Apartmentalize 2027 · June 15–17, 2027 · Colorado Convention Center, Denver
Apartmentalize 2027 booth design & build in Denver
Custom and rental exhibits for smart-access, building-product, software and service suppliers to the apartment industry, built so an operator sees your product in a real property moment. Vignettes at true scale, demos that reset in seconds, and Fern drayage handled by your Purple project manager.
- June 15–17, 2027
- Colorado Convention Center
Every Apartmentalize fee listed upfront, in full, on paper. 4.9★ client rating · 3,000+ exhibitors · 10,000+ booths built · Building since 2015
Built by Purple Exhibits for Apartment List · island exhibit
01 Purple at Apartmentalize 2027
What makes Apartmentalize different, and how we build for it
Apartmentalize is the National Apartment Association's annual conference, and the NAA Exposition takes two floor days between General Sessions headlined in 2027 by Daymond John, Nicole Kidman and Nick Saban. The buyers are operators: in 2026, 59 percent of attendees owned or managed apartments, 24 percent held vice president or corporate executive titles and 44 percent reported significant buying influence. They measure smart-access hardware, flooring, appliances, software and services against the communities they run. The Start-Up Zone puts suppliers under three years old beside National Suppliers Council members, and Fern runs the floor as show decorator. A booth that shows a product in a recognizable apartment moment, then gives an operator a place to talk portfolio rollout, wins both days.
A portfolio-level story in one glance from the aisle, pricing and rollout economics across many units, and a quiet table for a scheduled conversation away from the demo.
Proof the product works across several communities, the installation and service detail behind it, and a rep who can talk maintenance load and resident response in the same breath.
A hands-on demo of the resident journey and the management view, a clear reset between visitors, and samples they can hold against the finishes in their own buildings.
Your team in Denver
Two shops and one project manager for Apartmentalize
For Apartmentalize, we build in our own shop in Fishkill, NY, and at our Las Vegas hub, ship to the Colorado Convention Center, and put our own project manager on the floor with vetted local labor for the install. Expect a 30–45-day build for Apartmentalize, secure storage and a pre-show QA.
Your staff walks onto the Apartmentalize floor and the booth is already lit and stocked. You just show up.
02 Booths & pricing for Apartmentalize 2027
Popular booth sizes at Apartmentalize
NAA sells the floor in 10×10 units at $4,800 for members and $5,800 for non-members, plus a $3,700 Start-Up Zone space, so most of the floor is inline booths from 10×10 to 10×30, with islands from national suppliers. Purple clients usually land between a 10×20 with one working vignette and a 20×20 island with a hanging sign and meeting table.
A smart-access or appliance demo at one end and a separate table for an operator conversation, with sample storage built into the counter.
Above: XL-Bloom YoungPlants, a Purple inline booth
See 10×20 rental booths →
A door assembly showing the resident and management views side by side, a material wall with flooring and cabinet fronts under consistent white light, and a table where a regional supervisor talks rollout across communities.
Shown: ergoPouch, a Purple inline booth
See 10×30 rental booths →
Two or three property moments, entry, unit interior and package room, around a central meeting area under a hanging sign, with a demo station on each aisle side.
Pictured: Timberline, a Purple island exhibit
See 20×20 rental booths →
A walk-through apartment sequence at true scale, several software stations, a lounge for portfolio meetings and a back-of-house for sample kits and devices.
Shown: a Purple island exhibit for Meghna Colour Chem
See 20×30 rental booths →Included in Purple's price
- Your design and 3D rendering, revised until it is right for Apartmentalize
- Structure, printed graphics, counters and storage, as specified for Apartmentalize
- Lighting and in-booth power distribution for Apartmentalize
- Setup and teardown, with our project manager on the Apartmentalize floor
- Every Apartmentalize show-service order and deadline tracked for you
Paid to Apartmentalize and its contractor
- Exhibit space (paid to National Apartment Association)
- Material handling at the Colorado Convention Center, when the space rate does not include it
- Electrical, internet and rigging orders for Apartmentalize
- Cleaning, plus any union labor the venue requires
Before you sign, your proposal already estimates each of these show charges, so the Apartmentalize total is on paper.
Prices are all-in 2026 rental ranges for design, structure, graphics, installation and dismantle; custom builds are quoted per project. For an exact Apartmentalize figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send your Apartmentalize booth size and what the space needs to do for your team. A reply within one business day, then a Apartmentalize rendering and fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths to look at before you plan Apartmentalize
Case study · Fabuwood
Fabuwood at KBIS 2026, Orange County Convention Center, Orlando
Thirteen cabinetry rooms, an illuminated brand portal and timber slat walls: an award-winning environment designed, built and installed by Purple, named one of the best booths on the floor.
Read the Fabuwood case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · more client reviews
Trusted by exhibitors including
04 Designing for multifamily and rental-housing suppliers at Apartmentalize
Four things we get right for Apartmentalize exhibitors
1Show the resident and the operator
A door control delights a resident and raises a maintenance question in the same minute. We put the live interaction and the technical explanation side by side, so your rep can move from the resident journey to the management view without walking a regional supervisor across the booth.
2Build a vignette, not an apartment
A door assembly, a material wall, a vanity or a package-room corner tells the property story without the cost of a full unit. We build the fragment at true scale, on a reusable frame, so visitors can inspect it from more than one side and the piece travels to your next show.
