HITEC 2027 · Full event: June 28–July 1, 2027 · OrlandoExplore June shows ↗

Hospitality technology

HITEC 2027 Exhibit design in Orlando.

Purple Exhibits designs custom exhibits and rental booths for HITEC Orlando 2027. Give hotel technology buyers a guest journey they can follow, from check-in and room access to the systems supporting each interaction. Combine a welcoming demonstration counter with space for operational questions and scheduled meetings, so your team can connect the guest experience to the technology behind it.

Hotel lobby with a reception desk, lounge seating, an information screen and projected ceiling graphics.
Hospitality setting · Radisson Blu hotel reception in Helsinki Tim Photoguy / Unsplash ↗
Full event · 2027June 28–July 1Exhibit hall: June 29–July 1
Orlando, FloridaOrange County Convention Center · West Concourse, Halls C/D
Official dates & details ↗

HITEC · THE EXHIBITOR’S VIEW

A hotel operator sees more than an interface. They are thinking about the guest, the front desk and the people maintaining the system. A strong HITEC demonstration links those perspectives in a short workflow the visitor can follow.

Connect the physical setting and the software.

Purple can coordinate room vignettes, demo counters, device supports and presentation surfaces. Your team owns software configuration, demo accounts and data, while the exhibit plan provides clear routes for power, networking and specialist access.

Our design and delivery approach ↗
A hotel guest in a tan coat and hat speaks with a receptionist in a red blazer; both wear face masks.
Guest experience · a conversation at hotel check-in Mikhail Nilov / Pexels ↗

Hospitality technology · THE HUMAN DETAIL

Let the operator step into the guest’s shoes.

A well-positioned kiosk, door mockup or room control can make the conversation immediate. Give visitors space to perform the action themselves while a colleague watches the result. Keep a separate spot for the operational questions that need a diagram, laptop or seated discussion.

Explore the product experience ↓

PRODUCT PRESENTATION

Hotel technology in a recognizable setting.

01

Property systems & guest platforms

Show one complete task with a clear beginning and result. Use an integration diagram for the broader ecosystem rather than loading every screen into the first demo.

02

Connected rooms & access

Place controls, devices and the visitor’s viewing position together. Explain what is live and what is represented by a model.

03

Payments, revenue & operations

Make the operator workflow visible with sample data and a practical discussion surface for property requirements.

01

HITEC FIELD NOTES

Make the hotel workflow easy to follow

A hospitality platform can connect reservations, check-in, payments, room access and staff operations, yet a crowded exhibit can make those connections difficult to see. Choose one hotel scenario and walk the visitor through it in a clear order. A guest-facing station can demonstrate the arrival experience while a second screen shows what changes for the property team. This gives the design a narrative and helps different buyers locate the part that matters to them.

Use the physical environment to reinforce the software story. A modest reception-style counter can make check-in tangible without turning the whole booth into a decorative hotel lobby. Keep device positions comfortable for staff and visitors to share. Reserve a separate place for integration questions so a deeper conversation does not occupy the demonstration station or prevent the next visitor from starting.

What this means for the build

HITEC’s 2027 program crosses from June into July. Confirm the exhibit opening, equipment setup and dismantling dates from the assigned exhibitor schedule before booking travel or onward shipment from OCCC West.

AN EXHIBIT DIRECTION FOR HITEC

One guest journey. Several useful conversations.

Build a connected experience without trying to reproduce an entire hotel. Choose the moments that demonstrate the value of your product.

01

Arrive

Use a check-in or welcome scenario to establish the guest and the task. Keep the starting state easy to reset.

02

Enter the room

Connect the interface to a visible device or room experience where relevant, so the visitor sees the result of the action.

03

Understand the operation

Show the staff or management view alongside the guest experience, using clearly identified demonstration data.

04

Discuss the property

Provide a meeting point for integration, deployment and property-specific questions once the workflow is understood.

BUILT BY PURPLE

Philippine Airlines.
A real reference for your next exhibit.

This Purple project shows how architecture, media and visitor interaction can form a coherent environment. A HITEC exhibit would adapt those physical ideas to your guest journey and hotel technology.

Explore Philippine Airlines ↗More from Purple’s portfolio ↗
Philippine Airlines exhibit with a blue reception desk, curved illuminated overhead structure and white lounge seating.
Philippine AirlinesPhilippine Airlines · a welcoming environment for travel conversations · Purple portfolio ↗

HITEC · THE PRODUCT UP CLOSE

Show the handoff behind a smoother stay

A key-card handoff gives hotel buyers a familiar starting point for a technology demonstration. Recreate the counter interaction, then show how your product supports the steps before and after it. Keep the guest-facing surface uncluttered, place supporting screens where both participants can see them and prepare a short explanation of integration, staff workflows and recovery when a routine check-in needs extra help.

Make this part of your brief ↗

Industry photography illustrates the products and experiences behind the design. Purple’s actual exhibit project is featured separately on this page.

Close-up of a hotel receptionist passing a key-card wallet to a guest at the reception counter.
Guest access · the key-card handoff Mikhail Nilov / Pexels ↗
02

HITEC FIELD NOTES

Give scheduled meetings their own rhythm

HITEC combines discovery with detailed vendor evaluation. Plan for both a visitor who has a few minutes and a property group arriving for a scheduled discussion. A visible welcome point can direct the first group toward a short demonstration and the second toward a table with the right specialist. The meeting area should support laptop sharing, a clear conversation and a simple handoff to the next action.

