industrial machinery · 2027 location not confirmed yet
RoboBusiness 2027Exhibitor guide to booth costs, dates and deadlines
Robots that close deals: RoboBusiness 2027 booths, built on Santa Clara 2026
- Event dates
- 2027 dates not confirmed yet
- Exhibit hall
- Not confirmed yet
- Venue
- Not confirmed yetLast edition: Santa Clara, CA
4.9 client ratingSince 201510,000+ booths built3,000+ exhibitors
Quick answers
RoboBusiness 2027 in 30 seconds
The short version for RoboBusiness exhibitors. Each RoboBusiness figure is sourced further down the page.
- When is RoboBusiness 2027?
- The 2027 dates and location are not confirmed yet. The last edition was in Santa Clara, CA.
- When does the RoboBusiness exhibit hall open?
- Not confirmed yet for 2027. In 2026 the expo floor opens October 20–21 at the Santa Clara Convention Center, 10 a.m.–6:30 p.m. and 10 a.m.–3 p.m.
- How big is RoboBusiness?
- 100+ expected exhibitors (2026 edition).
- What is the all-in cost of a 10×20 booth at RoboBusiness?
- $7,500 – $15,000 for a Purple rental in the host city: design, graphics, lighting, install and dismantle. Space and show services are billed separately by RoboBusiness.
Official RoboBusiness 2027 links: RoboBusiness 2027 hotelsRoboBusiness 2027 booth space
Everything about RoboBusiness 2027 in one place
RoboBusiness 2027 fact sheet
| Official name | RoboBusiness 2027, the business and deployment event for commercial robotics |
|---|---|
| Event dates | 2027 dates not confirmed yet |
| Exhibit hall dates | Not confirmed yet In 2026 the expo floor opens October 20–21 at the Santa Clara Convention Center, 10 a.m.–6:30 p.m. and 10 a.m.–3 p.m. |
| Venue | Santa Clara, CA |
| Organizer | The Robot Report and Arrowfly, with MassRobotics as strategic partner |
| Size (2026) | 100+ expected exhibitors source |
| Who attends | Robotics company executives, business development teams, R&D and engineering managers, researchers and venture investors; over 44% of registrants hold executive or C-suite titles |
| Nearest airport | Norman Y. Mineta San Jose International Airport (SJC), named by the Santa Clara Convention Center for the 2026 venue |
| Hotels | 2026 room block at the Hilton Santa Clara and Hyatt Regency Santa Clara, both within walking distance; 2027 housing not confirmed yet Official hotel page → |
| Official website | robobusiness.com |
Official RoboBusiness resources
01 Purple at RoboBusiness 2027
Robots that close deals: RoboBusiness 2027 booths, built on Santa Clara 2026
We build RoboBusiness booths where a robot works in plain view and an executive or investor can sit down to talk deployment cost and payback. The 2026 edition is in Santa Clara; the 2027 location is not confirmed yet, and we plan freight and labor as soon as the organizer names it.
- 2027 dates not confirmed yet
- 100+ exhibitors expected, 2026
- 20th year in 2026
What makes RoboBusiness different, and how we build for it
RoboBusiness is the business side of robotics: The Robot Report and Arrowfly produce it, MassRobotics is the strategic partner, and 2026 marks its 20th year.The 2026 program runs five tracks, physical AI, enabling technologies, humanoids, field robotics and business and deployment, and over 44% of registrants hold executive or C-suite titles. Startup Alley, the Startup Showcase, the Pitchfire competition and the new Engineering Theater keep founders and investors moving across the expo floor. Visitors here want proof a robot is ready to deploy, so your booth should show the machine working and leave room to talk about cost, scale and who buys it.
A clear statement of what your component or platform saves them, a reference deployment they can name, and a seated spot to talk volume pricing and supply.
The actuator, sensor or software running in a real robot, specification sheets they can take, and an engineer who can talk integration, torque and interfaces.
