ASD Market Week 2027Las Vegas booth costs, dates and deadlines: exhibitor guide
Price lists on the counter: ASD Market Week 2027 booths in Las Vegas
- Event dates
- March 2–4, 2027
- Exhibit hall
- March 2–4, 2027 (Tue–Thu 9 a.m.–6 p.m.)
- Venue
- Las Vegas Convention Center, Las Vegas
4.9 client rating3,000+ exhibitors10,000+ booths builtSince 2015
Quick answers
ASD Market Week 2027 in 30 seconds
The short version for exhibitors. Sources for each ASD Market Week figure are further down the page.
- When is ASD Market Week 2027?
- March 2–4, 2027, at Las Vegas Convention Center, Las Vegas.
- When does the ASD Market Week exhibit hall open?
- March 2–4, 2027, Tue–Thu 9 a.m.–6 p.m.
- What does a 10×20 ASD Market Week booth cost all-in?
- $7,500 – $15,000 for a Purple rental at ASD Market Week with design, graphics, lighting, install and dismantle. Space and show services are billed separately by ASD Market Week.
- At ASD Market Week, what is the next exhibitor deadline?
- Badge pick-up and registration open (Central Hall): February 27, 2027.
Official ASD Market Week 2027 links: ASD Market Week 2027 hotelsASD Market Week 2027 scheduleASD Market Week 2027 booth space
Everything about ASD Market Week 2027 in one place
ASD Market Week 2027 fact sheet
| Official name | ASD Market Week (March and August 2027, Emerald) |
|---|---|
| Event dates | March 2–4, 2027 |
| Exhibit hall dates | March 2–4, 2027 (Tue–Thu 9 a.m.–6 p.m.) source |
| Venue | Las Vegas Convention Center 3150 Paradise Rd, Las Vegas, NV 89101 |
| Organizer | Emerald (Emerald X, LLC) |
| Who attends | Trade only: independent, discount, dollar, convenience, drug, grocery, souvenir and online retailers, plus importers and distributors; 30,000 attendees from 80 countries, per ASD |
| Next deadline | Badge pick-up and registration open (Central Hall): February 27, 2027 source |
| Nearest airport | Harry Reid International Airport (LAS) About 4 miles south of the LVCC, per Purple's LVCC venue guide |
| Hotels | EvolveCon, the only company ASD works with for discounted hotel rates Official hotel page → |
| Official website | asdonline.com |
Official ASD Market Week resources
ASD Market Week 2027 calendar
ASD Market Week 2027 dates and deadlines
These are the dates the organizer has published for ASD Market Week, listed in order and linked to the pages that state them. The next one is highlighted.
01 Purple at ASD Market Week 2027
Price lists on the counter: ASD Market Week 2027 booths in Las Vegas
We build ASD booths that put hundreds of SKUs, price points and minimums in front of discount, dollar and specialty buyers who write orders on the spot. In the LVCC North and Central Halls your Purple project manager oversees setup by the hall's required labor, and we file every Freeman order.
- Mar 2–4 · LVCC North & Central
- 1,800+ vendors
- August show Aug 3–5, 2027
What makes ASD Market Week different, and how we build for it
ASD, the Affordable Shopping Destination, calls itself the largest and longest-running business-to-business general merchandise show in the U.S., and it fills two LVCC halls with 1,800+ vendors twice a year.The floor is merchandised into 8 buying neighborhoods across 19+ categories: Central Hall carries gift, housewares, licensed goods, dollar store and general merchandise, North Hall beauty, fashion, jewelry, Cash & Carry and SourceDirect, with the K-Goods Fair of 150+ Korean suppliers and Reverse Logistics workshops alongside. Buyers from dollar chains, travel centers and souvenir shops write orders on the floor. Featured New Vendors, curated product displays in the Grand Lobby and The Hub add discovery, and the Exhibitor Awards are open for March 2027.
Buyers from chains such as Dollar General, Ross, Ollie's and Ocean State Job Lot attended in August 2026; they compare landed cost, case packs and margins, so price lists and minimums must be on the table.
Store owners and travel-center buyers hunt for high-margin products and fresh finds; they want samples they can hold and a quick, written order.
Sourcing buyers shop SourceDirect and international vendors for private label and volume; they need specs, factory capacity and lead times at a seated table.
