JA New York 2027Exhibitor guide: booth costs, dates and deadlines in New York
Order-writing at the Javits: JA New York 2027 booths for East Coast jewelers
- Event dates
- March 14–16, 2027
- Exhibit hall
- March 14–16, 2027
- Venue
- Javits Center, New York
4.9 star rating from clients3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
JA New York 2027 in 30 seconds
The short version for JA New York exhibitors. Sources for each JA New York figure are further down the page.
- When is JA New York 2027?
- March 14–16, 2027, at Javits Center, New York.
- When does the JA New York exhibit hall open?
- March 14–16, 2027.
- How big is JA New York?
- 300+ exhibitors (2026 edition).
- What is the all-in cost of a 10×20 booth at JA New York?
- $7,500 – $15,000 for a Purple rental at JA New York with design, graphics, lighting, install and dismantle. JA New York bills space and show services separately.
Official JA New York 2027 links: JA New York 2027 exhibitor listJA New York 2027 hotelsJA New York 2027 booth space
The lookJavits Center, New York 2027
Northeast buyers. Open accounts.
JA New York, March 14–16, 2027 at the Javits Center. Independent jewelers from the Northeast compare bridal and fashion lines and open accounts before they leave. 300+ exhibitors showed at the fall 2026 edition.
Everything about JA New York 2027 in one place
JA New York 2027 fact sheet
| Official name | JA New York Spring 2027 |
|---|---|
| Event dates | March 14–16, 2027 |
| Exhibit hall dates | March 14–16, 2027 source |
| Venue | Javits Center 429 11th Avenue, New York, NY 10001 |
| Organizer | SmartWork Media (INSTORE) |
| Size (2026) | 300+ exhibitors source |
| Who attends | Trade only: independent retail jewelers, designers and wholesalers of finished jewelry; 70% hold active buying roles, per JA New York |
| Nearest airport | LaGuardia (LGA), John F. Kennedy (JFK) and Newark Liberty (EWR) |
| Hotels | EvolveCon, the only official housing provider of JA New York Official hotel page → |
| Official website | ja-newyork.com |
Official JA New York resources
JA New York 2027 calendar
JA New York 2027 show dates
The 2027 JA New York show days, each linked to the page that states it.
01 Purple at JA New York 2027
Order-writing at the Javits: JA New York 2027 booths for East Coast jewelers
JA New York buyers arrive ready to open accounts, so we build an 8 ft inline booth that shows the line in seconds and seats the order at a table. At the Javits Center we file the EAC form, order lights through JAKE and keep every wall inside the union rules.
- Mar 14–16 · Javits Center
- 300+ exhibitors, fall 2026
- Inline booths to 8 ft
What makes JA New York different, and how we build for it
JA New York calls itself an order-writing show, and the numbers back it: 42% of attendees run stores with more than $1 million in annual sales, and half of U.S.jewelry retailers are within driving distance of the Javits Center, per the organizer. INSTORE magazine and SmartWork Media now produce it twice a year, with specialty pavilions, an education schedule and, for spring 2027, the return of the MJSA Showcase of tools, supplies and services from MJSA members. The floor is intimate: inline booths stop at 8 feet, signs face inward and banners hang only through sponsorships, so a booth wins on its cases, its lighting and how fast a buyer can sit down and write.
Owners and buyers who drive in for a day, compare bridal and fashion lines across the hall and want to open an account or reorder before they leave.
Retailers hunting for new names want a clear story at eye level, a few hero pieces and someone ready to talk minimums, memo terms and delivery.
Buyers of tools, equipment and services who want to see a machine or a finish demonstrated and leave with pricing.
Your team in New York
Two shops and one project manager for JA New York
Our Fishkill, NY production shop and our Las Vegas hub build the booth, we ship it to the Javits Center, and our own project manager runs the JA New York install on the floor with vetted local labor. Expect a 30–45-day build for JA New York, secure storage and a pre-show QA.
