aftermarket, collision and dealer · Las Vegas
SEMA Show 2027Exhibitor guide: booth costs, dates and deadlines in Las Vegas
Builds that stop buyers: SEMA Show 2027 booths at the LVCC in Las Vegas
- Event dates
- November 2–5, 2027
- Exhibit hall
- November 2–5, 2027 (Tue–Thu 9 a.m.–5 p.m., Fri 9 a.m.–4 p.m.)
- Venue
- Las Vegas Convention Center, Las Vegas
4.9 client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
SEMA Show 2027 in 30 seconds
The SEMA Show is the Specialty Equipment Market Association's trade-only show for the automotive specialty aftermarket. SEMA Show 2027 runs November 2–5, 2027 at the Las Vegas Convention Center, with education November 2–4. The 2025 show drew more than 153,000 attendees from 140 countries and regions and 2,300 exhibiting brands, per SEMA. Exhibitors sell accessories, performance and restyling parts, wheels and tires through the Global Tire Expo, truck and off-road gear, collision and tool lines. Space is sold by the square foot, $24.95 for members, and chosen by seniority points. Purple builds SEMA booths in its Las Vegas shop.
- When is SEMA Show 2027?
- November 2–5, 2027, at Las Vegas Convention Center, Las Vegas.
- When is the hall open at SEMA Show?
- November 2–5, 2027, Tue–Thu 9 a.m.–5 p.m., Fri 9 a.m.–4 p.m.
- How big is SEMA Show?
- 2,300 exhibiting brands (2025 edition).
- What does booth space cost?
- $24.95 per sq ft for SEMA or TIA members, 2027 rules, paid to the organizer.
- What does a 10×20 SEMA Show booth cost all-in?
- $7,500 – $15,000 for a Purple rental at SEMA Show with design, graphics, lighting, install and dismantle. SEMA Show bills space and show services separately.
- At SEMA Show, what is the next exhibitor deadline?
- Last day the 25% credit card payment plan is offered on a space application: May 4, 2027.
Official SEMA Show 2027 links: SEMA Show 2027 hotelsSEMA Show 2027 booth space
The lookLas Vegas 2027
Chrome, dust and a quarter tank.
SEMA Show 2027 fills the Las Vegas Convention Center November 2–5 with lifted trucks, restomods, wheels and the shops that fit them. Builders bring the finished car; buyers come to see the part on it.
Everything about SEMA Show 2027 in one place
SEMA Show 2027 fact sheet
| Official name | SEMA Show 2027 |
|---|---|
| Event dates | November 2–5, 2027 |
| Exhibit hall dates | November 2–5, 2027 (Tue–Thu 9 a.m.–5 p.m., Fri 9 a.m.–4 p.m.) source |
| Venue | Las Vegas Convention Center 3150 Paradise Road, Las Vegas, NV 89109 |
| Organizer | Specialty Equipment Market Association (SEMA) |
| Size (2025) | 2,300 exhibiting brands source |
| Who attends | Repair and installation shops, retailers and jobbers, warehouse distributors, builders and fabricators, dealers and media |
| Next deadline | Last day the 25% credit card payment plan is offered on a space application: May 4, 2027 source |
| Nearest airport | Harry Reid International Airport (LAS) About 4 miles from the LVCC, per Purple's venue guide |
| Hotels | SEMA's official hotel booking through semashow.com Official hotel page → |
| Official website | semashow.com |
Official SEMA Show resources
SEMA Show 2027 calendar
SEMA Show 2027 dates and deadlines
Every date the organizer has published for SEMA Show, in order, with a link to the page that states it. The next date is highlighted.
- Last day the 25% credit card payment plan is offered on a space application source
- Last day for the 50% deposit option; later applications pay 100% source
- SEMA keeps 100% of space cost on any cancellation from this date source
- Booth design and hanging sign notification forms due source
- Exhibitor appointed contractor booth plans due to SEMA Show Operations source
- Move-in opens at the LVCC, 7 a.m. source
- SEMA Show 2027 opens, 9 a.m. source
01 Purple at SEMA Show 2027
Builds that stop buyers: SEMA Show 2027 booths at the LVCC in Las Vegas
SEMA fills all four LVCC halls with parts, wheels, trucks and finished builds, and 70,000-plus buyers walk it with a list. Booth space follows seniority points, display vehicles run on a quarter tank, and every big booth is drawn to the September 3 notification deadline.