A short, legible story of the market, traction and team, a live unit they can watch for a full task cycle, and a founder available away from the aisle.
Your team in Santa Clara
Two shops, one project manager, every hall
We fabricate in our own Fishkill, NY shop and our Las Vegas hub, then ship to the venue, where our own project manager leads the install with vetted local labor. Turnaround is a predictable 30 to 45 days, with pre-show QA and secure storage for your RoboBusiness booth.
The booth is lit and stocked when your team reaches the venue. You just show up.
Inside RoboBusiness 2027
Rules that shape your RoboBusiness booth
In 2026 RoboBusiness sold booth space within packages: 10×20 Builder Plus and Trailblazer, a 20×20 Innovator with a breakout session, and an exclusive 20×30 Visionary with a general session. We design to the footprint and speaking slot your package includes.
The 2026 expo floor runs from 10 a.m. until 6:30 p.m. on October 20, then from 10 a.m. until 3 p.m. on October 21. We book investor meetings into the long first day and stage crates so robots are packed first after the early close.
Pitchfire entrants must build robots or enabling technology, be under five years old, have fewer than 30 employees and be unfunded or seed-funded, and they pitch for five minutes to judges. We build a compact booth that carries the pitch story onto the floor.
Programs worth planning for
A show-floor area for robotics startups building a full system, component or software; in 2026 selected startups received a free booth and could give a Startup Showcase talk on the Engineering Theater stage. The 2027 application deadline is not confirmed yet.
The RoboBusiness startup competition: five-minute pitches to a judging panel on solution, business model and value, with one winner, two runners-up and a $5,000 first prize. The 2027 call is not confirmed yet.
New in 2026: live presentations on the expo floor about technologies, robotics applications and business models; a 2026 sponsor package included a curated panel slot here.
RoboBusiness is the business and deployment show of U.S. robotics; choose it over Robotics Summit & Expo when you sell to robotics executives and investors rather than to the design engineers building robots. Compare RoboBusiness with the other industrial machinery shows we build for →
industrial machinery at RoboBusiness
The industry behind RoboBusiness, in pictures
02 Booths & pricing for RoboBusiness 2027
Popular booth sizes at RoboBusiness
RoboBusiness sells booths inside sponsor packages: in 2026 these included 10×20 Trailblazer and Builder Plus spaces, a 20×20 Innovator space and a sold-out 20×30 Visionary space. Component suppliers usually do well in a 10×20 with one robot running; we recommend a 20×20 when you show a mobile or humanoid platform that needs room to move.
One robot or arm working on a low plinth at the aisle edge, a component wall with actuators and sensors at eye level, and a two-seat table for investor or buyer talks.
Shown: IMS, a Purple inline booth
See 10×20 rental booths →
A demo bay with the robot running, a center bay showing the component cutaway and spec sheets, and a third bay with a screen for deployment data and a small table.
Pictured: ABC Compressors, a Purple inline booth
See 10×30 rental booths →
An island with a taped run zone for a mobile robot or humanoid, a barrier-free sightline from four aisles and a quieter corner for executive meetings.
Pictured: SHC Heavy Industry, a Purple island exhibit
See 20×20 rental booths →
Two working demos, a theater bench for scheduled talks, a private meeting room for deal discussions and storage for spare batteries and parts.
Shown: Senzani, a Purple island exhibit
See 20×30 rental booths →Included in Purple's price
- Design work and a 3D rendering, with revisions until the RoboBusiness layout is right
- Structure, printed graphics, counters and storage, as specified for RoboBusiness
- Lighting plus power distribution within the booth at RoboBusiness
- Installation and dismantle at the venue, with our project manager on the floor
- Each service order and deadline in the RoboBusiness exhibitor kit, tracked for you
Paid to RoboBusiness and its contractor
- Booth space, paid to The Robot Report and Arrowfly
- Material handling / drayage, where the space rate does not include it
- Electrical service, internet and rigging
- Booth cleaning and whatever union labor the RoboBusiness venue requires
Before you sign, your proposal already estimates each of these show charges, so the RoboBusiness total is on paper.
