ATA Show 2027Exhibitor guide for Indianapolis: booth costs, key dates, deadlines

ATA Show Week runs January 7 to 10, 2027 in Indianapolis. The members-only ATA Trade Show is January 7 and 8, 8:30 a.m. to 6 p.m., and the public Archery & Bowhunting Supershow follows on January 9, 9 a.m. to 6 p.m., and January 10, 9 a.m. to 5 p.m., in the same halls.

At the Indiana Convention Center in downtown Indianapolis, where the show floor is Exhibit Halls F–I and the Rushmore Rumble and other tournaments use Halls C–E. Visit Indy is the ATA's official housing partner for 2027, with 14 discounted hotels from $149 to $199 a night, 8 of them linked to the center by skywalk.

ATA's 2027 space prices are $2,000 for a 10×10 and $4,000 for a 10×20, plus $250 for a corner, with custom sizes quoted on request. A 10×20 rental from us runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000, before union labor and drayage.

Only ATA members in good standing, meaning dues are paid for the show year, and the ATA approves every company and product before it may exhibit. Booth selection follows a ranking system built on years of membership, booth space, shooting lanes and sponsorships, and missing a show costs 50% of your points.

The ATA Trade Show on January 7 and 8 is members only. The Archery & Bowhunting Supershow on January 9 and 10 is open to the public with a ticket, and more than 7,500 bowhunters and target archers came in 2026, many from far away, to test new gear.

Linear booths are limited to 8 feet, as are walk-through and peninsula booths under 400 square feet. Walk-through and peninsula booths of 400 square feet or more, and islands, go to 20 feet. Hanging signs need one of those larger booths, a 4-foot gap above the structure and a 25-foot maximum top.

Shooting lanes cost $1,500 each for the whole show week in 2027 and measure 10 feet wide by 30 feet long, with an 8-foot staging area, 12-foot back drape, table and two chairs. You supply two targets of at least 36 by 36 inches and one staff member, and each lane adds two exhibitor badges.

The ATA calls this an order-writing show and strongly discourages direct sales to attendees; exhibitors who sell on site handle all sales-tax rules themselves. Food and drink sampling is limited to companies that make or handle it, capped at 2 ounces with pre-approval, and beer and wine are allowed only in the last hour each day.

Your staff can hand-carry materials in, but installation, dismantling and drayage at the ICC are union work, and only Teamsters crews handle the loading docks and freight doors. Exhibits must be fully installed during the scheduled set-up hours, so we book labor for Tuesday and Wednesday, January 5 and 6.

Booth payment was due in full September 1, 2026, and from October 1, 2026 no refunds or credits are issued. The next hard date is November 20, 2026, when drawings and approvals for towers and multi-story exhibits are due. Approving the design in mid-November keeps the stamped drawings on schedule.

Exhibitors with 100 to 1,000 square feet receive four badges per 100 square feet, plus one per 100 square feet above 1,000, and two more for each shooting lane. Extra badges cost $150 each, reprints $50, and sharing badges can get them confiscated.

Photographing or recording the exhibit hall or other booths is prohibited; you may film only your own booth and products, and others must ask your permission first. Violators can lose cameras and badges and be banned. We plan a lit product backdrop so your own launch content looks right.

It is a free showcase for any product released at the 2027 ATA Show, on view throughout show week and unveiled at a happy hour on Wednesday, January 6, from 4 to 6 p.m. Anything entered is eligible for an award, so we match your booth graphics to the entry and buyers who spot it find the full line.

For brands selling to archery pro shops it is the industry's main order-writing week: 74% of trade attendees are final purchasing decision makers and 72% come to write orders, ATA reports. The added Supershow lets the same booth reach thousands of consumers who then ask their local shop to stock your gear.