- Nov 2–5, 2027 · LVCC
- Trade only, 16 and over
- Forms due Sept 3, 2027
What makes SEMA Show different, and how we build for it
The SEMA Show is the Specialty Equipment Market Association's trade-only marketplace for the specialty aftermarket, and it is sorted by section: Hot Rod Alley and the Restoration Marketplace in Central Hall, Trucks, SUVs & Off-Road in West Hall, the Global Tire Expo and Wheels & Accessories on South Lower, Collision Repair & Refinish upstairs. Buyers arrive with a category and a shopping list, and the New Products Showcase puts new parts in front of them before they reach a booth. Feature vehicles carry QR stickers into the show app. A SEMA booth works when the part is on a finished build a jobber can photograph and on a counter a shop owner can pick up.
The part in hand, the fitment list, install time and a price sheet, with a tech in the booth who has put it on a truck.
Program terms, margins, packaging and a sales rep who can open an account before the Friday close.
A finished vehicle worth photographing, a builder to talk to and the new product they can show their followers that week.
Your team in Las Vegas
How Purple runs SEMA Show 2027 at the LVCC
Purple's Las Vegas shop builds and prints the SEMA booth a few miles from the LVCC, so late graphic changes and repairs stay local. Freight goes to Freeman's advance warehouse and reaches the booth on SEMA's target times; feature vehicles come in on their own slot. From the first crate to the Friday teardown, Purple project management directs the union labor Freeman and SEMA require.
Inside SEMA Show 2027
Rules that shape your SEMA Show booth
Display vehicles must have battery cables disconnected and taped, alarms off, no more than a quarter tank or 5 gallons and locked filler caps, and no battery charging in the building. We list every build on the move-in plan with its fuel and battery status.
Once placed, a display vehicle cannot be started or moved without show management's approval, may fill no more than 80% of the space and sits 10 inches back from the aisle. We place builds first and fit the booth around them.
Tractor trailers, rigs, RVs, trailers and oversize vehicles may be exhibited in a hall only on the perimeter and with SEMA's written approval. We ask for perimeter space on the application when a trailer or hauler is part of the display.
A build may carry at most two representations of a non-exhibiting company, each no larger than 50 square inches, and builder signs stop at 28 by 44 inches. We check every decal and wheel stand on a feature vehicle before it ships.
SEMA shuts down booths that are shared or subleased and can strip seniority points from companies that hold buyer events away from the show. We design one booth per exhibiting company and route any partner product through its own space.
Programs worth planning for
A display of new parts for buyers and media, with New Product and Media's Choice awards. The 2026 page gave each exhibit one free entry, extras $95 through October 2 and $175 after.
SEMA's builder competition among the feature vehicles on the show floor, named in SEMA's 2025 wrap-up alongside the New Products Showcase and SEMA Fest.
SEMA's evening awards during show week; in 2026 it ran Thursday, November 5 at the Fontainebleau with $50 tickets.
SEMA is the specialty aftermarket's biggest U.S. floor; choose it over AAPEX when you sell accessories, performance, wheels, trucks or restyling parts, and over the PRI Show when your buyer builds street vehicles rather than race cars. Compare SEMA Show with the other automotive and transportation shows we build for →
automotive and transportation at SEMA Show
The industry behind SEMA Show, in pictures
02 Booths & pricing for SEMA Show 2027
How much does a SEMA Show 2027 booth cost?
SEMA sells space by the square foot with a 100 sq ft minimum, and islands start at 400 sq ft. Parts brands usually do best on a 10×20 or 10×30 inline with one hero product and a parts wall; brands with feature vehicles take 20×20 islands or larger so the build can sit inside the 80% vehicle limit.
A parts wall at the 8 ft 3 in linear limit, one counter with the hero part, and low product under 4 ft in the front five feet.
Shown: Moorechip Technologies, a Purple inline booth
See 10×20 rental booths →
A fitment wall, a counter for jobber orders and a small display stand for a wheel, a light bar or an exhaust, kept under 4 ft at the aisle.
Shown: Easy Shopper, a Purple inline booth
See 10×30 rental booths →
An island with one feature vehicle taking no more than 80% of the floor, a product tower to 16 ft and a meeting corner.
Shown: LeadSquared, a Purple island exhibit
See 20×20 rental booths →
Two builds, a hanging sign up to 8 ft tall, a dealer meeting room and a stage for builder appearances.