The prices above are all-in 2026 rental ranges covering design, structure, graphics, installation and dismantle; custom builds for RoboBusiness are quoted per project. For an exact RoboBusiness figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Tell us your RoboBusiness booth size and what the space has to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for RoboBusiness. No charge.
At RoboBusiness, your team walks into a lit, stocked booth. You just show up.
03 Built by Purple
Booths to look at before you plan RoboBusiness
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
An interactive booth for a global elevator manufacturer: digital simulations, real product showcases and a floor plan that guided visitors from first step to last.
KLEEMANN combined working product and digital simulation so visitors grasped a complex machine fast; a RoboBusiness exhibitor must do the same for investors in one visit.
Read the KLEEMANN case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more Purple client reviews
Trusted by exhibitors including
04 Designing for robot makers, robotics component and actuator suppliers, physical AI and robotics software companies at RoboBusiness
Four things we get right for RoboBusiness exhibitors
1Show the robot at work
RoboBusiness visitors arrive from tracks on humanoids, field robotics and deployment, so a robot standing still reads as a prototype. We build a plinth or taped run zone where your unit completes a full task cycle, and mount a screen above it showing uptime or throughput from a real customer site.
2Seat the 44 percent
More than 44 percent of RoboBusiness registrants hold executive or C-suite titles, and they come to talk business, not torque curves. Even in a 10×20 we fit a two-seat table set back from the demo, with a lockable cabinet for NDAs and pricing sheets.
3Plan for a short second day
RoboBusiness 2026 gives exhibitors a long first day, 10 a.m. to 6:30 p.m., and closes the expo floor at 3 p.m. on day two. We build the staffing plan around the 2027 hours once they are posted, put battery charging into the counter for the long day and pre-pack crates so teardown starts on time.
4Explain the part inside the robot
Many RoboBusiness exhibitors sell a motor, sensor, gripper or software layer rather than a whole robot. We build a cutaway or exploded display that shows exactly where your part sits inside a working machine, so an engineer understands the fit before reading a spec.
Concept rendering
Every RoboBusiness proposal includes a rendering like this
See the RoboBusiness booth in 3D first: layout, graphics, lighting and where products sit, revised until it is right and before any panel is cut. Above: a Purple concept for RPS.
Start my RoboBusiness concept05 Santa Clara, CA
Logistics for RoboBusiness 2027, handled
Where RoboBusiness lands in 2027 is not confirmed yet. The 2026 edition uses the Santa Clara Convention Center at 5001 Great America Pkwy, which lists 90,000 square feet of exhibit space and sits minutes from Levi's Stadium, with the Hilton Santa Clara and Hyatt Regency Santa Clara promoted by the organizer as within walking distance. Once the 2027 exhibitor kit is out, we follow its labor and contractor sections, send freight to the warehouse it lists and put our project manager on site with vetted local labor. Robots and battery packs travel in our foam-fitted crates with weights recorded for material handling.
What Purple handles
- Booth design sized to your RoboBusiness sponsor package
- Demo plinths, taped run zones and charging built into counters
- Cutaway and exploded displays for components
- Foam-fitted crates for robots, batteries and spares
- Exhibitor kit orders once the 2027 kit opens
- A Purple project manager on site for build and pack-out
RoboBusiness timeline, counted back from move-in
We need design sign-off by About 10 weeks before move-in.
- When the 2027 package is signedChoose the sponsor package and booth size; send us the robot's dimensions, run area, weight and charging needs.
- About 10 weeks before move-inDesign sign-off: demo plinth or run zone, component wall, meeting table and every graphic panel approved.
- 8 to 4 weeks before move-inProduction in Fishkill, NY: plinths, cutaway displays and graphics built and test-assembled within 30 to 45 days.
