ICAST 2027Orlando booth costs, dates and deadlines: exhibitor guide
Rods in hand, orders on the counter: ICAST 2027 booths in Orlando
- Event dates
- July 13–16, 2027
- Exhibit hall
- July 14–16, 2027 (Wed–Thu 9 a.m.–6 p.m., Fri 9 a.m.–3 p.m.)
- Venue
- Orange County Convention Center, Orlando
4.9 star rating from clientsSince 201510,000+ booths built3,000+ exhibitors
Quick answers
ICAST 2027 in 30 seconds
The short version for ICAST exhibitors. Each ICAST figure is sourced further down the page.
- When is ICAST 2027?
- July 13–16, 2027, at Orange County Convention Center, Orlando.
- When is the exhibit hall open?
- July 14–16, 2027, Wed–Thu 9 a.m.–6 p.m., Fri 9 a.m.–3 p.m.
- How big is ICAST?
- Just under 12,000 attendees, 540+ exhibitors (2026 edition).
- What does a 10×20 booth cost all-in at ICAST?
- $7,500 – $15,000 for a Purple rental, including design, graphics, lighting, install and dismantle. Space and show services are billed separately by ICAST.
- At ICAST, what is the next exhibitor deadline?
- Lunkers & Bunkers scramble; registration opens at noon: July 12, 2027.
Official ICAST 2027 links: ICAST 2027 hotelsICAST 2027 scheduleICAST 2027 booth space
Everything about ICAST 2027 in one place
ICAST 2027 fact sheet
| Official name | ICAST 2027, the International Convention of Allied Sportfishing Trades, produced by the American Sportfishing Association |
|---|---|
| Event dates | July 13–16, 2027 |
| Exhibit hall dates | July 14–16, 2027 (Wed–Thu 9 a.m.–6 p.m., Fri 9 a.m.–3 p.m.) source |
| Venue | Orange County Convention Center 9899 International Dr, Orlando, FL 32819 |
| Organizer | American Sportfishing Association (ASA) |
| Size (2026) | Just under 12,000 attendees · 540+ exhibitors source |
| Who attends | Tackle retailers and wholesalers, independent shop owners, big-box and online buyers, manufacturers' reps, custom rod builders, guides and outdoor media |
| Next deadline | Lunkers & Bunkers scramble; registration opens at noon: July 12, 2027 source |
| Nearest airport | Orlando International Airport (MCO) |
| Hotels | EventSphere, ICAST's only official housing provider; 2027 hotel reservations open in mid-February 2027 Official hotel page → |
| Official website | icastfishing.org |
Official ICAST resources
ICAST 2027 calendar
ICAST 2027 dates and deadlines
The ICAST dates the organizer has published, in order, each linked to the page that states it. The next date is highlighted.
- Lunkers & Bunkers scramble; registration opens at noonAttendees and exhibitors source
- Super Tuesday: ICAST Cup, On the Water, Meet the Market, Showcase previewBuyers, media and exhibitors source
- Show floor opens at 9 a.m.; Best of Show awards reception at 6 p.m.All badge types source
- Party for a Purpose and overall Best of Show announcementAll badge types source
- Last show floor day, 9 a.m. to 3 p.m.Attendees and exhibitors source
01 Purple at ICAST 2027
Rods in hand, orders on the counter: ICAST 2027 booths in Orlando
We build ICAST booths where a tackle buyer can lift the rod, open the lure tray and write the assortment at one counter. At the Orange County Convention Center we file the Freeman and OCCC electrical orders and ship to the Freeman warehouse before its late-freight cutoff.
- Jul 13–16, 2027 · Orlando
- 540+ exhibitors in 2026
- Floor open Jul 14–16
What makes ICAST different, and how we build for it
ICAST is the sportfishing trade's own show: the American Sportfishing Association runs it, only ASA members may exhibit; ASA calls it the world's largest sportfishing trade show.The week starts on Super Tuesday, when buyers test boats, kayaks and tackle at On the Water behind the North Building, retailers meet brands at Meet the Market, and the New Product Showcase preview opens voting for Best of Show. In 2026, 3,050 retailers and wholesalers came, 1,250 of them independent stores, and more than 870 products went into the Showcase. Buyers reach your booth already arguing about launches.
Every color and weight of the new bait in reach, show-special pricing in writing and a table where the opening order can be written before the next appointment.
A quiet seat away from the aisle with planogram boards, case packs, dating terms and the Showcase entry they voted on the night before.