When your team gets to New York, the booth is lit and stocked. You just show up.
Inside JA New York 2027
Rules that shape your booth
Inline displays and signs stop at 8 feet and peninsulas and islands at 12 feet, with every logo facing into the booth; anything taller is covered by T3 Expo at your cost. We draw headers and towers to those limits (2026 rules).
JA New York allows no banner or sign above a booth unless it is part of an approved sponsorship agreement. If overhead branding matters, we price the sponsorship with you; otherwise we put the brand on lit inward walls.
A detailed design with dimensions must be approved by show management before construction, and every display must be built by a contractor that uses union labor in the Javits. We submit the drawing and file the EAC/I&D form with insurance.
Show management provides no booth lighting or power; Javits fixtures come through JAKE, and exhibitor-owned lights must be hung by Javits electricians. We specify case lighting and place the order for you.
Cameras and video are banned during show hours except for press and the show photographer, and exhibitors may not publish the show's time or place in consumer media for security reasons. We photograph your booth before opening.
Programs worth planning for
A pavilion returning for JA New York Spring 2027 that gathers the latest jewelry-making tools, supplies and services from members of MJSA, the trade association for jewelry makers and manufacturers.
Education sessions built for the jewelry business run alongside the show floor at each edition, part of the programming JA New York uses to bring buyers to the Javits.
A booth option in which 10×10 inline and corner spaces come with stretch-fabric walls instead of pipe and drape, under the 2026 exhibitor manual.
JA New York is the Northeast's order-writing fine jewelry show at the Javits Center; choose it over JIS when your buyers are East Coast independents opening accounts for delivery rather than carrying goods home. Line up JA New York against every jewelry and watch show we build for →
Who exhibits at JA New York 2026
Companies on the JA New York Fall 2026 exhibitor list. See the full list
- Amipi Inc.
- Anthony Jewelry (Hong Kong) Ltd.
- Bergaro
- Boom By Daniele / Vaid USA
- Catena De Oro
- Cygni Lab Diamond Inc.
- Denis Hazell International Ltd.
- Greenstar
- Hasbani Gioelli Spa
- Herolaser Corp
- Lashbrook
- Marcello Pane SRL
- Master Casting and Cad
- Micheletto
- Oldmine & Co.
- Quality Gold (OH)
- Repair-Trak
- Stratus Estate Buyers
- TA Pearls
- VIANNA Brasil
jewelry and watch at JA New York
The industry behind JA New York, in pictures
02 Booths & pricing for JA New York 2027
Popular booth sizes at JA New York
JA New York sells 10×10 inline and corner booths with 8 ft drape or stretch-fabric walls (Premier Collection), plus peninsulas and islands. Under the 2026 rules inline displays stop at 8 ft and islands at 12 ft. We recommend a 10×20 run of cases for a growing line and a 20×20 island for a full brand.
Four or five lit showcases across the aisle front, a seated order table at the back and an 8 ft wall of brand graphics facing inward.
Shown: a Purple inline booth for Sedemac
See 10×20 rental booths →
Bridal, fashion and a new collection in three bays, with two order tables so a retailer and a designer meeting can run at the same time behind the cases.
Shown: a Purple inline booth for Ducon
See 10×30 rental booths →
An island with cases on four sides, a branded tower up to the 12 ft limit and a private table for larger accounts.
Pictured: Trillium, a Purple island exhibit
See 20×20 rental booths →
A brand's full presence: separate bridal and fashion zones, two seated tables, a locked stock room and storage that clears fire rules.
