SNAXPO 2027Exhibitor guide: booth costs, dates and deadlines
- Show dates
- April 4–6, 2027
- Venue
- Charlotte Convention Center, Charlotte
- Attendance 2021
- 900+
4.9 client rating3,000+ exhibitors10,000+ booths builtSince 2015



Quick answers
SNAXPO 2027 in 30 seconds
The short version for exhibitors. Every figure has its source further down the page.
- When is SNAXPO 2027?
- April 4–6, 2027, at Charlotte Convention Center, Charlotte.
- How big is SNAXPO?
- 900+ attendees (2021 edition).
- What does booth space cost?
- $3,900 per 10×10, 2027 show contract, paid to the organizer.
- What does a 10×20 booth cost all-in?
- $7,500 – $15,000 for a Purple rental with design, graphics, lighting, install and dismantle. Space and show services are billed by the show.
- What is the next exhibitor deadline?
- Booth space balance due; later applications pay in full and later cancellations owe the whole space cost: November 30, 2026.
Everything about SNAXPO 2027 in one place
SNAXPO 2027 fact sheet
| Official name | SNAXPO27, the 86th SNAC International Exhibit & Conference |
|---|---|
| Dates | April 4–6, 2027 |
| Exhibit hall open | Monday, April 5 and Tuesday, April 6 |
| Venue | Charlotte Convention Center 501 S. College St., Charlotte, NC |
| Organizer | SNAC International |
| Size (2021) | 900+ attendees source |
| Who attends | Snack producers sourcing equipment, ingredients, seasonings, packaging and co-manufacturing; exhibitor customer passes go only to snack makers SNAC International vets |
| Booth space | $3,900 per 10×10, 2027 show contract source |
| Next deadline | Booth space balance due; later applications pay in full and later cancellations owe the whole space cost: November 30, 2026 source |
| Nearest airport | Charlotte Douglas International Airport (CLT) 7 miles and about a 15-minute drive from the convention center, per the Charlotte Regional Visitors Authority |
| Hotels | Uptown Charlotte hotels, steps from the convention center, per the Charlotte Regional Visitors Authority |
| Official website | snaxpo.com |
Official SNAXPO resources
SNAXPO 2027 calendar
SNAXPO 2027 dates and deadlines
The dates the organizer has published, in order, each linked to the page that states it. The next one is highlighted.
- Booth space balance due; later applications pay in full and later cancellations owe the whole space costEvery SNAXPO27 exhibitor source
- Certificate of insurance due to SNAC, naming SNAC International, the Charlotte Convention Center and Freeman as additional insuredsEvery exhibitor source
- SNAXPO27 opens at the Charlotte Convention CenterExhibitors and attendees source
- Exhibit hall opens for the first of its two daysExhibitors, attendees and snack-producer customers source
- Final exhibit hall day and last day of SNAXPO27Exhibitors, attendees and snack-producer customers source
01 Purple at SNAXPO 2027
Your buyer runs a snack plant: SNAXPO 2027 booths in Charlotte
SNAXPO buyers run snack plants, so we build booths that show your seasoning, film or machine doing its job inside SNAC's 8-foot, rear-half rule for standard booths. At the Charlotte Convention Center we order in-house power and compressed air 30 days out and roll skidded crates through drive-in hall gates.
- Apr 4–6 · Charlotte
- Exhibit hall April 5–6
- Inline cap: 8 ft, rear half
What makes SNAXPO different, and how we build for it
SNAXPO27 is the 86th SNAC International Exhibit & Conference and comes around every other year, with SNAC's SNX forum in between.SNAC bills it as the only vertically integrated trade show dedicated exclusively to the global snack supply chain, and the customer passes exhibitors hand out are reserved for snack producers SNAC vets, so the aisles fill with people shopping for lines, seasonings, film and co-packing capacity. At SNAXPO25 in Orlando, Startups at SNAXPO ran docent-led floor tours with Food Entrepreneur, Co-Man Central brought co-manufacturers and emerging brands together, and seasoning suppliers battled in the Flavor Showdown. Lunch on both hall days and the exhibit hall reception are served on the floor, so traffic peaks at meals.
