aftermarket, collision and dealer · Tinley Park
Heartland Carwash Product Show 2027Exhibitor guide: booth costs, dates and deadlines in Tinley Park
The Heartland comes to Chicagoland: carwash show 2027 booths in Tinley Park
- Event dates
- March 23–24, 2027
- Exhibit hall
- Not confirmed yet
- Venue
- Tinley Park Convention Center, Tinley Park
4.9 star client ratingSince 201510,000+ booths built3,000+ exhibitors
Quick answers
Heartland Carwash Product Show 2027 in 30 seconds
The Heartland Carwash Association Product Show is the annual trade show of the Heartland Carwash Association, which covers thirteen Midwest states. The 2027 show runs March 23–24 at the Tinley Park Convention Center in Tinley Park, Illinois, its first time in the Chicago market. HCA counts 1,200+ attendees across recent events and promises 100+ exhibitors. Exhibitors sell car wash equipment, chemistry, payment systems and services. Space is sold online at $1,500 to $6,000 per booth, each including pipe and drape, carpet and a one-year HCA membership. Purple adds graphics, lighting and product displays for Heartland vendors.
- When is Heartland Carwash Product Show 2027?
- March 23–24, 2027, at Tinley Park Convention Center, Tinley Park.
- When is the hall open at Heartland Carwash Product Show?
- Not confirmed yet for 2027. The Heartland Carwash Association has published March 23–24, 2027 for the two-day show, but not floor hours or vendor setup times.
- How big is Heartland Carwash Product Show?
- 1,200+ attendees, 100+ exhibitors and sponsors (2026 edition).
- What does booth space cost at Heartland Carwash Product Show?
- 10×10 $1,500; 10×20 $3,000; 20×20 $6,000, each with a one-year HCA membership, paid to the organizer.
- How much is a 10×20 booth at Heartland Carwash Product Show, all-in?
- $7,500 – $15,000 for a Purple rental in Tinley Park: design, graphics, lighting, install and dismantle. Heartland Carwash Product Show bills space and show services separately.
- At Heartland Carwash Product Show, what is the next exhibitor deadline?
- Vendor welcome reception, evening before the show: March 22, 2027.
Official Heartland Carwash Product Show 2027 links: Heartland Carwash Product Show 2027 floor planHeartland Carwash Product Show 2027 hotelsHeartland Carwash Product Show 2027 booth space
Collision, service & car care · Tinley Park · 2027
1,200+
attendees across recent Heartland events source
The lookTinley Park 2027
Salt season meets the shine.
The Heartland Carwash Association brings its Product Show to the Tinley Park Convention Center on March 23–24, 2027, its first time in Chicagoland, promising more than 100 exhibitors for operators from thirteen states.
Everything about Heartland Carwash Product Show 2027 in one place
Heartland Carwash Product Show 2027 fact sheet
| Official name | Heartland Carwash Association Product Show 2027 |
|---|---|
| Event dates | March 23–24, 2027 |
| Exhibit hall dates | Not confirmed yet The Heartland Carwash Association has published March 23–24, 2027 for the two-day show, but not floor hours or vendor setup times |
| Venue | Tinley Park Convention Center 18454 Convention Center Drive, Tinley Park, IL 60477 |
| Organizer | Heartland Carwash Association (HCA) |
| Size (2026) | 1,200+ attendees · 100+ exhibitors and sponsors source |
| Booth space | 10×10 $1,500; 10×20 $3,000; 20×20 $6,000, each with a one-year HCA membership source |
| Next deadline | Vendor welcome reception, evening before the show: March 22, 2027 source |
| Nearest airport | Chicago Midway and O'Hare airports Air travel details from HCA not confirmed yet |
| Hotels | Hotel list not confirmed yet; HCA will post places to stay Official hotel page → |
| Official website | heartlandcarwash.org |
Official Heartland Carwash Product Show resources
Heartland Carwash Product Show 2027 calendar
Heartland Carwash Product Show 2027 dates and deadlines
Every date the organizer has published for Heartland Carwash Product Show, in order, with a link to the page that states it. The next one is highlighted.