- About 3 weeks before move-inCrates, robots and batteries leave for the advance warehouse named in the 2027 exhibitor kit.
- Move-in days before openingOur project manager and vetted local labor build the booth, set the run zone and test charging before your team arrives.
- Show days, 2027 dates not confirmed yetThe 2026 show runs two days; after the 2027 close we pack the robots first, then the structure, and route the booth to storage or your next show.
Purple's planning timeline for RoboBusiness. The official RoboBusiness move-in, freight target and order dates come from your exhibitor kit and assigned schedule; when you book, we confirm them against your booth.
Print the RoboBusiness budget & deadline sheetTravel to RoboBusiness 2027
Getting to RoboBusiness 2027: airport and hotels
Fly in
Norman Y. Mineta San Jose International Airport (SJC), named by the Santa Clara Convention Center for the 2026 venue
Stay
2026 room block at the Hilton Santa Clara and Hyatt Regency Santa Clara, both within walking distance; 2027 housing not confirmed yet
Travel facts from robobusiness.com.
RoboBusiness by the numbers
RoboBusiness year by year
How RoboBusiness 2027 compares with other industrial machinery shows
The industrial machinery shows closest to RoboBusiness on the calendar, with the latest size each organizer has published. Each show name opens our industrial machinery exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| CAMXAmerican Composites Manufacturers Association (ACMA) and the Society for the Advancement of Material and Process Engineering (SAMPE) | October 18–21, 2027 | Anaheim, CA | ~6,000 attendees · 500+ exhibitors (2025) |
| Equip ExpositionOutdoor Power Equipment Institute (OPEI) | October 19–22, 2027 | Louisville, KY | Nearly 30,000 attendees (2025) |
| MT Series SOUTHEASTSME | October 19–21, 2027 | Greenville, SC | 5,000 attendees · 300 exhibitors (2025) |
| Motion + Power Technology ExpoMotion + Power Manufacturers Alliance (MPMA) | October 26–28, 2027 | Detroit, MI | 4,425 professionals with ASM Heat Treat · 170 exhibitors (2025) |
| MT Series SOUTHWESTSME | November 2–4, 2027 | Dallas, TX | 150 exhibitors (2025) |
| AMI Plastics World ExposApplied Market Information LLC (AMI) | November 10–11, 2027 | Cleveland, OH | 5,453 attendees · 352 exhibitors (2025) |
| MT Series WESTSME | November 16–18, 2027 | Long Beach, CA | 7,000 attendees · 331 exhibitors (2025) |
| The ASSEMBLY ShowBNP Media | 2027 dates not confirmed yet | Rosemont, IL | 200+ exhibitors (2025) |
| Automation FairRockwell Automation | 2027 dates not confirmed yet | Chicago, IL | 15,000+ attendees · 140+ exhibits (2025) |
| RoboBusinessThe Robot Report and Arrowfly | 2027 dates not confirmed yet | Santa Clara, CA | 100+ expected exhibitors (2026) |
RoboBusiness exhibitor questions
Questions exhibitors ask us before RoboBusiness
How much does a booth at RoboBusiness 2027 cost?
RoboBusiness prices space inside sponsor packages, and 2027 rates are not confirmed yet. The build is separate: our 10×20 rental runs $7,500 to $15,000 and a custom 10×20 $15,000 to $45,000, while a 20×20 island rental starts near $16,000. Demo plinths, run zones and robot freight move the number most.
What is the deadline for RoboBusiness 2027?
No 2027 booking, Startup Alley or Pitchfire deadline is posted yet; the 2026 Startup Alley closed August 12, 2026. Packages sell out from the top, and the 2026 Visionary 20×30 was sold out before the show. Once dates appear, our build calendar asks for an approved design roughly ten weeks ahead of move-in.
Can we rent a booth for RoboBusiness?
