JCK 2027The exhibitor guide: booth costs, dates and deadlines
Cases first, no hanging signs: JCK 2027 booths in Las Vegas
- Event dates
- June 4–7, 2027
- Exhibit hall
- June 4–7, 2027
- Venue
- The Venetian Expo, Las Vegas
4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built



Quick answers
JCK 2027 in 30 seconds
The short version for JCK exhibitors. Sources for each JCK figure are further down the page.
- When is JCK 2027?
- June 4–7, 2027, at The Venetian Expo, Las Vegas.
- When is the JCK exhibit hall open?
- June 4–7, 2027.
- How big is JCK?
- 30,000+ attendees, 1,800+ brands (2026 edition).
- What is the all-in cost of a 10×20 booth at JCK?
- $7,500 – $15,000 for a Purple rental at JCK with design, graphics, lighting, install and dismantle. Space and show services are billed separately by JCK.
- At JCK, what is the next exhibitor deadline?
- Luxury opens at The Venetian, two days ahead of JCK: June 2, 2027.
Official JCK 2027 links: JCK 2027 hotelsJCK 2027 booth space
The lookLas Vegas 2027
Venetian nights. Diamonds lit.
JCK, June 4–7, 2027 at The Venetian Expo. 30,000+ industry professionals and 1,800+ brands from 120 countries came in 2026, and 95% of attendees influence buying decisions. This is the floor they shop.





Everything about JCK 2027 in one place
JCK 2027 fact sheet
| Official name | JCK Las Vegas 2027 |
|---|---|
| Event dates | June 4–7, 2027 |
| Exhibit hall dates | June 4–7, 2027 source |
| Venue | The Venetian Expo 201 Sands Ave, Las Vegas, NV 89169 |
| Organizer | RX (JCK Events) |
| Size (2026) | 30,000+ attendees · 1,800+ brands source |
| Who attends | Independent and chain jewelry retailers, buyers and store owners; 95% of 2026 attendees had influence on buying decisions |
| Next deadline | Luxury opens at The Venetian, two days ahead of JCK: June 2, 2027 source |
| Nearest airport | Harry Reid International Airport (LAS) |
| Hotels | Connections Housing, JCK's official housing partner, with the main block at The Venetian Resort Official hotel page → |
| Official website | lasvegas.jckonline.com |
Official JCK resources
JCK 2027 calendar
JCK 2027 dates and deadlines
Every date the organizer has published for JCK, in order, with a link to the page that states it. The next date is highlighted.
01 Purple at JCK 2027
Cases first, no hanging signs: JCK 2027 booths in Las Vegas
JCK buyers judge a booth from the case glass inward: how the stones read under light, where they sit to write the order, how fast the trays lock away. We design to the Venetian Expo's level-by-level height limits and Freeman's target move-in, and your Purple project manager runs the floor.
- Jun 4–7 · The Venetian Expo
- 1,800+ brands in 2026
- No hanging signs allowed
What makes JCK different, and how we build for it
JCK is the trade floor of Las Vegas jewelry week, run by RX at The Venetian Expo on nearly 430,000 square feet.In 2026 it drew 30,000+ industry professionals and 1,800+ exhibiting brands from 120 countries. The floor is sorted into neighborhoods such as Bridal, Design Collective, Plumb Club, US Lab Grown, Natural Diamonds, Clockwork and First Look, plus GEMS, the Lifestyle Pavilion and country pavilions from India, Hong Kong, Thailand and Italy. Luxury opens two days earlier upstairs. Because hanging signs are banned and every booth faces armored-car rules and a vault, a JCK booth wins on its cases, its light and how quickly it locks down.
Owners who walk a neighborhood with an open-to-buy and a list of gaps: bridal, lab-grown, a new designer. They want to sit, handle trays under true light and leave with terms, not a brochure.
Category buyers working through pre-booked appointments across several halls. They need line sheets, pricing by assortment and a private table, and they judge a supplier on how organized the presentation is.
Manufacturers and dealers shopping loose stones in GEMS and the country pavilions, who bring their own loupes and expect daylight-balanced light, a dark velvet work surface and a scale within reach.
