Apartmentalize 2027 · June 15–17, 2027 · Colorado Convention Center, Denver
Apartmentalize 2027 booth design & build in Denver
Custom and rental exhibits for smart-access, building-product, software and service suppliers to the apartment industry, built so an operator sees your product in a real property moment. Vignettes at true scale, demos that reset in seconds, and Fern drayage handled by our on-site team.
- June 15–17, 2027
- Colorado Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Built by Purple Exhibits for Apartment List · island exhibit
01 Purple at Apartmentalize 2027
What makes Apartmentalize different, and how we build for it
Apartmentalize is the National Apartment Association's annual conference, and the NAA Exposition takes two floor days between General Sessions headlined in 2027 by Daymond John, Nicole Kidman and Nick Saban. The buyers are operators: in 2026, 59 percent of attendees owned or managed apartments, 24 percent held vice president or corporate executive titles and 44 percent reported significant buying influence. They measure smart-access hardware, flooring, appliances, software and services against the communities they run. The Start-Up Zone puts suppliers under three years old beside National Suppliers Council members, and Fern runs the floor as show decorator. A booth that shows a product in a recognizable apartment moment, then gives an operator a place to talk portfolio rollout, wins both days.
A portfolio-level story in one glance from the aisle, pricing and rollout economics across many units, and a quiet table for a scheduled conversation away from the demo.
Proof the product works across several communities, the installation and service detail behind it, and a rep who can talk maintenance load and resident response in the same breath.
A hands-on demo of the resident journey and the management view, a clear reset between visitors, and samples they can hold against the finishes in their own buildings.
Your team in Denver
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Colorado Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for Apartmentalize 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
NAA sells the floor in 10×10 units at $4,800 for members and $5,800 for non-members, plus a $3,700 Start-Up Zone space, so most of the floor is inline booths from 10×10 to 10×30, with islands from national suppliers. Purple clients usually land between a 10×20 with one working vignette and a 20×20 island with a hanging sign and meeting table.
One working product or demo station, a door assembly or single material wall, a small sample selection and room for a rep to explain the next step.
Shown: Lunawood, a Purple inline booth
See 10×10 rental booths →
A smart-access or appliance demo at one end and a separate table for an operator conversation, with sample storage built into the counter.
Shown: XL-Bloom YoungPlants, a Purple inline booth
See 10×20 rental booths →
Two or three property moments, entry, unit interior and package room, around a central meeting area under a hanging sign, with a demo station on each aisle side.
Shown: Timberline, a Purple island exhibit
See 20×20 rental booths →
A walk-through apartment sequence at true scale, several software stations, a lounge for portfolio meetings and a back-of-house for sample kits and devices.
Shown: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for Apartmentalize with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Fabuwood
Fabuwood at KBIS 2026, Orange County Convention Center, Orlando
An award-winning 13-room cabinetry environment with an illuminated brand portal and timber slat walls. Designed, built and installed by Purple; named one of the best booths on the floor.
Read the Fabuwood case study All case studies →“Itzy and his team are the real deal. If you want to wow your potential customers at your next trade show, this is the team for you. They create the best custom and portable trade show exhibits by far.”
Sherri McManus, Corporate Training, The Lou Everett Group · more client reviews
Trusted by exhibitors including
04 Designing for multifamily and rental-housing suppliers at Apartmentalize
Four things we get right for Apartmentalize exhibitors
1Show the resident and the operator
A door control delights a resident and raises a maintenance question in the same minute. We put the live interaction and the technical explanation side by side, so your rep can move from the resident journey to the management view without walking a regional supervisor across the booth.
2Build a vignette, not an apartment
A door assembly, a material wall, a vanity or a package-room corner tells the property story without the cost of a full unit. We build the fragment at true scale, on a reusable frame, so visitors can inspect it from more than one side and the piece travels to your next show.
3Plan the demo reset
Define the shortest useful demonstration, then we spec the devices, power, connectivity and an offline fallback to repeat it all day. Demo accounts get a visible reset, screens sit at the viewing height of a standing visitor, and separate stations let two reps present at once without talking over each other.
