New York Restaurant Show 2027Exhibitor guide: booth costs, dates and deadlines

Start with the inline tier, because space sells in 100-square-foot blocks: a rented 10×20 carrying your graphics and a sampling counter costs $7,500 to $15,000. Restaurant Events' current published rate for the space itself is $45.50 per square foot. At the Javits, union labor, weight-billed freight and power for live ovens move the total most.

Book space first: the 2026 floor sold out, and Restaurant Events returns an online booth contract once your sales rep has your company name, billing address and preferred booth. Approve a custom design with us by mid-December 2026, since production runs from January to mid-February and every counter has to be built, test-fitted and crated before the early-March move-in.

Yes. A rental covers the frame, fabric graphics sized over the 8-foot back drape, lighting, a sampling or demo counter, freight, Freeman paperwork, union installation and dismantle on one fixed proposal. Carpet, tables, chairs and power sit outside the organizer's space price, so we add flooring and furniture to the rental instead of leaving them to rent onsite.

Only a small one. Javits rules let full-time employees assemble a display of 250 square feet or less by hand, with no tools or ladders. A pop-up 10×10 counter can qualify; a booth with an oven, shelving or a lit header goes to the carpenters and electricians. We register as your exhibitor-appointed contractor and run that union crew.

You can sample what you make or distribute, in sample-size portions; the organizer's booth-rate page spells out that rule for food and beverage. Food beyond samples, such as a client reception, is ordered from the Javits Center, which sells catering to exhibitors directly. We design the portion station, holding equipment and waste handling so your team serves quickly and the aisle stays clear.

Material handling, the fee for hauling crates between the dock and your booth both ways, is billed on top of space. Purple's Javits planning figures for 2026 and 2027 put it near $195 for each 100 pounds, bill every shipment as at least 200 pounds, and add 25 to 35 percent for late, off-target or uncrated freight. We weigh every crate and print the estimate on your proposal.

It is new for 2027 and aimed squarely at those buyers: pizzeria and Italian restaurant operators from a tri-state market with 1,400+ pizzerias in the five boroughs. The U.S. Pizza Team runs dough acrobatics, fastest pie and box folding contests inside it. We build oven surrounds and dough benches sized to the pavilion footprint you book.

Restaurant Events also runs the California Restaurant Show in Anaheim and the Florida Restaurant Show in Orlando, and a booth built on an aluminum frame travels to both, or back to the Javits for the Summer Fancy Food Show. We store it in Fishkill between shows, rework the counter for each floor's rules and reprint graphics for each audience.

We do. Freeman runs booth services from furniture to shipping, and the organizer notes that finalizing early at online pricing can save up to 30% of total exhibiting costs. We place your carpet, furniture, labor and freight orders in the Freeman portal at those rates, order power through the electrical contractor, and send you one sheet listing every charge.

The New York Restaurant Show 2027 runs Sunday, March 7 to Tuesday, March 9, at the Javits Center. Exhibit hours are 10 a.m. to 5 p.m. Sunday and Monday and 10 a.m. to 4 p.m. Tuesday, and badge pickup opens at 8:30 a.m. For a custom booth, we work back from that Sunday opening to design sign-off by mid-December 2026.

At the Jacob K. Javits Convention Center on Manhattan's West Side. The organizer sends subway riders to the 7 train, which stops at 34th Street and 11th Avenue steps from the building, and drivers to the Hudson Crossing Garage at 404 West 37th Street. The 2027 floor plan is already online, so we draw to your exact booth position.

Restaurant Events counted over 9,000 restaurant professionals and 280+ exhibiting companies at the March 2025 show. In 2026 attendance grew 4% and the exhibit hall sold out at 467 booths. The 2024 edition, where the new name was unveiled, posted a 29% jump in buyer attendance with 220+ exhibiting companies.

No. It is an industry-only event for restaurant and foodservice professionals. Minors may walk the floor during show hours only beside a parent, guardian or chaperone who is at least 21, and anyone from age 15 up needs a badge. Students register at $30 each, in groups of five with a faculty member or chaperone, up to 10 per school.

Restaurant Events, LLC owns and produces the show, with the New York State Restaurant Association and the NYC Hospitality Alliance as association partners. Restaurant Events bought it from Clarion Events in May 2023, when it was the International Restaurant & Foodservice Show of New York, and runs the California Restaurant Show, the Florida Restaurant Show and the Pizza Tomorrow Summit.