Your team in Las Vegas
Two shops, one project manager, every hall
Your JCK booth is built in our own production shop in Fishkill, NY, or at our Las Vegas hub, shipped to the Venetian Expo and installed by vetted local labor with our own project manager on the floor. Every JCK build runs a predictable 30 to 45 days and gets a pre-show QA, with secure storage after.
Your team walks into a lit, stocked booth. You just show up.
New at JCK 2027
- A later week: June 4–7, Friday to Monday
JCK moves from its 2026 dates of May 29 to June 1 to June 4–7, 2027, keeping the Friday-to-Monday pattern with Luxury from June 2. Move-in, armored-car bookings and the Venetian room block all shift into early June. source
Inside JCK 2027
Rules that shape your booth
JCK strictly prohibits hanging signs and banners, and grants no height variances before or during the show (2026 rules). We give islands their presence with a built tower or header inside the cubic content instead.
Level 2 Halls A to C allow 10 ft inline and 20 ft island, GEMS in Hall D 10 ft, the Gallery 12 ft and Level 1 Hall G 8 ft inline (2026 rules). We draw every booth to the limit of its assigned hall.
Every custom booth and graphic needs JCK approval from renderings with heights and EAC details (due April 3 in 2026); no prices may face out and custom builds are barred from the Design Collective. We prepare and file the package.
In 2026 every booth had to be assembled by 5 p.m. on the Wednesday, crates were cleared, and Thursday was reserved for armored-car pickups and setting product. We schedule install so your cases are lit and waiting.
The gutter behind each booth is for electrical only, show staff remove anything else at the exhibitor's cost, and jewelry cases stay in the booth or the vault (2026 rules). We build storage into the counters.
Programs worth planning for
JCK's newest area for accessories, home décor and gifts that sit alongside jewelry lines, on Level 2 near GEMS; it opened a day before the main floor in 2026 and is open to JCK and Luxury badges.
The loose-stone and colored-gem section in Hall D, home to AGTA GemFair Las Vegas, which opened a day ahead of JCK in 2026 with its own move-in and 10 ft booth limit.
JCK's education program with its own tracks and speaker directory, scheduled through the show days; sessions pull retailers off the floor at set hours, so we plan booth staffing around them.
The watch section shared by Luxury and JCK, held in the Level 2 Bellini ballrooms in 2026 with a Tuesday-only move-in and a 10 ft booth limit.
JCK is the broad trade floor of Las Vegas jewelry week, covering bridal, lab-grown, natural diamonds, gems and watches; choose it over Luxury by JCK when you sell to a wide base of independent and chain jewelers rather than a vetted few. Compare every jewelry and watch show we build for →
02 Booths & pricing for JCK 2027
Popular booth sizes at JCK
JCK sells inline space in long runs inside its neighborhoods, with peninsulas and islands for the larger houses; the Design Collective uses its own show-built booths and accepts no custom builds. For a manufacturer showing several lines we recommend a 10×20 or 10×30 run of lit cases, and a 20×20 or larger island for a house that needs private tables.

Five or six American Fixture-style lit cases in an L, a branded back wall that stays under the 10 ft line, and one seated table tucked behind the cases.
Shown: a Purple inline booth for 4 Marine Services LLC
See 10×20 rental booths →
Bridal, fashion and loose stones each get their own run of cases along the 30 ft frontage, with two seated tables so a second buyer is never kept waiting at the glass.
Shown: Lunawood, a Purple inline booth
See 10×30 rental booths →
An island up to the 20 ft cubic limit in Halls A to C, cases facing all four aisles, a closed meeting room in the core and a lockable stock room sized for the night's trays.
Shown: a Purple island exhibit for Pixee
See 20×20 rental booths →
A flagship for a manufacturer with several collections: a lounge for chain buyers, two or three private rooms, a stone-viewing counter with daylight light and back-office storage that never touches the gutter space.
