Dallas Men's Show 2027Exhibitor guide: booth costs, dates and deadlines in Dallas
Suiting, sportswear, a Friday preview: Dallas Men's Show 2027 booths
- Event dates
- January 23–25, 2027
- Exhibit hall
- January 23–25, 2027 (Sat–Sun 8:30 a.m.–6 p.m., Mon 8:30 a.m.–3 p.m.; Preview Day Jan 22, noon–6 p.m.)
- Venue
- Dallas Market Center (World Trade Center), Dallas
4.9 star client rating3,000+ exhibitors servedBuilding since 201510,000+ booths built
Quick answers
Dallas Men's Show 2027 in 30 seconds
The short version for Dallas Men's Show exhibitors. Sources for each Dallas Men's Show figure are further down the page.
- When is Dallas Men's Show 2027?
- January 23–25, 2027, at Dallas Market Center (World Trade Center), Dallas.
- When is the Dallas Men's Show exhibit hall open?
- January 23–25, 2027, Sat–Sun 8:30 a.m.–6 p.m., Mon 8:30 a.m.–3 p.m.; Preview Day Jan 22, noon–6 p.m.
- How much is a 10×20 booth at Dallas Men's Show, all-in?
- $7,500 – $15,000, all-in, for a Purple rental with design, graphics, lighting, install and dismantle. Space and show services are billed by Dallas Men's Show.
- At Dallas Men's Show, what is the next exhibitor deadline?
- Men's Preview Day, noon to 6 p.m.: January 22, 2027.
Official Dallas Men's Show 2027 links: Dallas Men's Show 2027 exhibitor listDallas Men's Show 2027 hotelsDallas Men's Show 2027 schedule
The lookWorld Trade Center, Dallas 2027
Clothiers and clubhouses. Cloth up close.
Dallas Men's Show runs January 23–25, 2027 at the Dallas Market Center, with every temporary brand on World Trade Center Floor 9. Independent men's stores and golf shops come to write tailored, sportswear and footwear orders.
Everything about Dallas Men's Show 2027 in one place
Dallas Men's Show 2027 fact sheet
| Official name | Dallas Men's Show, January 2027, at Dallas Market Center |
|---|---|
| Event dates | January 23–25, 2027 |
| Exhibit hall dates | January 23–25, 2027 (Sat–Sun 8:30 a.m.–6 p.m., Mon 8:30 a.m.–3 p.m.; Preview Day Jan 22, noon–6 p.m.) source |
| Venue | Dallas Market Center (World Trade Center) 2050 N Stemmons Fwy, Dallas, TX 75207 |
| Organizer | Dallas Market Center |
| Who attends | Independent men's specialty stores, resort and golf shops, from Lansky Brothers and Perlis to Big Cedar Lodge and the Association of Golf Merchandisers |
| Next deadline | Men's Preview Day, noon to 6 p.m.: January 22, 2027 source |
| Nearest airport | Dallas Love Field (DAL) and Dallas Fort Worth International (DFW) |
| Hotels | Connections Housing, Dallas Market Center's discounted hotel booking service Official hotel page → |
| Official website | dallasmarketcenter.com |
Official Dallas Men's Show resources
Dallas Men's Show 2027 calendar
Dallas Men's Show 2027 dates and deadlines
The Dallas Men's Show dates the organizer has published, in order, each linked to the page that states it. We highlight the next one.
01 Purple at Dallas Men's Show 2027
Suiting, sportswear, a Friday preview: Dallas Men's Show 2027 booths
Independent men's stores and golf shops come to Dallas to write tailored, sportswear and footwear orders, so a booth here shows fabric and fit up close. For January 2027 every temporary brand sits on World Trade Center Floor 9, with drayage included and no labor or union fees.
