software and cloud · San Francisco
Data + AI Summit 2027San Francisco booth costs, dates and deadlines: exhibitor guide
From notebook to Expo floor: Data + AI Summit 2027 booths in San Francisco
- Event dates
- June 21–24, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Moscone Center (North, West and South), San Francisco
4.9 star client rating10,000+ booths built3,000+ exhibitors servedSince 2015
Quick answers
Data + AI Summit 2027 in 30 seconds
Data + AI Summit is Databricks' annual conference for data engineers, data scientists, ML and AI engineers and their buyers. The 2027 edition is set for June 21–24 at Moscone North, West and South in San Francisco, with a virtual stream. Databricks lists 800+ sessions and practitioners from more than 160 countries. Exhibitors are Databricks partners and data tool companies, and Expo space comes through Databricks' sponsorship catalog, where the tier sets the footprint. The program follows Databricks' product map, from Unity Catalog and Delta Lake to Lakebase and Databricks Apps. Purple builds partner booths for the Expo.
- When is Data + AI Summit 2027?
- June 21–24, 2027, at Moscone Center (North, West and South), San Francisco.
- When is the Data + AI Summit exhibit hall open?
- Not confirmed yet for 2027. Databricks includes the Expo in the 2027 full conference pass but has not posted Expo days or hours.
- What does a 10×20 Data + AI Summit booth cost all-in?
- $7,500 – $15,000 for a Purple rental, including design, graphics, lighting, install and dismantle. Space and show services are billed separately by Data + AI Summit.
Data & AI · San Francisco · 2027
160+
countries sending practitioners to Data + AI Summit, per Databricks source
The lookMoscone, June 2027
Lakehouse people. Notebooks open.
Data + AI Summit 2027 fills Moscone North, West and South June 21–24, with 800+ sessions and practitioners from more than 160 countries. They come to see whose product already runs on Unity Catalog, Delta Lake and Spark.
Everything about Data + AI Summit 2027 in one place
Data + AI Summit 2027 fact sheet
| Official name | Data + AI Summit 2027, the Databricks conference |
|---|---|
| Event dates | June 21–24, 2027 |
| Exhibit hall dates | Not confirmed yet Databricks includes the Expo in the 2027 full conference pass but has not posted Expo days or hours |
| Venue | Moscone Center (North, West and South) 747 Howard St, San Francisco, CA 94103 |
| Organizer | Databricks |
| Who attends | Data engineers, data scientists, ML and AI engineers, architects, app developers, DBAs and IT decision-makers from 160+ countries |
| Nearest airport | San Francisco International Airport (SFO); Oakland is an alternative |
| Hotels | Group rates at partner hotels near Moscone, booked through Summit registration Official hotel page → |
| Official website | databricks.com |
Official Data + AI Summit resources
01 Purple at Data + AI Summit 2027
From notebook to Expo floor: Data + AI Summit 2027 booths in San Francisco
Data + AI Summit is where Databricks users come to see who already plugs into Unity Catalog, Lakeflow and Lakebase, so a sponsor booth earns its keep with a working integration and an engineer beside it. All three Moscone buildings are in play, and every crate moves on union labor.
- Jun 21–24 · Moscone N, W, S
- 800+ sessions
- 160+ countries, per Databricks
What makes Data + AI Summit different, and how we build for it
Data + AI Summit is Databricks' own conference, and its program reads like the product map: Delta Lake, Apache Iceberg, Apache Spark, MLflow, Unity Catalog, Lakeflow, Databricks Apps, Databricks SQL and Lakebase, alongside open-source frameworks such as DSPy, LangChain, PyTorch, dbt and Trino. Databricks says it brings practitioners from more than 160 countries, with 800+ sessions plus half-day training and on-site certification. The Expo comes with the full conference pass, and sponsorship runs through Databricks' own catalog and its Sponsorship Management team. A partner booth here succeeds when an engineer can watch your product read from or write to their lakehouse in a few minutes.
A live integration with Unity Catalog or Delta tables, the notebook or job definition on screen, and an honest answer on performance and permissions.
Where your product sits in a lakehouse diagram, how governance and lineage carry across, and a seat to sketch the rollout with their team.
An agent or data app running end to end, the evaluation results behind it, and a code sample or repo link they can take home.