Pictured: SpecialtyRx, a Purple island exhibit
See 20×30 rental booths →In Purple's JA New York price
- Your design and 3D rendering, revised until it is right for JA New York
- Structure, printed graphics, counters and storage, as specified for JA New York
- Lighting plus power distribution within the booth at JA New York
- Installation and dismantle at the Javits Center, with our project manager on the floor
- Each service order and deadline in the JA New York exhibitor kit, tracked for you
What JA New York and its contractor bill
- Your JA New York booth space, paid to the organizer
- Drayage and material handling, unless the space rate already covers it
- Electrical service, internet and rigging at the Javits Center
- Booth cleaning and whatever union labor the JA New York venue requires
Rates to plan with for JA New York:
- Drayage (planning rate) About $195 per cwt, 200 lb minimum, 2026–2027 source
- Exhibitor insurance General liability $1M per occurrence, $2M aggregate; auto $500,000, 2026 manual source
Before you sign, your proposal already estimates each of these show charges, so the JA New York total is on paper.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for JA New York are quoted per project. Get an exact number for JA New York with the booth cost calculator or the 2026 booth cost guide.
Share the booth size you have at JA New York and what you need the space to do. A reply within one business day, then a JA New York rendering and fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths to look at before you plan JA New York
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
French Avenue's booth was built for discovery and real conversation; at JA New York the same idea seats a retailer with your trays long enough to write the opening order.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for fine jewelry designers, manufacturers, brands and jewelry-making suppliers at JA New York
Four things we get right for JA New York exhibitors
1Work the 8 ft ceiling of the rules
Inline booths at JA New York stop at 8 feet and every logo must face inside the booth. We put height into lit cases and a backlit inward-facing wall, so your name reads from the aisle without breaking the rule or drawing a cover order from T3 Expo.
2Order the light, then design for it
The show provides no lighting. Twin Goose Neck or Quartz lights come from the Javits through JAKE, and any fixtures you bring are hung by Javits electricians. We spec case lighting early and plan the cabling so electricians install it in one visit.
3A table for the opening order
With 42% of buyers from stores selling over $1 million a year, per the organizer, the order table is the busiest part of the booth. We give it two chairs, a tablet stand and a locking drawer, set back from the cases so browsing never stops.
4Nothing stored behind the wall
Fire rules forbid storing crates, stock or literature behind back drapes or under draped tables at the Javits. We build storage into case bases and counters, so samples stay at hand and T3 Expo takes the empties away.
Concept rendering
Every JA New York proposal includes a rendering like this
You see your JA New York booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for Acknit Industries Limited.
Start my JA New York conceptFloor at a glance
Where you could be at JA New York 2027
The spring 2027 hall is not confirmed yet. The fall 2026 show used Level 1 of the Javits Center, and these are the parts of the building that shaped that floor.
Hall 1C, Level 1
The fall 2026 exhibit hall. Level 1 halls have lower clear heights than the Level 3 floor and direct dock access; Security Headquarters sat in Room 1C01.
Our advice Lower ceilings matter less at a show capped at 8 and 12 feet; we focus the budget on case lighting rather than height.
Truck marshaling facility
Trucks queue indoors at the Javits marshaling building until called to a dock; none drive straight to the loading doors.
Our advice Each crate carries the show name, hall and booth number, and we book the carrier through T3 Expo's targets so your booth is on the floor on time.
11th Avenue guest entrance
JA New York sent customers to 429 11th Avenue, the entrance between West 35th and West 36th Streets, with photo ID checked against every badge.
Our advice Put that entrance on your invitations; we also prepare early-appointment details if you escort a key account in before opening.
05 Javits Center · New York
Logistics for JA New York 2027, handled
The Javits is a union building with three trades: Teamsters move freight from the marshaling facility to the booth, carpenters build and dismantle displays, and electricians handle power and lights. JA New York allows your own staff to put up only a pop-up display under ten feet that one person sets without tools in half an hour; everything else goes through T3 Expo or a union-labor EAC. We file the EAC/I&D form and insurance, ship to T3's advance warehouse, and the booth comes down from our Fishkill, NY shop in the Hudson Valley, with our project manager running move-in.
This building's hall rules, drayage estimates and freight deadlines for JA New York exhibitors are in our Javits Center exhibitor guide.