- Jan 23–25 · Preview Jan 22
- WTC Floor 9 temporaries
- $2,100 package, Jan 2027
What makes Dallas Men's Show different, and how we build for it
The Dallas Men's Show is Dallas Market Center's men's market, twice a year, and DMC says it has tripled in size over the last five years.For January 2027 DMC brings every men's brand into the World Trade Center: temporary exhibits on Floor 9 and permanent showrooms on Floors 7, 10, 13, 14 and 15. Men's Preview Day on Friday, January 22 overlaps the last day of the Apparel & Accessories Market, WESA and AETA, so western and women's buyers walk the men's floor too. Brands on DMC's list include Faherty, Mizzen + Main, Greyson, Duck Head and Bugatchi, and retailers it names range from Lansky Brothers in Memphis to Rubenstein Bros in New Orleans.
Cloth they can handle, a fit model or form to see the cut, delivery dates for fall tailoring, and a seat to write the order with a brand rep who knows their store.
Performance polos, quarter-zips and layering shown by color story, custom logo program terms and a quick read of minimums, since many also shop golf-specific shows.
Outdoor, casual and footwear lines that fit a ranch or lifestyle store, often seen on Preview Day while they are already on campus for WESA.
Your team in Dallas
Two shops behind your Dallas Men's Show booth
Our Fishkill, NY production shop and our Las Vegas hub build the booth, we ship it to the Dallas Market Center (World Trade Center), and our own project manager runs the Dallas Men's Show install on the floor with vetted local labor. A predictable 30–45-day turnaround, secure storage and a pre-show QA before Dallas Men's Show.
Your team arrives at Dallas Men's Show to a lit, stocked booth. You just show up.
New at Dallas Men's Show 2027
- The whole show in the World Trade Center
DMC's January 2027 prospectus puts temporary exhibits on WTC Floor 9 and brings all men's brands into one building; in July 2025 the temporary brands showed in Market Hall. Freight and setup now go through WTC docks and elevators, so crates must fit the 5×8-foot WTC limit. source
Inside Dallas Men's Show 2027
Rules that shape your Dallas Men's Show booth
DMC's January 2027 prospectus says every complimentary booth package must be ordered through the GES website. We file the package choice with our graphics order so racks or shelves arrive matching the drawings.
The package covers the track light only; DMC states that steaming requires an additional electrical rental from GES. We order that circuit in advance and place the steamer out of the buyer's view.
Temporary exhibitors receive a GEM 10×10 wall booth with set fixtures: four 64-inch rolling racks, three 72-inch EZ shelves, or two of each. Our panels and headers are sized to those GEM walls.
Freight into the World Trade Center must fit 5×8 feet and 7 feet 8 inches high, and DMC's dock staff move goods only to and from spaces, not inside showrooms. We crate to that size and bring our own hands for the final carry.
Programs worth planning for
Friday, January 22, 2027, noon to 6 p.m., timed to the last day of the Apparel & Accessories Market, AETA and WESA so men's brands meet crossover buyers a day early.
A complimentary exhibitor guide and video tutorial on exhibiting in Dallas come with every booth, for first-time and returning men's brands alike.
DMC's buyer delivery team contacts loyal, new and exhibitor-referred retailers; brands send their own store lists to the Retail Development manager before the show.
The Dallas Men's Show is the central U.S. wholesale show for independent men's stores and golf shops, in low-cost packages; choose it over Chicago Collective when your accounts are in Texas, the South and the Plains. See how Dallas Men's Show compares with every fashion and beauty show we build for →
Who exhibits at Dallas Men's Show 2027
Brands named in DMC's January 2027 Men's Show prospectus. See the full list
- 7 Diamonds
- 34 Heritage
- Brax
- Bugatchi
- David Donahue
- Duck Camp
- Duck Head
- Emmanuel Berg
- Eterna
- Faherty
- Greyson
- Liverpool Los Angeles
- Luchiano Visconti
- Mizzen + Main
- Paige
- Rye 51
- Scott Barber
fashion and beauty at Dallas Men's Show
The industry behind Dallas Men's Show, in pictures
02 Booths & pricing for Dallas Men's Show 2027
Popular booth sizes at Dallas Men's Show
Temporary exhibitors at the Dallas Men's Show take DMC's 10×10 GEM wall package at $2,100, configured for apparel, accessories or both and ordered through GES; adjoining units give a larger run. Established brands hold WTC showrooms. We add graphics, lighting, fixtures and steaming power to packages, and fit out showrooms.