Your team in Las Vegas
Two shops behind your ASD Market Week booth
For ASD Market Week, we build in our own shop in Fishkill, NY, and at our Las Vegas hub, ship to the Las Vegas Convention Center, and put our own project manager on the floor with vetted local labor for the install. A predictable 30–45-day turnaround, secure storage and a pre-show QA before ASD Market Week.
At ASD Market Week, your team walks into a booth that is lit and stocked. You just show up.
Inside ASD Market Week 2027
ASD Market Week rules that shape your booth
Booths must stay intact, staffed and open until the 6 p.m. Thursday close; early breakdown costs $500, then $1,000, then future participation. Our project manager holds the dismantle labor call until after the close.
Every staff member needs photo ID plus business ID, such as a personalized business card, W-2 or payroll check, and ASD checks ID and badge at every hall. We get badges for your project manager and any appointed labor in advance so set-up is never held at the door.
Exhibitors displaying or distributing cigarettes, other tobacco or vapor products must hold a Nevada event-specific license, applied for at least 30 days before ASD and shown in the booth. We build a display spot for the license.
Edible CBD and kratom may not be sold, sampled or given away at the LVCC; enclosed, monitored displays of sealed product are allowed for wholesale order writing. We build lockable acrylic cases for those lines.
Returning exhibitors pick booths onsite in Loyalty Points order, and joining a competing Las Vegas show within 14 days of ASD drops you 10 places. We design to the booth you secure and reuse it at the next edition.
Programs worth planning for
Most Innovative, Best New Exhibitor, Best International Exhibitor and Best Merchandising awards, open to all confirmed March 2027 exhibitors; nominations are open.
Exhibitors nominate key buyers; if they qualify, ASD covers their hotel stay and credits the exhibitor for bringing them to the show.
Free product submissions for display cases in the Grand Lobby, with signage naming your company and booth number, plus email and social features reaching more than 250,000 buyers.
First-time exhibitors get a NEW floor sticker, a dedicated page in the printed Show Directory, a NEW icon online, exhibitor webinars and a chance at Product Spotlights.
ASD Market Week is the largest U.S. wholesale general merchandise show, with 1,800+ vendors twice a year in Las Vegas; choose it over ECRM when you want to meet thousands of independent and discount buyers on a show floor rather than pre-set chain meetings. Compare all the consumer products shows we build for →
consumer products at ASD Market Week
The industry behind ASD Market Week, in pictures
02 Booths & pricing for ASD Market Week 2027
Popular booth sizes at ASD Market Week
ASD sells booth space through its account executives and does not publish rates; returning exhibitors book at the onsite Space Selection by Loyalty Points. Booths here are mostly inline in dense North Hall aisles. We recommend a 10×20 with a product wall and order counter, or a 20×20 island for a multi-category line.
A full-height product wall with every SKU priced, a sample table at the aisle and an order counter where two reps can write paper or tablet orders.
Pictured: Alltime, a Purple inline booth
See 10×20 rental booths →
Three category bays, for example home, seasonal and beauty, each with its own price-point header, plus a seated corner for distributor talks.
Above: Funskool, a Purple inline booth
See 10×30 rental booths →
An island for a broad general merchandise line: four product walls facing four aisles, a central order desk and a hanging sign seen across North Hall.
Pictured: Asian, a Purple island exhibit
See 20×20 rental booths →
A wholesale showroom on the floor for importers: open gondolas of stock-keeping units, a private room for chain buyers and storage for samples.
Shown: iCAD, a Purple island exhibit
See 20×30 rental booths →In Purple's ASD Market Week price
- A 3D rendering of your ASD Market Week booth, revised until you approve it
- The structure, printed graphics, counters and storage your ASD Market Week plan specifies
- Lighting and power distribution inside your ASD Market Week booth
- Installation and dismantle at the Las Vegas Convention Center, with our project manager on the floor
- Show-service orders and deadlines for ASD Market Week, tracked on your behalf
Paid to ASD Market Week and its contractor
- Your ASD Market Week booth space, paid to the organizer
- Material handling / drayage, if the ASD Market Week space rate leaves it out
- Electrical, internet and rigging orders for ASD Market Week
- Booth cleaning, and union labor where the Las Vegas Convention Center requires it
Rates to plan with for ASD Market Week:
- Free material handling 300 lb per 100 net sq ft, March 2027 show source
- Early teardown fine $500 first offense, $1,000 second source
- Lost badge reprint $100 per badge, reprinted once source
Before you sign, your proposal already estimates each of these show charges, so the ASD Market Week total is on paper.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom ASD Market Week builds are quoted per project. For an exact ASD Market Week figure, try the booth cost calculator; the 2026 booth cost guide has the ranges.