01 Purple at Heartland Carwash Product Show 2027
The Heartland comes to Chicagoland: carwash show 2027 booths in Tinley Park
The Heartland Carwash Association moves its Product Show to Tinley Park for 2027, its first time in the Chicago market, with 100+ exhibitors on two days. Booths come with pipe, drape and carpet; we add the lighting, graphics and demo pieces that make a wash product stand out.
- Mar 23–24 · Tinley Park
- 100+ exhibitors
- Booths from $1,500
What makes Heartland Carwash Product Show different, and how we build for it
The Heartland Carwash Association covers thirteen states from North Dakota to Kentucky, and its annual Product Show lands in Chicagoland for the first time in 2027, at the Tinley Park Convention Center.HCA promises two days, more than 100 exhibitors and education built by operators for operators. Every booth includes pipe and drape, carpeting and a one-year Heartland membership, and the early-bird code takes $300 off. Around the floor run a vendor welcome reception the night before, a Day One Welcome and Awards Reception, a bus tour of local washes and awards for Most Innovative Product and Best Booth. It is the Midwest's own room, sized for one-location owners and twenty-site groups alike.
Practical equipment and chemistry answers from someone who knows Midwest winters, salt and short summers, and a price they can take home.
Throughput, membership and payment numbers across locations, and a supplier with service reach across Illinois, Wisconsin and Indiana.
A starting point: what equipment, chemistry and software a new site needs, explained without a hard sell.
Your team in Tinley Park
How Purple runs the Heartland Product Show
Heartland booths come out of the Fishkill, NY or Las Vegas shop packed small enough for ground freight or ABF's Heartland Express relay from the Southwest show. On site a Purple project manager sets them over HCA's pipe and drape with the labor the show requires, tests power and lighting before doors open and packs everything for the next spring show.
New at Heartland Carwash Product Show 2027
- First Product Show in Chicagoland
HCA brings the show to Tinley Park, thirty minutes from downtown Chicago and within driving distance of Illinois, Wisconsin and Indiana operators, which changes who walks the floor and how vendors ship. source
Inside Heartland Carwash Product Show 2027
Rules that shape your Heartland Carwash Product Show booth
Every booth registration includes a one-year Heartland Carwash Association membership. We plan your booth around the member benefits, such as the vendor directory, that come with it.
HCA's booth package includes pipe and drape and carpeting. We design graphics that hang on or stand in front of the drape so nothing has to be removed.
A 110-volt, 20-amp strip costs $75, ordered through HCA, and so does erecting a hanging sign. We order both with the booth so lights and demos have power on day one.
Programs worth planning for
HCA recognizes the best booth and the most innovative product at its Product Show; past winners include Doyle Vacuum Systems for best booth and hELLO wASH for innovation.
A tour of area washes during the show, sold as a $2,000 sponsorship with three available; attendees sign up on the registration form.
ABF consolidates vendor displays into full truckloads across three spring shows, Southwest, Heartland and the one after, and holds each display free for a month between stops.
The first-day reception for vendors and attendees where awards are presented, available as a $3,000 sponsorship.
The Heartland Product Show is the Midwest's regional car wash floor, in Chicagoland for 2027; choose it over SCWA when your buyers are operators across Illinois, Wisconsin, Indiana and the other Heartland states. Line up Heartland Carwash Product Show against every automotive and transportation show we build for →
Who exhibits at Heartland Carwash Product Show 2027
Companies already on the 2027 Heartland floor plan. See the full list
- Nxtwash
- OhmCo
- Premier Touchless Drying
- Wash Systems
- Carwashsoap.com
- AVW
- Quest Car Care
- WashCard A Division Of D&S
- Coyote Carwash Systems
- Heartman/Gallagher
- Shore Corporation
- First Financial Merchant Services
02 Booths & pricing for Heartland Carwash Product Show 2027
How much is a booth at the Heartland Carwash Product Show 2027?
HCA sells 10×10 spaces at $1,500, 10×20 at $3,000 and 20×20 at $6,000 through its BoothMozo floor plan, each with pipe and drape, carpet and a one-year membership. Most vendors take a 10×10 or 10×20. We start our own builds at 10×20; for a vendor in HCA's 10×10 we deliver lit graphics, a counter and a product display that work with the drape package.
A lit back wall over HCA's drape, a chemistry or towel display table and a counter for the operator who wants a quote before the reception.
