swap the workload panels.
Is AWS re:Invent worth it for a startup?
Yes, if AWS customers are your buyers. Every booth comes through a sponsorship package, so a startup weighs that cost against 63,000+ in-person attendees in 2025 and buyers who can purchase through AWS Marketplace; a product that does not run on AWS fits a smaller cloud event better.
What is the difference between AWS re:Invent and Google Cloud Next?
re:Invent is AWS's conference for AWS customers and partners, and Google Cloud Next is Google's for Google Cloud. Pick the one whose cloud your buyers run on; both are vendor-run, sell exhibit space as sponsor packages and meet in Las Vegas.
Before you sign for AWS re:Invent
Five things to ask every builder quoting AWS re:Invent:
- Have you built inside an AWS re:Invent sponsorship package, and how do you read its booth rules?
- Which Strip property hosts the 2027 Expo, and whose rules govern power, internet and freight there?
- Can your shop print and install a new panel overnight during re:Invent week?
- How will our freight reach the Expo if move-in falls on Thanksgiving weekend again?
- Who runs the demo-station rehearsal and network test before the re:Invent Expo opens?
What AWS re:Invent exhibitors ask us
AWS only offers fixed sponsor packages. What is left for a builder to do? Plenty inside the footprint: graphics, console counters, screens, lighting, a meeting corner and shipping. We design to the package rules and dress any space AWS builds, rather than proposing structure the package does not allow.
The 2027 dates are not out. When should we start? As soon as AWS confirms your package. Design sign-off sits about 10 weeks before move-in, and a booth built in our Las Vegas shop skips cross-country freight, which gives those weeks back to design.
With 63,000+ people spread across several hotels, will anyone reach our booth? Yes, if each visitor gets a two-minute answer. People reach the Expo between sessions, so a workload named on the wall and a station that resets fast turn short visits into badge scans.
Get a proposal
Tell us about your AWS re:Invent booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal for AWS re:Invent, usually within a week. Every fee on paper upfront, in full, for your AWS re:Invent booth.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the venue.