ACC 2027 · April 10–12, 2027 · George R. Brown Convention Center, Houston
ACC 2027 booth design & build in Houston
Custom and rental exhibits for cardiovascular device, imaging and digital health brands at ACC.27 Together With WCC. Demo stations built around the real device, MLR-approved content in the right place, and Freeman orders and drayage paperwork handled by our on-site team.
- April 10–12, 2027
- George R. Brown Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Built by Purple Exhibits for Tipmed · inline booth
01 Purple at ACC 2027
What makes ACC different, and how we build for it
ACC.27 is the American College of Cardiology's annual scientific session, and in 2027 it runs together with the World Heart Federation's World Congress of Cardiology, which adds an international clinical crowd to the U.S. base. The science sets the rhythm: Late-Breaking Clinical Trials and 4,500-plus abstracts and cases move attendees between session rooms and the Expo in Halls B–E, where the Industry Expert Theater, the Insight Stage and the Interactive Learning Labs put sponsored education a few steps from more than 250 exhibitors. Visitors arrive in short gaps between sessions, so your booth needs a demo a cardiologist can grasp in two minutes and a quiet seat for the longer clinical conversation.
The device in hand, a close view of the working end, and a clinician-to-clinician conversation about indications and evidence without a sales pitch in the way.
A high-resolution display at the right height and angle, approved sample images that show the actual workflow, and a technical specialist who can go deeper than the demo.
A clear view of outcomes, integration and cost, and a semi-private table for a scheduled meeting away from the demo crowd.
Your team in Houston
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the George R. Brown Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for ACC 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
ACC floors are built around 20×20 and larger islands from the major device and pharma companies, with inline rows of 10×10 and 10×20 booths around them. Exhibitors here usually land between a 10×20 with one lit demo station and a 20×30 island with two stations and a meeting table.
One lit demo counter for a single device or catheter system, a large-format screen for approved imaging, and secure storage for demo units and reset supplies.
Shown: MedaCure, a Purple inline booth
See 10×10 rental booths →
A hands-on device station at one end, a monitor or software walkthrough at the other, and a short bench for a follow-up conversation.
Shown: Optinova, a Purple inline booth
See 10×20 rental booths →
An open island with a hanging sign, two demo stations with close-view cameras, a lounge for clinical conversations and a lockable storage room.
Shown: AMRAD Medical, a Purple island exhibit
See 20×20 rental booths →
A full cardiovascular portfolio: a small theater for a physician talk, separate device and imaging zones, scheduled meeting rooms and staff storage.
Shown: Olon S.p.A., a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for ACC with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Pixee Medical
Pixee Medical at medical technology congress
A focused, demo-first booth for augmented-reality surgical guidance, built so every visitor could try the technology while traffic kept moving.
Read the Pixee Medical case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more client reviews
Trusted by exhibitors including
04 Designing for cardiovascular device, imaging and digital health brands at ACC
Four things we get right for ACC exhibitors
1Build the station around the demo
A catheter, an imaging console and a monitoring platform each need a different physical setup. We start from what the demonstrator does and what the visitor must see at each step, then size the surface, the reach and the sightlines to match.
2Put the close view on screen
Fine detail on a small device disappears in a crowd. We add a close-view camera feeding a display where a second ring of visitors can follow the hands, and we test glare and viewing angles with your real equipment before the show.
3Design from seated and standing eye level
A demo can look right in a render and still hide the part people came to inspect. We set counter heights, screen heights and lighting so a seated cardiologist and a standing visitor both see the working end of the device.
Keep approved content close, storage closer
MLR-approved labels, evidence panels and sample images sit beside each station so nothing is improvised. Lockable storage, spare demo units and a written reset routine keep every station ready for the next gap between sessions.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Cormay Diagnostic.
Start my ACC concept05 George R. Brown Convention Center · Houston
Logistics for ACC 2027, handled
The George R. Brown Convention Center is a right-to-work building, so your own full-time staff can work alongside our crew, while material handling from the dock to Halls B–E runs through Freeman at around $95 per hundredweight with a 200-pound minimum. Electrical comes only from the center itself, and freight goes to the GRB docks, not through the Hilton Americas-Houston skywalk or the downtown tunnel system. We read the ACC exhibitor kit, file island drawings and EAC forms before the March 9 deadline, book your Freeman targets for the April 6–9 setup window, ship to the advance warehouse and put our on-site team on the floor for installation and dismantle.
Hall rules, drayage estimates and freight deadlines for this building are in our George R. Brown Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, Freeman orders and target dates
- Island drawings, hanging-sign and EAC filings by March 9
- Demo station engineering, close-view cameras and AV
- Graphics printed in house and proofed against approved content
- Freight to the advance warehouse and drayage paperwork
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Late January 2027Design sign-off; island drawings, hanging-sign requests and EAC forms prepared for the March 9 deadline.
- February 2027Production in our shop; graphics proofed against your MLR-approved claims and images.
- Mid-March 2027Booth, demo furniture and screens ship to the Freeman advance warehouse in Houston.
- April 5–9, 2027Overhead rigging on April 5 for islands, targeted move-in April 6–9; our on-site team installs and runs the pre-show checklist.
- April 10–12, 2027Show days; a Purple project manager is on call for every Expo hour.
- April 12–14, 2027Dismantle from 2 p.m. on April 12; demo units packed to your return plan and all freight out by noon April 14.
ACC exhibitor questions
Questions exhibitors ask us before ACC
How much does a 20×20 at ACC.27 cost?
A 20×20 custom island for ACC lands between $50,000 and $120,000 all in for design, structure, graphics, hanging sign and installation, with rental islands from $16,000 to $40,000. Close-view cameras, large screens and a lockable storage room move the number; send us your device list and we return a fixed quote.
Can you install at the George R. Brown Convention Center?
Yes. Our on-site team installs at the GRB regularly, and Texas is a right-to-work state, so your own staff can help with setup. We schedule Freeman targets for the April 6–9 window, order electrical from the center and have the booth demo-ready before your team lands.
Can we rent a booth for ACC.27?
Yes. A 10×20 rental with your graphics runs $7,500 to $15,000, and a 10×10 from $3,500. Many first-time exhibitors we work with rent the structure and invest in a custom demo counter and screens, then reuse those pieces at the next cardiology or hospital show.
When do we need to decide?
Design sign-off by late January gives a comfortable 30–45-day build and a mid-March ship date, and it keeps the March 9 island and EAC filing on time. Later is possible for inline booths; the trade-off is choice of finishes and higher freight cost.
Do you handle Freeman orders and drayage at ACC?
Yes. We file the Freeman orders for material handling, carpet and rigging, book your target date, ship to the advance warehouse and manage the drayage paperwork on site, so the only thing arriving separately is the demo equipment your product team carries.
Before you sign with anyone
Five questions to ask any exhibit builder for ACC:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your ACC booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.