Samples under honest light
Flooring, countertops, cabinet fronts and paint chips get compared side by side under consistent white light, organized by application rather than SKU, with dimensions and options within reach. A work surface for noting a visitor's preferences and storage inside the furniture for restock keep the conversation moving toward a property-specific follow-up.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Fabuwoo.
Start my Apartmentalize concept05 Colorado Convention Center · Denver
Logistics for Apartmentalize 2027, handled
The Colorado Convention Center is a union hall: IATSE Local No. 7 handles installation, and hand-carry is limited to what one full-time employee of your company can set up in under 60 minutes without a dolly or forklift. Fern is the NAA Exposition show decorator, so freight moves through the Fern advance warehouse on a target time, and drayage runs about $160 per hundredweight with a 200-pound minimum. Halls A–F sit on one level and span several city blocks, so we plan the dock and the walk to your booth. The Hyatt Regency Denver connects directly to the building. Purple books the labor, files the Fern OneView orders and puts our on-site team on the floor.
Hall rules, drayage estimates and freight deadlines for this building are in our Colorado Convention Center exhibitor guide.
What Purple handles
- NAA exhibitor kit, Fern OneView orders and target times
- Vignette engineering with door, fixture and device weights
- Graphics printed in house and proofed against your finishes
- Freight to the Fern advance warehouse and drayage paperwork
- IATSE Local No. 7 labor booked and supervised by our crew
- Installation, dismantle and return shipping from Denver
Timeline, counted back from move-in
- Early April 2027Design sign-off; vignette drawings, device list and any hanging-sign plan locked.
- April to May 2027Production at Purple's shop; graphics proofed against your finish samples and device mockups.
- Late May 2027Booth, doors and sample furniture ship to the Fern advance warehouse for Denver.
- June 14–15, 2027Targeted move-in; our on-site team installs and your specialist connects the working product.
- June 16–17, 2027NAA Exposition open; a Purple project manager is on call for both floor days.
- June 17–18, 2027Dismantle, devices and sample kits packed to your return plan, booth to storage or the next show.
Apartmentalize exhibitor questions
Questions exhibitors ask us before Apartmentalize
How much does a 20×20 at Apartmentalize cost?
A 20×20 custom island runs $50,000 to $120,000 all in for design, structure, graphics and installation; a 20×20 rental with your graphics runs $16,000 to $40,000. A 10×20 inline lands between $7,500 rental and $45,000 custom. Doors, connected devices and room fragments move the number, so send us the product list and we return a fixed quote.
Can you install at the Colorado Convention Center?
Yes. Our on-site team installs at the Colorado Convention Center through IATSE Local No. 7, works with Fern on material handling and target times, and builds your vignette in halls A–F, which sit on one level. Your specialist plugs in the working product after we finish; we stay until the demo runs.
Can we rent a booth for Apartmentalize?
Yes. A 10×10 rental with your graphics runs $3,500 to $8,000 and a 10×20 rental $7,500 to $15,000, delivered, installed and removed. Many first-year NAA exhibitors rent the structure and put the budget into one custom element, a door assembly, a sample wall or a demo counter, that we build for them to keep.
When do we need to decide?
Design sign-off by the first week of April 2027 gives us a 30 to 45 day build and a late-May ship to the Fern advance warehouse ahead of move-in. Later is possible with a rental structure; the trade-off is finish choices and freight cost. Booth space is sold by NAA, and badge registration opens in January 2027.
Do you handle Fern orders and drayage?
Yes. We read the NAA exhibitor kit, place the Fern OneView orders for material handling, carpet and furnishings, book the target time, and ship to the advance warehouse so freight arrives on the Fern schedule. Drayage at the Colorado Convention Center runs about $160 per hundredweight with a 200-pound minimum, and we budget it in your quote.
Before you sign with anyone
Five questions to ask any exhibit builder for Apartmentalize:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your Apartmentalize booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.