ADLM 2027 · July 25–29, 2027 · McCormick Place Convention Center, Chicago
ADLM 2027 booth design & build in Chicago
Custom and rental exhibits for diagnostics, assay and lab software companies, built so a lab director can read the instrument from the aisle and run a demo up close. Instrument-rated counters, a table for the evidence conversation, and McCormick Place drayage handled by our on-site team.
- July 25–29, 2027
- McCormick Place Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
A laboratory technician operates a clinical analyzer
01 Purple at ADLM 2027
What makes ADLM different, and how we build for it
The Clinical Lab Expo is the commercial half of ADLM, and in 2027 it fills McCormick Place with 700+ exhibitors covering 200+ product categories. The floor is programmed like a conference. The Exhibit Hall Theater hosts the Lecture Series and Industry Workshops, the Poster Abstracts area sits on the show floor, and the Disruptive Tech Zone puts Disruptive Technology Award finalists in front of every aisle. Attendees move between ADLM University sessions, Scientific Sessions and the expo in the same hour, so a booth has to explain an instrument in seconds and then hold a bench-level conversation. We design for both: a headline you can read from the aisle and a demo station that works up close.
A clear application headline, the instrument in view, and a table where throughput, integration and validation evidence can be compared away from the aisle.
Hands-on demos of the workflow, sample-to-result timing, consumables and service clearances, with staff who can answer bench-level questions.
A private meeting space for partnership and distribution talks, plus a portfolio wall that shows the full range without hiding the hero analyzer.
Your team in Chicago
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the McCormick Place Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for ADLM 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
The Clinical Lab Expo is an instrument floor: the large IVD manufacturers take islands of 40×40 and up with running analyzers, while assay, software and consumables suppliers fill inlines and 20×20 islands. Exhibitors here usually land between a 10×20 with one instrument station and a 20×30 island with a demo bench and a closed meeting room.
One benchtop analyzer or a single assay story on a rated counter, a screen for the interface demo and a stool for the conversation.
Shown: Olon, a Purple inline booth
See 10×10 rental booths →
An instrument station plus a portfolio wall by application, with a small table for evidence and pricing talks.
Shown: MedaCure, a Purple inline booth
See 10×20 rental booths →
A floor-standing analyzer with 360-degree access, two software stations, an open meeting table and a hanging sign visible across the hall.
Shown: Floy, a Purple island exhibit
See 20×20 rental booths →
Two or three instrument zones grouped by workflow, a closed meeting room, reagent and demo-supply storage and a theater corner for scheduled talks.
Shown: Olon S.p.A., a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for ADLM with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for clinical diagnostics, assay and laboratory brands at ADLM
Four things we get right for ADLM exhibitors
1Make the instrument legible from the aisle
Start with real dimensions, weights and the faces a visitor needs to see. We build counters and enclosures to the instrument's power, ventilation and service clearances, position it so the feature under discussion is visible from where people stand, and keep the product name in view when six people crowd the demo.
2Layer the science at three distances
The aisle headline names the application, the station header names the product, and the specialist's screen carries the evidence. We use the same terminology across graphics, screens and print, so your staff explain one story and visitors remember the product they actually discussed.
Demo data and screens that hold up
Software and LIS demos run on prepared demonstration records, never patient data, with a clear note on what is simulated. We give each screen a viewing position of its own, so a visitor can watch the interface without standing across another station's sightline or blocking the analyzer.
Room for the evidence conversation
A lab director comparing analyzers needs a table, a laptop and room for a colleague. We place a semi-private meeting area within sight of the instrument, add storage for reagents, printed data and personal items, and keep the public counters clear for the next visitor.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Ocean Healthcar.
Start my ADLM concept05 McCormick Place Convention Center · Chicago
Logistics for ADLM 2027, handled
McCormick Place is a union building for material handling: anything heavier than a 30-pound hand-carry goes through the dock as Teamster drayage, billed by weight at about $210 per hundredweight with a 200-pound minimum. Each of the four connected buildings has its own dock, so we address every crate by building, hall and booth number and route it through the show's advance warehouse on the target date. Since the 2010 MPEA Reform Act your own full-time employees can assemble the booth with tools, and we plan labor around that. We ship one consolidated crated load on aluminum frames from our Midwest carrier to keep drayage at the base rate, and we put your team in the Hyatt Regency McCormick Place or the Marriott Marquis Chicago, both connected by skywalk.
Hall rules, drayage estimates and freight deadlines for this building are in our McCormick Place exhibitor guide.
What Purple handles
- ADLM exhibitor kit, service contractor orders and target dates
- Instrument counters engineered to your analyzer specs
- Graphics printed in house and proofed against your brand
- Freight to the advance warehouse and drayage paperwork
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Mid-May 2027Design sign-off; island drawings and hanging-sign plan filed with the show's service contractor and McCormick Place.
- June 2027Production in our shop; instrument counters built to your analyzer drawings; graphics proofed.
- Early July 2027Booth ships crated to the advance warehouse for Chicago.
- Move-in, late July 2027Freight lands on its target date; our on-site team installs and runs the pre-show checklist before the expo opens on Tuesday, July 27.
- July 27–29, 2027Clinical Lab Expo days; a Purple project manager is on call for the whole run.
- July 29, 2027Dismantle after the expo closes Thursday; instruments packed to your return plan, booth to storage or the next show.
ADLM exhibitor questions
Questions exhibitors ask us before ADLM
How much does a 20×20 at ADLM cost?
A 20×20 island at ADLM runs $16,000 to $40,000 as a rental with your graphics and $50,000 to $120,000 custom, including design, structure, graphics, hanging sign and installation. Instrument counters and a closed meeting room move the number. Send us your analyzer list and we return a fixed quote.
Can you install at McCormick Place?
Yes. Our on-site team works McCormick Place all year. We book material handling with the show's official contractor, address freight by building, hall and booth number, and install on your target date. Since the 2010 MPEA reforms your own full-time staff can also assemble with tools, so we plan labor around that.
Can we rent a booth for ADLM?
Yes. Rental structures with printed graphics, custom instrument counters on a rental frame, or a fully custom island are all on the table. Many assay and consumables suppliers start with a 10×20 rental at ADLM, between $7,500 and $15,000, and add a custom demo counter the following year.
When do we need to decide?
Design sign-off by mid-May 2027 gives a 30 to 45 day build in June and an early-July ship date to the advance warehouse. Later is possible; the trade-off is finish choices and freight surcharges of 25 to 35 percent for late or off-target deliveries at McCormick Place.
Do you handle service contractor orders and drayage?
Yes. We read the ADLM exhibitor kit, file every form, and order electrical, rigging, carpet and labor before the discount deadline. We ship one consolidated crated load so drayage is billed at the base rate, and we keep you copied on every deadline so nothing depends on a form you did not know about.
Before you sign with anyone
Five questions to ask any exhibit builder for ADLM:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your ADLM booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.