A clean, well-lit backdrop for interviews, the launch product ready to handle on camera and a person who can talk specs without a script.
Your team in Orlando
From our two shops to the ICAST floor
Production happens in our own shop in Fishkill, NY, and at our Las Vegas hub, and we ship to the Orange County Convention Center and install with vetted local labor, led by our own project manager on the floor. Expect a 30–45-day build for ICAST, secure storage and a pre-show QA.
When your team gets to Orlando, the booth is lit and stocked. You just show up.
Inside ICAST 2027
Rules that shape your ICAST booth
Exhibitors may take orders only inside their own booth, retail sales are prohibited during the show, and promotional material may not go in the aisles unless it is part of an ASA sponsorship. We build an order counter into the booth instead of a checkout.
Exhibiting at ICAST is an ASA member benefit, and space is assigned in the order applications arrive with an active membership and a 50% booth deposit. We size the design to the space you secure and adjust once ASA confirms the booth number.
The ICAST exhibit area is not carpeted and show management requires every exhibitor to cover the concrete in its booth; Freeman carpets only the aisles. We include flooring in every proposal and lay it before the first crate is opened.
Live animals other than service animals are banned from the exhibit floor, and children under 16 may not enter during move-in and move-out. We plan demos with screens, the Lure Tank and the ICASTing Pond rather than live bait or fish in the booth.
Only credentialed photographers and videographers with a Media Editorial badge may film, inside an exhibitor's booth or in designated areas, and prior consent is required. We light a media corner in your booth so creators can record there with your permission.
Programs worth planning for
ICAST's product awards, sponsored by Fishing Tackle Retailer: free entry for exhibitors, 39 Best of Category awards and one Best of Show in 2026, voted by buyers and media, with a First Time Exhibitor category added in 2026.
Super Tuesday's outdoor demo day on five acres of water and open space outside the North Building, where buyers and media test boats, kayaks, paddleboards and tackle from 9 a.m. to 1 p.m.
A retailer speed-meeting session on Super Tuesday afternoon, launched in 2026, when more than 50 retailers met manufacturers in a room above the show floor before the doors opened.
A stage and tank on the show floor with an underwater camera and large monitor, where exhibitors reserve time to demo hard and soft baits with a microphone during show hours.
ASA calls ICAST the world's largest sportfishing trade show; choose it over Outdoor Retailer when your line is rods, reels, baits, marine electronics or fishing apparel and your buyers are tackle dealers rather than camping and climbing stores. See how ICAST compares with every consumer products show we build for →
consumer products at ICAST
The industry behind ICAST, in pictures
02 Booths & pricing for ICAST 2027
Popular booth sizes at ICAST
ASA sells ICAST space by the square foot from 10×10 inlines, and the floor mixes small tackle inlines with large rod, reel and electronics islands. We start ICAST builds at 10×20: a lure and rod wall with an order counter, or a 20×20 island that splits launch, range and dealer meetings.
A lit rod rack down one side, a lure wall with pegged blister cards and a two-seat counter where a shop owner can write an order.
Shown: Alltime, a Purple inline booth
See 10×20 rental booths →
The Showcase entry on its own plinth at one end, the full rod and reel range in the middle and a dealer table at the far end.
Shown: XL-Bloom YoungPlants, a Purple inline booth
See 10×30 rental booths →
An island with a launch counter on the main aisle, category walls for rods, reels and baits, and an open meeting table for buyers.
Pictured: Doona, a Purple island exhibit
See 20×20 rental booths →
Electronics demo screens, boat accessory displays, an apparel wall, a closed room for chain buyers and sample storage inside the walls.
Pictured: Amazon, a Purple large-format exhibit
See 20×30 rental booths →In Purple's ICAST price
- Design and a 3D rendering for ICAST, revised until it is right
- Structure, printed graphics, counters and storage, as specified for ICAST
- Lighting plus power distribution within the booth at ICAST
- Installation and dismantle at the Orange County Convention Center, with our project manager on the floor
- Show-service orders and deadlines for ICAST, tracked on your behalf
What ICAST and its contractor bill
- Your ICAST booth space, paid to the organizer
- Material handling / drayage, if the ICAST space rate leaves it out
- Electrical, internet and rigging orders for ICAST
- Booth cleaning and any union labor the Orange County Convention Center requires
Rates to plan with for ICAST:
- Corner fee $200 per corner on two aisles, 2027 sales source
- Exhibitor badges $10 each, 4 per 100 sq ft; $30 beyond, 2026 rates source
- OCCC parking $20 per day plus tax for cars, 2026 rate source
We estimate each of these on your ICAST proposal, so the total is on paper before you sign.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for ICAST are quoted per project. Run your ICAST numbers in the booth cost calculator and the 2026 booth cost guide.