Two adjoining Floor 9 packages: one wall for tailored or sportswear on racks, the other for shelved knits and accessories, with a single brand header across both.
Shown: a Purple inline booth for New York Cosmetics Corp.
See 10×20 rental booths →
Three adjoining packages for a brand showing suiting, sportswear and footwear together, with a seated order table in the middle unit and a steaming station out of sight.
Above: Al Sharq, a Purple inline booth
See 10×30 rental booths →
Showroom scale for a permanent WTC space on Floors 7, 10 or 15: perimeter wall systems, a cloth table and a fitting corner with a mirror.
Above: Voltronic Power, a Purple island exhibit
See 20×20 rental booths →
A full men's showroom fit-out with tailored, sportswear and footwear zones, kept year round and refreshed for January and July.
Pictured: Waaree, a Purple island exhibit
See 20×30 rental booths →In Purple's Dallas Men's Show price
- A 3D rendering of your Dallas Men's Show booth, revised until you approve it
- Structure, printed graphics, counters and storage, as specified for Dallas Men's Show
- Lighting and in-booth power distribution for Dallas Men's Show
- Our project manager on the floor for installation and dismantle
- Show-service orders and deadlines for Dallas Men's Show, tracked on your behalf
Paid to Dallas Men's Show and its contractor
- Booth space, paid to Dallas Market Center
- Material handling at the Dallas Market Center (World Trade Center), when the space rate does not include it
- Electrical service, internet and rigging at the Dallas Market Center (World Trade Center)
- Cleaning, plus any union labor the venue requires
Rates to plan with for Dallas Men's Show:
- Booth package $2,100 per GEM 10×10 wall booth with racks and/or shelves, January 2027 source
- Drayage and labor Complimentary drayage, no labor or union fees, January 2027 source
- Storage Complimentary market-to-market storage, January 2027 source
Every one of these is estimated on your proposal, so you see the full Dallas Men's Show total on paper before you sign.
All-in 2026 rental ranges: design, structure, graphics, installation and dismantle are included, and custom Dallas Men's Show builds are quoted per project. The booth cost calculator gives an exact number for your Dallas Men's Show booth; the 2026 booth cost guide has the 2026 ranges.
Share the booth size you have at Dallas Men's Show and what you need the space to do. Expect a reply within one business day and, usually within a week, a rendering and a fixed proposal for Dallas Men's Show. No charge.
Your people arrive at the Dallas Market Center (World Trade Center) to a lit, stocked booth. You just show up.
03 Built by Purple
Our booths, designed, built and installed, to compare for Dallas Men's Show
Case study · French Avenue
French Avenue at a fragrance and beauty trade show
A premium fragrance environment built around discovery, with a flow designed for real conversations and product sampling.
French Avenue's environment was planned for unhurried discovery and conversation; a men's clothier buying tailoring wants the same, time with the cloth and the rep, inside a 10×10 package.
Read the French Avenue case study All case studies →“If you’re looking for a trade show booth expert who shows up and gets the job done right, Purple Exhibits is the real deal.”
Magdalena Kulisz, Service Manager, Miss Immigrant USA · more Purple client reviews
Trusted by exhibitors including
04 Designing for menswear, tailored clothing, sportswear, golf apparel and men's footwear brands at Dallas Men's Show
Four things we get right for Dallas Men's Show exhibitors
1Choose the package to fit the line
DMC offers three $2,100 packages: four rolling racks for apparel, three EZ shelves for accessories, or two racks with two shelves. We plan your graphics and added lighting around the package you pick, so suiting hangs at length and knits stack folded.