Shown: a Purple inline booth for Sedemac
See 10×20 rental booths →
Two adjoining HCA spaces combined: equipment at one end, payment or membership software at the other, one shared counter in the middle.
Shown: a Purple inline booth for ANAJ Czech, a.s.
See 10×30 rental booths →
HCA's island-size space for a dryer, brush or vacuum system on display, with a hanging sign erected through the $75 add-on.
Above: dimi, a Purple island exhibit
See 20×20 rental booths →
Combined spaces for a full equipment line plus a seated corner for multi-site owners, built to HCA's approval.
Above: Tesla Transformers (India) Ltd., a Purple island exhibit
See 20×30 rental booths →Included in Purple's price
- A 3D rendering of your Heartland Carwash Product Show booth, revised until you approve it
- The structure, printed graphics, counters and storage your Heartland Carwash Product Show plan specifies
- In-booth lighting and power distribution
- Install and dismantle at Heartland Carwash Product Show, led by our project manager on the floor
- Every Heartland Carwash Product Show show-service order and deadline tracked for you
Billed separately by the show and its contractor
- Your Heartland Carwash Product Show booth space, paid to the organizer
- Material handling / drayage, if the Heartland Carwash Product Show space rate leaves it out
- Electrical service, internet and rigging
- Cleaning, plus any union labor the venue requires
Rates to plan with for Heartland Carwash Product Show:
- Booth space (2027) 10×10 $1,500; 10×20 $3,000; 20×20 $6,000, each with a one-year HCA membership source
- Add-ons (2027) Electrical strip $75; hanging-sign erection $75; early-bird code HCA27EB $300 off source
- Booth build 10×20 rental $7,500–$15,000; custom 20×20 $50,000–$120,000, Purple's 2026 planning range source
Every one of these is estimated on your proposal, so you see the full Heartland Carwash Product Show total on paper before you sign.
Ranges shown are all-in 2026 rental prices for design, structure, graphics, installation and dismantle at Heartland Carwash Product Show; custom builds get their own quote. For an exact Heartland Carwash Product Show figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send your Heartland Carwash Product Show booth size and what the space needs to do for your team. We reply within one business day, then send a rendering and a fixed proposal, usually within a week. No charge.
The booth we would build for Heartland Carwash Product Show 2027
The salt-to-shine drape booth
Heartland booths arrive as pipe, drape and carpet, and most neighbors stop there. This booth turns the drape into a lit product story about Midwest winter washing, sized for the 10×20 HCA sells at $3,000, with an island version for equipment makers.
Fabric back wall
A printed fabric wall that hangs in front of HCA's drape, with one line and one image, lit from above on the $75 electrical strip.
Salt panel test
Two painted panels: one with road-salt film, one after your chemistry or wash process, under the same light at counter height.
Operator counter
A counter with the payment or membership dashboard on a tablet, where an owner with one site or twenty can see the numbers.
The demo
Wipe the salted panel clean in front of the visitor, or run the dryer or vacuum on a short cycle, then show what that step costs per car in a Midwest winter month.
The meetings
HCA has no booked-meeting system; owners talk at the vendor welcome reception the night before and the Day One awards reception. Meet them there and set a time to visit the booth the next morning.
Salt season is wash season. Win every car.
Your people arrive at the Tinley Park Convention Center to a lit, stocked booth. You just show up.
03 Built by Purple
Heartland Product Show booths that stand out from plain drape
Case study · KLEEMANN
KLEEMANN at an industrial technology exhibition
KLEEMANN made big, technical machines approachable on a show floor, which is what a dryer or vacuum system has to do in a Heartland booth where an owner wants to see the product working before buying.
Read the KLEEMANN case study All case studies →“We were very happy with the experience and with the support provided throughout the project. The booth looked great, the coordination process was smooth, and everything was handled professionally, which made the event much easier for our team.”
Miriam Valdes, Communications Manager, INdermal · more reviews from Purple clients
Trusted by exhibitors including
04 Designing for car wash equipment, chemistry, payment and service suppliers at Heartland Carwash Product Show
Designing a Heartland Carwash booth for Midwest wash owners
1Dress the drape
HCA includes pipe, drape and carpet with every booth, which is where most vendors stop. We cover the drape with a printed fabric back wall and add overhead lights, so your booth looks like a brand among rows of plain drape.