Send your ICAST booth size and what the space needs to do for your team. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
The ICAST booth is lit and stocked before your team arrives. You just show up.
03 Built by Purple
Booths we designed, built and installed: a few to compare for ICAST
Case study · Jack & Pup
Jack & Pup at a pet industry trade show
A full dog-house booth people could understand at a glance and step inside, built to stay busy all show long.
Jack & Pup's dog-house booth told pet buyers what the brand sold before anyone spoke; an ICAST booth has the same job with rods and baits that a tackle buyer reads from the aisle.
Read the Jack & Pup case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · read more client reviews
Trusted by exhibitors including
04 Designing for fishing tackle, marine electronics, boat accessory and fishing apparel brands at ICAST
Four things we get right for ICAST exhibitors
1Build for the Showcase vote
Buyers and media vote on Best of Show during the Tuesday preview at Booth 100 and through Wednesday morning, before most booths have had a visitor. We give your Showcase entry the same lighting and label in your own booth, so voters who saw it on Tuesday can find it fast.
2Racks sized to real rods
A seven-foot casting rod, a mounted trolling motor and a sonar head unit each need a different fixture. We build tip-guarded rod racks, reel cradles and screen mounts to your actual product, and lock the drawers, because ICAST rules let you take orders in the booth but never sell at retail.
3Keep the water outside
ICAST bans live animals on the exhibit floor, and its Lure Tank (Booth 3430 in 2026) and ICASTing Pond handle underwater and casting demos. We design screen loops of lure action and book you a Lure Tank slot, so your booth shows how the bait swims without a tank of your own.
4Plan for Social Hour
From 4 to 6 p.m. on Wednesday and Thursday, and at midday Friday, exhibitors can host paid Social Hour in their booths with food and drinks ordered through Sodexo. We leave a bar ledge and clear floor near the counter, so a dealer conversation keeps going when the aisle fills.
Floor at a glance
Where you could be at ICAST 2027
ICAST fills the Orange County Convention Center for a week. ASA does not name hall letters, but its 2026 pages place the shuttles, awards and demo water around the North/South Building and its South Concourse.
Show floor, North/South Building
Shuttles stopped at the South Concourse, 9899 International Drive, in 2026, and the Freeman show-site address was the same; Purple's venue guide gives this building six combinable halls.
Our advice Freight and attendees both use this side of the campus, so we book your crew at the Hilton Orlando, which the venue guide lists as attached to this building.
On the Water, outside the North Building
Five acres of water and open space behind the North Building host Tuesday's On the Water demos from 9 a.m. to 1 p.m., with shuttles to the back of the building.
Our advice If you bring boats, kayaks or trolling motors, we plan a second, outdoor setup for Tuesday and move the hero product into the hall by Wednesday.
New Product Showcase and Fly Shop
In 2026 the Showcase sat at Booth 100, with the ICAST Fly Shop at Booth 335 beside the FlyCASTing Pond at Booth 345.
Our advice Buyers walk from the Showcase straight to the booths of the entries they liked, so we print your Showcase entry and booth number on the same card.
Lure Tank and ICASTing Pond
The Lure Tank, with an underwater camera feeding a large screen, sat at Booth 3430 in 2026, and the ICASTing Pond at Booth 115; both run during show hours.
Our advice We schedule your Lure Tank slot, then run the same footage on a screen in your booth so the demo keeps working after you leave the tank.
05 Orange County Convention Center · Orlando
Logistics for ICAST 2027, handled
ICAST runs at the Orange County Convention Center, a non-union building where your full-time staff may set up and the OCCC's own crews handle all electrical and rigging. Freeman is ICAST's show services provider; in 2026 its warehouse at 10088 General Drive took crated freight from June 15 and charged a late fee after July 6, and the hall floor was bare concrete that every exhibitor had to cover. Hand-carry stops at what one person can manage in a trip. We file the EAC form, order OCCC power and Freeman handling before the discount date and put our project manager on the floor.
For hall rules, drayage estimates and freight deadlines in this building, see our Orange County Convention Center exhibitor guide.