What Purple handles
- Drawing approval with JA New York show management
- EAC/I&D form, insurance and union labor
- Lighting orders through JAKE and Javits electricians
- Inward-facing graphics within the 8 ft limit
- Booth built in our Fishkill shop up the Hudson
- Storage between the spring and fall editions
Your JA New York timeline, from move-in back
Design sign-off for JA New York is due by early January 2027.
- November to December 2026Booth space confirmed with JA New York; we gather tray sizes, case count and any Premier Collection package details.
- Early January 2027Design sign-off, then the detailed drawing goes to show management for approval before construction, as the 2026 rules required.
- January to February 2027Production in Fishkill over 30 to 45 days; case lighting tested with your real pieces.
- February to early March 2027EAC/I&D form and insurance filed, lighting ordered through JAKE, freight to the T3 Expo advance warehouse before its cutoff.
- Move-in days before March 14, 2027Freight arrives from Fishkill; showcases set, lights hung by Javits electricians and the booth finished for opening under your project manager.
- March 16, 2027 after the closeYour team packs merchandise first, then we dismantle and return the booth to storage for the fall edition.
Purple's planning timeline for JA New York. Official move-in, freight target and order deadlines come from your exhibitor kit and assigned schedule; we confirm them against your booth when you book.
Printable JA New York budget & deadline sheetTravel to JA New York 2027
Getting to JA New York 2027: airport, hotels and parking
Fly in
LaGuardia (LGA), John F. Kennedy (JFK) and Newark Liberty (EWR)
Park
The Javits Center has no provision for parking cars; public transit is recommended (2026 exhibitor resources)
Travel facts from ja-newyork.com.
JA New York by the numbers
JA New York year by year
How JA New York 2027 compares with other jewelry and watch shows
The jewelry and watch shows closest to JA New York on the calendar, with the latest size each organizer has published. Each show name opens our jewelry and watch exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| JOGS Tucson Gem & Jewelry ShowJOGS International Exhibits | January 27–February 7, 2027 | Tucson, AZ | – |
| Tucson Gem ShowIndependent show owners | January 27–February 14, 2027 | Tucson, AZ | 113,342 buyers · 6,709 vendors exhibitors (2025) |
| G&LW Tucson Wholesale Gem ShowGem & Lapidary Wholesalers | January 28–February 6, 2027 | Tucson, AZ | 275+ at the Gem Mall exhibitors (2026) |
| GJXGJX Gem and Jewelry Exchange | January 30–February 4, 2027 | Tucson, AZ | 35 booths exhibitors (1994) |
| AGTA GemFair TucsonAmerican Gem Trade Association (AGTA) | January 31–February 4, 2027 | Tucson, AZ | Buyer attendance up 7% on 2025, per AGTA (2026) |
| Tucson Gem and Mineral ShowTucson Gem and Mineral Society (TGMS) | February 11–14, 2027 | Tucson, AZ | – |
| JISRX (JIS Events) | March 7–9, 2027 | Miami Beach, FL | – |
| JA New YorkSmartWork Media (INSTORE) | March 14–16, 2027 | New York, NY | 300+ exhibitors (2026) |
| Atlanta Jewelry ShowSouthern Jewelry Travelers Association (SJTA) | April 3–5, 2027 | Savannah, GA | – |
| Luxury by JCKRX (JCK Events) | June 2–7, 2027 | Las Vegas, NV | – |
JA New York exhibitor questions
Questions exhibitors ask us before JA New York
When is JA New York Spring 2027?
JA New York Spring 2027 runs March 14–16, 2027 at the Javits Center. Daily hours for spring are not confirmed yet; the fall 2026 show ran Sunday 11 a.m. to 6 p.m., Monday 10 to 6 and Tuesday 10 to 4, with move-in on the Friday and Saturday before.
Where is JA New York held?
At the Javits Center on 11th Avenue at West 34th Street in Manhattan. The fall 2026 show used Hall 1C on Level 1, and guests used the 11th Avenue entrance at West 35th and 36th Streets. The spring 2027 hall assignment is not confirmed yet.