Pictured: Eagle Chemicals, a Purple island exhibit
See 20×30 rental booths →In Purple's JCK price
- Your design and 3D rendering, revised until it is right for JCK
- Booth structure and printed graphics, plus counters and storage as specified
- In-booth lighting and power distribution
- Setup and teardown, with our project manager on the JCK floor
- We track each show-service order and deadline for you
Billed separately by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging at the Venetian Expo
- Cleaning, plus any union labor the venue requires
Rates to plan with for JCK:
- Early-order savings Up to 30% by ordering before each contractor's discount date (late April to May in 2026) source
- Included power One 1,000-watt outlet per 100 sq ft, for American Fixture showcases only, 2026 booth package source
- Package carpet removal Free when the removal form reached Freeman by April 27, charged after (2026) source
- Booth build 10×20 rental with lit cases $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Before you sign, your proposal already estimates each of these show charges, so the JCK total is on paper.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom JCK builds are quoted per project. Run your JCK numbers in the booth cost calculator and the 2026 booth cost guide.
Share the booth size you have at JCK and what you need the space to do. You hear back within one business day, and a rendering with a fixed JCK proposal usually follows within a week. No charge.
03 Built by Purple
Built by our team: booths to compare for JCK




Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
French Avenue's fragrance environment was built for discovery and close conversation; a JCK booth asks for the same, with a retailer seated at the case long enough to handle the piece.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more client reviews
Trusted by exhibitors including
04 Designing for fine jewelry manufacturers, diamond and gem houses, designers and watch brands at JCK
Four things we get right for JCK exhibitors
1Height without a hanging sign
JCK prohibits hanging signs and banners, so visibility has to come from structure inside the cubic content: a lit tower or header up to 20 ft on a Level 2 island, or a strong 10 ft back wall inline. Any part that rises above a neighbor must be finished and carry no branding.
2Light for the stone, not the aisle
Diamonds, colored gems and yellow gold each want a different color temperature. We mock up your cases in our shop with your real pieces, set fixtures for sparkle without glare on the glass, and keep the overhead light soft enough that a buyer's loupe sees the stone, not reflections.
3Plan the power around the showcases
JCK includes one 1,000-watt outlet per 100 sq ft, meant only for American Fixture showcases; anything else plugged in needs Venetian electrical labor. We count every case, screen and back-wall light against that drop and order the extra circuits before the 2027 discount date.
Built for the vault run
Trays go to the vault or a booth safe each night, and nothing may sit behind the booth or in the gutter space. We build drawers sized to your trays, a hidden safe position and a short staff route, so the cases empty in minutes at 6 p.m. and refill before the 9:30 opening.

Concept rendering
Your JCK proposal comes with a rendering like this
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the JCK booth is right. Pictured: a Purple concept for The Beaufort Bonnet Company.
Start my JCK conceptFloor at a glance
Where you could be at JCK 2027
JCK spreads across two levels of The Venetian Expo, and each area has its own height limit. This is how the 2026 show used the building; 2027 placement comes with your contract.
Level 2, Halls A to C
The main JCK floor and its neighborhoods; 10 ft for inline and corner booths, 20 ft for peninsulas and islands under the 2026 cubic content rule.
Our advice This is the only area where an island can build tall, so it is where a lit tower replaces the banned hanging sign.
Level 2, Hall D: GEMS and Lifestyle
GEMS, with AGTA GemFair Las Vegas inside it, and the Lifestyle Pavilion opened a day before the main floor in 2026; GEMS booths were capped at 10 ft.
Our advice Loose-stone buyers work at the counter, so we put the budget into daylight-balanced viewing light and a velvet work surface rather than height.
Level 1, Hall G and ballrooms
Hall G carried an 8 ft limit for inline and corner booths in 2026, and the Hong Kong pavilion used the Casanova, Marco Polo and Galileo ballrooms.
Our advice Low ceilings mean the brand has to live at eye level: a backlit back wall, lit case fronts and clear neighborhood signage do the work.
Level 2 Gallery
A separate Level 2 area with a 12 ft limit for all booths under the 2026 display rules.
Our advice The extra two feet over the halls' inline limit lets a back wall carry a lit header; we draw to the full 12 ft.
05 The Venetian Expo · Las Vegas
Logistics for JCK 2027, handled
The Venetian Expo is a union building inside the resort: Freeman is JCK's official general contractor, and electrical, plumbing, internet, CCTV and cleaning come from the Venetian's own event services. Freight moves in on Freeman's target schedule by level; in 2026 that meant three target days, booths finished by 5 p.m. on the Wednesday, then a Product Only Day for armored-car pickups. Level 2 halls are reached by freight elevator, so we crate to fit. We file as your Exhibitor Appointed Contractor with insurance naming the show and the resort, ship to the advance warehouse, and plan dismantle around the two-hour no-labor window after the close.