What Purple handles
- ICAST booth plan sized to your rods, reels, baits and electronics
- Freeman handling, OCCC electrical and rigging orders filed before the discount date
- Mandatory booth flooring supplied and installed
- EAC form and certificate of insurance filed with ASA
- Freight to the Freeman warehouse ahead of the late-charge date
- Install, three show days and dismantle led by our project manager
Your ICAST timeline, from move-in back
Design sign-off for ICAST is due by early May 2027.
- Now to spring 2027ASA membership plus the ICAST application and 50% space deposit; ASA assigns 2027 space in the order applications arrive.
- Early May 2027Design sign-off: product list, Showcase entry, rack and screen layout and flooring frozen.
- May to June 2027Production in our Fishkill, NY shop over 30 to 45 days, with racks test-fitted to your real rods and reels.
- Mid-June 2027Freight to the Freeman advance warehouse; in 2026 it opened June 15 and added a late charge after July 6.
- Days before July 14, 2027Move-in at the OCCC; in 2026 exhibitors moved in on the Monday and Tuesday before the floor opened.
- July 14–16, 2027Three show floor days with our project manager on call, then dismantle after Friday's 3 p.m. close.
Purple's planning timeline for ICAST. The official ICAST move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the ICAST budget & deadline sheetTravel to ICAST 2027
Getting to ICAST 2027: airport, hotels and parking
Fly in
Orlando International Airport (MCO)
Stay
EventSphere, ICAST's only official housing provider; 2027 hotel reservations open in mid-February 2027
Park
North/South Building lot from Universal Boulevard or International Drive, $20 per day for cars in 2026, per ICAST
Find the venue
Orange County Convention Center
9899 International Dr, Orlando, FL 32819
Travel facts from icastfishing.org.
ICAST by the numbers
ICAST year by year
How ICAST 2027 compares with other consumer products shows
The consumer products shows closest to ICAST on the calendar, with the latest size each organizer has published. Each show name opens our consumer products exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| ASTRA Marketplace & AcademyAmerican Specialty Toy Retailing Association (ASTRA) | June 6–9, 2027 | Pittsburgh, PA | – |
| Grassroots ConnectGrassroots Outdoor Alliance | June 11–15, 2027 | Oklahoma City, OK | 100+ retailers expected attendees · 120+ brands and reps expected (2026) |
| CultivateAmericanHort | July 10–13, 2027 | Columbus, OH | 650+ exhibitors (2026) |
| ICASTAmerican Sportfishing Association (ASA) | July 13–16, 2027 | Orlando, FL | Just under 12,000 attendees · 540+ exhibitors (2026) |
| Clean ShowMesse Frankfurt Inc. | July 15–18, 2027 | Las Vegas, NV | Nearly 400 exhibitors (2025) |
| PGA Buying SummitPGA Golf Exhibitions (RX) and the PGA of America | July 25–28, 2027 | Frisco, TX | 1,000+ attendees · 196 brands (2026) |
| ASI ChicagoASI Show | July 27–29, 2027 | Chicago, IL | 4,500+ attendees · 461 suppliers exhibitors (2026) |
| NY NOWNY NOW (Rockview Management Group Inc.) | August 8–10, 2027 | New York, NY | 460 exhibitors (2026) |
| NACDS Total Store ExpoNational Association of Chain Drug Stores (NACDS) | August 14–16, 2027 | San Diego, CA | – |
| Outdoor RetailerForge | August 18–20, 2027 | Minneapolis, MN | 1,800+ attendees · 275+ brands (2026) |
ICAST exhibitor questions
Questions exhibitors ask us before ICAST
When is ICAST 2027?
ICAST 2027 runs Tuesday, July 13 to Friday, July 16, 2027. Tuesday is Super Tuesday with On the Water, Meet the Market and the New Product Showcase preview; the show floor is open July 14 to 16. The 2028 show is set for July 11–14, 2028, also in Orlando.
Where is ICAST 2027 held?
At the Orange County Convention Center in Orlando, Florida, where ICAST also ran in 2025 and 2026. ASA's 2026 pages sent shuttles to the South Concourse at 9899 International Drive and held On the Water on five acres of water and open space outside the North Building.
What are the ICAST 2027 show floor hours?
ASA's schedule keeps the floor open from 9 a.m. until 6 p.m. Wednesday, July 14 and Thursday, July 15, then from 9 a.m. until 3 p.m. Friday, July 16. Monday, July 12 brings the Lunkers & Bunkers scramble and Tuesday the pre-show events, so booths have to be finished before Super Tuesday ends.
