PROJECT Las Vegas 2027Exhibitor guide for Las Vegas: booth costs, key dates, deadlines

PROJECT runs twice in 2027: February 16–18 and August 16–18, both in Las Vegas. The February edition shares the Las Vegas Convention Center and its three days with MAGIC, SOURCING and OFFPRICE. Daily hours for the 2027 floor are not confirmed yet; both 2026 editions ran 9 a.m. to 6 p.m. and ended at 4 p.m. on day three.

The February 16–18, 2027 edition is at the Las Vegas Convention Center on Paradise Road. In 2026 PROJECT used North Hall in February and North Hall sections N1 and N2 in August. The August 2027 hall is not confirmed yet.

Informa reports 8,800+ attendees at PROJECT Las Vegas in February 2026, from 75+ countries and regions, with 79% buying power on the floor and over 74% top decision makers such as presidents and vice presidents. Its exhibit page adds that 41% of buyers were new.

Informa lists 280+ brands across contemporary men's sportswear, denim, basics, streetwear, activewear and tailored clothing, plus footwear, grooming, accessories and gift. Labels shown on PROJECT's exhibit page include True Religion, G-Star, Scotch & Soda, Von Dutch, Pro Standard and American Needle.

They are two of PROJECT's three main communities, with Men's Collections as the third. Informa also tags brands by community type: Carry Men's, Gender-Fluid, Sustainable & Ethical, International, Black-Owned, Minority-Owned, Women-Owned, Essential, Size Inclusive and Emerging, so buyers can go straight to the kind of brand they want.

PROJECT is trade only. Informa's 2026 attendee rules ask visitors to qualify as fashion industry, sometimes with three or more business proofs; verified retailers enter free, retailers' guests paid $50 in advance, and non-retail categories paid $750 to $3,500. Students are welcome.

Space is quoted by Informa after an exhibitor inquiry; it publishes no rate card. For the exhibit, a 10×20 rental with rails, tables, lighting and graphics typically runs $7,500 to $15,000, and a 10×30 rental $12,000 to $22,000. Custom fixtures and an enclosed stockroom raise the number.

Informa lists inclusions, furnishings and décor in the Exhibitor Resource Center, which opens after booking, so we plan from your contract. Mannequins, hangers and steamers are rented from D&B Rental Displays, and extra power for steamers is ordered in the same portal.

PROJECT if you sell contemporary or higher-end menswear, denim or men's accessories to specialty stores; MAGIC if your line is trend or moderate priced and sold to chains and young contemporary buyers. Both run February 16–18 under one registration, so buyers cross between them.

The February 2027 move-in schedule is not confirmed yet; Informa posts it in the Exhibitor Resource Center. For the February 2026 show its FAQ listed move-in on February 15 and 16. Cardboard must be flattened and tied outside your space, and it comes back at the close.

onPeak is PROJECT's only official hotel partner, with discounted rates at select hotels including Resorts World, Encore and Vdara until January 21, 2027. Free shuttles leave Aria, Encore, Treasure Island, Sahara and Resorts World for the LVCC every 15 to 20 minutes.

That is the plan we recommend. PROJECT returns August 16–18, 2027, so we store the February fixtures in Las Vegas, swap the graphics for the new season and reinstall. The same kit can also travel to MAGIC New York or to Chicago Collective for menswear buyers in the Midwest.

Emerging brands have their own community on the floor, and Informa's Brand Curation Program sets 10-minute daily appointments with buyers in a separate lounge for emerging and minority-owned labels. Retail buyers new to the shows can apply as Hosted Buyers.

For contemporary menswear sold to specialty stores it puts the category in its own communities inside the busiest fashion week in Las Vegas, and 47% of its February 2026 buyers came from the western U.S., a region New York markets reach less. East Coast tailoring labels often add Chicago Collective or MAGIC New York.