Hall rules, drayage estimates and freight deadlines for the building that hosts JCK are in our Venetian Expo exhibitor guide.
What Purple handles
- Custom booth renderings filed for JCK approval
- Case lighting tested with your own pieces
- Showcase power counted against the included drop
- Level 2 crates sized to the freight elevators
- Freeman targets, EAC filing and insurance certificates
- Dismantle after the armored-car window, storage at our Las Vegas hub
JCK timeline, counted back from move-in
We need your JCK design signed off by mid-March 2027.
- Mid-March 2027Design sign-off: case count, light plan, safe position and how the booth reads without a hanging sign.
- Early April 2027Custom booth renderings with heights and EAC details sent to JCK show management (the 2026 deadline was April 3); showcase and safe orders placed.
- April 2027Production in our shop; cases lit and tested with your sample pieces, Freeman and Venetian orders filed before the discount dates.
- Mid-May 2027Crates sized for the Level 2 freight elevators ship to Freeman's advance warehouse.
- Move-in, days before June 4Install on our Freeman target, booth finished before the cut-off, then Product Only Day for your armored-car delivery and setting the cases.
- June 4–7, 2027Show days; your Purple project manager is on call, and dismantle starts once the post-close armored-car window ends.
Purple's planning timeline for JCK. The official JCK move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the JCK budget & deadline sheetTravel to JCK 2027
Getting to JCK 2027: airport, hotels and parking
Fly in
Harry Reid International Airport (LAS)
Stay
Connections Housing, JCK's official housing partner, with the main block at The Venetian Resort
Park
Free JCK shuttles run to The Venetian Expo from Bellagio, Fontainebleau Las Vegas and Resorts World during the show
Travel facts from lasvegas.jckonline.com.
JCK by the numbers
JCK year by year
How JCK 2027 compares with other jewelry and watch shows
The jewelry and watch shows closest to JCK on the calendar, with the latest size each organizer has published. Each name other than JCK opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| GJXGJX Gem and Jewelry Exchange | January 30–February 4, 2027 | Tucson, AZ | 35 booths exhibitors (1994) |
| AGTA GemFair TucsonAmerican Gem Trade Association (AGTA) | January 31–February 4, 2027 | Tucson, AZ | Buyer attendance up 7% on 2025, per AGTA (2026) |
| Tucson Gem and Mineral ShowTucson Gem and Mineral Society (TGMS) | February 11–14, 2027 | Tucson, AZ | – |
| JISRX (JIS Events) | March 7–9, 2027 | Miami Beach, FL | – |
| JA New YorkSmartWork Media (INSTORE) | March 14–16, 2027 | New York, NY | 300+ exhibitors (2026) |
| Atlanta Jewelry ShowSouthern Jewelry Travelers Association (SJTA) | April 3–5, 2027 | Savannah, GA | – |
| Luxury by JCKRX (JCK Events) | June 2–7, 2027 | Las Vegas, NV | – |
| COUTUREEmerald | June 2–6, 2027 | Las Vegas, NV | – |
| Las Vegas Antique Jewelry & Watch ShowU.S. Antique Shows (Emerald) | June 3–6, 2027 | Las Vegas, NV | 2 hours exhibitor access before opening daily, 2026 |
| JCKRX (JCK Events) | June 4–7, 2027 | Las Vegas, NV | 30,000+ attendees · 1,800+ brands (2026) |
JCK exhibitor questions
Questions exhibitors ask us before JCK
When is JCK 2027?
JCK 2027 runs Friday, June 4 to Monday, June 7, 2027 at The Venetian Expo in Las Vegas. Luxury opens two days earlier, on June 2. The 2027 floor hours are not confirmed yet. During 2026 the show opened at 9:30 a.m. and closed at 6 p.m., with a 4 p.m. close on the last day.
Where is JCK 2027 held?
At The Venetian Expo, 201 Sands Avenue, attached to The Venetian Resort on the Las Vegas Strip. In 2026 the main floor filled Level 2 Halls A to C, GEMS and the Lifestyle Pavilion used Hall D, and the Hong Kong pavilion sat in the Level 1 ballrooms.