Yes. Our RoboBusiness rental is a 10×20 or island kit: fabric back wall with your graphics, a demo plinth sized to your robot, a component display wall, LED lighting and a two-seat meeting table, with freight, build and teardown on one fixed proposal. You ship only the robot and its spares.
What booth sizes does RoboBusiness sell?
In 2026 booths came with sponsor packages: Builder Plus and Trailblazer at 10×20, Innovator at 20×20 with a breakout session, and the exclusive Visionary at 20×30 with a general session slot. Each package bundled conference and expo passes and an expo directory listing, so we match the booth design to the package you buy.
Can we run a live robot demo at RoboBusiness?
The expo floor is built around live demonstrations of robotic systems, and the organizer promotes them on its exhibit page. The 2027 safety and power rules are not confirmed yet; when the exhibitor kit opens we read them, order power and build the barriers or taped zones they require.
How is freight billed for RoboBusiness?
Every hall bills exhibitors for moving crates between the dock or warehouse and the booth, and RoboBusiness has posted no 2027 handling rate. Robots and battery packs are dense, so we weigh each crate, separate lithium batteries per carrier rules and list handling on its own proposal line once the 2027 kit names the rate.
Can we reuse our RoboBusiness booth at other robotics shows?
The same plinth and component wall can work Robotics Summit & Expo in Boston in June and Automate in Las Vegas in May, with new graphics per audience. Off season the kit sits in our storage while we fix worn panels and refit the plinth if your robot changes.
We are a robotics startup. How do we exhibit at RoboBusiness?
Apply to Startup Alley, which in 2026 gave selected startups a free booth on the show floor and a chance at a Startup Showcase talk. Pitchfire is open to robot or enabling-technology companies under five years old with fewer than 30 employees and no more than seed funding; first prize was $5,000.
When is RoboBusiness 2027?
The 2027 dates are not confirmed yet, and neither is the 2027 city or venue. The current edition runs October 20–21, 2026 at the Santa Clara Convention Center. We schedule your build back from move-in as soon as the organizer posts 2027 dates and a location.
Where is RoboBusiness 2027 held?
No 2027 city or hall has been announced, so the location is not confirmed yet. RoboBusiness 2026 is at the Santa Clara Convention Center, 5001 Great America Pkwy, with the Hilton Santa Clara and Hyatt Regency Santa Clara promoted as within walking distance. The convention center names Norman Y. Mineta San Jose International as its airport.
How many people attend RoboBusiness?
The Robot Report expects more than 100 exhibitors at RoboBusiness 2026, and the organizer reports that more than 44 percent of registrants hold C-suite, executive or senior management titles. The 2026 program runs 40+ sessions across five tracks. Counts for the 2027 show are not confirmed yet.
Who organizes RoboBusiness?
Arrowfly produces RoboBusiness with its publications The Robot Report and Design World, and MassRobotics is the strategic partner. Steve Crowe of The Robot Report chairs both RoboBusiness and Robotics Summit & Expo. Exhibit and sponsorship space is sold by the events sales team listed on the RoboBusiness sponsorship page.
Before you sign with anyone
Five things to ask every builder quoting RoboBusiness:
- Are all fees on paper, including what the contractor at the venue bills?
- Who builds the RoboBusiness booth: your own shop or a subcontractor?
- Will your project manager be on the floor at the venue for install and dismantle?
- What exactly is in the rental, and what does RoboBusiness bill?
- What happens to the booth after RoboBusiness, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for and bring it to RoboBusiness.
Exhibiting from outside the US? We are your team on the ground in the host city: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? With a rental, your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your RoboBusiness booth
What happens next
- Within one business day we write back to ask about your products, your goals for RoboBusiness and your footprint.
- You get a concept rendering and a fixed proposal for RoboBusiness, usually within a week. Every fee on paper upfront, in full, for your RoboBusiness booth.
- We build in 30–45 days, ship to the RoboBusiness advance warehouse and install before the hall opens.