Give your team a goal worth showing up for.
A busy booth can feel like a win. Decide what a real win looks like before the first visitor arrives.
Start with the business outcome
Are you looking for qualified sales opportunities, product feedback, new partners, or stronger customer relationships? Choose a primary outcome so the team can make good decisions when the floor gets busy.
“Capture 60 qualified leads during the show and book 15 follow-up demos within two weeks.”An illustrative target. Set numbers using your team’s capacity and previous results.
Make it SMART
Connect the goal to the budget
Enter estimated costs in one currency. Staff days are counted separately from their daily cost.
Lead and meeting goals are picked up from your SMART goal when the quantities are clear; you can edit them here.
This is a planning estimate, not a prediction of results.
Agree on what counts as a qualified lead. Keep total contacts, qualified opportunities, scheduled meetings, and closed sales separate. A badge scan alone does not tell you whether the event met your goal.
Write your team’s SMART goal
Complete the statement, then agree on the metric you will report.
See a filled-in example
Illustrative example. Replace with your own team’s decisions.
Northline Filtration · ProcessTech Expo
Our goalAt ProcessTech Expo on October 20–22, 2026, our 10x20 booth team will record 45 qualified leads and book 12 follow-up discovery or application-review meetings by November 5. A qualified lead is a relevant process-plant contact with a stated water-filtration problem, a project or review expected within 12 months, and an agreed next step. A badge scan alone does not qualify.
How we will measure itPriya will maintain one show-tagged CRM list and check duplicates each evening. Track total contacts, qualified leads, and booked meetings separately; each qualified record needs the challenge, timing, agreed next step, owner, and due date. Daily qualified-lead target: 15. Eli will report booked meetings on October 29 and November 5. Maya will review pipeline on November 19 and revenue on January 20 without counting either as a show-floor result.