2Order the power for the steamer
The package's track light comes with basic power only, and DMC's prospectus says steaming needs an additional electrical rental from GES. We add that order and place the steamer behind a panel, so tailoring looks pressed at 8:30 a.m. each day.
3Work Preview Day on purpose
Preview Day, noon to 6 p.m. on January 22, overlaps the final day of WESA and the Apparel & Accessories Market. We set the booth up to be finished before noon Friday and put an outdoor or western-leaning story at the front for those crossover buyers.
4Light cloth from the side
Navy, charcoal and texture disappear under one overhead track light. We add side-angled fixtures at a neutral color temperature so herringbone, twill and performance fabric read true, and a cloth swatch shelf at hand height for buyers who feel before they look.
Floor at a glance
Where you could be at Dallas Men's Show 2027
For January 2027 Dallas Market Center puts the whole men's show in the World Trade Center, with temporary booths on one floor and showrooms spread above and below it.
WTC Floor 9: temporary exhibits
Every January 2027 temporary brand in a $2,100 GEM 10×10 wall package with racks or shelving, drayage included, beside daily floor hospitality.
Our advice Neighbors share the same white walls, so a full-width header and side lighting are what separate your line from the next one.
WTC Floor 7: menswear and Cash & Carry showrooms
Permanent showrooms for menswear, accessories and footwear share the floor with Cash & Carry and fine jewelry showrooms, per DMC's 2027 prospectus.
Our advice Buyers often start here; a showroom refresh before January keeps a permanent space looking new beside first-time temporaries.
WTC Floors 10, 13, 14 and 15
More men's showrooms: western and outdoor on 10 and 14, footwear and accessories on 13, contemporary and premium denim on 15.
Our advice A western or outdoor story at the front of a Floor 9 booth catches buyers moving between those floors.
05 Dallas Market Center (World Trade Center) · Dallas
Logistics for Dallas Men's Show 2027, handled
The January 2027 show sits entirely in Dallas Market Center's World Trade Center at 2050 Stemmons Freeway, with temporary booths on Floor 9 and showrooms above and below. DMC's package includes complimentary drayage with no labor or union fees, daily hospitality on the floor and free storage from market to market; packages and any extra power are ordered on the GES website. Nothing larger than a 5×8-foot crate, 7 feet 8 inches tall, enters the WTC, and the docks run on weekdays. We crate graphics and fixtures to that limit, order steaming power through GES, and our project manager finishes the booth before Friday's Preview Day.
What Purple handles
- Graphics for the $2,100 GEM wall package
- Side lighting that shows cloth texture
- Steaming power ordered through GES
- Finish before Friday's Preview Day
- Showroom fit-outs on WTC Floors 7, 10 and 15
- Storage hand-off for the July 24–26 show
Dallas Men's Show timeline, counted back from move-in
Design sign-off for Dallas Men's Show is due by mid-November 2026.
- Early November 2026Booth leased through DMC's Men's Show sales team; package type chosen: racks, shelves or both.
- Mid-November 2026Design sign-off: header and wall graphics, added side lighting and any extra fixtures.
- December 2026Production and print; package, steaming power and extras ordered on the GES website.
- Mid-January 2027Crates delivered to the WTC on weekday dock hours, sized under 5×8 feet.
- By noon, January 22, 2027Booth merchandised and pressed for Preview Day; our project manager walks the space with your team.
- January 23–25, 2027Show days; close 3 p.m. Monday, then fixtures go into DMC's free market-to-market storage for July.
Purple's planning timeline for Dallas Men's Show. We confirm the official move-in, freight target and order deadlines for the Dallas Market Center (World Trade Center) against your booth when you book; they come from your exhibitor kit and assigned schedule.
