COUTURE 2027Booth costs, dates and deadlines: the Las Vegas exhibitor guide

COUTURE 2027 opens with its Opening Night Event on Wednesday, June 2, from 6 to 8 p.m., then runs Thursday to Saturday, June 3–5, from 9 a.m. to 6 p.m. and Sunday, June 6, from 9 a.m. to 4 p.m. It overlaps JCK week in Las Vegas.

At Wynn Las Vegas, 3131 Las Vegas Blvd South, its official home. The opening night gathers in the Cristal Ballroom and the Design Atelier corridor, meals are served in the Bollinger and Bandol ballrooms, and the Design Awards take place in the Encore Theater.

COUTURE is by invitation. New exhibitors fill in the inquiry form, are vetted and must be approved; emerging designers in business 2 to 8 years apply separately to the Design Atelier, with a vetting deadline of November 20, 2026 and three references from top retailers.

Salon specifications run from 10×10, 10×15 and 10×20 through 15×15, 15×20, 20×20, 20×25 and 20×30, most in inline and corner versions. Brands may also show in villas, and Design Atelier designers get a compact booth with a 6 ft quarter-vision showcase.

COUTURE does not publish salon prices; they come from its sales team after approval. The Design Atelier package includes a hotel room for four nights and two full registrations. Our work inside a salon, graphics, case lighting and furniture, is priced as a fixed proposal once your salon size is set.

For 2027: a 6 by 8 ft display area, one black hardwall with an arm light, company name on the fascia, a 6 ft quarter-vision showcase with track lights, a gem counter unit, two stools, a branded back wall graphic, 24-hour security, a Wynn room for four nights and two full registrations.

Only within the package rules: at least one package showcase must sit on the exterior, other exterior cases are limited to American Fixture accent cubes or museum pedestals wrapped in charcoal gray, and branded or other-color cases go at least 18 inches back from the aisle.

Jewelry may not stay in showcases overnight unless you hire a private guard from the official security contractor; unauthorized guards are banned. Complimentary vaults run by armed staff open the day before the show, accept only locked cases, never cardboard, and release goods only against claim check, badge and signature.

Approved buyers from retailers of branded fine jewelry and watches, from department stores such as Bergdorf Goodman and Neiman Marcus to independents such as Marissa Collections, TWIST, Reinhold Jewelers and Borsheims, plus press from Vogue, Vanity Fair, Robb Report, Forbes and Elite Traveler.

COUTURE is a trade-only, appointment-based event for active jewelry and timepiece buyers. New retailers need three invoices of $30,000 or more each from COUTURE brands, store lease pages and photos, and anyone under 16 is turned away. Badges are checked against matching photo ID.

HotelMap is the only official housing vendor for Wynn and Encore rooms. The 2027 COUTURE rate is $284 a night for a standard Wynn or Encore room, plus the Wynn's $35 daily resort fee. Exhibitors register badges first, then receive the booking link.

A design competition judged during the show by two retailers, two editors and one designer on design, craftsmanship and salability. Entries are displayed in the design awards hallway, and winners are announced on Saturday, June 5, 2027 at 6:30 p.m. in the Encore Theater.

For a designer selling branded fine jewelry to luxury retailers, it is the U.S. stage where those buyers and editors look for new names. The Design Atelier is the entry point for brands in business 2 to 8 years, with a turnkey package that keeps the first-year cost predictable.

We run both from Las Vegas: Wynn salon graphics and lighting for COUTURE, a custom booth at The Venetian Expo for JCK or Luxury, and storage for everything until next June. One project manager coordinates both buildings.