International Pizza Expo 2027 · April 13–15, 2027 · Las Vegas Convention Center, Las Vegas
International Pizza Expo 2027 booths in Las Vegas that bake, slice and sell
Your booth works like a busy pizzeria line, so owners watch your oven, flour or sauce perform and taste the result before they talk price. In the LVCC West Hall, Freeman places the ovens by forklift on our plan and our Las Vegas crew builds the counters around them.
- Apr 13–15 · LVCC West Hall
- 500+ exhibitors in 2025
- 9,000+ buyers in 2025
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Sliding a pizza into a wood-fired oven
01 Purple at International Pizza Expo 2027
What makes International Pizza Expo different, and how we build for it
Pizza Expo has run for more than 40 years as Pizza Today’s show for pizzeria operators, and the floor smells like it: the International Pizza Challenge bakes off on site, the World Pizza Games stretch dough and fold boxes against the clock, and the International Italian Sandwich Championship runs alongside. Owners come from School of Pizzeria Management Workshops, the Beer & Bull Networking night and, since 2026, demos in the Pizza Today Village, straight to the booths. They buy what they can watch bake and taste, so a booth here works like a busy pizzeria line.
A product they can watch work, a fair price on the spot and a person who understands a 10-seat shop running two ovens on a Friday night.
Consistency, throughput and supply numbers, plus a quiet table to talk about rollout across locations and contract terms.
Hands-on time with ovens, mixers, flour and cheese, and staff who can talk hydration, bake temperature and topping cost.
Your team in Las Vegas
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY, and our Las Vegas hub, ship to the Las Vegas Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team walks into a lit, stocked booth. You just show up.
02 Booths & pricing for International Pizza Expo 2027
Popular booth sizes at International Pizza Expo
The Pizza Expo floor mixes oven and ingredient islands with rows of 10×10 and 10×20 inlines from sauce, box, POS and smallwares suppliers. We recommend a 10×20 with a working tasting counter for ingredient and tech brands, and a 20×20 island when an oven or a full make line runs in the booth.
A sampling counter with prep space behind it, a product wall by category and a POS or app demo screen at the end.
Shown: NIMS Food, a Purple inline booth
See 10×20 rental booths →
A countertop oven and make line in the center bay, the sample hand-off under a sneeze guard in the next, and a two-seat counter at the end, back from the heat, for cost-per-pie math.
Shown: XL-Bloom YoungPlants, a Purple inline booth
See 10×30 rental booths →
A deck or conveyor oven on show with a make line, open sampling on two aisles and a hanging sign seen across the West Hall.
Shown: Türkiye / Turkish Tastes, a Purple island exhibit
See 20×20 rental booths →
Several ovens running side by side, a demo stage for pizzaioli, a meeting area for chain buyers and storage for ingredients.
Shown: Bachoco USA, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. Get an exact number for International Pizza Expo with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Machu Picchu Foods
Machu Picchu Foods at a food and beverage trade show
A layered, walk-through environment inspired by the landmark itself, turning curiosity into sampling conversations.
Different show, same job: Machu Picchu Foods turned curiosity into sampling conversations, which is what a cheese, flour or sauce brand needs from passing pizzeria owners.
Read the Machu Picchu Foods case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for pizzeria equipment, ingredient and technology suppliers at International Pizza Expo
Four things we get right for International Pizza Expo exhibitors
1Plan the oven before the walls
Deck, conveyor and wood or gas ovens weigh hundreds to thousands of pounds and need venting rules, power or gas and forklift placement. We lay out the oven position, clearances and utility drops first, then design the booth around a working bake line.
2Build a line buyers recognise
Owners judge equipment and ingredients by how they behave on a real make line. A stainless prep counter, dough station and oven in pizzeria order let your team bake, slice and hand out samples without crossing traffic, and lets visitors picture it in their own kitchen.
Design sampling around the rules
Sampling at Pizza Expo follows the Exhibitor Service Manual and the venue catering rules. We build in handwashing, sneeze guards, cold storage, trash and a sample hand-off point at the aisle edge so the queue stays outside your demo space.
Give owners a place to sit
Independent owners buy at the show when the numbers make sense. A two-seat counter or small table set back from the oven heat gives your rep room to run cost per pie, financing or POS pricing while the crowd keeps tasting up front.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Nantsune.
Start my International Pizza Expo concept05 Las Vegas Convention Center · Las Vegas
Logistics for International Pizza Expo 2027, handled
Pizza Expo moves into the LVCC West Hall on April 11–12 and moves out April 15–16. The West Hall has high clear heights, wide aisles and the best truck docks on the campus, but Las Vegas is a union city: forklifts, pallet jacks and oven placement go through Freeman, the official decorator, and Teamsters Local 631. We file as your Exhibitor Appointed Contractor, ship everything to the Freeman advance warehouse so it is on the floor before install, order electrical and utilities, and our Las Vegas crew builds the booth while hotels on Paradise Road keep your team close.
Hall rules, drayage estimates and freight deadlines for this building are in our Las Vegas Convention Center exhibitor guide.