3Plan the demo reset
Define the shortest useful demonstration, then we spec the devices, power, connectivity and an offline fallback to repeat it all day. Demo accounts get a visible reset, screens sit at the viewing height of a standing visitor, and separate stations let two reps present at once without talking over each other.
Samples under honest light
Flooring, countertops, cabinet fronts and paint chips get compared side by side under consistent white light, organized by application rather than SKU, with dimensions and options within reach. A work surface for noting a visitor's preferences and storage inside the furniture for restock keep the conversation moving toward a property-specific follow-up.
Concept rendering
Your proposal for Apartmentalize includes a rendering like this one
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for Apartmentalize. Shown: a Purple concept for Fabuwood.
Start my Apartmentalize concept05 Colorado Convention Center · Denver
Logistics for Apartmentalize 2027, handled
The Colorado Convention Center is a union hall: IATSE Local No. 7 handles installation, and hand-carry is limited to what one full-time employee of your company can set up in under 60 minutes without a dolly or forklift. Fern is the NAA Exposition show decorator, so freight moves through the Fern advance warehouse on a target time, and drayage runs about $160 per hundredweight with a 200-pound minimum. Halls A–F sit on one level and span several city blocks, so we plan the dock and the walk to your booth. The Hyatt Regency Denver connects directly to the building. Purple books the labor, files the Fern OneView orders and puts your Purple project manager on the floor to run the IATSE crew.
Hall rules, drayage estimates and freight deadlines for the building that hosts Apartmentalize are in our Colorado Convention Center exhibitor guide.
What Purple handles
- NAA exhibitor kit, Fern OneView orders and target times
- Vignette engineering with door, fixture and device weights
- Graphics printed in house and proofed against your finishes
- Freight to the Fern advance warehouse and drayage paperwork
- IATSE Local No. 7 labor booked and supervised by your project manager
- Installation, dismantle and return shipping from Denver
Apartmentalize timeline, counted back from move-in
- Early April 2027Design sign-off; vignette drawings, device list and any hanging-sign plan locked.
- April to May 2027Production at Purple's shop; graphics proofed against your finish samples and device mockups.
- Late May 2027Booth, doors and sample furniture ship to the Fern advance warehouse for Denver.
- June 14–15, 2027Targeted move-in; the IATSE labor installs under your project manager and your specialist connects the working product.
- June 16–17, 2027NAA Exposition open; a Purple project manager is on call for both floor days.
- June 17–18, 2027Dismantle, devices and sample kits packed to your return plan, booth to storage or the next show.
Purple's planning timeline for Apartmentalize. The official Apartmentalize move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Printable Apartmentalize budget & deadline sheetApartmentalize exhibitor questions
Questions exhibitors ask us before Apartmentalize
How much does a 20×20 at Apartmentalize cost?
A 20×20 custom island runs $50,000 to $120,000 all in for design, structure, graphics and installation; a 20×20 rental with your graphics runs $16,000 to $40,000. A 10×20 inline lands between $7,500 rental and $45,000 custom. Doors, connected devices and room fragments move the number, so send us the product list and we return a fixed quote.
Can you install at the Colorado Convention Center?
Yes, your Purple project manager runs the install at the Colorado Convention Center with IATSE Local No. 7 labor, works with Fern on material handling and target times, and builds your vignette in halls A–F, which sit on one level. Your specialist plugs in the working product after we finish; we stay until the demo runs.
Can we rent a booth for Apartmentalize?
Renting works well at Apartmentalize: a 10×20 rental with your graphics runs $7,500 to $15,000, delivered, installed and removed, and a custom 10×20 runs $15,000 to $45,000. Many first-year NAA exhibitors rent the structure and put the budget into one custom element, a door assembly, a sample wall or a demo counter, that we build for them to keep.
When do we need to decide?
Design sign-off by the first week of April 2027 gives us a 30 to 45 day build and a late-May ship to the Fern advance warehouse ahead of move-in. Later is possible with a rental structure; the trade-off is finish choices and freight cost. Booth space is sold by NAA, and badge registration opens in January 2027.
Do you handle Fern orders and drayage?
Yes. We read the NAA exhibitor kit, place the Fern OneView orders for material handling, carpet and furnishings, book the target time, and ship to the advance warehouse so freight arrives on the Fern schedule. Drayage at the Colorado Convention Center runs about $160 per hundredweight with a 200-pound minimum, and we budget it in your quote.
Before you sign for Apartmentalize
Ask any Apartmentalize exhibit builder these five questions:
- Will the proposal show every Apartmentalize fee, including show contractor charges?
- Who builds the Apartmentalize booth: your own shop or a subcontractor?
- Who from your team is on the Apartmentalize floor for install and dismantle?
- For Apartmentalize, what is in the rental and what is billed by the show?
- After the show, where is the booth kept, and what does storage cost?
Common situations
Already own a booth? We refresh its graphics, repair what is worn, ship and install it for Apartmentalize, and store it between shows. You keep the structure you paid for and bring it to Apartmentalize.
Exhibiting from outside the US? We handle the ground work for Apartmentalize: freight to the advance warehouse, show-service orders, installation and storage, with one project manager replying to your emails in your time zone.
Short on time? A rental with your graphics can be ready for Apartmentalize in two to three weeks. On the first call, we tell you what is realistic for Apartmentalize.
Get a proposal
Tell us about your Apartmentalize booth
What happens next
- Within one business day we write back to ask about your products, your goals for Apartmentalize and your footprint.
- You get a concept rendering and a fixed proposal for Apartmentalize, usually within a week. No fee left off: every Apartmentalize cost is listed upfront, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.