A fryer, oven, slicer or bagger they can watch at real speed, throughput and changeover figures in plain numbers, and a quiet seat to talk through a capital purchase, because SNAXPO gives them one chance in two years to see your line in person.
A flavor they can taste on a real base chip, allergen and shelf-life data on the spec sheet, and a food technologist in the booth who can talk adhesion, salt levels and scale-up.
Co-packers and packaging partners who state minimum runs, formats and lead times plainly, the kind of meeting Startups at SNAXPO and Co-Man Central arranged on the 2025 floor.
Your team in Charlotte
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Charlotte Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team walks into a lit, stocked booth. You just show up.
Inside SNAXPO 2027
Rules that shape your booth
Standard booths top out at 8 feet, that height may extend only half the booth depth from the back wall, and nothing in the front half may exceed 4 feet, and side dividers stop at 3 feet. We put headers and machine guards at the back and keep counters low.
SNAC does not permit peninsula booths, and every island adds an $800 aisle access charge to the $3,900 per 10×10 space rate. We plan your footprint as an inline or a full island from day one, so the drawings never need a late change.
The SNAXPO27 application asks for every product shown and every piece of equipment that will operate, and drip pans must sit under anything that could leak. We build stainless trays into machine plinths and send SNAC the equipment list with your contract.
Exhibitors may supply food or beverages only with written consent from SNAC and the facility, and alcohol needs SNAC's express approval plus possible corkage fees. We file the sampling request early and design the tasting point so samples stay inside your booth line.
Booths of 20×30 and larger receive unlimited complimentary exhibit-hall passes for customers who are snack producers, while booths of 20×20 and smaller get them at 50% off. We weigh that benefit when we size your SNAXPO footprint.
Programs worth planning for
Co-sponsored by Food Entrepreneur at SNAXPO25, it took early-stage snack companies on docent-led exhibit hall tours, set up strategic matchmaking and networking with seasoned industry leaders and gave the newcomers a Startups Hub to show their products.
A SNAXPO25 pavilion co-sponsored by the Contract Packaging Association, where co-manufacturers and emerging brands met to work out how to build co-manufacturing partnerships.
Seasoning suppliers competed at SNAXPO25 for the SNAXPO Flavor of the Year Awards; Elite Spice's Lemon Poppy Chow won the sweet title and Chesapeake Spice's Bacon Jam took savory.
SNAXPO is SNAC International's biennial supplier show for the snack industry; choose it over the Sweets & Snacks Expo when you sell lines, seasonings, packaging or co-packing to the plants that make snacks rather than finished snacks to retail buyers. Compare every food and beverage show we build for →


02 Booths & pricing for SNAXPO 2027
Popular booth sizes at SNAXPO
SNAC sells SNAXPO space in 10×10 units at $3,900 each, allows islands with an $800 aisle charge and does not permit peninsulas. Inlines suit seasoning, film and software suppliers; we recommend a 20×30 island when you run equipment, because that size also unlocks unlimited free exhibit-hall passes for your snack-producer customers.

A film and pouch wall, a benchtop sealer or checkweigher running at counter height, and seats for two plant managers, with every tall element kept in the rear half.
Shown: Ducon, a Purple inline booth
See 10×20 rental booths →
A tasting rail serving seasoning on a real base chip, a counter where your food technologist walks through adhesion, salt levels and allergen data, and a seated table for scale-up and co-packing talks.
Shown: NIMS Food, a Purple inline booth
See 10×30 rental booths →
An island with one running module such as a seasoning tumbler or slicer, tasting on two aisles and a meeting table; customer passes come at half price at this size.
Shown: Simmons, a Purple island exhibit
See 20×20 rental booths →
A working section of a processing or packaging line with power and air drops, a closed room for capital-equipment talks and unlimited free passes for snack-producer customers.
Shown: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
Rates to plan with for SNAXPO:
- Booth space $3,900 per 10×10, 2027 show contract source
- Island and non-member fees $800 island aisle charge; $1,250 non-member fee, 2027 show source
- Electrical 208V three-phase 30 amp: $460 advance, $625 standard, July 2026 to June 2027 rates source
- Compressed air First 1/4-inch connection: $225 advance, $305 standard, July 2026 to June 2027 rates source
We estimate every one of these on your proposal, so the total is on paper before you sign.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Get an exact number for SNAXPO with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
Your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Booths we have designed, built and installed







Case study · KLEEMANN
KLEEMANN at a industrial technology exhibition
An interactive booth for a global elevator manufacturer: digital simulations, real product showcases and a floor plan that guided visitors from first step to last.