Above: Apartment List, a Purple island exhibit
See 20×30 rental booths →In Purple's SEMA Show price
- Design work and a 3D rendering, with revisions until the SEMA Show layout is right
- Structure, graphics printed for SEMA Show, counters and storage as specified
- Lighting and in-booth power distribution for SEMA Show
- Setup and teardown, with our project manager on the SEMA Show floor
- Every SEMA Show show-service order and deadline tracked for you
What SEMA Show and its contractor bill
- Your SEMA Show booth space, paid to the organizer
- Material handling / drayage, if the SEMA Show space rate leaves it out
- Electrical, internet and rigging orders for SEMA Show
- Booth cleaning, and union labor where the Las Vegas Convention Center requires it
Rates to plan with for SEMA Show:
- Space, members $24.95 per sq ft for SEMA or TIA members, 2027 rules source
- Space, non-members $39.95 per sq ft, 2027 rules source
- Island and peninsula fees +$4,500 island, +$1,500 peninsula, 2027 rules source
- Free material handling Up to 500 lb for booths of 800 sq ft or less, 2026 exhibitor page source
Before you sign, your proposal already estimates each of these show charges, so the SEMA Show total is on paper.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom SEMA Show builds are quoted per project. Run your SEMA Show numbers in the booth cost calculator and the 2026 booth cost guide.
Tell us your SEMA Show booth size and what the space has to do. We reply within one business day, then send a rendering and a fixed proposal, usually within a week. No charge.
The booth we would build for SEMA Show 2027
The finished-build parts island
SEMA buyers want to see the part working on a vehicle they would put in their own shop window, then order it at a counter. This island puts one finished build in the middle, inside the 80% vehicle rule, and wraps the parts that make it around three sides so every product on the truck is on a shelf within reach.
Feature build
One lifted truck, restomod or wheel-and-tire showpiece on a low plinth, set 10 inches off the aisle, cables taped and a quarter tank in it.
Bolt-on wall
Every part fitted to the build, lit and labeled by part number, so a jobber photographs the wall and the truck in one frame.
Order counter
A counter for program terms and fitment lookups, where retailers and distributors open accounts before Friday.
Creator corner
A clean backdrop beside the build for the media and content creators SEMA counts in the thousands.
The demo
Walk a shop owner around the build: point at the part, hand over the same part from the wall, show the install sheet and the time it takes. Two minutes, no screen needed.
The meetings
SEMA offers complimentary meeting rooms for two hours on show days, before or after hours or at lunch, and longer rooms through your sales rep. Keep the island for walk-up buyers and book a room for distributor program talks.
See it on the truck. Order it at the counter.
Your people arrive at the Las Vegas Convention Center to a lit, stocked booth. You just show up.
03 Built by Purple
SEMA booths that turn a build into orders
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN's booth put real product and simulations in a floor plan that walked visitors from first step to last, the same job a SEMA booth does when a jobber has to see the part on a build and then reach a counter.
Read the KLEEMANN case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for specialty parts, accessory, wheel, tire and tool brands at SEMA Show
Designing a SEMA Show booth around a finished build
1Put the part on a build
SEMA buyers trust a part they can see on a finished truck or car. We plan the feature vehicle first, set back 10 inches from the aisle and inside the 80% rule, then build the counter and parts wall around the products bolted to it.
2Draw to the September 3 forms
Booths of 400 sq ft or more, multi-level booths and any hanging sign need SEMA's notification forms with renderings by September 3, 2027. We finish the drawings in August so approval comes back before production, and upper decks carry a Nevada engineer's stamp.
3Respect the four-foot zone
Linear booths stop at 8 ft 3 in, and within 5 ft of the aisle and 10 ft of a neighbor nothing may rise above 4 ft. We put tall wheels, bumpers and banners at the back and keep the front low and lit.
4Keep the sound under 85
SEMA caps booth noise at 85 decibels and can cut sound system power after two warnings. Exhaust and audio brands get a closed demo cube and headphones, so the sound sells without shutting the booth down.
Concept rendering
Your SEMA Show proposal comes with a rendering like this
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the SEMA Show booth is right. Above: a Purple concept for Scarlet Tech.
Start my SEMA Show conceptFloor at a glance
Where you could be at SEMA Show 2027
SEMA sorts the LVCC by product section. These were the 2026 assignments; SEMA posts the 2027 floor plan with space selection.
