Bar & Restaurant Expo 2027Exhibitor guide: booth costs, dates and deadlines

For a spirits, beer, mixer or tea brand we usually quote a 10×20 back-bar build: $7,500 to $15,000 rented, $15,000 to $45,000 custom. Here the bar drives the number: ice wells, under-counter refrigeration, the handwash station sampling requires and lit bottle shelving. Equipment or game-room exhibitors on a 20×20 island run $50,000 to $120,000 custom. The organizer bills floor space and GES bills services separately.

Show hotel rates through Connections Housing end February 17, 2027. The LVCC wants booth plans for any covered area over 300 square feet, or any single-level exhibit over 1,000 square feet, 30 days before the first move-in day, and show management must approve any solid island wall 30 days before the show (2026 rules). We need your design approved in early January.

Yes. Our Las Vegas shop rents the frame, graphics, lighting and a bar-height counter, delivered, installed and struck on a fixed proposal, from $3,500 for a 10×10. Because the inventory sits in town, we can add a back bar with ice wells and lit bottle shelves without cross-country freight, and reprint a graphic overnight if a label changes mid-show.

Your full-time employees can install with hand tools and hand-carry what one person can lift, but the LVCC bans dollies and hand trucks, allows only personally owned pickups or vans in its lots for hand-carry, and routes forklift work through GES and Teamsters Local 631. Any outside installer needs the LVCC's EAC permit and insurance, and the 2025 exhibitor rules keep anyone under 21 off the floor, even during set-up.

Yes. The show allows alcoholic and nonalcoholic drinks and food to be sampled in and from your booth. The LVCC sets the terms: an approval form to the LVCVA, 3-ounce nonalcoholic and 2-ounce food portions, a hot-water handwash and sanitizing station, and TAM-certified venue bartenders for alcohol unless an exception is granted. We file the form and build the station into your counter.

Within the venue's limits. Each cooking appliance stays within 288 square inches, fryers must be electric with a shut-off, a lid and no more than 3 gallons of oil, with 6 gallons per booth, and a Class K extinguisher sits within 30 feet. Charcoal and wood are banned, and small propane cylinders leave the building every night. We lay out the cook station to those rules.

GES bills material handling straight to you from the drayage tariff on its online ordering site; at the LVCC that means a rate per hundredweight with a 200-pound minimum per shipment. Las Vegas rates run above the national average, surcharges stack for uncrated or late freight, and glassware, kegs and refrigeration add weight fast. We consolidate crates onto one bill of lading and estimate drayage on your proposal.

Our part starts once your goods are in the country: advance-warehouse freight through GES, install, dismantle and storage in our Las Vegas shop. Food and drink samples need a U.S.-based FSVP importer before they enter the country; Questex's 2026 shipping guide named Phoenix International as customs broker and The Radius Group for FSVP, with that process started at least 30 days before export.

We build the bar, shelving and frame as modules that resize from a 10×20 to an island, so the same kit can go on to Pizza Expo at the LVCC in April, the Craft Brewers Conference in San Antonio or the National Restaurant Association Show in Chicago in May. Between shows it stays in our Las Vegas shop, where we refresh graphics for each audience.

Bar & Restaurant Expo 2027 runs Monday, March 22 to Wednesday, March 24, 2027. The Expo Hall opens Tuesday, March 23 from 11 a.m. to 5 p.m. and Wednesday, March 24 from 11 a.m. to 4 p.m. GES sets exhibitor move-in for March 21 and 22, and attendees who register by November 30, 2026 save up to $200.

In the South Hall of the Las Vegas Convention Center at 3150 Paradise Road. The LVCVA puts Harry Reid International Airport (LAS) 3.5 miles away. Rides between Vegas Loop stations on the campus are free, and South Station lets you out at the rear of the Expo Hall during show hours.

Questex (now Forge) counted nearly 10,000 operators, owners, beverage directors, chefs and suppliers at the 40th-anniversary show in March 2026, from all 50 states and more than 25 countries. The 2025 edition welcomed 10,984 attendees, and the record 2024 show drew 12,378 attendees and 500 exhibitors, 25% more exhibitors than in 2023.

No. Registration is for industry professionals and people preparing to enter the industry, and everyone must be 21 or older, with ID checked before badge pickup. Children and infants are not admitted because adult beverages are served. Visitors choose between two passes: the Expo Pass, or the All Access Pass, which adds Workshops and Masterclasses.

Forge, formerly Questex, sells the floor. You reserve space on the Book Your Booth page or ask for the prospectus through the organizer's inquiry form. Each standard 10×10 includes four exhibitor badges, a booth ID sign and drape: 8 feet at the back, 3 feet along the sides.