Send your ASD Market Week booth size and what the space needs to do for your team. A reply within one business day, then a ASD Market Week rendering and fixed proposal, usually within a week. No charge.
In Las Vegas, your team walks into a booth that is already lit and stocked. You just show up.
03 Built by Purple
Booths to look at before you plan ASD Market Week
Case study · Jack & Pup
Jack & Pup at a pet industry trade show
A booth shaped as a full dog house, instantly understood, easy to step inside and busy all show long.
Jack & Pup won attention with a booth anyone could read in a second; at ASD, where buyers scan hundreds of vendors a day, a clear price-tier wall does that job.
Read the Jack & Pup case study All case studies →“Purple Exhibits made us look good. The booth was one of the nicest displays in our section of the convention center and generated a lot of positive comments from both customers and industry peers. Their attention to detail, professionalism, and willingness to go above and beyond made a huge difference.”
Kimberly Owens, Brand Manager, Owens Products · read more client reviews
Trusted by exhibitors including
04 Designing for general merchandise, gift, home, beauty, fashion accessory and value-priced consumer goods suppliers at ASD Market Week
Four things we get right for ASD Market Week exhibitors
1Show every price point
ASD buyers come for high-margin products at wholesale prices and compare suppliers aisle by aisle. We build shelving with price and case-pack rails under every SKU and a large header naming your price tier, so a dollar-store buyer knows at once if you fit.
2Build for writing orders
ASD is designed for writing orders directly on the show floor. We give the booth a counter at standing height with power for tablets and a printer, sample storage underneath, and a clear line from the product wall to the counter.
3Use the free material handling
ASD gives exhibitors 300 pounds of complimentary material handling per 100 net square feet, with extra savings for Cash & Carry. We keep the booth light with aluminum frames and fabric graphics so more of the allowance goes to your samples.
4Stay open until 6 p.m. Thursday
ASD fines early teardown $500 the first time and $1,000 the second, and a third offense costs future participation. We book dismantle labor to start only after the 6 p.m. close, so your staff can sell through the final afternoon.
Concept rendering
Your proposal for ASD Market Week includes a rendering like this one
The 3D view shows layout, graphics, lighting and product positions before we cut a panel, and we revise it until the ASD Market Week booth is right. Pictured: a Purple concept for snüz.
Start my ASD Market Week conceptFloor at a glance
Where you could be at ASD Market Week 2027
ASD Market Week uses two of the Las Vegas Convention Center's halls, linked by the Grand Lobby, which ASD turns into a hub for badges, product displays and education.
North Hall
ASD's North Hall customer success contact covers beauty and accessories, Cash & Carry, fashion, footwear, jewelry, SourceDirect and wellness; August 2026 award winners were all North Hall booths.
Our advice Purple's LVCC guide notes dense floor plans and tighter aisles in North Hall, so we keep inline back walls at 8 feet and pull product forward.
Central Hall
ASD's Central Hall customer success contact covers general merchandise categories, including gift, home accents, housewares, toys, licensed merchandise, souvenirs, hardware, electronics, outdoor and dollar store items.
Our advice Older Central Hall sections have lower ceilings in places, so we check the hanging-sign limit for your booth before designing overhead.
Grand Lobby
Between North and Central Halls: badge will-call, The Hub for education and networking, curated product display cases and the Space Selection Office.
Our advice Submit your hero product for a lobby display case; we add the same product to your booth header so buyers recognize it on the floor.
05 Las Vegas Convention Center · Las Vegas
Logistics for ASD Market Week 2027, handled
ASD Market Week fills the North and Central Halls of the Las Vegas Convention Center, joined by the Grand Lobby where badge pick-up, product displays and The Hub sit. Freeman is ASD's official General Services Contractor for electrical, furniture, labor and other union services, ordered through Freeman Online once the Exhibitor Services Manual posts. At most LVCC shows your own full-time staff may install with hand tools, while forklifts and freight belong to Teamsters Local 631. We are named on your EAC form, we ship to the advance warehouse, and the install happens under your Purple project manager's direction.
