Seatrade Cruise Global 2027 · April 5–8, 2027 · Miami Beach Convention Center, Miami Beach
Seatrade Cruise Global 2027 booth design & build in Miami Beach
Custom and rental exhibits for ports, destinations, ship interiors and marine technology, built so a cruise-line buyer can sit down and talk. Hosted meeting space, lighting matched to your finishes, and Miami Beach freight, labor and fire packages handled by Purple's crew.
- April 5–8, 2027
- Miami Beach Convention Center
Every last fee listed upfront, in full, on paper. 3,000+ exhibitors · 10,000+ booths built · 4.9★ client rating · Since 2015
Built by Purple Exhibits for Barantech · inline booth
01 Purple at Seatrade Cruise Global 2027
What makes Seatrade Cruise Global different, and how we build for it
Seatrade Cruise Global is the one week a year when every cruise line's buyers are in the same building, and Informa Markets builds the floor around meetings rather than browsing. The Seatrade Cruise Awards, the Entertainment Showcase, the Wellness Oasis, The Retail Days, Tomorrow's Talent Today and the World Cruise Tourism Summit keynote pull line executives through the Miami Beach Convention Center, while F&B@Sea runs as its own event for the drinking and dining side of cruise. Your booth is competing with 650 other exhibitors for a scheduled twenty minutes with a procurement, interiors or hotel-operations team. The winning booths read as a place from the aisle and work as a private meeting room the moment the buyer sits down.
A quiet table with a screen, product or finish samples in hand, and space to walk through specifications and installation without standing in the aisle.
An onboard vignette they can sit in, touch and photograph, with a host who can tailor a short presentation to their ship class.
A recognizable sense of place, concise itinerary and berth information, and hosted seating for back-to-back cruise-line appointments.
Your team in Miami Beach
Two shops, one project manager, every hall
We build in our own production shop in Fishkill, NY and our Las Vegas hub, ship to the Miami Beach Convention Center, and install with our own project manager on the floor and vetted local labor. Predictable 30–45-day turnarounds, secure storage and pre-show QA.
Your team lands to a lit, stocked booth. You just show up.
02 Booths & pricing for Seatrade Cruise Global 2027
Pick a footprint. We price it as a rental, a custom build, or a hybrid.
Seatrade floors mix destination pavilions and large supplier islands with hundreds of inline stands, so hospitality space is normal at every size. Exhibitors here usually take a 10×20 with a hosted meeting corner or a 20×20 island with an onboard vignette, a bar counter and two private tables.
One strong destination or product wall, a sample counter with a working screen and two stools for a hosted conversation.
Shown: Philippine Airlines, a Purple inline booth
See 10×10 rental booths →
A finish or furniture vignette on one side, a semi-private meeting table on the other and brochure and sample storage inside the counter.
Shown: Moorechip Technologies, a Purple inline booth
See 10×20 rental booths →
An open island with a hanging sign, a cabin or lounge vignette buyers can sit in, a hospitality counter and two appointment tables.
Shown: Waaree, a Purple island exhibit
See 20×20 rental booths →
A port pavilion or multi-brand supplier environment with a shared welcome desk, several meeting rooms, a presentation screen and back-of-house for samples and catering.
Shown: taril, a Purple island exhibit
See 20×30 rental booths →In Purple's price
- Design and a 3D rendering, revised until it is right
- Structure, printed graphics, counters and storage as specified
- Lighting and power distribution inside the booth
- Installation and dismantle, with our project manager on the floor
- Every show-service order and deadline tracked for you
Billed by the show and its contractor
- Booth space (paid to the organizer)
- Material handling / drayage
- Electrical service, internet and rigging
- Booth cleaning and any union labor the venue requires
We estimate every one of these on your proposal, so the total is on paper before you sign.
All-in 2026 ranges for design, structure, graphics, installation and dismantle. A custom-built booth runs roughly $100 to $250 per square foot depending on finish level. A rental of the same footprint usually lands at 35 to 50 percent of the purchase price for one show. Get an exact number for Seatrade Cruise Global with the booth cost calculator or read the 2026 booth cost guide.
Send the show, your booth size and what the space needs to do. We reply within one business day and send a rendering and a fixed proposal, usually within a week. No charge.
03 Built by Purple
Booths we have designed, built and installed
Case study · KLEEMANN
KLEEMANN at industrial technology exhibition
An interactive booth for a global elevator manufacturer: digital simulations, real product showcases and a floor plan that guided visitors from first step to last.
Read the KLEEMANN case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · more client reviews
Trusted by exhibitors including
04 Designing for cruise, marine and hospitality suppliers at Seatrade Cruise Global
Four things we get right for Seatrade Cruise Global exhibitors
1Plan the meeting before the graphic
Cruise buyers arrive on appointment. We lay out the host position, the arrival point, the table turnover and the sample reach first, then wrap the graphics around that flow, so a full calendar of twenty-minute meetings runs without anyone standing in the aisle.