West Hall
Trucks, SUVs & Off-Road; Powersports, SxS & Lifestyle; Restyling & Car Care Accessories in 2026.
Our advice The newest hall with high clearances; lifted trucks and side-by-sides look right here, and a hanging sign is worth pricing.
Central Hall
Hot Rod Alley, the Restoration Marketplace and Racing & Performance in 2026.
Our advice Older sections cap heights differently, so we check the ceiling at your booth number before drawing towers.
South Hall, Upper and Lower
Collision Repair & Refinish and Tools & Equipment upstairs; the Global Tire Expo and Wheels & Accessories downstairs in 2026.
Our advice Level 2 freight rides elevators, so upstairs booths are built in pieces sized for them.
North Hall
Mobile Electronics & Technology, Business Services and Restyling, Trucks & New Exhibitors in 2026.
Our advice Dense rows mean the 4 ft front zone matters most; we keep product low and the back wall bright.
05 Las Vegas Convention Center · Las Vegas
SEMA Show 2027 move-in, vehicles and Freeman freight
SEMA uses the whole Las Vegas Convention Center plus designated Westgate areas, and Freeman, the official service contractor, handles all material handling and the docks. Move-in runs Thursday, October 28 to Monday, November 1, 2027, on assigned freight target times, and missing a target can bring off-target fees. Display vehicles arrive with cables disconnected and taped and no more than a quarter tank or 5 gallons, and they cannot be started once placed. Nevada is a union venue for exhibit labor. We ship to Freeman's advance warehouse, file the EAC paperwork and booth plans by SEMA's October 1 deadline, and a Purple project manager stands in the LVCC hall directing whatever union hands SEMA and Freeman call for.
This building's hall rules, drayage estimates and freight deadlines for SEMA Show exhibitors are in our Las Vegas Convention Center exhibitor guide.
What Purple handles
- Booth drawn to SEMA's linear, peninsula and island height rules
- September 3 notification forms and Nevada-stamped deck drawings
- Feature vehicle placement inside the 80% and 10-inch setback rules
- Freeman advance warehouse freight and EAC filing
- Build and print in our Las Vegas shop, install led by your Purple project manager
SEMA Show timeline, counted back from move-in
SEMA booth design and hanging sign notification forms due: September 3, 2027. Booths of 400 sq ft or more, decks and hanging signs need approval before production, so we finish the drawings in August.
We need your SEMA Show design signed off by mid-August 2027.
- Last week of April 2027SEMA sets the space selection order by seniority points; members pick before non-members.
- June 11, 2027Last day for the 50% deposit payment option on the space rental application, per SEMA.
- Mid-August 2027Design sign-off, feature vehicle list and hanging sign drawings in hand.
- September 3, 2027Booth design and hanging sign notification forms due to SEMA show management.
- October 1, 2027Exhibitor appointed contractor booth plans due to SEMA Show Operations.
- October 28 to November 1, 2027Move-in at the LVCC on Freeman freight target times; vehicles placed and locked.
- November 2–5, 2027SEMA Show 2027 exhibit days; dismantle starts after the Friday 4 p.m. close.
Purple's planning timeline for SEMA Show. We confirm the official move-in, freight target and order deadlines for the Las Vegas Convention Center against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the SEMA Show budget & deadline sheetBefore you book SEMA Show 2027
SEMA seniority, badge and booth-plan details first-timers miss
Space selection runs by seniority, one point per year exhibited, with SEMA and TIA members choosing before every non-member, so joining SEMA before you apply moves you ahead of non-member veterans. source
If no one answers when your selection slot comes up, show management picks the best available space for you; file a proxy at semashow.com/proxy if your team cannot sit by the phone for the one-hour window. source
Booths with no one staffing them during show hours can lose seniority points, so plan Friday staffing through the 4 p.m. close rather than leaving early. source
Plans used for a prior SEMA must be resubmitted every year: your exhibitor appointed contractor sends the 2027 booth plan to SEMA Show Operations by October 1, 2027, even for a repeat design. source
Each staff member needs a unique email address to register and badges must carry the company name on the booth application; register domestic staff by late September to get badges mailed, as the 2026 cutoff was September 25. source
Who you meet on the floor
The biggest buyer group in SEMA's attendee profile at 42%; they shop for parts they can fit and sell this season.
A quarter of SEMA buyers; they compare lines, margins and packaging and set up new programs during the week.