This building's hall rules, drayage estimates and freight deadlines for ASD Market Week exhibitors are in our Las Vegas Convention Center exhibitor guide.
What Purple handles
- Priced product walls and order-writing counters
- Freeman Online orders and EAC paperwork
- Lightweight booths that stretch the free material handling
- Project manager on the floor for install and after-close dismantle
- Storage in our Las Vegas shop between March and August
- Graphics for neighborhood headers and price tiers
ASD Market Week timeline, counted back from move-in
We need your ASD Market Week design signed off by late December 2026.
- Now to mid-December 2026Confirm your booth with your ASD account executive; send us SKU counts, price tiers and sample weights.
- Late December 2026Design sign-off, about 10 weeks before move-in: product walls, order counter, headers and any hanging sign.
- January 2027Production in our Las Vegas shop and Fishkill, NY within 30 to 45 days.
- By the Exhibitor Services Manual deadlinesFreeman orders, EAC paperwork and insurance filed; crates ship to the advance warehouse.
- Move-in days before March 2, 2027Show labor builds the booth under your Purple project manager; your team picks up badges from February 27 and stocks samples.
- March 2–4, 2027Show days, then dismantle after the 6 p.m. Thursday close and storage in our Las Vegas shop for August 3–5.
Purple planning timeline. We confirm the official move-in, freight target and order deadlines for the Las Vegas Convention Center against your booth when you book; they come from your exhibitor kit and assigned schedule.
Print the ASD Market Week budget & deadline sheetTravel to ASD Market Week 2027
Getting to ASD Market Week 2027: airport and hotels
Fly in
Harry Reid International Airport (LAS)
About 4 miles south of the LVCC, per Purple's LVCC venue guide
Stay
EvolveCon, the only company ASD works with for discounted hotel rates
Travel facts from asdonline.com.
ASD Market Week by the numbers
ASD Market Week year by year
How ASD Market Week 2027 compares with other consumer products shows
The consumer products shows closest to ASD Market Week on the calendar, with the latest size each organizer has published. Each name other than ASD Market Week opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Shoppe ObjectShoppe Object (an ANDMORE company) | February 7–9, 2027 | New York, NY | 900+ exhibitors (2026) |
| Toy Fair New YorkThe Toy Association | February 20–23, 2027 | New York, NY | 720+ exhibitors (2026) |
| iLandscapeLandscape Illinois | February 24–26, 2027 | Schaumburg, IL | ~7,000 attendees (2026) |
| ASI Show Fort WorthASI (Advertising Specialty Institute) | March 1–3, 2027 | Fort Worth, TX | 400+ booths exhibitors (2026) |
| Prosper ShowEmerald (Prosper Show) | March 2–3, 2027 | Las Vegas, NV | 130+ vetted Expo Hall exhibitors, 2027 |
| ASD Market WeekEmerald (Emerald X | March 2–4, 2027 | Las Vegas, NV | – |
| HPBExpoHearth | March 3–6, 2027 | Nashville, TN | – |
| Hardlines Supplier EventRX (Reed Exhibitions) | March 9–10, 2027 | Las Vegas, NV | – |
| The Inspired Home ShowInternational Housewares Association (IHA) | March 9–11, 2027 | Chicago, IL | 1,000+ exhibitors (2026) |
| ShoptalkShoptalk Commerce | March 22–24, 2027 | Las Vegas, NV | 3,500+ leaders attendees · nearly 350 solutions exhibitors (2026) |
ASD Market Week exhibitor questions
Questions exhibitors ask us before ASD Market Week
When is ASD Market Week 2027?
The March edition runs Tuesday to Thursday, March 2–4, 2027, with the show floor open 9 a.m. to 6 p.m. and badge pick-up from Saturday, February 27. ASD's second 2027 edition runs August 3–5, 2027, also in Las Vegas.
Where is ASD Market Week held?
In the North and Central Halls of the Las Vegas Convention Center, 3150 Paradise Road. Badge will-call for disabled attendees and the Space Selection Office sit in the Grand Lobby between the two halls, and ASD checks a government ID and badge at the entrance of every hall.
How many people attend ASD Market Week?
ASD cites 30,000 total attendees from 80 countries and more than 1,000 VIP buyers each year, with 1,800+ vendors on the floor. The August 2026 registered list included buyers from chains such as Walmart, Dollar General, Ross Stores, TJ Maxx, Burlington and Ollie's.