Printable Dallas Men's Show budget & deadline sheetTravel to Dallas Men's Show 2027
Getting to Dallas Men's Show 2027: airport, hotels and parking
Fly in
Dallas Love Field (DAL) and Dallas Fort Worth International (DFW)
Stay
Connections Housing, Dallas Market Center's discounted hotel booking service
Park
General parking at Dallas Market Center is free, per DMC's exhibitor resources
Find the venue
Dallas Market Center (World Trade Center)
2050 N Stemmons Fwy, Dallas, TX 75207
Travel facts from dallasmarketcenter.com.
Dallas Men's Show by the numbers
Dallas Men's Show year by year
How Dallas Men's Show 2027 compares with other fashion and beauty shows
The fashion and beauty shows closest to Dallas Men's Show on the calendar, with the latest size each organizer has published. Each name opens our exhibitor guide for that show.
| Show | Dates | City | Latest published size |
|---|---|---|---|
| Dallas Apparel & Accessories MarketDallas Market Center | January 19–22, 2027 | Dallas, TX | 55,000+ buyers get Spark before Jan market (2027 kit) |
| KidsWorld DallasDallas Market Center | January 19–22, 2027 | Dallas, TX | – |
| WESA DallasWestern & English Sales Association (WESA) | January 19–22, 2027 | Dallas, TX | ~25% of all August 2026 DMC buyers were WESA's |
| Texworld NYCMesse Frankfurt Inc. | January 19–21, 2027 | New York, NY | 430+ exhibitors (2026) |
| Première Vision New YorkPremière Vision | January 19–20, 2027 | New York, NY | 160+ exhibitors (2025) |
| Dallas Men's ShowDallas Market Center | January 23–25, 2027 | Dallas, TX | – |
| Cosmoprof North America MiamiUSA Beauty LLC (Informa Markets | January 26–28, 2027 | Miami Beach, FL | 19,000 visits attendees · 845 exhibitors (2026) |
| Functional Fabric FairRX (Functional Fabric Fair | January 27–29, 2027 | Orlando, FL | – |
| Chicago CollectiveMerchandise Mart Properties | January 30–February 2, 2027 | Chicago, IL | $150 buyer hotel refund cap via onPeak, 2027 |
| Atlanta ApparelANDMORE (AmericasMart Atlanta) | February 2–5, 2027 | Atlanta, GA | 75%+ of U.S. states send buyers, per ANDMORE (2026) |
Dallas Men's Show exhibitor questions
Questions exhibitors ask us before Dallas Men's Show
When is the Dallas Men's Show 2027?
The January show runs Saturday, January 23 to Monday, January 25, 2027, from 8:30 a.m. to 6 p.m. on the weekend and until 3 p.m. Monday, with Men's Preview Day on Friday, January 22 from noon. The summer show follows July 24–26, 2027.
Where is the Dallas Men's Show held?
Inside the WTC tower on the Dallas Market Center campus off Stemmons Freeway. For January 2027 temporary exhibits are on Floor 9 and permanent men's showrooms are on Floors 7, 10, 13, 14 and 15, so the whole show sits in one building.
How much does a booth at the Dallas Men's Show cost?
DMC's January 2027 prospectus prices each booth package at $2,100: a GEM 10×10 wall booth with four rolling racks, three EZ shelves, or two of each, plus a skirted table, three chairs, a track light with three heads and an ID sign. Our graphics and lighting are quoted on top.
What is included with the Men's Show booth package?
Besides the wall booth and fixtures, DMC includes complimentary drayage with no labor or union fees, daily hospitality and refreshments on the floor, and storage from market to market. Packages must be ordered through the GES website, and extra power is rented from GES.
What is Men's Preview Day?
Preview Day is Friday, January 22, 2027, noon to 6 p.m., the final day of the Apparel & Accessories Market, AETA and WESA. DMC pitches it as a crossover day to meet buyers who do not usually attend the men's show, so the booth should be ready before noon.
Can Purple build a custom booth at the Dallas Men's Show?
The temporary floor sells 10×10 wall packages, not open space for islands, so we customize within them: branded wall panels, headers, side lighting, a cloth table and extra fixtures. For brands with a permanent WTC showroom we design and build the full fit-out.
