Petfood Forum 2027 · April 26–28, 2027 · Kansas City Convention Center, Kansas City
Petfood Forum 2027 booth design & build in Kansas City
Custom and rental exhibits for ingredient, processing and packaging suppliers, built so a formulator can compare samples and an engineer can see where your equipment fits the line. Machinery platforms engineered from real weights, sample libraries that stay in order, and Kansas City freight and installation handled by Purple.
- April 26–28, 2027
- Kansas City Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Gloved laboratory worker pouring grain into a metal container
01 Purple at Petfood Forum 2027
What makes Petfood Forum different, and how we build for it
Petfood Forum is the one show WATT Global Media builds entirely around pet food manufacturing, and the 2026 edition drew 3,600 pet food professionals from 43 countries and 381 supplier companies. The people in the aisles formulate, process, package and buy; they do not shop. The Petfood Essentials pre-conference workshop opens the week, the Interzoo Pavilion groups international machinery and ingredient suppliers, and Women in Petfood Leadership runs alongside five breakout session tracks. The trade show runs Tuesday and Wednesday at the Kansas City Convention Center, so every hour on the floor counts. A booth that shows ingredient, process step and finished kibble in one sequence gives a formulator a reason to stop and an engineer a reason to stay.
Sealed, labeled samples on a clean comparison surface with approved application data beside each one, and a specialist who can separate physical characteristics from nutritional claims.
The actual component or machine with its input and output shown, an accurate line diagram, and room to stand beside the equipment for a configuration and service conversation.
A document station with current specifications and supplier information, and a lead record that captures application, project stage and the right technical contact.
Your team in Kansas City
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Kansas City Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for Petfood Forum 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
Petfood Forum is a supplier floor of 381 exhibitors, mostly inline booths from ingredient and equipment companies with a band of islands from the large processing and packaging manufacturers. Exhibitors here usually choose a 10×20 with a sample counter and process wall, or a 20×20 island when a machine or a full portfolio travels.
One process wall, a sealed sample counter for a single ingredient family and a stool for the formulator conversation.
Shown: NIMS Food, a Purple inline booth
See 10×10 rental booths →
A sample library organized by application, a component or packaging display and a small table for specification talks.
Shown: ecotact, a Purple inline booth
See 10×20 rental booths →
A machinery platform with input and output samples, an open meeting table and a hanging sign that reads across the hall.
Shown: Simmons, a Purple island exhibit
See 20×20 rental booths →
Separate stations for ingredients, processing, packaging and services, central sample storage and two private technical meeting rooms.
Shown: Golden Boy, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for Petfood Forum with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Jack & Pup
Jack & Pup at pet industry trade show
A full dog-house booth that people could instantly understand and step inside, built to stay busy all show long.
Read the Jack & Pup case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for pet food ingredient, processing and packaging suppliers at Petfood Forum
Four things we get right for Petfood Forum exhibitors
1Build a sample library with discipline
Matching containers, readable labels and a fixed order your staff can restore in a minute. Sealed samples sit on a comparison counter with approved application data beside each one, restock stays hidden inside the furniture, and every variant keeps its identity from the first question to the follow-up email.
2Plan machinery from the delivery backward
We take the unit's dimensions, weight, display state and handling needs before drawing a platform. A full unit earns its freight when scale is the story; a sectioned component with an input-to-output animation often explains a process better and leaves room for your engineer to stand beside it.
Input, process and output in one line
Formulators, plant engineers and buyers each join at their own stage, so the booth reads as a sequence: the ingredient or input, the process step you address, the finished kibble or package. A concise process graphic on the back wall places your product in the chain from the aisle.
Keep technical meetings useful
A properly sized table, a controllable screen and current approved specification sheets, positioned where the specialist can still reach the product. Lead capture records the application and project stage, so a purchasing or quality conversation continues with the right person after Kansas City.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Quick Mil.
Start my Petfood Forum concept05 Kansas City Convention Center · Kansas City
Logistics for Petfood Forum 2027, handled
The Kansas City Convention Center sits downtown at 301 West 13th Street, with registration in the 2300 Lobby and the Kansas City Marriott Downtown, the show headquarters hotel, one block away; the Loews Kansas City Convention Center Hotel also carries a Petfood Forum group rate. The trade show opens Tuesday and Wednesday, so machinery, samples and graphics have to land right the first time. We read the Petfood Forum exhibitor kit, order electrical, material handling and rigging from the general contractor, ship the booth and sample cases to the advance warehouse, book freight targets for the convention center docks, put our own project manager on the floor with local labor and run a pre-show QA before your team lands.
What Purple handles
- Exhibitor kit, general contractor orders and freight targets
- Machinery platforms engineered from your unit's weight and footprint
- Sample counters and labels printed in house
- Freight to the advance warehouse and drayage paperwork
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Mid-February 2027Design sign-off; machinery dimensions, weights and sample counts locked into the drawings.
- Late February to March 2027Production in Fishkill, NY; graphics proofed against your sample labels and process diagrams.
- Early April 2027Booth, platforms and sample furniture ship to the advance warehouse in Kansas City.
- April 25–26, 2027Move-in at the Kansas City Convention Center; Purple installs, places and levels machinery and runs the pre-show checklist.
- April 27–28, 2027Trade show days; a Purple project manager is on call for the whole run.
- April 28–29, 2027Dismantle, samples and machinery packed to your return plan, booth to storage or the next show.
Petfood Forum exhibitor questions
Questions exhibitors ask us before Petfood Forum
How much does a 20×20 at Petfood Forum cost?
A 20×20 custom island runs $50,000 to $120,000 and a 20×20 rental $16,000 to $40,000, covering design, structure, graphics and installation. A 10×20 inline, the most common Petfood Forum footprint, is $15,000 to $45,000 custom or $7,500 to $15,000 rental. Machinery platforms and sample furniture move the number; send us your list for a fixed quote.
Can you install at Kansas City Convention Center?
Yes. We ship from Fishkill, NY, book the freight targets for the convention center docks and put our own project manager on the floor with local labor for installation and dismantle. Machinery is placed and leveled, samples are set in order and a pre-show QA is finished before your team arrives.
Can we rent a booth for Petfood Forum?
Yes. Rental structures with your graphics, custom sample walls and hybrids of the two are all available, and a 10×10 rental starts at $3,500. Many ingredient suppliers exhibiting for the first time start with a 10×20 rental, then add a custom sample counter or a machinery platform the following year.
When do we need to decide?
Design sign-off by mid-February 2027 gives us a 30 to 45 day build and an early April ship date to the advance warehouse. Later is possible; the trade-off is finish choices and freight cost. Machinery displays need the longest lead because platforms and power are engineered from the unit's weight.
Do you handle the general contractor orders and drayage?
Yes. We read the Petfood Forum exhibitor kit, order electrical, material handling and rigging from the show's general contractor, file the drayage paperwork and keep you copied on every deadline. Your team receives one schedule and one invoice from Purple instead of a stack of service forms.
Before you sign with anyone
Five questions to ask any exhibit builder for Petfood Forum:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your Petfood Forum booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.