Your team in San Francisco
How Purple runs Data + AI Summit 2027
The build and print happen in whichever Purple shop, Fishkill, NY or Las Vegas, sits closer to the booth's spring route; labeled crates then ship to the Summit kit's advance warehouse for Moscone's docks. A Purple project manager leads the union labor Moscone requires, wires every notebook station and rehearses the integration before Databricks opens the Expo.
Inside Data + AI Summit 2027
Rules that shape your booth
Databricks sells Expo space through its own sponsorship catalog and Sponsorship Management team, so the tier sets what you can build. We read your tier's rules and size the booth, graphics and demo stations to them.
Databricks runs its half-day training live and in person only, with instructors and teaching assistants in the room, per the 2026 FAQ. Staff who train at the Summit are off the booth for half a day, so we plan coverage around it.
Moscone's contractor agreements make booth setup and teardown union work. Your project manager schedules the crews, and we keep components few and light so the labor bill stays small.
Programs worth planning for
Instructor-led half-day training with hands-on labs, and onsite certification; in 2026 the certification exam was $100 onsite, half the usual price.
Data + AI Summit is Databricks' vendor-run conference with a Sponsor Expo; choose it over Snowflake Summit when your product connects to the Databricks lakehouse, Unity Catalog or Spark, and your buyers are data and ML engineers on that platform. Compare every software and cloud show we build for →
software and cloud at Data + AI Summit
The industry behind Data + AI Summit, in pictures
02 Booths & pricing for Data + AI Summit 2027
How much is a Data + AI Summit 2027 sponsor booth?
Space at Data + AI Summit comes through Databricks' sponsorship catalog, and the tier sets the footprint; Databricks does not publish package prices. We design to the space your tier gives you, from graphics and a demo counter in a set unit to a custom 10×20 or island where the package allows a build.
A counter with the integration running live on one screen and the notebook on the other, plus a standing spot where an engineer can ask about permissions.
Shown: a Purple inline booth for data-pixel
See 10×20 rental booths →
A governance and lineage story at one end, the hands-on demo in the middle and a small table for architects at the far end.
Shown: a Purple inline booth for Barantech
See 10×30 rental booths →
An island with demo pods named for each workload, an overhead sign that reads across a Moscone hall and a closed corner for partner meetings.
Shown: Amazon Prime Video, a Purple large-format exhibit
See 20×20 rental booths →
A seated demo theater for scheduled lakehouse walkthroughs, several pods, meeting rooms and secure storage for laptops over four days.
Shown: LeadSquared, a Purple island exhibit
See 20×30 rental booths →Included in Purple's price
- Your design and 3D rendering, revised until it is right for Data + AI Summit
- The structure, printed graphics, counters and storage your Data + AI Summit plan specifies
- Lighting and in-booth power distribution for Data + AI Summit
- Installation and dismantle at the Moscone Center (North, West and South), with our project manager on the floor
- Show-service orders and deadlines for Data + AI Summit, tracked on your behalf
Paid to Data + AI Summit and its contractor
- Your Data + AI Summit booth space, paid to the organizer
- Material handling at the Moscone Center (North, West and South), when the space rate does not include it
- Electrical, internet and rigging orders for Data + AI Summit
- Booth cleaning, and union labor where the Moscone Center (North, West and South) requires it
Rates to plan with for Data + AI Summit:
- Drayage About $180 per cwt, 200 lb minimum, Purple Moscone planning rate 2026–2027 source
- Onsite certification exam $100 (50% discount), 2026 edition source
Before you sign, your proposal already estimates each of these show charges, so the Data + AI Summit total is on paper.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for Data + AI Summit are quoted per project. The booth cost calculator gives an exact number for your Data + AI Summit booth; the 2026 booth cost guide has the 2026 ranges.
Send your Data + AI Summit booth size and what the space needs to do for your team. A reply within one business day, then a Data + AI Summit rendering and fixed proposal, usually within a week. No charge.
The booth we would build for Data + AI Summit 2027
The lakehouse integration bench
Nearly every visitor at Data + AI Summit already runs or is evaluating the Databricks platform, and the program reads like its product map, so the booth has to prove one thing fast: your product reads from or writes to their lakehouse. It is a working bench of notebooks and screens, sized to the footprint your sponsorship tier sets.
Catalog header
A header naming the Databricks pieces you connect to, such as Unity Catalog, Delta Lake, Lakeflow or Databricks SQL, so an engineer knows from the aisle whether to stop.
Notebook bench
Three standing stations with live notebooks on wired lines, where a visitor runs your connector on sample data.