2Build the onboard setting for real
Interiors and hospitality suppliers win when a buyer can sit on the chair, touch the panel and see the lighting on the actual finish. We build the vignette from your specified materials, test fixtures against your samples and keep colored light off the surfaces.
3Give destinations one clear story
A landscape draws the eye, but the line needs the port name, the berth facts and the itinerary context in seconds. We split the large aisle-facing image from the planning content and put maps, excursion detail and capacity data on a screen at the meeting table.
Make technical products readable
Marine systems, controls and equipment need an application diagram beside the hardware. We mount the unit at inspection height, print the schematic large enough to read from two feet, and give the engineering team a standing-height surface to open drawings on.
Concept rendering
Every proposal comes with a rendering like this
You see the booth in 3D before we cut a single panel: layout, graphics, lighting and product positions, revised until it is right. Shown: a Purple concept for MRL Tyre.
Start my Seatrade Cruise Global concept05 Miami Beach Convention Center · Miami Beach
Logistics for Seatrade Cruise Global 2027, handled
The Miami Beach Convention Center is a right-to-work building, so your staff may set up with hand tools within show limits while rigging, electrical and internet stay exclusive to the center's providers. Freight comes over the MacArthur, Venetian or Julia Tuttle causeways to the west docks off Convention Center Drive, with marshaling off-island, so a missed target costs hours. Covered and multilevel exhibits go through Miami Beach Fire Prevention. We read the Seatrade exhibitor kit, book your freight target, ship to the advance warehouse with margin, prepare the fire package, order the venue exclusives early and place your team in the Loews or Fontainebleau blocks before the island sells out.
Hall rules, drayage estimates and freight deadlines for this building are in our Miami Beach Convention Center exhibitor guide.
What Purple handles
- Exhibitor kit, service orders and freight targets
- Fire Prevention package for covered or two-level builds
- Venue-exclusive rigging, electrical and internet orders
- Graphics printed in house and proofed against your finishes
- Advance warehouse shipping and drayage paperwork
- Installation, dismantle and return freight with our on-site team
Timeline, counted back from move-in
- Late January 2027Design sign-off; island and covered-structure drawings prepared for the show and fire submissions.
- February 2027Production in Fishkill, NY; graphics proofed against your finish samples and destination imagery.
- Mid-March 2027Booth, furniture and samples ship to the advance warehouse for Miami Beach.
- First days of April 2027Targeted move-in over the causeway; our on-site team installs and runs the pre-show checklist.
- April 5–8, 2027Show days; a Purple project manager is on call from first appointment to last.
- April 8–9, 2027Dismantle, samples packed to your return plan, booth to storage or on to the next show.
Seatrade Cruise Global exhibitor questions
Questions exhibitors ask us before Seatrade Cruise Global
How much does a 20×20 at Seatrade Cruise Global cost?
A 20×20 rental island with your graphics runs $16,000 to $40,000 and a custom 20×20 island $50,000 to $120,000, all in for design, structure, graphics and installation. A built cabin vignette or a bar counter moves the number; send us your product list and we return a fixed quote.
Can you install at the Miami Beach Convention Center?
Yes. We install with our own project manager and local labor, book the freight target for the west docks, order the center's exclusive rigging and electrical, and deliver covered or multilevel structures with a fire package already filed. You walk in on show morning to a finished booth.
Can we rent a booth for Seatrade?
Yes. A 10×20 rental with custom graphics runs $7,500 to $15,000, and we can add a built meeting corner or a real furniture vignette to a rental frame. Many ports and first-time suppliers rent for their first Seatrade and move to a custom build the second year.
When do we need to decide?
Design sign-off by late January gives us a 30 to 45 day build and a mid-March ship to the advance warehouse. Later is possible; the trade-off is choice of finishes and freight cost, and Miami Beach hotel blocks for the cruise week fill by summer.
Do you handle the service orders and drayage?
Yes. We read the exhibitor kit, place the material-handling, rigging and electrical orders, ship to the advance warehouse, manage empties and the MHA at close, and copy you on every deadline. Planning drayage at the center runs about $170 per hundredweight with the standard minimums.
Before you sign with anyone
Five questions to ask any exhibit builder for Seatrade Cruise Global:
- Is every fee on the proposal, including what the show contractor bills?
- Who builds the booth: your own shop or a subcontractor?
- Will your project manager be on the floor for install and dismantle?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it, install it and store it between shows. You keep the structure you paid for.
Exhibiting from outside the US? We are your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A rental with your graphics can be ready in two to three weeks. We tell you on the first call what is realistic for your date.
Get a proposal
Tell us about your Seatrade Cruise Global booth
What happens next
- We reply within one business day with questions about your products, goals and footprint.
- You get a concept rendering and a fixed proposal, usually within a week. Every last fee listed upfront, in full, on paper.
- We build in 30–45 days, ship to the advance warehouse and install before the hall opens.