Different industry, same problem: KLEEMANN explained machinery too big to ship whole with real components and simulations, the job a fryer or packaging supplier faces at SNAXPO.
Read the KLEEMANN case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for snack equipment, seasoning, ingredient, packaging and co-manufacturing suppliers at SNAXPO
Four things we get right for SNAXPO exhibitors
1Put height behind the half-depth line
SNAC caps standard SNAXPO booths at 8 feet and lets that height reach only halfway forward from the back wall, with 4 feet the limit in front. We set headers, machine guards and literature towers in the rear half and keep tasting rails and conveyor beds low enough to read from the aisle.
2Order power and air like a plant
The Charlotte Convention Center is the only utility provider in its halls, with 208-volt and 480-volt three-phase power and compressed air that switches on one hour before opening. We tag every machine with voltage, phase and amps, order 30 days before move-in at the advance rate, and ask SNAC about early air during move-in if a machine needs a test run.
Catch every drop of fryer oil
SNAC requires drip pans under any equipment that could leak, and the Charlotte Convention Center allows nothing but water into its drains. For a fryer or seasoning-tumbler demo we build stainless catch trays into the machine plinth, plan sealed containers to haul used oil out and keep a spill kit behind the counter.
Design for lunch on the show floor
SNAC serves lunch inside the SNAXPO exhibit hall on Monday and Tuesday and holds its reception there too, so the busiest aisle minutes come at mealtimes. We add a waist-high ledge where a plant manager can set down a plate, plus a seated table at the back for the capital-budget conversation.

Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Seafoodia.
Start my SNAXPO concept05 Charlotte Convention Center · Charlotte
Logistics for SNAXPO 2027, handled
The Charlotte Convention Center calls itself a non-union facility in a right-to-work state, and SNAC's contract lets full-time exhibitor staff, its official general service contractor or an exhibitor-appointed contractor (EAC) build. Utilities work differently: the center's own electricians and plumbers bring every power, water and compressed-air line to the booth, at advance rates only when ordered 30 days before move-in. Trucks unload at 19 covered docks with drive-in gates into each hall, and the halls are not air-conditioned during move-in, so we schedule heavy lifts early. We file the EAC forms and insurance certificate, place the utility orders, then our project manager runs the Charlotte build alongside vetted local labor. The building sits between two LYNX Blue Line stations.
Hall guide
The Charlotte Convention Center puts every exhibit on one 280,000-square-foot level with drive-in truck access to each hall. SNAC assigns booths first come, first served; here is what each hall means for an equipment booth.
Two 100,000-square-foot halls with dark-troweled concrete floors rated at 350 pounds per square foot live load and LED fixtures 30 feet up; Hall B also has a 26-by-29-foot Elephant Door.
Our advice: Skidded fryers and baggers can sit straight on the slab, so we plan carpet around the machine footprint and book the forklift move before move-in day.
Two 40,000-square-foot halls that combine into an 80,000-square-foot Hall C, which the building can also convert into a general-assembly room for up to 5,000 people.
Our advice: Wherever SNAC places you, we check the floor plan for column lines and the nearest floor box before fixing where the machine and the tasting counter sit.
Floor boxes every 30 feet carry 120-volt and 208-volt three-phase power; 480-volt power, cold water and compressed air start at column points 90 feet apart and pull through underfloor conduit.
Our advice: A booth far from a column point needs longer air and 480-volt runs, and machines built for European voltages need your own transformer, so we order early.
What Purple handles
- SNAC booth contract, EAC paperwork and the insurance certificate
- In-house power, compressed air and water orders at advance rates
- Inline structures built to SNAC's 8-foot, rear-half rule in our Fishkill, NY shop
- Sampling approval requests to SNAC and the venue's Food and Beverage Director
- Freight to the advance warehouse and the Charlotte Convention Center docks
- A Purple project manager on the SNAXPO floor from first crate to last
Timeline, counted back from move-in
SNAXPO27 booth space balance due to SNAC: November 30, 2026. After November 30 new applications pay 100% upfront and cancellations owe the full space cost, so lock your footprint and send us your machine list before then.