Architecture wall
A printed diagram of where your product sits in the lakehouse, with Iceberg, Spark and MLflow marked where you support them.
Architect table
A two-seat table for the architect who wants to talk security and governance once the demo is done.
The demo
Let the visitor drive: open a notebook, point your product at a Delta table governed by Unity Catalog, and show the result written back with lineage intact, in about three minutes and without a slide.
The meetings
The Summit spreads across three Moscone buildings for four days, and Databricks notes some events sit a short walk away. Hold customer and prospect meetings at the booth table rather than a hotel, so engineers move from session to Expo to meeting without crossing 4th Street twice.
Works on your lakehouse today. Governed in Unity Catalog.
In San Francisco, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Data + AI Summit booths that prove the lakehouse integration
Case study · Amazon
Amazon at ESSENCE Festival of Culture, New Orleans
Amazon's ESSENCE build was about streaming and voice, not lakehouses, yet it solved what a Summit sponsor faces: turning software into a few minutes people can watch, touch and remember.
Read the Amazon case study All case studies →“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”
Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · client reviews
Trusted by exhibitors including
04 Designing for Databricks partners: cloud providers, consultancies and data and AI tool vendors at Data + AI Summit
Designing a Data + AI Summit booth engineers will stop at
1Name the Databricks surface you touch
Visitors scan for Unity Catalog, Delta Lake, Lakeflow, Databricks SQL or Lakebase. We put the exact surface your product connects to in the header line, so a data engineer knows from the aisle whether the conversation is worth five minutes.
2Notebook beside the result
This audience trusts code more than slides. Each demo station gets a second screen for the notebook, job or SQL behind the result, set at standing reading height, with a presenter keyboard that never shows credentials on the public display.
3Light for long Moscone days
Four days of sessions and evening parties mean visitors arrive tired. We use bright, even booth lighting, screens bright enough for a hall full of daylight from the lobbies, and a counter where people can rest a laptop while they follow along.
4Hand the code over
Engineers want to try it later. We build a QR panel at every station linking to the repo, sample notebook or docs, and a small print rack for a one-page integration sheet that carries your booth number for follow-up.
Concept rendering
Your proposal for Data + AI Summit includes a rendering like this one
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the Data + AI Summit booth is right. This one is a Purple concept for sensei.
Start my Data + AI Summit conceptFloor at a glance
Where you could be at Data + AI Summit 2027
Databricks uses Moscone North, West and South for 2027 but has not said where the Expo sits. Here is how the three buildings work for a sponsor, from Purple's Moscone guide.
North and South exhibit halls
The two large exhibit buildings were built below Yerba Buena Gardens so the park stays public, and they connect to each other.
Our advice If the Expo spans both, visitors walk between them; we give an island a header on every open side so it reads from either approach.
Moscone West
Opened in 2003 across 4th Street; attendees cross the street on foot to reach it.
Our advice Session traffic arriving from West hits the Expo entrance first, so a booth near that door needs its product line readable from the threshold.
Loading and freight
Freight is routed through the advance warehouse and booked dock times, and every piece carries the hall and booth number.
Our advice We label crates by building and booth, so a lakehouse demo counter is not left waiting at the wrong dock.
05 Moscone Center (North, West and South) · San Francisco
Data + AI Summit 2027 at Moscone North, West and South: freight and labor
Databricks books Moscone North, West and South, so your booth may land in one of the two exhibit buildings under the Yerba Buena park while sessions run across 4th Street in West. Moscone's contractor agreements put booth setup and teardown in union hands, and Purple's planning figure for drayage there is about $180 per hundredweight with a 200-pound minimum for the 2026 and 2027 seasons. We ship crated counters and graphics from Fishkill to the advance warehouse with hall and booth labels, file the labor and utility orders from the Summit kit, and your Purple project manager supervises the Moscone crews and a full integration rehearsal before Databricks opens the Expo.
What Purple handles
- Booth design that fits your Databricks sponsorship tier and its Expo rules
- Moscone labor, electrical and internet orders from the Summit exhibitor kit
- Two-screen demo stations with notebook view and private presenter controls
- Fishkill fabrication and crated freight labelled for the Moscone docks
- Your Purple project manager on the floor from crate to final teardown
Your Data + AI Summit timeline, from move-in back
For Data + AI Summit, we need design sign-off by early April 2027.
- When your sponsorship is confirmedSend us the Databricks tier, booth footprint and the Expo rules from the sponsorship catalog.