2Show winter results
Heartland operators wash cars coated in road salt for months. We build chemistry and coating displays around that: panels with salt film, then after the wash, side by side under the same light.
3Plan for the Best Booth Award
HCA gives a Best Booth Award, won in the past by Doyle Vacuum Systems, and a Most Innovative Product award. A clear theme, good light and a working product put a booth in the running.
4Ship once for three spring shows
Through HCA's Heartland Express program, ABF picks up a vendor display after the Southwest show, warehouses it, delivers it to Tinley Park and then carries it to the following spring show. We size crates for that relay so nothing is repacked between stops.
Concept rendering
Every Heartland Carwash Product Show proposal includes a rendering like this
Layout, graphics, lighting and product positions are all in the 3D view, revised until right, before a single panel is cut for Heartland Carwash Product Show. Shown: a Purple concept for B&H.
Start my Heartland Carwash Product Show conceptFloor at a glance
Where you could be at Heartland Carwash Product Show 2027
HCA's 2027 show runs in the Tinley Park Convention Center. These are the details HCA publishes about the space and what comes with it.
Show floor
10×10, 10×20 and 20×20 spaces with pipe and drape and carpet, laid out on HCA's BoothMozo floor plan.
Our advice Corner and 20×20 spaces go first; check the live plan before choosing.
Package delivery
Packages go to the Tinley Park Convention Center, marked with booth number and company, per HCA's vendor page.
Our advice Ship to the window HCA publishes, not earlier, since storage terms are not posted.
Receptions
A vendor welcome reception the evening before the show and a Day One Welcome and Awards Reception, per HCA's sponsor list.
Our advice Bring a small branded piece for the receptions; that is where owners talk.
05 Tinley Park Convention Center · Tinley Park
Heartland 2027 shipping, add-ons and Tinley Park details
HCA's vendor page gives the Tinley Park Convention Center address for packages marked with the booth number, but the 2027 setup times, shipping window and pickup deadline are not confirmed yet. Electrical is ordered through the vendor packet or as a $75 add-on on HCA's booth site, which also sells hanging-sign erection for $75. ABF runs the Heartland Express shipping program for vendors doing the spring circuit, with on-site staff at each show. Purple has no venue guide for Tinley Park, so labor rules come from the show kit once issued. Booths for Tinley Park leave our Fishkill or Las Vegas shop by ground freight, and our project manager oversees setup over the drape using the labor HCA and the venue require.
What Purple handles
- Printed back walls and lighting over HCA's pipe and drape
- Chemistry and coating displays built for Midwest salt and winter washing
- Crates sized for the Heartland Express spring circuit with ABF
- Hanging signs for 20×20 spaces with HCA's erection add-on
- Graphics for HCA sponsorships and receptions
- Booth storage between spring car wash shows
Timeline, counted back from move-in
For Heartland Carwash Product Show, we need design sign-off by January 2027.
- Now – early 2027Booth reserved on HCA's BoothMozo plan with the early-bird code; a one-year membership comes with it.
- January 2027Design sign-off on graphics, lighting and product displays.
- February 2027Production in Fishkill, NY or Las Vegas; Heartland Express or direct freight booked.
- Early March 2027Electrical and hanging-sign add-ons confirmed with HCA.
- March 22, 2027Vendor welcome reception the evening before the show; setup times not confirmed yet.
- March 23–24, 2027Show days in Tinley Park; booth packed for the next spring show or storage.
Purple's planning timeline for Heartland Carwash Product Show. Move-in, freight target and order deadlines are set by the Heartland Carwash Product Show exhibitor kit and your assigned schedule; we confirm them for your booth once you book.
Printable budget & deadline sheetBefore you book Heartland Carwash Product Show 2027
Heartland Product Show savings and deadlines vendors miss
Use the early-bird code HCA27EB for $300 off your booth, and choose ACH direct debit at checkout to cut processing fees, per HCA. source
Doing the spring circuit? Heartland Express with ABF ships your display from the Southwest show to Heartland and on to the next show, four shipments instead of six, warehousing it between shows. source
Add the $75 electrical strip when you book: a booth includes pipe, drape and carpet but no power, and lights or a demo need it. source
HCA says last year's conference was booked to capacity and spaces are limited, so reserve early rather than waiting for setup details. source
Enter the Best Booth and Most Innovative Product awards: HCA names winners each year, and Doyle Vacuum Systems is a past best-booth winner. source
Who you meet on the floor
HCA describes the show as the room where the Heartland comes together, whether an operator runs one location or twenty.