Is ASD Market Week open to the public?
ASD is a trade-only wholesale marketplace for qualified buyers and industry professionals. Children under 18 may not enter during move-in and move-out, under-16s are barred on show days, and strollers are not allowed on the floor.
How much does a booth at ASD Market Week cost?
ASD prices space through its account executives and its gated prospectus, with no public rate card. For the build, our 10×20 rental in Las Vegas typically runs $7,500 to $15,000 and a custom 20×20 island $50,000 to $120,000; shelving density and Freeman services move the total.
How do we book space for ASD Market Week?
New exhibitors inquire online for March 2027 and work with an account executive. Returning exhibitors choose space at the onsite Space Selection during the previous show, in order of Loyalty Points: one point per $1,000 spent since 2014, plus bonuses for consecutive shows and onsite rebooking.
What is ASD's competing trade show policy?
An exhibitor that takes part in a competing Las Vegas show starting within 14 days before or after ASD drops 10 places in the Space Selection order for that cycle. Loyalty Points are not lost, and the adjustment lifts once the exhibitor skips the competing show for a cycle.
Who is the contractor for ASD Market Week?
Freeman is ASD's official General Services Contractor, handling electrical, furniture rentals, booth labor, décor, cleaning and other unionized services at the LVCC through Freeman Online. We place those orders, file our exhibitor-appointed contractor paperwork and copy you on each confirmation.
What does material handling cost at ASD?
ASD covers 300 pounds of material handling per 100 net square feet, so a 10×20 gets 600 pounds free, and Cash & Carry exhibitors may qualify for more. Beyond that, freight bills at Freeman's per-hundredweight rate; we weigh crates and keep the booth light to stay near the allowance.
Can we leave ASD Market Week early?
Booths must stay intact, staffed and open until the show closes at 6 p.m. on Thursday. ASD documents early breakdowns and fines $500 for a first offense and $1,000 for a second, and a third means losing future participation; fines must be paid before rebooking.
What products have special rules at ASD?
Tobacco and vape exhibitors need a free Nevada event-specific license, applied for at least 30 days before the show. Edible CBD and kratom are wholesale order-writing only in sealed, monitored displays, THC products are banned, and smoking or vaping is not allowed anywhere in the LVCC.
What awards can exhibitors win at ASD?
The Exhibitor Awards are open to all confirmed March 2027 exhibitors, and nominations are open: Most Innovative, Best New Exhibitor, Best International Exhibitor and Best Merchandising. A booth built for clear merchandising helps with that last one; August 2026 winners came from North Hall.
Which hotel company is official for ASD?
ASD works only with EvolveCon for its discounted hotel block and asks exhibitors to report other third-party hotel offers. We book your project manager's room separately, so your block rooms stay for your sales team.
Can we rent a booth for ASD Market Week?
We rent ASD booths from our Las Vegas shop: slatwall or shelving product walls, price-tier headers, an order counter with power, lighting and lockable sample storage. Freight, Freeman orders, install and dismantle are on one proposal, and the booth stays in our shop until August.
Before you sign for ASD Market Week
Five questions to ask any exhibit builder for ASD Market Week:
- Are all fees on paper, including what the contractor at the Las Vegas Convention Center bills?
- Who actually builds it for ASD Market Week: your shop or a subcontractor?
- Does your project manager stay on the floor through install and dismantle in Las Vegas?
- What exactly is in the rental, and what is billed by the show?
- Where does the booth go after the show, and what does storage cost?
Common situations
Already own a booth? We refresh the graphics, repair what is worn, ship it to the Las Vegas Convention Center, install it and store it between shows. You keep the structure you paid for and bring it to ASD Market Week.
Exhibiting from outside the US? For ASD Market Week, we act as your team on the ground: freight to the advance warehouse, show-service orders, installation and storage, and one project manager who answers your emails in your time zone.
Short on time? Rentals with your graphics can be ready in two to three weeks. We say on the first call what is realistic for your show date.
Get a proposal
Tell us about your ASD Market Week booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at ASD Market Week.
- You get a concept rendering and a fixed proposal for ASD Market Week, usually within a week. No fee left off: every ASD Market Week cost is listed upfront, on paper.
- We build in 30 to 45 days, ship to the advance warehouse and have the booth installed before ASD Market Week opens.
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