We need design sign-off by late January 2027.
- November 30, 2026Booth space balance due to SNAC; after this date a cancellation owes the full space cost.
- Late January 2027Design sign-off, machine list with voltage, phase, amps and air needs, and the 8-foot height plan agreed.
- February to early March 2027Production in Fishkill, NY; plinths, drip trays and graphics built; in-house utility orders placed at advance rates.
- Mid-March 2027Booth and equipment crates ship for Charlotte, with dock and forklift windows booked for the heavy pieces.
- Before the hall opens April 5Move-in; our project manager and vetted local labor finish install at least an hour before opening, as SNAC's contract requires.
- April 5–6, 2027Exhibit hall days; dismantle starts only after the exhibition's official close, then crates go to storage or your next show.
Purple planning timeline. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable budget & deadline sheetTravel to SNAXPO 2027
Getting to SNAXPO 2027: airport, hotels and parking
Fly in
Charlotte Douglas International Airport (CLT)
7 miles and about a 15-minute drive from the convention center, per the Charlotte Regional Visitors Authority
Stay
Uptown Charlotte hotels, steps from the convention center, per the Charlotte Regional Visitors Authority
Park
The NASCAR Hall of Fame garage attaches directly to the convention center, with more covered garages and lots across the convention district, per the venue
Travel facts from charlottemeetings.com.
SNAXPO by the numbers
SNAXPO year by year
How SNAXPO 2027 compares with other food and beverage shows
The food and beverage shows closest to SNAXPO on the calendar, with the latest size each organizer has published. Each name opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Natural Products Expo WestNew Hope Network | March 2–5, 2027 | Anaheim, CA | 66,000 registered attendees · 3,200+ brands (2026) |
| New York Restaurant ShowRestaurant Events | March 7–9, 2027 | New York, NY | 9,000+ professionals · 280+ companies (2025) |
| Seafood Expo North AmericaDiversified Communications | March 7–9, 2027 | Boston, MA | 1,215 companies (2026) |
| Bar & Restaurant ExpoForge (formerly Questex) | March 22–24, 2027 | Las Vegas, NV | Nearly 10,000 attendees (2026) |
| SNAXPOSNAC International | April 4–6, 2027 | Charlotte, NC | 900+ attendees (2021) |
| CBCBrewers Association | April 5–7, 2027 | San Antonio, TX | – |
| World of CoffeeSpecialty Coffee Association (SCA) | April 9–11, 2027 | New Orleans, LA | – |
| International Pizza ExpoPizza Today (Emerald X) | April 13–15, 2027 | Las Vegas, NV | – |
| Petfood ForumWATT Global Media | April 26–28, 2027 | Kansas City, MO | – |
| The NAMA ShowNAMA (National Automatic Merchandising Association) | May 5–7, 2027 | New Orleans, LA | – |
SNAXPO exhibitor questions
Questions exhibitors ask us before SNAXPO
How much does a booth at SNAXPO 2027 cost?
For an equipment supplier showing one running module, plan on a 20×20 island: $16,000 to $40,000 as a rental or $50,000 to $120,000 custom. Seasoning and film suppliers fit well in a 10×20 rental at $7,500 to $15,000. At SNAXPO the number moves with machine plinths, utility drops and drip trays; SNAC bills space separately at $3,900 per 10×10.
What is the deadline to book a booth at SNAXPO 2027?
SNAC wants the space balance by November 30, 2026; applications after that pay 100% upfront, and cancelling after that date costs the full space fee. For the build, we need design sign-off in late January 2027 and each machine's power and air specs before the convention center's advance utility rates close, 30 days ahead of move-in.
Can we rent a booth for SNAXPO, and what does a rental include?
A SNAXPO rental covers the frame, printed fabric graphics, LED lighting, a counter, freight, install and dismantle on one fixed proposal. We size it to SNAC's rule, 8 feet at the back wall and nothing over 4 feet in the front half, and can add a custom tasting rail or machine plinth built in Fishkill, NY.