HCA works to improve both the carwash and detailing industries, and detailers come for products and education.
Attendees can join the Product Show bus tour of local washes and come back to the floor with questions about what they saw.
Side by side
Heartland Carwash Product Show vs NORTHEAST vs VISION Hi-Tech Training & Expo: 2027 at a glance
| Heartland Carwash Product Show | NORTHEAST | VISION Hi-Tech Training & Expo | |
|---|---|---|---|
| Dates | March 23–24, 2027 | March 19–21, 2027 | March 4–7, 2027 |
| Where | Tinley Park, IL · Tinley Park Convention Center | Secaucus, NJ · Meadowlands Exposition Center | Overland Park, KS · Overland Park Convention Center |
| Size | 1,200+ attendees across recent Heartland events | 6,500+ anticipated NORTHEAST attendance in 2026 | 3,500+ attendees at VISION 2026, per the organizer |
| Main buyers | Midwest car wash owners and operators | Collision shop owners | Independent repair shop owners |
| Booth space | Booth space (2027): 10×10 $1,500; 10×20 $3,000; 20×20 $6,000, each with a one-year HCA membership | Price not published | Booth space (2027): $1,575 per 10 ft by 10 ft unit after October 16, 2026 ($1,525 before), per the organizer |
Figures carry the year and source shown on each show's own page.
Travel to Heartland Carwash Product Show 2027
Getting to Heartland Carwash Product Show 2027: airport, hotels and parking
Fly in
Chicago Midway and O'Hare airports
Air travel details from HCA not confirmed yet
Stay
Hotel list not confirmed yet; HCA will post places to stay
Park
Parking details not confirmed yet
Find the venue
Tinley Park Convention Center
18454 Convention Center Drive, Tinley Park, IL 60477
Travel facts from heartlandcarwash.org.
Heartland Carwash Product Show by the numbers
Heartland Carwash Product Show year by year
How Heartland Carwash Product Show 2027 compares with other automotive and transportation shows
The automotive and transportation shows closest to Heartland Carwash Product Show on the calendar, with the latest size each organizer has published. Every show name links to our exhibitor guide for it.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| VISION Hi-Tech Training & ExpoMidwest Auto Care Alliance (MWACA) | March 4–7, 2027 | Overland Park, KS | 3,500+ (exhibitor page); 3,800+ (about page) · 140+ sponsors and exhibitors (2026) |
| TMC Annual MeetingTechnology & Maintenance Council (TMC) of the American Trucking Associations | March 8–11, 2027 | Orlando, FL | About 375 vendors on 350,000 sq. ft., sold out exhibitors (2026) |
| MATSMid-America Trucking Show | March 18–20, 2027 | Louisville, KY | 53,507 attendees · 830 exhibitors (2026) |
| NORTHEASTAlliance of Automotive Service Providers of New Jersey (AASP/NJ) | March 19–21, 2027 | Secaucus, NJ | 6,500+ anticipated attendees (2026) |
| Heartland Carwash Product ShowHeartland Carwash Association (HCA) | March 23–24, 2027 | Tinley Park, IL | 1,200+ attendees · 100+ exhibitors and sponsors (2026) |
| New York International Auto ShowNew York International Auto Show | March 26 – April 4, 2027 | New York, NY | Hundreds of thousands of potential car buyers, per the show · 700+ vehicles on display exhibitors (2026) |
| STN EXPO EastSTN Media Group (School Transportation News) | April 1–5, 2027 | Concord, NC | Trade show in the 28,800 sq ft Concord Ballroom exhibitors (2027) |
| Seatrade Cruise GlobalInforma Markets | April 5–8, 2027 | Miami Beach, FL | 12,500+ attendees · 650+ exhibitors (2026) |
| NAFA I&ENAFA Fleet Management Association | April 5–7, 2027 | Pittsburgh, PA | – |
| ITS AmericaITS America (Intelligent Transportation Society of America) | April 12–15, 2027 | Salt Lake City, UT | 3,000+ attendees · 170 exhibitors (2026) |
Heartland Carwash Product Show exhibitor questions
Heartland Carwash Product Show 2027 questions
When is the Heartland Carwash Product Show 2027?
