HIMSS 2027 · April 5–8, 2027 · McCormick Place, Chicago
HIMSS 2027 booth design & build in Chicago
Custom and rental exhibits for healthcare IT and digital health companies, built around live software demos and private buyer conversations. Demo stations wired and tested, hanging signs engineered for McCormick Place, and drayage and labor handled by our on-site team.
- April 5–8, 2027
- McCormick Place
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Medical trade-show exhibits at MEDICA 2021 in Düsseldorf
01 Purple at HIMSS 2027
What makes HIMSS different, and how we build for it
HIMSS27 is the first Chicago edition after Las Vegas, and it is a working show. The Executive Summit, the Preconference Forums and the Hosted Buyer Program put CIOs and procurement teams into scheduled meetings, while the Specialty Pavilions and Workforce ConneXtions pull the wider floor through the exhibition. The HIMSS27 Vital Voices influencer program and the Emerging Healthcare Leaders Poster Presentations bring a younger, content-hungry crowd. Buyers arrive with an interoperability, AI or cybersecurity question already in mind. A booth that runs a clear workflow demo from the aisle and holds a private conversation two steps inside wins the hosted buyer and the walk-up at the same time.
A short, credible view of integration and outcomes, then a closed meeting space where pricing and rollout can be discussed without an audience.
Hands-on time with the interface in a recognizable workflow, at counter height, with a specialist who can answer point-of-care questions.
Architecture graphics, API and standards detail, and a station where an engineer can dig into dependencies while the main demo keeps moving.
Your team in Chicago
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the McCormick Place, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for HIMSS 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
HIMSS floors are led by large islands from the EHR vendors, cloud platforms and consultancies, with dense rows of 10×10 and 10×20 inlines from digital health companies. Exhibitors here usually land between a 10×20 with two demo stations and a 20×30 island with a meeting room and a hanging sign.
One demo screen on a counter, a backlit message wall and a stool for a clinician to try the interface.
Shown: invideo AI, a Purple inline booth
See 10×10 rental booths →
Two demo stations with separate scenarios, a lead capture counter and a small table for a follow-up conversation.
Shown: Serenity Hospice Care, a Purple inline booth
See 10×20 rental booths →
Three or four demo pods around an open floor, an enclosed meeting room and a hanging sign visible across the hall.
Shown: SpecialtyRx, a Purple island exhibit
See 20×20 rental booths →
A presentation theater with seating, multiple product zones, private meeting suites, storage and a hospitality bar for hosted buyers.
Shown: LeadSquared, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for HIMSS with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“From start to finish, their team was professional, responsive, and incredibly easy to work with. They designed and built a beautiful trade show exhibit that exceeded my expectations and helped our company stand out. We received many compliments on our booth.”
Yossi Mouskup, Senior Insurance Broker, IGI Insurance Agency · more client reviews
Trusted by exhibitors including
04 Designing for healthcare IT and digital health companies at HIMSS
Four things we get right for HIMSS exhibitors
1Build the demo around one workflow
We lay out the booth as a patient journey: point of use at the aisle, the data handoff in the middle, the integration view inside. Visitors follow the story from station to station instead of reading a wall of features, and recorded and live segments join without a visible break.
2Power, network and a fallback route
Every station gets its own circuit, hard-wired data where the venue allows it, and a recorded version of the same demo on local storage. We list every dependency, accounts, screens, connected devices, charging and content, and one person on our crew runs the whole sequence before doors open.
Separate the clinician from the CIO
A nurse starts at the interface and an executive starts at the outcomes slide. We give each an entry point at counter height, keep quick demos near the aisle, and put the shared stakeholder table deep enough in the booth that a private conversation stays private.
Serviceable AV and device storage
Cable chases, lockable device storage and rear access panels let us troubleshoot a screen or swap a device without dismantling the visitor-facing display. Approved demo data and clearly labelled simulated segments keep your clinical reviewers comfortable with what is on screen.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Spectral Comput.
Start my HIMSS concept05 McCormick Place · Chicago
Logistics for HIMSS 2027, handled
McCormick Place is a union building our on-site team knows well. Since the 2010 MPEA reforms your own full-time staff can assemble a booth of any size, but everything heavier than a 30-pound hand carry crosses the dock as Teamster drayage, billed by weight, about $210 per hundredweight with a 200-pound minimum and 25 to 35 percent surcharges for late, off-target or uncrated freight. We keep that number down with aluminum frame systems, crated components and one consolidated shipment from our Midwest carrier to the advance warehouse. Each building has its own dock, so we address freight by building, hall and booth number, and we book rooms at the Hyatt Regency McCormick Place and Marriott Marquis Chicago, both connected by skywalk.
Hall rules, drayage estimates and freight deadlines for this building are in our McCormick Place exhibitor guide.
What Purple handles
- Exhibitor kit, service orders and target move-in dates
- Hanging sign engineering and rigging orders
- AV integration, power, data and demo testing
- Freight to the advance warehouse and drayage paperwork
- Installation and dismantle with our on-site team
- Hosted buyer meeting rooms and hospitality
Timeline, counted back from move-in
- Late January 2027Design sign-off; island, hanging sign and demo station drawings finalized for filing.
- February 2027Production in our shop; AV rack built and screens tested with your demo content.
- Mid-March 2027Booth ships crated with our Midwest carrier to the Chicago advance warehouse on target.
- Early April 2027Move-in at McCormick Place on your target date; our on-site team installs, wires and runs the demo checklist.
- April 5–8, 2027Preconference Monday, exhibition Tuesday to Thursday; a Purple project manager is on site.
- April 8–9, 2027Dismantle, devices packed to your return plan, booth to storage or the next show.
HIMSS exhibitor questions
Questions exhibitors ask us before HIMSS
How much does a 20×20 at HIMSS cost?
A 20×20 island rental lands between $16,000 and $40,000 and a custom 20×20 between $50,000 and $120,000, covering design, structure, graphics, AV integration and installation. Demo screens, a meeting room and a hanging sign move the number; send us your product list and we return a fixed quote.
Can you install our booth at McCormick Place?
Yes. Our on-site team works McCormick Place throughout the year, knows the four buildings and their docks, and handles the union labor, rigging and drayage rules. We install, wire and test every demo station before your team arrives on Monday.
Can we rent a booth for HIMSS?
Yes. Rental structures with your graphics, custom demo counters, or a hybrid of the two are all available. A complete 10×20 rental runs $7,500 to $15,000, and many first-time HIMSS exhibitors start there and add a second demo station the following year.
When do we need to decide?
Design sign-off by late January gives us a comfortable 30 to 45 day build and a mid-March ship date to the advance warehouse. Later is possible; the trade-off is choice of finishes, rigging deadlines and higher freight cost for anything that arrives off target.
Do you handle the drayage and service orders in Chicago?
Yes. We read the HIMSS27 exhibitor kit, file the booth forms, order electrical, rigging and material handling, and consolidate your freight into one crated shipment so drayage is billed once. You are copied on every order and deadline.
Before you sign with anyone
Five questions to ask any exhibit builder for HIMSS:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your HIMSS booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