Can we set up our own booth at the Charlotte Convention Center?
Yes. Under SNAC's rules your own full-time employees may install, or you can hand the work to the official decorator or an appointed contractor such as Purple. Utilities are the exception: the convention center's electricians and plumbers bring every line to the booth, though your technicians may connect machines to the ordered drops. We file the EAC forms and certificates so your crew badges in on time.
Can we run equipment and hand out samples at SNAXPO?
Yes, with paperwork. The SNAXPO27 application asks you to list every machine you will operate, SNAC requires drip pans under anything that could leak, and food or drink may be served only with written consent. The venue caps food samples at bite size and drinks at 4 ounces, and nothing but water goes down its drains, so we plan oil trays and waste removal.
What does drayage cost at SNAXPO, and who pays it?
Drayage, the charge for moving freight from the dock to your booth and back, is priced by weight and paid by the exhibitor, so skidded fryers, slicers and baggers add up quickly. We weigh every crate, consolidate shipments onto one bill of lading where we can and put the estimate on your proposal. The building's 19 covered docks and drive-in hall gates keep forklift moves short.
Can we reuse our SNAXPO booth at other shows?
SNAXPO only comes around every other year, so the structure should earn its keep in between. We build it to break down into a 10×20 inline for PACK EXPO Southeast in Atlanta, IFT FIRST in Chicago or PACK EXPO Las Vegas, store it between shows and reprint graphics for each audience, so the machine plinths keep working.
Which hall will SNAXPO use at the Charlotte Convention Center?
The building's exhibit level is one 280,000-square-foot floor split into Halls A and B at 100,000 square feet each and Halls C1 and C2 at 40,000 each, all with drive-in truck access. SNAC assigns space first come, first served and may move competitors apart, so we check columns and floor boxes on your assigned spot.
We already own a booth. Can you adapt it to SNAXPO's 8-foot limit?
We measure your exhibit against SNAC's standard-booth rule, 8 feet maximum in the rear half and 4 feet in front, then cut down or re-panel whatever exceeds it. We reprint graphics for a snack-producer audience, add a machine plinth or tasting rail if needed, ship it to Charlotte, install it with our own project manager and store it afterward.
When is SNAXPO 2027?
SNAXPO27 runs Sunday, April 4 to Tuesday, April 6, 2027, at the Charlotte Convention Center, and the exhibit hall is open Monday, April 5 and Tuesday, April 6, with lunch served on the floor both days. The exhibitor dates come first: the space balance is due November 30, 2026 and insurance certificates by February 14, 2027.
Where is SNAXPO 2027 held?
At the Charlotte Convention Center, 501 S. College St. in Uptown Charlotte, North Carolina; SNAC also brought SNAXPO21 to Charlotte in August 2021. Charlotte Douglas International Airport (CLT) is 7 miles and about 15 minutes away, and the LYNX Blue Line stops at Brooklyn Village and 3rd St/Convention Center, with the building directly between them.
How many people attend SNAXPO?
SNAC counted over 900 snack producers and suppliers at SNAXPO21 in Charlotte, August 22 to 24, 2021, when SNAXPO brought the industry back together after more than two years. The 2025 edition in Orlando ran 15 education sessions and a Flavor Showdown among 10 seasoning suppliers. From a 20×30 booth up, exhibitors invite snack-producer customers free and without limit.
Who organizes SNAXPO?
SNAC International, the snack industry trade association in Arlington, Virginia, founded in 1937 and formerly called the Snack Food Association. It represents over 200 companies worldwide and holds SNAXPO every other year, alternating with SNX, which met in Dallas March 29 to 31, 2026. SNAXPO27 is the 86th SNAC International Exhibit & Conference.
How do I get a booth at SNAXPO?
Through SNAC's online booth request form: open the SNAXPO 2027 booth map, add booths in order of preference and return the completed contract with a 50% deposit. Space is $3,900 per 10×10, islands add an $800 aisle fee and non-members add $1,250. SNAC assigns booths first come, first served, and applications after November 30, 2026 pay in full.
Before you sign with anyone
Five questions to ask any exhibit builder for SNAXPO:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your SNAXPO booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.