March 23–24, 2027, per the Heartland Carwash Association. Floor hours and vendor setup times are not confirmed yet; a vendor welcome reception is planned for the evening before the show.
Where is the 2027 Heartland Product Show?
At the Tinley Park Convention Center, 18454 Convention Center Drive, Tinley Park, Illinois 60477, about thirty minutes from downtown Chicago. It is HCA's first Product Show in the Chicago market.
How much is a booth at the Heartland Carwash Product Show?
$1,500 for a 10×10, $3,000 for a 10×20 and $6,000 for a 20×20 on HCA's 2027 booth site. The early-bird code HCA27EB takes $300 off, and paying by ACH reduces processing fees.
What is included with a Heartland booth?
Pipe and drape, carpeting and a one-year Heartland Carwash Association membership. Electrical is extra at $75 for a 110-volt, 20-amp strip, and erecting a hanging sign is a $75 add-on.
How many people attend the Heartland Product Show?
1,200+ attendees across recent Heartland events, with 100+ exhibitors and sponsors and nine states represented, per HCA. The 2027 show promises more than 100 exhibitors.
Who exhibits at the Heartland Product Show?
Car wash equipment, chemistry, payment and service companies. Booths already taken on the 2027 plan include Nxtwash, OhmCo, Premier Touchless Drying, Wash Systems, AVW, Coyote Carwash Systems and WashCard.
What is the Heartland Express shipping program?
An ABF freight program for vendors working the spring circuit: one pickup after the Southwest show, delivery to Tinley Park, then on to the next spring show, so six shipping charges become four. ABF warehouses the display between stops.
What sponsorships does HCA offer?
Platinum at $5,000, Gold at $3,500, Silver at $2,500 and Bronze at $1,500, plus event sponsorships such as the Vendor Welcome Reception and the Day One Welcome and Awards Reception at $3,000 and the Bus Tour at $2,000.
What awards are given at the Heartland Product Show?
HCA lists a Most Innovative Product award, a Best Booth award, a Lifetime Achievement award, HCA Super Star awards and operator awards for Operator of the Year, Innovation and Community Impact.
Which hotels are near the Tinley Park Convention Center?
Not confirmed yet: HCA says it will post places to stay on its schedule and travel page.
Is the Heartland show worth it next to The Car Wash Show?
For a supplier selling in the Midwest, it is a low-cost way to meet operators close to home: booths start at $1,500 and include membership. The Car Wash Show in May is the national floor; Heartland is the regional one in March.
Before you sign for Heartland Carwash Product Show
Ask any Heartland Carwash Product Show exhibit builder these five questions:
- Can you print a fabric back wall that hangs in front of HCA's pipe and drape without removing it?
- Will you order the $75 electrical strip and hanging-sign erection with our HCA booth?
- Can our crates fit the Heartland Express program from the Southwest show to Tinley Park?
- How fast can you set the booth if HCA publishes a short setup window?
- Who from your company will be at the Tinley Park Convention Center on show week?
What Heartland Carwash Product Show exhibitors ask us
Booths are only $1,500. Why spend more on the build? Because almost every neighbor will be plain pipe and drape. A printed back wall, lighting and one working display are enough to stand out, and they pack small for the next spring show.
HCA has not posted setup times. Can we still plan the booth? Plan a booth that sets up in a few hours without heavy equipment, and book freight once HCA posts its window; setup times are not confirmed yet, and the vendor welcome reception is the evening before.
We already exhibit at SCWA. Is Heartland a repeat? It is a different region: Heartland reaches operators across thirteen Midwest states, and the Heartland Express program can carry a booth from the Southwest show straight to Tinley Park.
Get a proposal
Tell us about your Heartland Carwash Product Show booth
What happens next
- We reply within one business day with questions about your products, goals and Heartland Carwash Product Show footprint.
- Usually within a week, you receive a concept rendering and a fixed Heartland Carwash Product Show proposal. No fee left off: every Heartland Carwash Product Show cost is listed upfront, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before Heartland Carwash Product Show opens.