- Early April 2027Design sign-off: demo stations, QR panels, lighting plan and any hanging-sign drawing.
- April to May 2027Fabrication in our Fishkill shop within 30 to 45 days; demo screens tested with your integration.
- About three weeks before June 21Freight leaves for the advance warehouse with Moscone hall and booth labels; labor and utilities ordered.
- Move-in days before June 21, 2027Install with Moscone union crews; 2027 move-in days not confirmed yet. Integration rehearsal before opening.
- June 21–24, 2027, then dismantleFour Summit days with your project manager on call, then teardown and freight to storage or the next show.
Purple's planning timeline for Data + AI Summit. Your exhibitor kit and assigned schedule set the official move-in, freight target and order deadlines, and we confirm each one against your booth when you book.
Print the Data + AI Summit budget & deadline sheetBefore you book Data + AI Summit 2027
What Data + AI Summit exhibitors should plan for in 2027
The full conference pass includes the Expo but the free virtual pass does not, so send prospects you want at the booth the in-person registration link. source
Databricks runs its half-day training live and in person only, with instructors and teaching assistants in the room, so cover the booth for any staff who sign up. source
Onsite certification cost $100 in 2026, half the usual price, an easy win for engineers on your booth team during a quiet hour. source
Group rates at partner hotels near Moscone are booked through Summit registration and are subject to availability, so reserve staff rooms the day you register them. source
Databricks sells Expo space from a sponsorship catalog run by its Sponsorship Management team; read what your tier includes there before the booth is drawn. source
Who you meet on the floor
They come for sessions on Lakeflow, Delta Lake and Spark and test connectors on the Expo floor between talks.
MLflow, agents and frameworks such as DSPy and LangChain are on the program, and they look for tools that fit their pipelines.
Databricks lists them in its audience; they check governance, Unity Catalog support and Lakebase fit.
They sign the contracts and come to see which partners the platform's own engineers already trust.
Travel to Data + AI Summit 2027
Getting to Data + AI Summit 2027: airport, hotels and parking
Fly in
San Francisco International Airport (SFO); Oakland is an alternative
Stay
Group rates at partner hotels near Moscone, booked through Summit registration
Park
BART and Muni stop within a few blocks of Moscone; Union Square and SoMa hotels are a 10–15 minute walk.
Find the venue
Moscone Center (North, West and South)
747 Howard St, San Francisco, CA 94103
Travel facts from databricks.com.
Data + AI Summit by the numbers
Data + AI Summit year by year
How Data + AI Summit 2027 compares with other software and cloud shows
The software and cloud shows closest to Data + AI Summit on the calendar, with the latest size each organizer has published. Each name other than Data + AI Summit opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| CommerceNextCommerceNext | June 8–9, 2027 | New York, NY | – |
| Insurtech Insights USAInsurtech Insights | June 9–10, 2027 | New York, NY | 6,000+ attendees · 180+ exhibitors (2026) |
| Gartner Cybersecurity & Risk Management SummitGartner | June 14–16, 2027 | National Harbor, MD | – |
| CCW Las VegasCustomer Management Practice (CMP) | June 14–17, 2027 | Las Vegas, NV | – |
| DASH by DatadogDatadog | June 15–16, 2027 | New York, NY | 4,000+ attendees (2026) |
| AI & Big Data Expo North AmericaTechEx Events Ltd | June 16–17, 2027 | San Jose, CA | – |
| Data + AI SummitDatabricks | June 21–24, 2027 | San Francisco, CA | – |
| SHRM HR-X Live!SHRM (Society for Human Resource Management) | June 27–30, 2027 | Chicago, IL | nearly 20,000 expected attendees (2026) |
| HITECHFTP (Hospitality Financial and Technology Professionals) | June 28–July 1, 2027 | Orlando, FL | 360+ exhibitors (2026) |
| IdentiverseCyberRisk Alliance | June 28–July 1, 2027 | Las Vegas, NV | 3,700+ attendees · nearly 200 sponsors exhibitors (2026) |
Data + AI Summit exhibitor questions
Data + AI Summit 2027 sponsor FAQ
When is Data + AI Summit 2027?
Data + AI Summit 2027 runs June 21–24, 2027 in San Francisco, with a virtual option. The 2026 edition ran June 15–18, 2026. Databricks has not published 2027 Expo days or hours, so those are not confirmed yet.
Where is the Databricks Data + AI Summit 2027 held?
At Moscone North, West and South, 747 Howard Street, San Francisco, CA 94103, per Databricks, which adds that some events may be a short walk from Moscone.