Hall guide
Pizza Expo fills the West Hall, the newest building on the Las Vegas Convention Center campus. Its docks and open floor suit heavy ovens, but every oven still moves on the official decorator's forklifts.
Opened in 2021 with high clear heights, wide aisles and column-free spans, and generous rigging points for hanging signs over islands.
Our advice: Sampling queues fit in the wide aisles, and a hanging sign over an oven island reads across the hall, so it is worth pricing on a 20×20.
The best truck docks on the LVCC campus feed the West Hall. Forklifts, pallet jacks and anything on wheels go through Freeman and Teamsters Local 631.
Our advice: Deck and conveyor ovens ship crated to the advance warehouse, and we book forklift placement so each oven lands on its marked spot before counters go in.
What Purple handles
- Freeman orders, EAC filing and target dates
- Oven placement, utility drops and forklift handling
- Sampling counters with handwashing and cold storage
- Graphics printed in house and installed on site
- Advance warehouse freight, drayage and return shipping
- Install and dismantle by our Las Vegas crew
Timeline, counted back from move-in
We need design sign-off by early February 2027.
- Early February 2027Design sign-off, oven and utility plan agreed, island drawings ready for Freeman and the show.
- February to March 2027Production in Fishkill, NY; counters, graphics and sampling fixtures built and tested.
- Early March 2027EAC form and certificate of insurance filed; electrical and utility orders placed.
- Mid-March 2027Booth and equipment ship to the Freeman advance warehouse in Las Vegas.
- April 11–12, 2027Move-in at the LVCC West Hall; Purple’s Las Vegas crew installs and tests every oven and outlet.
- April 13–16, 2027Show days April 13–15, then dismantle and return freight through April 16.
Purple planning timeline. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable budget & deadline sheetInternational Pizza Expo exhibitor questions
Questions exhibitors ask us before International Pizza Expo
How much does a booth at Pizza Expo 2027 cost?
Ingredient and tech brands on a 10×20 rental spend $7,500 to $15,000 with us, an oven-ready custom 20×20 island runs $50,000 to $120,000, and a 10×10 rental starts at $3,500. At Pizza Expo the number moves with ovens, sinks, sampling fixtures and electrical drops. Booth space is billed by Pizza Today and show services by Freeman, separate from our fixed proposal.
What is the deadline to order a booth for Pizza Expo 2027?
Pizza Today posts its service deadlines in the Exhibitor Service Manual, and we put each one on your schedule. At the LVCC the EAC form and certificate of insurance are usually due 30 days before move-in. We need design sign-off by early February 2027 to build in 30 to 45 days and ship by mid-March.
Can we rent a booth for Pizza Expo, and what does a rental include?
Yes. A rental covers the frame, your printed graphics, a tasting or demo counter, lighting, flooring options, shipping, install and dismantle. Many ingredient and tech exhibitors rent the structure and add one custom counter with prep space behind it, so the booth works like a line without the cost of a full custom build.
Can we set up our own booth at the Las Vegas Convention Center?
Your full-time employees may assemble the exhibit with hand tools, but contract labor, forklifts, pallet jacks and oven placement go through Freeman and Teamsters Local 631. We file as your Exhibitor Appointed Contractor with insurance, so our project manager and Las Vegas crew build the booth while your team prepares dough and samples.
Can we bake and hand out samples in our Pizza Expo booth?
Yes, exhibitors bake and sample across the floor. Sampling requirements and catering orders sit in Pizza Today's Exhibitor Service Manual and the venue catering rules. We design the booth to meet them, with handwashing, sneeze guards, cold storage, trash and a sample hand-off at the aisle edge, and we order the electrical your ovens need.
What does drayage cost at Pizza Expo and who pays it?
Material handling at the LVCC is billed by Freeman per hundredweight with a 200 lb minimum per shipment, and surcharges stack for uncrated, late or off-target freight. Ovens make this a large line at Pizza Expo. You pay it to the show, we consolidate crates onto one bill of lading and put the estimate on your proposal.
When is move-in and move-out for Pizza Expo 2027?
Move-in runs Sunday, April 11, 1 to 8 p.m. and Monday, April 12, 8 a.m. to 8 p.m. The floor opens April 13 and closes at 2 p.m. on April 15. Move-out runs that evening until 10 p.m. and Friday, April 16, until noon, so we plan oven crating and freight pickup around both windows.
Can we reuse the Pizza Expo booth at other shows?
Yes. The same counters and graphic walls travel well to the National Restaurant Association Show in Chicago, the Texas Restaurant Show in San Antonio and IDDBA in Atlanta. We design modules that scale between a 10×20 and an island, and store the booth at our Las Vegas shop between shows.
Do you handle Freeman orders for Pizza Expo?
We order electrical, forklift placement and cleaning through Freeman, book your advance warehouse delivery and send you one schedule and one budget. You see every service order on the proposal before we file it, so nothing arrives as a surprise invoice after the show.
Before you sign with anyone
Five questions to ask any exhibit builder for International Pizza Expo:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your International Pizza Expo booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
.jpg){kind=link}
.jpg){kind=link}