Keep the operating plan as specific as the floor plan. Decide which systems need a live connection, which can run from a demonstration environment and who can restart a session. Identify the correct sample accounts and remove real guest information from display content. The 2027 event spans June 28–July 1, with exhibit days June 29–July 1; coordinate staff and appointment plans around the actual hall schedule rather than assuming every conference day is an expo day.

Where the budget changes

Working door assemblies, room fixtures, kiosks, displays and dedicated network equipment can change the budget substantially. Separate the cost of the exhibit from software preparation, integration work and the people operating the demonstration.

LET THE EXPERIENCE CHOOSE THE FOOTPRINT

Choose the hotel moments you want to demonstrate.

Illustrative layout directions, subject to your assigned space and the current show requirements.

FOCUSED

10 × 10 · one hospitality workflow

Use a reception-style demo counter, one shared screen and a compact discussion position. Select one workflow that a visitor can understand and try without a lengthy presentation.

Discuss this footprint ↗
CONNECTED

10 × 20 · guest view and operator view

Create two connected stations showing the same transaction from different perspectives, with a small meeting table at one end. Keep the welcome position separate from device operation.

Discuss this footprint ↗
IMMERSIVE

20 × 20 · discovery and appointments

Arrange a welcome point, a short guest-experience demonstration and a distinct meeting zone. Size the plan around appointment attendance and product specialists rather than the number of screens available.

Discuss this footprint ↗

Compare footprint and budget basics ↗

MAKE THE FIRST MEETING USEFUL

Map the guest journey before the floor plan.

Capture the decisions that your product, design and on-site teams need to resolve together.

Product requirements
Design decisions
Team & handover

VERIFIED EVENT DETAILS

Orlando, with a June-to-July schedule.

Checked September 15, 2026. The full program and exhibit-hall dates are listed separately to help plan staff attendance and visitor appointments.

Build for the private appointment window

The official 2027 table lists dedicated pre-show private appointment hours from 8–10 a.m. on Wednesday June 30 and Thursday July 1 for exhibitors inviting registered HITEC attendees.

Official source ↗

2027 planning note

HFTP’s 2027 exhibitor site lists June 28–July 1 at OCCC West, Halls C/D, with exhibits June 29–July 1. Coordinate guest demonstrations and operator appointments around the published exhibit schedule.

Organizer information ↗

Coordinate an appointed exhibit contractor

HFTP permits exhibitor-appointed contractors for HITEC 2027 and requires the EAC forms through GES and the exhibitor portal. Booths must be set by 8 a.m. June 29; dismantling cannot start before 2 p.m. July 1.

Official source ↗

HITEC · EXHIBITOR QUESTIONS

Questions behind a working hotel demo.

Discuss your requirements ↗
What are the confirmed HITEC Orlando 2027 dates?

HFTP’s official exhibitor portal lists June 28–July 1, 2027 at the Orange County Convention Center, West Concourse, Halls C and D. The published show-hours table lists exhibits June 29–July 1. This is a June/July boundary event. Keep both date ranges visible when briefing teams whose travel includes education and exhibit activity.

How do we demonstrate hospitality software without a wall of screens?

Choose a recognizable property scenario and show only the steps needed to explain the benefit. One shared display can present the guest journey while a tablet or workstation lets a visitor try the relevant task. Save the full feature tour for a scheduled meeting. Physical cues should make the workflow intuitive and keep the interface readable.

What should we plan for a live cloud demonstration?

List the connection requirements, devices, demo accounts and the person responsible for restoring a session. Prepare a clearly identified fallback demonstration for interruptions and test it before shipment. HFTP’s 2027 FAQ says exhibit-hall Wi-Fi is not provided and directs exhibitors to order suitable connectivity from the venue. Confirm the current ordering details through the exhibitor portal.

How much meeting space should we include?

Start with the number and length of expected appointments, the people joining each meeting and whether devices need to be shared. Then compare that demand with available staffing and floor area. A small table can handle discovery, while more complex property-group discussions may need additional separation. Keep a route from reception to the table that does not cross an active demo.

Can we create a reception or guest-room vignette?

Yes, as a design concept, if it helps explain the product. Select the few physical touchpoints a buyer actually needs to test, such as a kiosk position or a room-control interface. Avoid adding furniture that obscures the technology. Any operational equipment, services or special activity needs review against the current show and venue requirements before production.

What makes a useful HITEC exhibit budget brief?

Separate the booth scope from the demonstration and operating scope. Record structure, graphics, screens, device mounts, connectivity, freight, installation and staffing needs, along with the booked space. Mark any existing assets you hope to reuse. This makes a proposal easier to compare and reveals which assumptions need confirmation before a final design and schedule can be agreed.

JUST SHOW UP.

Which hotel experience will you bring to HITEC?

Share the guest journey, connected devices and operator questions you want to demonstrate. We can turn them into an approachable exhibit experience.

(800) 994-8030info@purpleexhibits.comExhibit design · custom builds · rentals · show coordination

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One guest journey. Several useful conversations. Let’s discuss your requirements.

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