How much does a booth at JA New York cost?
JA New York does not publish its space rates; booth space is quoted by its sales team. For the build, a 10×20 rental with lit cases and graphics runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000. Javits labor and lighting add more here than at most halls.
What comes with a JA New York booth?
Under the 2026 manual, each 10×10 inline or corner booth includes 8 ft pipe and drape on three sides, or stretch-fabric walls for Premier Collection booths, gray carpet, one ID sign and a wastebasket. Electrical, furniture, lighting and showcases are all ordered separately.
How high can our booth be at JA New York?
Inline booths are limited to 8 feet, and peninsulas and islands to 12 feet, under the 2026 rules. Logos and signs must face into your booth, and banners or signs hang above a booth only as part of an approved sponsorship. Taller headers need show management's approval first.
Can we set up our own booth at the Javits for JA New York?
Only a pop-up display no longer than ten feet that one person can set up without tools in half an hour or less. Anything else is union work through T3 Expo, the official decorator, or an EAC that employs union labor and files the EAC/I&D form.
Do we need to submit our booth design?
A detailed design with dimensions goes to show management for approval before construction under the 2026 manual, and exhibits are inspected for facility and fire department rules. All decorative materials must be flameproof to New York Fire Department standards.
What security does JA New York provide?
Perimeter guards work 24 hours a day through move-in, show days and move-out, and vaults hold merchandise after hours. Badges are checked against government-issued photo ID at every entrance, including on set-up days. Private guards come from A&M Professional Security and safes from The Safe Man.
Can we bring buyers in before the show opens?
With prior written permission from show management, exhibitors may escort buyers onto the floor up to two hours before opening, meeting them at the main entrance of the exhibit hall. It is the easiest way to give a key account a quiet first look at the case.
Is JA New York open to the public?
JA New York is for the active jewelry trade only. Retailers qualify with two documents, one of them invoices worth $5,000 from at least four jewelry suppliers in the past year. Home-based businesses and anyone under 16 are not admitted.
Who exhibits at JA New York?
Fine jewelry designers, manufacturers and brands, with loose gemstones, findings and essentials alongside. The fall 2026 show counted 300+ exhibitors, per the organizer, and the MJSA Showcase adds jewelry-making tools, equipment and services from MJSA members at the spring edition.
Where do JA New York exhibitors stay?
EvolveCon is the only official housing provider and books discounted rates across Manhattan through its hotel platform. The Javits has no parking for cars, so the organizer recommends public transit; the 34 St–Hudson Yards subway station is a block from the building.
Is JA New York worth exhibiting at?
For fine jewelry sold to Northeast independents, it is the region's own buying event. The organizer says 68% of its attendees shop this show exclusively and 70% hold active buying roles, so the people at your table are the ones who sign the order.
Can you build one booth for JA New York Spring and Fall?
We plan it that way. The booth stays in storage between March and October, gets a graphics refresh for the holiday line, and comes back down from Fishkill for the fall edition. The same cases also travel to JCK in Las Vegas or JIS in Miami Beach.
Ask these before you sign
Five questions to ask any exhibit builder for JA New York:
- Are all fees on paper, including what the contractor at the Javits Center bills?
- Who actually builds it for JA New York: your shop or a subcontractor?
- Will your own project manager be at JA New York for install and dismantle?
- What exactly is in the rental, and what does JA New York bill?
- What happens to the booth after JA New York, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics and repair what is worn, then ship it, install it and store it between shows. You keep the structure you paid for and bring it to JA New York.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? With a rental, your graphics can be ready in two to three weeks. We say on the first call what is realistic for your show date.
Get a proposal
Tell us about your JA New York booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at JA New York.
- Usually within a week, you receive a concept rendering and a fixed JA New York proposal. Every JA New York fee listed upfront, in full, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before JA New York opens.
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