How many people attend JCK?
JCK reports 30,000+ industry professionals and 1,800+ exhibiting brands from 120 countries for 2026, and says 95% of attendees influence buying decisions. In 2025 the JCK and Luxury shows together drew more than 30,000 professionals, over 17,000 of them buyers, store owners and media.
Is JCK open to the public?
JCK is a trade show for the jewelry industry. A government-issued photo ID is required to pick up a badge, badges are personal, and children under 18 are never admitted during installation or dismantle (2026 rules).
Who organizes JCK?
RX, the events company behind Luxury and JCK's other jewelry events, runs JCK Las Vegas. Freeman is the official general contractor and runs the Exhibitor Service Center, while The Venetian supplies electrical, internet, CCTV, cleaning and catering.
How do I get a booth at JCK?
You start with the form on JCK's Exhibit page, and an RX sales representative follows up to place you in the right neighborhood or pavilion, such as Bridal, US Lab Grown, GEMS or a country pavilion. Once you have a contract, we take over the design, approvals and service orders.
How much does a booth at JCK cost?
JCK publishes no rate card, and RX sales prices each space after placement. For the build, case count and lighting drive the number more than square footage: a 10×20 rental with lit cases typically runs $7,500 to $15,000, and a custom 20×20 island $50,000 to $120,000, before Freeman and Venetian services.
Can we hang a sign over our booth at JCK?
Hanging signs and banners are strictly prohibited at JCK under the 2026 display rules, and no variances are granted. Island exhibitors get height instead from built structure up to the 20 ft limit in Halls A to C, which we design as a lit header or tower.
How tall can a JCK booth be?
JCK uses the cubic content rule. In 2026, Level 2 Halls A to C allowed 10 ft for inline and corner booths and 20 ft for peninsulas and islands, GEMS in Hall D allowed 10 ft, the Gallery 12 ft, and Level 1 Hall G 8 ft for inline booths.
When is move-in for JCK 2027?
The 2027 schedule is not confirmed yet. In 2026 Freeman ran three target days, every booth had to be finished by 5 p.m. on the Wednesday, and Thursday was a Product Only Day for armored-car pickups and setting the cases before the Friday opening.
How does jewelry security work at JCK?
Only Brinks, Malca-Amit and Ferrari may run armored cars to the show under Nevada licensing. Exhibitors can order booth guards, CCTV and in-booth safes, a vault opens during move-in, and jewelry cases may sit only inside the booth or the vault (2026 rules).
Can we tear down early at JCK?
Exhibits must stay open until the 4 p.m. close on the last day, and packing early brings fines. No labor is allowed on the floor for the next two hours so armored cars can collect product, so we start dismantle once that window ends (2026 rules).
Which hotels do JCK exhibitors use?
Connections Housing is JCK's official housing partner, with the main block at The Venetian Resort and an exhibitor block capped at five rooms per company. Treasure Island, Bellagio, Resorts World and Fontainebleau Las Vegas are also offered, and free shuttles run from the last three.
We ship from India or Hong Kong. Can Purple build our JCK booth?
We build in our shop, store at our Las Vegas hub and install with your Purple project manager on the floor, so your team flies in with only the merchandise. JCK publishes temporary-import guidance and names Phoenix International as its customs broker; we time freight to their schedule.
Before you sign with anyone
Five things to ask every builder quoting JCK:
- Does the proposal list every fee, including the show contractor's bills?
- Who builds the JCK booth: your own shop or a subcontractor?
- Will your own project manager be at JCK for install and dismantle?
- For JCK, what is in the rental and what is billed by the show?
- Where does the booth go after JCK, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics and repair what is worn, then ship it, install it and store it between shows. You keep the structure you paid for and bring it to JCK.
Exhibiting from outside the US? We are your team on the ground in Las Vegas: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A JCK rental carrying your graphics can be ready in two to three weeks. On the first call, we tell you what is realistic for JCK.
Get a proposal
Tell us about your JCK booth
What happens next
- Within one business day we write back to ask about your products, your goals for JCK and your footprint.
- A concept rendering and a fixed proposal usually follow within a week. Every last fee for JCK, listed upfront and in full on paper.
- The build takes 30–45 days; we ship to the advance warehouse and install before the hall opens at the Venetian Expo.