World of Coffee 2027 · April 9–11, 2027 · Ernest N. Morial Convention Center, New Orleans
World of Coffee 2027 booth design & build in New Orleans
Custom and rental exhibits for roasters, espresso equipment, green coffee and packaging brands at the show formerly known as Specialty Coffee Expo. Working bar counters with plumbed water and power, sampling flow that keeps the aisle moving, and Morial Convention Center drayage handled by Purple's Gulf South crew.
Barista preparing coffee at an outdoor event
Purple at World of Coffee 2027
What makes World of Coffee different, and how we build for it
World of Coffee New Orleans is the SCA's flagship U.S. show, the event most exhibitors still search for as Specialty Coffee Expo, and 2027 is its first year in New Orleans. The floor is built around tasting and sourcing: the Roaster Village and Producer Village put small roasters and origin producers beside the big equipment brands, the Cupping Rooms and Green Coffee Connect pull buyers into structured sampling, and the Best New Product Awards and Coffee Design Awards reward what is launched on the floor. The World Coffee Roasting Championship runs alongside 60-plus Lectures and 30-plus Workshops. With 93% of attendees there to buy or source, a booth that serves a real cup and closes a sourcing conversation in the same visit wins.
A counter they can stand behind, a repeatable service sequence that shows the workflow, and a quiet spot to talk pricing and lead times away from the grinder.
Samples tied to a named lot and origin, a cupping or pour-over comparison with readable tasting cards, and a way to log which coffee they want to follow up on.
A small product family shown side by side at working height, specifications and territory availability on hand, and a named commercial contact.
Purple in New Orleans
Local crew, national shop
Near the Ernest N. Morial Convention Center, our New Orleans team manages transport, local logistics and precise setup so your booth arrives on time, installs smoothly and is ready the moment the show opens.
Predictable 30–45-day turnarounds, secure storage and pre-show QA. Your booth ships from our production shop in Fishkill, NY or our Las Vegas hub, and our project manager is on the floor for install and dismantle.
Booth options for World of Coffee 2027
Pick a footprint. We’ll price it as a rental, a custom build, or a hybrid.
World of Coffee sells 10×10 and 10×20 inlines to hundreds of roasters and small brands, with 20×20 and 20×30 islands taken by machine manufacturers and larger roasters. Most Purple clients here choose a 10×20 with a working bar or a 20×20 island with a hanging sign and two service points.
One espresso machine or pour-over station on a compact counter, a bag wall for the range and a stool for one buyer conversation.
See 10×10 rental booths →
A working bar with two service positions, a roast or origin display behind it and a two-seat table for sourcing talks.
See 10×20 rental booths →
An open island with a bar on two sides under a hanging sign, a grinder and machine lineup at working height and a lounge corner.
See 20×20 rental booths →
A full café environment with a roasting or brewing demo stage, a cupping table, packaging and machine displays and a private meeting room.
See 20×30 rental booths →All-in 2026 ranges for design, structure, graphics, installation and dismantle; booth space, drayage and show services are separate. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for World of Coffee with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We return a fixed proposal, usually within two business days.
Built by Purple
Booths we have designed, built and installed
Case study · Machu Picchu Foods
Machu Picchu Foods at food and beverage trade show
A layered, walk-through environment inspired by the landmark itself, turning curiosity into sampling conversations.
Read the Machu Picchu Foods case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Designing for coffee, roasting, café equipment and packaging brands at World of Coffee
Four things we get right for World of Coffee exhibitors
Design the bar as a working stage
We start from your demonstration sequence, then lay out machine, grinder, barista, observer and supplies so visitors watch the important action without stepping into it. Bags, cups and accessories support the story instead of covering every surface.
Plan water, power and drainage first
Espresso machines and brewers need plumbed water, drainage and dedicated circuits, ordered through the official contractor before the floor plan is fixed. We size the counter around the real equipment, hide the lines and build a reset area so the machine stays the focal point.
Keep every sample traceable
Labeled cup positions, tasting cards with lot and origin, and a discreet disposal plan so a buyer knows exactly what they tasted. We build the cupping edge slightly apart from the bar so a sourcing conversation can continue while service keeps moving.
Give the business talk its own place
A two-seat consultation point away from the grinders makes speech comfortable and lets a rep record the specific coffee or machine interest. Concealed stock and replenishment storage keep the counters free for demonstration all three days.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Soho Snacks.
Start my World of Coffee conceptErnest N. Morial Convention Center · New Orleans
Logistics for World of Coffee 2027, handled
The Ernest N. Morial Convention Center runs 1.1 million square feet across twelve halls along the river, so dock-to-booth distance depends heavily on which hall World of Coffee assigns you. Louisiana is a right-to-work state, which means your own full-time staff can work on the booth, while drayage, electrical, plumbing and rigging go through the show's official contractor at about $155 per hundredweight with a 200-pound minimum. The building supplies no carts or pallet jacks. We read the exhibitor kit, order water, drainage and power for your bar, ship to the advance warehouse, and put our Gulf South crew on the floor for installation, with hotels a short walk away in the Warehouse District.
Hall rules, drayage estimates and freight deadlines for this building are in our Ernest N. Morial Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, official contractor orders and target dates
- Water, drainage and electrical orders for the bar
- Counters built around your actual machines and grinders
- Graphics printed in house and proofed against your packaging
- Freight to the advance warehouse and drayage paperwork
- Installation, dismantle and return shipping with our Gulf South crew
Timeline, counted back from move-in
- Late January 2027Design sign-off; bar layout locked around your machine specs and service sequence.
- February 2027Production in Fishkill, NY; counters, plumbing chases and graphics built and proofed.
- Mid-March 2027Booth ships to the advance warehouse in New Orleans; utility orders filed.
- April 6–8, 2027Targeted move-in; Purple's Gulf South crew installs, connects water and power and tests the bar.
- April 9–11, 2027Show days; a Purple project manager is on call for restocks and fixes.
- April 11–12, 2027Dismantle, equipment packed to your return plan, booth to storage or the next show.
World of Coffee exhibitor questions
Questions exhibitors ask us before World of Coffee
How much does a 20×20 at World of Coffee cost?
A complete 20×20 rental island lands between $16,000 and $40,000 and a custom 20×20 between $50,000 and $120,000, covering design, structure, graphics and installation. A plumbed working bar and machine lineup move the number; send us your equipment list and we return a fixed quote.
Can you install at the Ernest N. Morial Convention Center?
Yes. Our Gulf South crew installs in New Orleans regularly. We book the drayage targets, order water, drainage and power through the official contractor, and have the bar connected and tested before your barista arrives on the floor.
Can we rent a booth for World of Coffee?
Yes. A 10×10 rental starts around $3,500 and a 10×20 with a working counter runs $7,500 to $15,000 with your graphics. Most first-time roasters at this show rent the structure and invest in a custom bar front and bag wall.
When do we need to decide?
Design sign-off by late January gives a comfortable 30 to 45 day build and a mid-March ship to the advance warehouse. Later is possible; the trade-off is finish choices and freight cost, and utility orders for a plumbed bar need the layout early.
Do you handle contractor orders and drayage?
Yes. We file the exhibitor forms that concern the booth, order material handling, water, electrical and rigging through the show's official contractor, and keep you copied on every deadline so nothing depends on a form you did not know about.
Get a proposal
Tell us about your World of Coffee booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.