Do we pay drayage or labor at the Dallas Men's Show?
DMC's January 2027 package includes complimentary drayage with no labor or union fees. Extras such as added electrical for steaming are ordered and billed through GES; we put any GES items and our own install on one fixed proposal.
Who exhibits at the Dallas Men's Show?
Classic suiting, tailored, business, casual, outdoor lifestyle and footwear brands. DMC's January 2027 list names 7 Diamonds, 34 Heritage, Brax, Bugatchi, David Donahue, Duck Camp, Duck Head, Emmanuel Berg, Eterna, Faherty, Greyson, Liverpool Los Angeles, Luchiano Visconti, Mizzen + Main, Paige, Rye 51 and Scott Barber.
Which retailers shop the Dallas Men's Show?
Independent men's stores and resort and golf shops nationwide. DMC names Anderson & Co, Andrew Davis Clothiers, Big Cedar Lodge, Culwell & Son, Guffey's, John Craig Clothiers, Lansky Brothers, Loeb's, Maloufs, Perlis, Rubenstein Bros, Satels and Travers Mahan, plus the Association of Golf Merchandisers.
Is the Dallas Men's Show connected to the PGA Buying Summit?
DMC and PGA Golf Exhibitions have paired the summer Dallas Men's Show with the PGA Buying Summit at PGA Frisco; in 2025 the summit ran July 28–30, right after the July 26–28 show. A 2027 pairing is not confirmed yet.
How big is the Dallas Men's Show?
Dallas Market Center says the show has tripled in size over the last five years and gives no attendance count. Its July 2025 blog listed about 30 new brands in Market Hall plus showrooms across WTC Floors 7, 10, 13, 14 and 15; for January 2027 the whole show moves into the World Trade Center.
Is the Dallas Men's Show open to the public?
It is a wholesale show for registered retail buyers; registration runs through a Dallas Market Center account, and select showrooms open by appointment only. Consumers cannot shop the floors, and brands write orders for stores.
Can we leave our fixtures in Dallas until the July show?
DMC's January 2027 package includes complimentary storage from market to market, so fixtures can stay on campus between January and the July 24–26, 2027 show. We pack them flat and labeled, and reset them for summer with refreshed graphics.
Where do Men's Show exhibitors stay?
Dallas Market Center offers discounted hotel rates through Connections Housing and a travel booking page for the January show. Parking on the campus is free, and Dallas Love Field and DFW International are the nearest airports.
Before you sign with anyone
Ask any Dallas Men's Show exhibit builder these five questions:
- Is every fee on the proposal, including what the Dallas Men's Show show contractor bills?
- Who builds the Dallas Men's Show booth: your own shop or a subcontractor?
- Will your project manager be on the floor at the Dallas Market Center (World Trade Center) for install and dismantle?
- What exactly is in the rental, and what does Dallas Men's Show bill?
- Where does the booth go after Dallas Men's Show, and what does storage cost?
Common situations
Already own a booth? Bring it: we refresh the graphics, repair what is worn, ship it, install it at Dallas Men's Show and store it until the next show. You keep using the structure you already paid for.
Exhibiting from outside the US? We are your team on the ground in Dallas: freight to the advance warehouse, show-service orders, installation and storage, with one project manager answering your emails in your time zone.
Short on time? A Dallas Men's Show rental carrying your graphics can be ready in two to three weeks. We tell you on the first call what is realistic before Dallas Men's Show.
Get a proposal
Tell us about your Dallas Men's Show booth
What happens next
- You get a reply within one business day, asking about your products, goals and footprint at Dallas Men's Show.
- You get a concept rendering and a fixed proposal for Dallas Men's Show, usually within a week. Every Dallas Men's Show fee listed upfront, in full, on paper.
- Production runs 30–45 days, then we ship to the advance warehouse and install before the Dallas Men's Show hall opens.