17% of buyers per SEMA; they decide which brands go into their catalogs and stock for the coming year.
Builders source parts for next year's projects, and SEMA's media count runs past 2,500, so a good build travels far beyond the hall.
Side by side
SEMA Show vs AAPEX vs NIADA Convention & Expo: 2027 at a glance
| SEMA Show | AAPEX | NIADA Convention & Expo | |
|---|---|---|---|
| Dates | November 2–5, 2027 | November 2–4, 2027 | June 20–23, 2027 |
| Where | Las Vegas, NV · Las Vegas Convention Center | Not confirmed yet | Nashville, TN · Gaylord Opryland Resort & Convention Center |
| Size | 153,000+ attendees at the 2025 SEMA Show | 45,151 interested buyers counted by AAPEX, from 128 countries | 1,800+ attendees at NIADA 2026 |
| Main buyers | Repair, service and installation shop owners | Repair shops, service chains and dealer service departments | Independent dealer owners |
| Booth space | Space, members: $24.95 per sq ft for SEMA or TIA members, 2027 rules | Space, members: $34 per sq ft for Auto Care, MEMA, NARSA or PAMA members | Booth packages (2026): Booth Only $5,000; Select $7,500; Premier $12,000; Signature $29,000, per NIADA |
Figures carry the year and source shown on each show's own page.
Travel to SEMA Show 2027
Getting to SEMA Show 2027: airport and hotels
Fly in
Harry Reid International Airport (LAS)
About 4 miles from the LVCC, per Purple's venue guide
Find the venue
Las Vegas Convention Center
3150 Paradise Road, Las Vegas, NV 89109
Travel facts from semashow.com.
SEMA Show by the numbers
SEMA Show year by year
How SEMA Show 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to SEMA Show on the calendar, with the latest size each organizer has published. Every show name links to our exhibitor guide for it.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| ATA MCEAmerican Trucking Associations (ATA) | October 16–19, 2027 | Tampa, FL | 3,000+ attendees · About 800 companies represented (2026) |
| Vehicle Tech Week North AmericaUKi Media & Events | October 26–28, 2027 | Novi, MI | First edition as Vehicle Tech Week, October 27–29 exhibitors (2026) |
| AAPEXAuto Care Association and MEMA Aftermarket Suppliers | November 2–4, 2027 | Las Vegas, NV | 2,500+ manufacturers and suppliers exhibitors (2026) |
| SEMA ShowSpecialty Equipment Market Association (SEMA) | November 2–5, 2027 | Las Vegas, NV | 2,300 exhibiting brands (2025) |
| RVDA Convention/ExpoRV Dealers Association (RVDA) | November 8–12, 2027 | Las Vegas, NV | 1,715 attendees (2025) |
| IBEXNMMA and RAI Amsterdam | December 7–9, 2027 | Tampa, FL | 7,700+ attendees · 701 exhibitors (2026) |
| PRI ShowPerformance Racing Industry (PRI) | 2027 dates not confirmed yet | Indianapolis, IN | – |
| LA Auto ShowLA Auto Show | 2027 dates not confirmed yet | Los Angeles, CA | – |
| CoMotion LACoMotion | 2027 dates not confirmed yet | Los Angeles, CA | 1,200+ attendees (2026) |
| American Towman ExpositionAmerican Towman Media (A.T. Expo Corp.) | 2027 dates not confirmed yet | Baltimore, MD | 260+ exhibitors (2026) |
SEMA Show exhibitor questions
SEMA Show 2027 questions from aftermarket exhibitors
When is the SEMA Show 2027?
November 2–5, 2027, at the Las Vegas Convention Center, per SEMA's 2027 exhibitor rules. Booths stay open 9 to 5 from Tuesday through Thursday and close at 4 on Friday, and education days run November 2–4.
How much does booth space at SEMA cost?
$24.95 per square foot for SEMA or TIA members and $39.95 for non-members under the 2027 rules, plus $4,500 for an island and $1,500 for a peninsula. A 10×20 inline is $4,990 as a member or $7,990 otherwise, before the booth itself.
How does SEMA assign booth space?
By seniority. A company typically earns one point for each year it has exhibited, and SEMA and TIA members choose before non-members regardless of points. The selection order is set in the last week of April, and each company gets a one-hour window to pick by phone or proxy.
Can we bring a car or truck into our SEMA booth?
