MAGIC Las Vegas 2027Las Vegas booth costs, dates and deadlines: exhibitor guide

MAGIC Las Vegas runs Tuesday, February 16 to Thursday, February 18, 2027. PROJECT, SOURCING and OFFPRICE run the same three days in the same building. Daily hours for 2027 are not confirmed yet; in February 2026 the floor opened 9 a.m. to 6 p.m. for two days and 9 a.m. to 4 p.m. on the last day.

MAGIC Las Vegas fills part of the Las Vegas Convention Center on Paradise Road, a short walk from the north end of the Strip. MAGIC's other 2027 editions are MAGIC New York at the Javits Center on February 7–9 and MAGIC Nashville at the Music City Center on May 11–12, 2027.

The February 2027 hall split is not confirmed yet. In February 2026 MAGIC filled North and Central halls, with PROJECT in North, SOURCING in South and OFFPRICE in Central; in August 2026 MAGIC had Central Hall to itself. We plan freight and crate sizes once your contract names the hall.

MAGIC by Informa reports 36,700+ attendees across its MAGIC events in 2025, including buyers, media, influencers, stylists and brands, from 95+ countries and all 50 states. That count covers New York, Las Vegas and Nashville together; Informa does not split out a 2027 Las Vegas forecast on its public pages.

Brands in trend, young contemporary, contemporary and modern sportswear, footwear, accessories, home, gift, beauty and kids, at accessible to moderate price points. Informa's exhibitor inquiry also lists grooming and wellness, fabric and trim, packaging, and services and technology. The brand list for each edition sits on Informa's fashionresource.com marketplace.

MAGIC is a trade event. Under Informa's 2026 attendee rules for the Las Vegas shows, buyers must qualify as part of the fashion industry, often with three or more business proofs; verified retailers attend free, while non-retail categories paid $750 to $3,500. Children under 18 need an authorization form.

Informa quotes MAGIC space after an exhibitor inquiry and posts no rate card. For the exhibit itself, a 10×20 rental with rails, lighting and graphics runs $7,500 to $15,000, and a 20×20 custom environment $50,000 to $120,000. Rail count, forms, lighting and an enclosed stock room move the number most.

Informa lists booth inclusions, furnishings and hand-carry rules only inside its Exhibitor Resource Center, which opens after you book, so we work from your contract rather than assume fixtures. Mannequins, steamers and hangers come from D&B Rental Displays; anything else we build, light and install.

They share dates, venue and registration but sell to different buyers. MAGIC is trend and moderate women's, young contemporary, kids and lifestyle; PROJECT is contemporary menswear; SOURCING is manufacturers, mills, trims and packaging selling to brands; OFFPRICE is closeouts and excess inventory for discount and off-price retail.

Your own full-time employees can usually hang stock and dress forms by hand at the LVCC, per Purple's venue guide. Forklifts, pallet jacks and any hired crew are Teamsters Local 631 work through the official contractor. Informa keeps its EAC policy in the Exhibitor Resource Center, and we file there as your appointed contractor.

onPeak is the official hotel partner, and discounted rates at select hotels such as Resorts World, Encore and Vdara end January 21, 2027. Free shuttles run every 15 to 20 minutes from five hotel routes to the LVCC, and the Monorail stops at the campus.

Informa's Brand Curation Program sets up 10-minute appointments in a dedicated lounge each day between emerging and minority-owned brands and buyers matched by Informa. Its Hosted Buyer Program brings retailers who have not attended MAGIC, PROJECT, COTERIE or SOURCING in three years, with travel support and curated appointments.

We design rails, walls and lighting as modules. The same kit can open MAGIC New York at the Javits Center on February 7–9, 2027, nine days earlier, then come to Las Vegas, and later shrink for MAGIC Nashville in May. Between markets it stays in our Las Vegas storage.

For moderate and trend brands selling to chains, boutiques and online stores it puts the widest buyer mix of the Las Vegas week in one hall, and one badge lets those buyers cross into PROJECT and OFFPRICE. Contemporary designer labels often prefer COTERIE in New York instead.