How much does a booth at ICAST 2027 cost?
ASA sells space to members by the square foot from a 10×10, with $200 for each corner on two aisles and a 50% deposit to be assigned; its per-foot rate has risen through past sales seasons, so we price your space once ASA quotes it. Building the booth is the larger number: a Purple 10×20 rental runs $7,500 to $15,000 and a custom 20×20 $50,000 to $120,000.
How do I get a booth at ICAST?
Exhibiting is an ASA member benefit: join the American Sportfishing Association, then apply through ICAST's booth sales site. ASA assigns 2027 space in the order applications arrive with an active membership and a 50% deposit, and the 2027 floor plan and prospectus are not out yet, so early applicants pick first.
Is ICAST open to the public?
ICAST is a trade-only show and is not open to the public. Every attendee needs a badge and must qualify for a badge type, for example a custom rod builder with two recent business invoices or a guide with a current Coast Guard captain's license. Anglers take part from home through the Anglers' Choice Award vote.
How many people attend ICAST?
ASA counted just under 12,000 attendees at ICAST 2026, with 540+ exhibitors, 3,050 retailers and wholesalers and 74 countries. In 2025 more than 12,000 professionals from 78 countries registered and roughly 600 exhibitors filled 206,000 square feet.
Who organizes ICAST?
The American Sportfishing Association, the sportfishing industry's trade association in Alexandria, Virginia, owns and runs ICAST. Freeman is the show services provider, EventSphere is the official housing provider and Fishing Tackle Retailer sponsors the New Product Showcase.
How do we enter the ICAST New Product Showcase?
Entry is free for exhibitors through the Exhibitor Dashboard, and products are dropped off before the show. In 2026 more than 870 products competed for 39 Best of Category awards and Best of Show, with a new First Time Exhibitor category. Only buyers and media editorial badges vote, and exhibitors stay out during voting.
Can we rent a booth for ICAST, and what does a rental include?
A Purple rental brings the walls, fabric graphics, LED lighting, rod racks, lure walls and a lockable counter, plus the flooring ICAST requires, with shipping and both ends of the show week priced in one fixed number. A 10×20 runs $7,500 to $15,000 and a 20×20 island $16,000 to $40,000; ASA space and OCCC power are billed separately.
Can our own staff set up our ICAST booth at the OCCC?
The Orange County Convention Center is non-union, so people on your own payroll can assemble the exhibit with their own tools. Electrical and rigging stay with OCCC crews, carts cannot come through the lobbies, and outside contractors need ICAST's EAC form. We file that form and work beside your team during move-in.
Do you handle Freeman orders and freight for ICAST?
We do. In 2026 Freeman's advance discount closed June 15 and its warehouse added a late charge after July 6, with no single piece over 4,500 pounds. We book Freeman handling, order OCCC power and rigging, label your crates with the booth number and copy you on every form.
Can we sell or demo products in our ICAST booth?
ICAST rules let you take orders only inside your booth and ban retail sales on the floor, along with handing out promotional material in the aisles. For hands-on demos, use On the Water on Super Tuesday, the Lure Tank or the ICASTing Pond; we plan the booth around those slots.
Can we reuse our ICAST booth at other shows?
We design ICAST booths in modules that also fit Outdoor Retailer in Minneapolis in August, Surf Expo in Orlando in January and the PGA Show for anglers who also sell apparel. Between shows we store the booth, refresh graphics for the next Showcase launch and ship it to whichever show comes first.
Before you sign for ICAST
Ask any ICAST exhibit builder these five questions:
- Does the proposal list every fee, including the show contractor's bills?
- Will your own shop build it, or a subcontractor?
- Does your project manager stay on the floor through install and dismantle in Orlando?
- Which items are in the rental, and which does the show bill?
- After the show, where is the booth kept, and what does storage cost?
Common situations
Already own a booth? Your existing booth gets refreshed graphics and repairs, then we ship it to Orlando, install it and store it between shows. You keep the structure you paid for and bring it to ICAST.
Exhibiting from outside the US? We are your team on the ground in Orlando: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready for ICAST in two to three weeks. We tell you on the first call what is realistic before ICAST.
Get a proposal
Tell us about your ICAST booth
What happens next
- We reply within one business day with questions about your products, goals and ICAST footprint.
- You get a concept rendering and a fixed proposal for ICAST, usually within a week. All fees listed upfront, in full, on paper, before ICAST.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before ICAST opens.