ICAST 2027 · July 13–16, 2027 · Orange County Convention Center, Orlando
ICAST 2027 booth design & build in Orlando
Custom and rental exhibits for rod, reel, tackle, marine and outdoor brands, built so a buyer can pick up the gear. Rod racks and demo fixtures engineered to real product dimensions, a New Product Showcase launch point, and Freeman drayage handled by our on-site team.
- July 13–16, 2027
- Orange County Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
A woman fishes beside a lake with mountains in the distance
01 Purple at ICAST 2027
What makes ICAST different, and how we build for it
ICAST is the sportfishing trade's annual buying week, run by the American Sportfishing Association, and the week turns on the New Product Showcase, where Best of Show and the Anglers' Choice Award are announced during show week. Super Tuesday fills the day before the floor opens with the Lunkers & Bunkers scramble, On the Water demos and the Meet the Market session, so buyers arrive on Wednesday already talking about launches. Nearly 600 brands and more than 10,000 attendees from 75 countries walked the 2026 floor. A booth wins here when a buyer can lift the rod, spin the reel and see the full assortment in one stop.
The whole range on view with clear labels, a counter to compare sizes and colors, and a table where assortment and dating terms can be talked through away from the aisle.
A quiet meeting space, printed line sheets, samples of the hero product and someone who can speak to territories and lead times.
A recognizable launch point for the New Product Showcase entry, a tidy background for interviews and a demo that works on camera.
Your team in Orlando
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Orange County Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for ICAST 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
ICAST floors run from 10×10 tackle inlines to 40×40 islands from the rod and reel leaders, with plenty of 10×20 and 20×20 space in between. Exhibitors here usually choose a 10×20 with rod racks and a comparison counter or a 20×20 island that separates the launch, the range and dealer meetings.
One hero launch on a lit plinth, a vertical rod or lure wall and a slim counter with sample drawers.
Shown: Piccolo Bambino, a Purple inline booth
See 10×10 rental booths →
A rod rack run down one side, a reel and lure comparison counter and a two-seat table for order writing.
Shown: XL-Bloom YoungPlants, a Purple inline booth
See 10×20 rental booths →
An island with a hanging sign, a launch stage for the New Product Showcase entry, category zones and an open dealer table.
Shown: Jool Baby, a Purple island exhibit
See 20×20 rental booths →
Rod, reel, electronics and apparel zones, a demo or casting area, closed meeting rooms and sample storage inside the walls.
Shown: KSE Suppliers, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for ICAST with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · Jack & Pup
Jack & Pup at pet industry trade show
A full dog-house booth that people could instantly understand and step inside, built to stay busy all show long.
Read the Jack & Pup case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more client reviews
Trusted by exhibitors including
04 Designing for fishing tackle, marine and outdoor brands at ICAST
Four things we get right for ICAST exhibitors
1Start with the working footprint
A deployed rod, an open gear bag or a mounted trolling motor takes far more room than its packed size. We measure the real product, the staff position and the handling path first, then place graphics and scenery around that envelope so the booth still works when it is busy.
2Give every category its own fixture
Rods, reels, lures, packs and marine electronics need different supports. We build racks, tip guards, reel mounts and locked drawers to actual dimensions and weights, so a buyer can handle the product and staff can restock without breaking the display.
Make the assortment easy to compare
A dealer wants to see sizes, colors and configurations in one conversation. Labeled trays, planogram walls and a comparison counter do that job, with product codes and price points visible so the order can be written on the spot.
Separate the launch from the meeting
A launch crowd and a scheduled assortment meeting happen at the same time. We put the presentation point inside the booth boundary, keep a route to the dealer table and give media a clean interview backdrop that does not stop the display.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Funskoo.
Start my ICAST concept05 Orange County Convention Center · Orlando
Logistics for ICAST 2027, handled
The Orange County Convention Center is a non-union building with a strict fire marshal, two halves joined by the Oversight Pedestrian Bridge and separate docks for the West and North/South buildings. Freeman is the ICAST service contractor, with exhibitor move-in on Monday and Tuesday and the show floor open Wednesday to Friday. Rigging and electrical belong to the OCCC's own crews, hand-carry is limited to what one person can manage in one trip, and anything on wheels goes through the dock. We read the ICAST exhibitor kit, book your Freeman targets, order power and hanging signs before the early-order cut-off about three weeks out, ship to the advance warehouse and put our on-site team on the floor for installation.
Hall rules, drayage estimates and freight deadlines for this building are in our Orange County Convention Center exhibitor guide.
What Purple handles
- ICAST exhibitor kit, Freeman orders and target dates
- OCCC rigging, electrical and hanging sign orders
- Rod racks, reel mounts and demo fixtures built to your gear
- Graphics printed in house and proofed against product photography
- Freight to the advance warehouse and drayage paperwork
- Installation, dismantle and return shipping with our on-site team
Timeline, counted back from move-in
- Early May 2027Design sign-off; hanging sign and covered-booth drawings prepared where needed.
- May to June 2027Production in Fishkill, NY; rod racks and fixtures test-fitted with your real product.
- Late June 2027Booth ships to the Freeman advance warehouse in Orlando.
- July 12–13, 2027Move-in; our on-site team installs, sets product and runs the pre-show checklist.
- July 14–16, 2027Show floor open; a Purple project manager is on call all three days.
- From July 16, 2027Dismantle after the Friday close, samples packed to your return plan, booth to storage or the next show.
ICAST exhibitor questions
Questions exhibitors ask us before ICAST
How much does a 20×20 at ICAST cost?
A complete 20×20 custom island runs $50,000 to $120,000 for design, structure, graphics and installation, and a 20×20 rental $16,000 to $40,000. A 10×20 inline rental lands between $7,500 and $15,000. Rod racks, working electronics and locked storage move the number; send us the product list and we return a fixed quote.
Can you install at the Orange County Convention Center?
Yes. Our on-site team works the OCCC and the nearby venues, handling transport, dock timing and last-mile logistics for Florida's packed show calendar. We file as your exhibitor appointed contractor, book Freeman handling for your cases and have the booth set and product placed before you land.
Can we rent a booth for ICAST?
Yes. Rental structures carry your graphics and custom rod and lure fixtures, so the booth looks like yours and ships like ours. Most first-time ICAST exhibitors start with a 10×10 or 10×20 rental and add a purpose-built display wall the following year.
When do we need to decide?
Design sign-off in early May gives a comfortable 30 to 45 day build and a late June ship date to the advance warehouse. Later is possible; the trade-off is choice of finishes, fixture complexity and freight cost, because July is a busy month at Purple.
Do you handle Freeman orders and drayage?
Yes. We order Freeman material handling, book the target date, file the OCCC rigging and electrical orders before the early-order deadline, and keep you copied on every form. Your team shows up to a finished booth with the gear on the racks.
Before you sign with anyone
Five questions to ask any exhibit builder for ICAST:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your ICAST booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.