How do we sponsor or exhibit at Data + AI Summit?
Through Databricks' sponsorship catalog, handled by its Sponsorship Management team. The tier you buy sets your booth space and branding; once you have it, we design and build to that footprint.
How much does a booth at Data + AI Summit cost?
Databricks does not publish its sponsorship prices. On top of that fee, Purple quotes the build: a 10×20 rental from $7,500 to $15,000 or a custom 20×20 island from $50,000 to $120,000, with Moscone union labor and drayage on the same proposal.
Is the Expo included in the Data + AI Summit pass?
Yes, in the full conference all-access pass, which covers keynotes, the Expo, breakout sessions, networking events and virtual access, per Databricks. The free virtual pass covers livestreamed keynotes and select on-demand sessions, not the in-person Expo.
Who attends Data + AI Summit?
Engineers and their buyers: Databricks lists ML and AI engineers, data scientists, data engineers, app developers, database administrators, business executives, IT decision-makers, product managers, entrepreneurs and investors, from more than 160 countries.
What technologies does Data + AI Summit cover?
Databricks names Delta Lake, Apache Iceberg, Apache Spark, MLflow, Unity Catalog, Lakeflow, Databricks Apps, Databricks SQL and Lakebase, plus agentic AI, AI/BI and open-source frameworks such as DSPy, LangChain, PyTorch, dbt and Trino.
Is there training at Data + AI Summit?
Yes: instructor-led, half-day training with lab-based formats and onsite certification. In 2026 the onsite certification exam was $100, a 50% discount, and training ran in person only.
What does drayage cost at Moscone for Data + AI Summit?
About $180 per hundredweight with a 200-pound minimum is our Moscone budget figure for 2026 and 2027; the Summit kit carries the real tariff. Light aluminum frames and fabric graphics keep the weight, and the bill, down.
Can we set up our own booth at Moscone?
No. Booth setup and teardown at Moscone are union jobs under the center's contractor agreements; your Purple project manager books and runs the crews, wires the demo stations and rehearses the integration before the Expo opens.
Where should we stay for Data + AI Summit 2027?
At a Databricks partner hotel near Moscone, at the group rate offered through Summit registration, subject to availability. Union Square and SoMa hotels are a 10 to 15 minute walk, and BART and Muni stop within a few blocks.
Can we use the same booth at Snowflake Summit and Data + AI Summit?
It can, if its header and demo panels swap. Snowflake Summit runs at Moscone June 7–10, 2027, two weeks before Data + AI Summit, and we hold the booth in the Bay Area between the two.
What is the difference between Data + AI Summit and Snowflake Summit?
The platform. Data + AI Summit is Databricks' conference for lakehouse users, June 21–24, 2027, and Snowflake Summit is Snowflake's, June 7–10, 2027; both fill Moscone, and a partner exhibits where its buyers' data lives.
Before you sign for Data + AI Summit
Five things to ask every builder quoting Data + AI Summit:
- Our space could land in Moscone North or South; how do the freight and dock plans differ for each?
- How many wired lines does a three-station notebook bench need, and will you order them from the Summit kit?
- What will you budget for drayage at Moscone, and how will you cut the weight of our crates?
- Who supervises the union crews and tests every Databricks notebook before the Expo opens?
- Can you keep the booth in the Bay Area after Snowflake Summit and refit it for Data + AI Summit?
What Data + AI Summit exhibitors ask us
Every partner claims a Databricks integration. How do we stand out? Let visitors run it. A notebook bench where an engineer points your product at a governed Delta table proves more than a logo wall, and this Expo is full of the engineers who can judge it.
Our tier comes with a set unit. Is a custom build worth it? Not inside a set unit. There, graphics, a demo counter, screens and lighting do the work; custom spend pays off once the tier gives you a footprint big enough for an island or a seated table.
Snowflake Summit closes at Moscone two weeks earlier. Can one team cover both? One booth can. Summit 27 ends June 10 and Data + AI Summit opens June 21, 2027; we keep the frame in the Bay Area, swap the platform headers and reuse the same Moscone labor plan.
Get a proposal
Tell us about your Data + AI Summit booth
What happens next
- Within one business day we write back to ask about your products, your goals for Data + AI Summit and your footprint.
- A concept rendering and a fixed proposal usually follow within a week. Every Data + AI Summit fee listed upfront, in full, on paper.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the Data + AI Summit hall opens.