JCK 2027 · June 4–7, 2027 · The Venetian Expo, Las Vegas
JCK 2027 booth design & build in Las Vegas
Custom and rental exhibits for jewelry, watch and luxury brands, built as working showrooms: showcases lit for stones and metal, a table where the order gets written, and lockable storage that closes in minutes. Freight, the Venetian's freight elevators and installation handled by Purple's Las Vegas crew.
- June 4–7, 2027
- The Venetian Expo
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Built by Purple Exhibits for Kapu Gems · inline booth
01 Purple at JCK 2027
What makes JCK different, and how we build for it
JCK drew 30,000+ industry professionals and 1,800+ brands from 120 countries in 2026, and the floor is organized for appointments rather than foot traffic. Luxury opens two days early at The Venetian Expo for its invited retailers, then JCK fills the halls with the Lifestyle Pavilion, Timepieces at Luxury & JCK, and a schedule of JCK Talks and Signature Series sessions that pull buyers off the floor at set hours. JCK After Hours and the Networking & Events program keep the industry's decision makers in the building all four days. With 95% of attendees holding buying influence, a booth here is a working showroom: cases lit for stones, a table for the order and storage that locks down fast.
A seat at a table, a clear view of the collection at eye level, trays that arrive without crossing another conversation, and enough privacy to talk terms.
A recognizable brand gesture from the aisle, edited showcases that let a few hero pieces carry the story, and lighting that flatters the actual metals and stones.
Longer runs of cases organized by line, work surfaces for loupes and scales, and a back office where samples and paperwork stay out of sight.
Your team in Las Vegas
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the The Venetian Expo, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for JCK 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
JCK is a show of inline booths and long case runs, with islands for the big houses and the pavilions. Exhibitors here usually land between a 10×20 with four to six lit showcases and one appointment table, and a 20×20 salon with outward-facing cases around a private meeting core. First-time exhibitors do well in a 10×10 with three cases.
Three lit showcases on a branded backwall, one seated appointment position and a lockable cabinet under the counter for trays.
Shown: XL-Bloom YoungPlants, a Purple inline booth
See 10×10 rental booths →
Four to six showcases split between first-look pieces and the core line, a table for two buyers, and a branded return that hides storage and the safe.
Shown: ergoPouch, a Purple inline booth
See 10×20 rental booths →
Outward-facing cases on two or three sides, a screened salon in the middle for private appointments, and a hanging sign so retailers find you from the aisle.
Shown: Highend Collections, a Purple island exhibit
See 20×20 rental booths →
Separate zones for bridal, fashion and timepieces, several appointment tables, a back office for stock and paperwork, and a hospitality corner for late-day buyers.
Shown: FGX, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for JCK with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · French Avenue
French Avenue at fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for jewelry, watch and luxury brands at JCK
Four things we get right for JCK exhibitors
1Start with the tray, not the wall
We size case lengths, display heights and shelf depths from your actual trays, busts and the number of pieces shown at once. That sets the backdrop color, the case spacing and how the showcase light relates to the rest of the booth.
2Light the stones before production
We photograph your representative pieces inside a lit showcase mockup at standing and seated eye level, then adjust color temperature and fixture angles. Glare and glazing reflections get solved in our shop, not on opening morning.
3One clean route to the appointment
A recognizable brand wall helps a retailer locate you; an uncluttered case gives them a reason to stop. We plan room for chairs, bags and presentation trays, and a path for staff moving between storage and the table.
Close-of-day built into the furniture
Lockable cabinets under every counter, a safe position inside the branded return and cable routes that keep chargers and supplies within reach of staff. Your team can clear the cases and lock down in minutes.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for The Beaufort Bonnet Compan.
Start my JCK concept05 The Venetian Expo · Las Vegas
Logistics for JCK 2027, handled
The Venetian Expo is a union building inside a private resort. Teamsters Local 631 handles material handling and forklifts, IATSE Local 720 handles rigging, and rigging, electrical, internet, cleaning and security are venue exclusives. All freight comes through the Koval Lane docks, direct trucks queue in the show contractor's marshaling yard, and upstairs booths ride the freight elevators, so we build Level 2 crates that clear the car. We file as your Exhibitor Appointed Contractor with the show and the resort, ship to the advance warehouse two weeks ahead of the deadline, order power and rigging early, and run installation from our Las Vegas shop fifteen minutes away.
Hall rules, drayage estimates and freight deadlines for this building are in our Venetian Expo exhibitor guide.
What Purple handles
- Exhibitor kit, show contractor orders and target dates
- EAC filing with JCK and the Venetian resort
- Showcase lighting tests with your real pieces
- Level 2 crates sized to the freight elevators
- Advance warehouse freight and drayage paperwork
- Installation, lock-down walk-through and dismantle with our Las Vegas crew
Timeline, counted back from move-in
- Mid-March 2027Design sign-off, showcase count and lighting plan agreed; EAC paperwork filed with JCK and the Venetian.
- April 2027Production in our shop; showcase lighting tested with your sample pieces before the graphics run.
- Mid-May 2027Booth and showcases ship to the advance warehouse in Las Vegas; empties plan set with the show contractor.
- Early June 2027Targeted move-in through the Koval Lane docks; Purple's Las Vegas crew installs, levels the cases and tests every light.
- June 4–7, 2027Show days (Luxury from June 2); a Purple project manager is on call for reprints and repairs.
- June 7–8, 2027Dismantle after the floor closes, showcases packed, booth returned to storage or moved to your next show.
JCK exhibitor questions
Questions exhibitors ask us before JCK
How much does a 10×20 at JCK cost?
A complete 10×20 rental with lit showcases and your graphics runs $7,500 to $15,000; a custom 10×20 runs $15,000 to $45,000. Showcase count, glazing and lighting move the number more than floor area. Send us your tray sizes and case count and we return a fixed quote.
Can you install at The Venetian Expo?
Yes. We file as your Exhibitor Appointed Contractor with JCK and the resort, book the show contractor's targets, and our Las Vegas crew installs from our shop fifteen minutes away. Level 2 booths ride the freight elevators, so we crate to fit them.
Can we rent a booth for JCK?
Yes. Rental structures with your graphics, rental showcases with LED lighting, and a hybrid with a custom brand wall are all available. A 10×10 rental starts around $3,500 and a 20×20 rental island runs $16,000 to $40,000.
When do we need to decide?
Design sign-off by mid-March gives a 30 to 45 day build and a mid-May ship date to the advance warehouse. Later is possible; the trade-off is choice of showcase finishes and higher direct-to-show freight cost.
Do you handle the show contractor orders and drayage?
Yes. We order material handling, power and rigging through the show contractor and the Venetian, ship to the advance warehouse so your freight is on the booth before you arrive, and keep you copied on every deadline.
Before you sign with anyone
Five questions to ask any exhibit builder for JCK:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your JCK booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.