Yes, within SEMA's vehicle rules: battery cables disconnected and taped, no more than a quarter tank or 5 gallons, filler caps locked, and no fueling in the building. Vehicles may fill no more than 80% of the space and sit 10 inches back from the aisle.
How tall can a SEMA booth be?
8 feet 3 inches for linear booths, 12 feet on the perimeter and 16 feet for peninsulas and islands, per SEMA's 2027 display regulations. Within 5 feet of the aisle and 10 feet of a neighbor, linear and perimeter displays drop to 4 feet.
When are SEMA's booth design forms due?
September 3, 2027. Booths of 400 sq ft or more, all multi-level booths and any hanging sign need SEMA's notification forms with renderings by that date, and exhibitor appointed contractors submit booth plans by October 1, 2027.
Who can attend the SEMA Show?
Automotive trade professionals only; SEMA's rules describe a show open only to members of the automotive trade, and no one under 16 is allowed. In 2026 SEMA opened the final day, Friday, to the public; SEMA has not said whether 2027 repeats it.
How big is the SEMA Show?
More than 153,000 attendees from 140 countries and regions and 2,300 exhibiting brands, 500 of them first-timers, at the 2025 show, per SEMA. SEMA's attendee profile counts 70,000+ buyers and decision-makers.
What is the SEMA New Products Showcase?
A display of new parts that buyers and media walk before the floor, with New Product and Media's Choice awards. On the 2026 exhibitor page each exhibit included one free entry, with more at $95 through October 2 and $175 after.
When is move-in for SEMA 2027?
Thursday, October 28 to Monday, November 1, 2027, per SEMA's 2027 rules, with Freeman assigning freight target times. Exhibitor appointed contractors enter at 7:30 a.m. on move-in days with approved wristbands.
What happens if we cancel SEMA booth space?
SEMA keeps 50% of the space cost from one business day after your selection through August 2, 2027, and 100% from August 3, 2027. A full refund applies only if you cancel within one business day of your selection date.
Is SEMA worth it for a first-time exhibitor?
It can be: 500 first-time exhibitors took space in 2025, per SEMA, and the 2026 North Hall had a Restyling, Trucks & New Exhibitors section. New companies select after members with points, so join SEMA before applying and plan around the space left.
What is the difference between SEMA and AAPEX?
SEMA is the specialty and performance show at the LVCC, November 2–5, 2027; AAPEX is the replacement-parts and service show the same week, November 2–4. Accessory and performance brands lean SEMA; undercar, tools and repair-shop suppliers lean AAPEX.
Can a SEMA booth travel to PRI or other shows?
Yes. Many performance brands take the same kit to the PRI Show in Indianapolis in December. We store it in Las Vegas after SEMA, swap the graphics and resize it to the next floor plan.
Before you sign for SEMA Show
Ask any SEMA Show exhibit builder these five questions:
- Which LVCC hall and section is our SEMA space in, and how does that change our height, rigging and freight plan?
- Will you submit our September 3 notification forms and the October 1 booth plan as our exhibitor appointed contractor?
- How will you place our feature vehicles inside the 80% rule and the 10-inch aisle setback?
- Do you ship to Freeman's advance warehouse or direct on our freight target time, and what happens if the truck misses it?
- If the same booth heads to the PRI Show in December, who reprints the panels and which warehouse holds it for the five weeks between?
What SEMA Show exhibitors ask us
We have no seniority. Will we end up in a bad spot? You select after members with points, and SEMA picks for you if you miss your window. Join SEMA first, name the section that fits your products, and we design a booth that works in an inline or a perimeter space, which is where most new exhibitors land.
Is a feature vehicle worth the cost and paperwork? For accessory, wheel and truck brands it usually is, because buyers judge parts on a build. The rules are clear: quarter tank, taped cables, 80% of the space at most and no moving it once placed, and we plan those into the move-in schedule.
Our island needs a hanging sign and a deck. What does SEMA require? The notification forms with renderings by September 3, 2027, a sign no taller than 8 feet, and for any occupied deck a plan stamped by a Nevada engineer. We draw in July and August so approval lands before we cut anything.
Get a proposal
Tell us about your SEMA Show booth
What happens next
- Within one business day, we reply with questions about your products, goals and footprint.
- Within a week, usually, you have a concept rendering and a fixed proposal. All fees listed upfront, in full, on paper, before SEMA Show.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Las Vegas Convention Center.
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